My360 Tours

What My360 Tours does

My360 Tours is a cloud-based SaaS platform that enables users to create, host, and share 360-degree virtual tours using images captured from any compatible 360 camera (Insta360, Ricoh Theta, Trisio360). Founded in 2015 and operated under parent Plush Global Media, the platform targets multiple vertical segments through dedicated product lines: real estate agents and brokerages (where saving costs on professional 360 photographers and enabling 24/7 remote property viewing are the primary value drivers), car/yacht/RV dealerships, professional photographers managing multi-client accounts, interior designers and architects, and educational institutions. The technology stack centers on an image-processing engine that generates over 100 device- and platform-specific variations per uploaded sphere in under a minute, with outputs delivered through embeddable iframe players, native publishing to Google Maps / Google Street View, VR compatibility, and a property-reference-code API feed for automated website publishing.

The product surface includes free live video chat embedded in every tour, basic white-label subdomain customization on all paid plans, a mobile app for on-location capture and upload, Google Analytics integration with custom dimensions, and a reseller/photographer-manager hierarchy for partner-driven distribution. My360 operates a freemium self-serve funnel with a 2-week free trial that requires no credit card or PayPal, and the platform is localized in 10 player languages plus four website languages (English, Spanish, Dutch, Italian). Customer logos on the public site span enterprise brands including Coldwell Banker, RE/MAX, Volkswagen, Lowe's, Booking.com, Peugeot, Aston Martin, Ferrari, Bentley, and Rightmove; the company states it is "trusted by thousands" of users.

Revenue is generated primarily through monthly or annual SaaS subscriptions that bundle unlimited tours, images, and all advanced features for a single price, supplemented by a low-cost hosting-only tier (~1 euro per tour per year, minimum 10 tours), usage-based credits and add-ons, and at-cost 360-camera sales that primarily serve as a customer-acquisition lever rather than a profit center. Pricing is not publicly disclosed on the main site; the company operates as a lean, bootstrapped private business with 1–10 employees and a network of regional reseller partners, with no disclosed institutional funding rounds.

Name

My360 Tours

Legal name

My360 Tours

Website

https://my360tours.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

My360 Tours is a cloud-based SaaS platform, founded in 2015 and operated by Plush Global Media, that lets users create, host, and share 360-degree virtual tours from any 360 camera. It targets real estate agents, dealerships, photographers, architects, and educational institutions with vertical-specific product lines.

Ownership category

akta.pro rank

Product category

Virtual Tour Software

NAICS

Photography Studios, Portrait (541921)

SIC

Services-Photofinishing Laboratories (7384)

akta.pro primary industry

Tours, Activities & Experiences Booking Platforms (BPAMAIAJ)

Keywords

• Virtual tour software
• 360 degree tours
• Real estate photography
• Interactive property viewing
• Immersive content creation

Headquarters

HQ city

Coín

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. SaaS Subscription: Monthly or annual subscription plans for virtual tour software access. All subscriptions include unlimited tours, unlimited image uploads, all advanced features, white label, API access, and free live video chat. No contracts required — cancel anytime.
2. Hosting-Only Accounts: Lower-cost hosting-only option for customers who have created tours elsewhere and only need hosting. Priced at approximately 1 euro per tour per year (minimum 10 tours).
3. Add-ons and Credits: Additional paid add-ons purchased with credits earned through platform engagement. Users can earn credits by completing tasks for My360 and can also earn money once their balance reaches 50 euros.
4. 360 Camera Sales: Sale of 360 cameras (Insta360 ONE X2, Ricoh Theta SC, Ricoh Theta Z1) at cost price to subscribers. Revenue is marginal as cameras are sold at cost with the primary value being the software subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

My360 Tours is a cloud-based SaaS platform that enables users to create, host, and share 360-degree virtual tours using any 360 camera. The software processes uploaded spherical images into more than 100 device- and platform-specific variations, delivers them via embeddable iframe players, and offers publishing to Google Street View, live video chat, white label subdomains, VR compatibility, and API-driven website automation. Vertical-specific versions are offered for real estate, dealerships, photographers, architects/interior designers, and education.

Product overview

My360 Tours is a SaaS virtual tour software platform that enables users to create and manage 360-degree virtual tours using any 360-degree camera. The core My360 Virtual Tour Software serves multiple industry verticals through specialized versions: Real Estate Virtual Tour Software for estate agents, Virtual Tour Software for Photographers for multi-client tour creation, Virtual Tour Software for Dealerships for vehicle showcase, Virtual Tour Software for Architects for interior/portfolio presentations, and Virtual Tour Software for Education for school/university recruitment. All plans include the My360 Mobile App for on-location image capture and upload, API Feeds for website automation, Basic White Label subdomain customization, and Live Video Chat for real-time property viewings. The platform operates on a subscription model with no contracts and is available in 10 languages (Croatian, Dutch, English, Finnish, French, Hungarian, Italian, Portuguese, Slovenian, Spanish).

Differentiator

Problem solved

Functional benefit

Products and services

• My360 Virtual Tour Software Core SaaS platform for creating, hosting, customizing, and sharing 360-degree virtual tours using any 360 camera. Includes image processing, embeddable iframe players, Google Street View publishing, VR compatibility, white label, API feeds, live video chat, and Google Analytics integration. Targets professional users across multiple verticals.
• Real Estate Virtual Tour Software Industry-tailored version of My360 for estate agents and real estate agencies. Features live video chat for online open houses, Google Street View publishing, embedded tours on portals and websites, and self-service creation that eliminates the need for professional photographers.
• Virtual Tour Software for Photographers Multi-client account management for photographers creating virtual tours on behalf of clients. Features unlimited virtual tours, custom branding per client, automatic publishing to client websites via API, and reseller earning opportunities through the photographer manager hierarchy.
• Virtual Tour Software for Dealerships Virtual tour solution for car dealers, yacht brokers, RV dealerships, and military vehicle sellers. Includes integration with video and photography, external links to sales pages, and global sharing capabilities to expand reach beyond physical showrooms.
• Virtual Tour Software for Architects Interior design and architecture-focused version with split-screen virtual tour capability, portfolio showcasing, and embedded links to sale items. Targets interior designers, architects, furniture stores, and art galleries.
• Virtual Tour Software for Education Specialized package for educational institutions to create 1-2 tours of specific school or university buildings for prospective students and parents. Offers cost-effective education pricing and 24/7 facility access remotely.
• My360 Mobile App Native mobile application for iOS and Android enabling users to upload 360-degree images directly from the field to My360's processing queue, accelerating tour production for working photographers and agents.

Quantifiable outcome

• Saves users hundreds of dollars per listing by eliminating the need for professional 360 photographers
• +3 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature11 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Google Street ViewcoreTechnology or IntegrationDeep integration allowing My360 users to publish their virtual tours directly to Google Maps and Google Street View as an included feature on all accounts.
• My360 Partners NetworkminorChannel Partner/ Reseller/ DistributorRegional and local partner network (my360partners.com) providing local support, reselling services, and white-label capabilities to photographers and service providers in different geographies.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pano2VR (Garden Gnome Software): Long-standing panorama and virtual tour software offering similar core functionality (360 image processing, hotspot editing, embeddable output, skin customization). Pano2VR is a comparable alternative for technically oriented users creating the same kinds of virtual tours.
• Kuula: Direct virtual tour SaaS competitor with a similar self-serve, subscription-based model targeting real estate, construction, and hospitality. Kuula's feature set (360 panoramas, hotspots, branding, embeddable player) overlaps substantially with My360's core offering.
• Ricoh360 Tours: Ricoh's own virtual tour offering built around the Theta camera line that My360 also sells. Ricoh360 Tours is both a competitor (overlapping software features and target customer) and a partner (Ricoh cameras distributed by My360).
• 3DVista: Established virtual tour software vendor with a similar feature set (panoramas, hotspots, custom branding, multi-platform output) and a comparable self-serve subscription model. 3DVista competes with My360 across real estate, tourism, and architectural visualization.
• Matterport: The category-leading spatial data platform for 3D virtual tours, directly competing with My360 in real estate, architecture, and commercial real estate. Matterport is publicly traded and significantly better capitalized, but targets similar end-customer use cases (property listings, remote viewing, marketing visualization).
• EyeSpy360: Virtual tour software platform serving real estate, hospitality, and commercial property use cases with features like 360 tours, floor plans, and video. EyeSpy360's product breadth and target verticals substantially overlap with My360's.
• CloudPano: Virtual tour platform specifically built for real estate agents, with a comparable self-serve signup flow and feature set including branding, lead capture, and embeddable tours. CloudPano and My360 compete head-to-head for the same real estate vertical.

Emerging players

• iStaging: Virtual staging and tour platform combining AR/VR property visualization with virtual tour creation. iStaging targets overlapping real estate and interior design use cases with a more staging-and-decoration-led value proposition, representing partial overlap with My360's interior/architecture vertical.
• Metareal: Virtual tour platform with AI-assisted features for faster tour creation and conversion from video/photos. Metareal targets overlapping use cases (real estate, commercial spaces) with a more automation-forward value proposition, representing a partial-overlap emerging competitor.

Others

• Insta360: Camera manufacturer and My360 partner that also offers Insta360 Tour viewer software as a bundled or standalone option. Insta360 is an adjacent ecosystem participant — enabling rather than purely competing, but with a software offering that overlaps with My360's player functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/my360tours
• YouTubeyoutube.com/channel/UCZNCgl8bkpryPf-AtmthXqg
• Facebookfacebook.com/my360tours
• LinkedInlinkedin.com/company/my360
• Instagraminstagram.com/my360tours

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My360 Tours