Name

Funka Mera

Legal name

Funka Mera Norden AB

Website

https://funkamera.se

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Special Education Aids

NAICS

Hobby, Toy, and Game Retailers (459120), Business Schools and Computer and Management Training (6114), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Services-Educational Services (8200), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Assistive Technology (AT) & Accessible Learning Tools (EDALAGAB)

akta.pro secondary industries

Autism Support Instructional Materials (Structured Teaching, Visual Supports) (EDAGAMAK), Occupational Therapy & Fine-Motor / Sensory Integration Instructional Materials (EDAGAMAG), Assistive Technology & Learning Accommodations Tutoring (AAC, text-to-speech, note-taking tools) (EDANAFAI), Educational Supplies & Learning Toys Retail (CRALAIAL)

Keywords

• Assistive technology products
• Special education materials
• Sensory processing aids
• Language development materials
• Neurodevelopmental support tools

Headquarters

HQ city

Lidköping

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: E-commerce sales of assistive devices, pedagogical tools, books, and sensory products. Products range from 29 SEK to 4995 SEK. Sells to both private individuals and institutions (preschools, schools, workplaces).
2. Educational Services - Courses and Lectures: In-person and web-based training courses and lectures for educators, parents, and employers. Includes workshops on speech disorders, NPF (neuropsychiatric conditions), dyslexia, and communication. Pricing varies by audience size and format.
3. Web-based Training Programs: Online courses on language development, speech disorders (DLD), and classroom inclusion tools. Priced per participant with volume discounts (1, 5, or 10 participants). Access periods of 3-12 months.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Funka Mera operates an e-commerce platform (funkamera.se) that sells curated assistive devices, pedagogical tools, sensory products, books, and educational resources for individuals with neuropsychiatric conditions (NPF — ADHD, autism), speech and language disorders, and sensory processing needs in Sweden. The company also develops and sells proprietary educational materials (TAKK-memory sign language game, Språka Mera language kits, NPF-related publications) and offers expert-led training courses, lectures, and web-based training programs for educators, parents, and employers. Product assortment spans language and learning, chewing aids, focus and calm tools, weighted products, books, and workplace aids.

Product overview

Funka Mera is a Swedish company selling aids and pedagogical tools for people with disabilities and learning difficulties. The product portfolio includes six core categories: Språk & inlärning (Language & Learning) with vocabulary, grammar, reading/writing, TAKK support, and mathematics products; Tugghjälpmedel (Chewing aids) for oral sensory stimulation; Fokus & lugn (Focus & Calm) including fidget tools, sitting cushions, and hearing protection; Tyngdhjälpmedel (Weight aids) for deep pressure; Böcker (Books) for children, youth and educators on neurodevelopmental topics; and Utbildningar (Education/Training) including courses and lectures. Major product lines include the Kippin family language training materials, Språka Mera language kits (Färgpåsen, 123-påsen, Meningspåsen, Djungelpåsen, Känslopåsen), Tangle fidget tools, and weighted/chewing products. The company also offers web-based courses through Learnifier platform for educators and parents on language disorders and neuropsychiatric disabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Funka Mera Språk: Pedagogical tools for language development created by Funka Mera's own speech therapists/logopeds.

Products and services

• TAKK-memory Proprietary memory game teaching TAKK (sign-supported communication) signs, with 120 cards (60 pairs) organized in 4 categories with 15 pairs each, including a manual. Developed by Funka Mera Nordic AB for children and educators learning TAKK signs.
• Språka Mera Lilla Påsen Kits (proprietary language development line) Proprietary line of language development kits (Funka Mera Språk sub-brand) covering emotional vocabulary, adjectives and descriptive language, sentence building, math and numbers, and colors. Each kit includes a themed book, plush toy, games, and manual with TAKK signs. Designed for preschool and early primary speech therapy.
• NPF-kokboken and Related NPF Publications Series of NPF-related books distributed by Funka Mera covering ADHD, autism, language disorders, and parenting strategies. The flagship NPF-kokboken won the 2024 Swedish Meal Literature of the Year (Children/Youth) award. Other titles include Inkluderingskompetens vid ADHD & autism (1,000+ tips for educators), Skolans överlevnadsguide till autism, Förälderns överlevnadsguide till skolan (2025), Autistens överlevnadsguide till skolan, and a book on ARFID (avoidant/restrictive food intake disorder).
• Familjen Kippin Language Training Materials Language training materials from Finnish partner Kommunikointikeskus Kipinä Oy (Kippin House), adapted for the Swedish market. Includes Språkträning "En dag med Familien Kippin", "Familjen Kippin – Skogen", and "Upptäck och berätta med Familien Kippin", containing picture cards, story cards, sequence images, cutout dolls, and activity guides for daily-routines and themed language training.
• Tangle Fidget Tools Fidget tools from Tangle Inc., distributed by Funka Mera in Sweden. Product range includes Tangle Prova-på-kit (try-out kit with three textures: Classic, Fuzzies, Relax Therapy), Tangle Jr Classic, Tangle Jr Metallic, and related tactile/fidget items made of ABS plastic and TPR. Designed to support focus, calm, and fine motor skills.
• ARK Therapeutic Chewing Aids Oral sensory (chewelry) products from US manufacturer ARK Therapeutic, distributed by Funka Mera as EU importer for the Swedish market. Product line includes Tugghalsband Hajtand (Shark Tooth chewing necklace, medical-grade TPE, multiple hardness levels with safety breakaway clasp), Tugghalsband RoboChew, bracelets, and pen toppers for individuals with chewing and biting needs.
• MathLink Cubes Activity Set Early mathematics learning set with 100 cubes in 10 colors and 30 activity cards from Learning Resources Inc., distributed by Funka Mera in Sweden. Award-winning product (Primary Teacher Update Gold 2017; Good Toy Guide Recommended 2021) for developing counting, sorting, patterning, and early math skills.
• Sensory & Focus Aids (focus tools, balance cushions, hearing protection, weighted products) Broad category of sensory and focus aids curated for NPF, ADHD, and sensory needs, including time aids (Time Timer), sound-absorbing desk screens (Serene), balance and sitting cushions, hearing protection (Hörselkåpor Comfort, Serenity Choice with SNR 16 dB), weighted shoulder weights and knee blankets (Tyngd), fidget tools (Magnetiska bollar, Klämboll Dumpling, Taktil magnetisk fidget, Infinity Cube, Gyro ball), and stress toys (Småkompisar).
• In-person Training Courses (Kurs) Full-day and half-day expert-led courses held in-person for educators, preschool staff, and parents. Examples include Kurs – Språkliga utmaningar i förskolan (preschool staff training on language challenges) led by experienced speech therapists, and Kurs – Språkstörning/DLD i klassrummet (4 sessions of 60–90 minutes plus practical assignments). Priced by quote based on audience size, time required, and digital vs. physical format.
• Web-based Training Courses (Webbkurser) Online courses delivered via the Learnifier platform for educators and parents on language development, language disorders (DLD), and classroom inclusion. Examples include Webbkurs En dag med Familien Kippin (625 SEK/participant, 12 months access), Webbkurs Språkstörning i förskolan (1,225 SEK/participant, 3 months access), and Webbkurs Språkstörning – inkluderande verktyg i klassrummet (6 months access). Bulk pricing for 5 or 10 participants.
• Educational Lectures (Föreläsning) Expert lectures of 1–3 hours for educators, parents, and employers on topics including dyslexia and reading/writing difficulties (Föreläsning – Dyslexi och läs- och skrivsvårigheter för pedagoger), early communication development for children 0–2 years (Föreläsning – Tidig kommunikation), and NPF-related workplace topics. Custom pricing based on audience size and format.

Quantifiable outcome

• NPF-kokboken won 'Årets Svenska Måltidslitteratur 2024' (Meal Literature of the Year 2024) in the Children and Youth category
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core.

• Natur Kultur Läromedel och AkademicoreStrategic or Co-development PartnerPublisher of NPF-kokboken (NPF Cookbook) - a guide for families dealing with selective eating in children with autism and ADHD. The book won Årets Svenska Måltidslitteratur 2024 award.
• Be My Rails PublishingcoreStrategic or Co-development PartnerPublisher of the 'Survival Guide' book series including Autistens överlevnadsguide till skolan (Autistic Student's Guide to School) written by Alexander Skytte and Jiang Millington.
• Kommunikointikeskus Kipinä Oy (Kippin House)coreTechnology or IntegrationFinnish speech therapy company developing Kippin family language training materials. Funka Mera distributes their products in Sweden including 'En dag med Familien Kippin' and related materials.
• ARK TherapeuticcoreTechnology or IntegrationUS manufacturer of chewlery and oral sensory products. Funka Mera is EU importer and distributes products including bite necklaces, bracelets, and pen toppers in various hardness levels.
• Språka Mera Stockholm ABcoreTechnology or IntegrationSwedish speech therapy company developing the 'Språka Mera' (Speak More) language development product line including the 'Lilla Påsen' (Little Bag) series for vocabulary, grammar, and communication training.
• Only For HeroescoreStrategic or Co-development PartnerDeveloper of the speech disorder web course 'Språkstörning – inkluderande verktyg i klassrummet'. Funka Mera distributes and co-markets their online training programs.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Therapro: US retailer of therapy and educational materials for occupational therapists, speech therapists, and educators. Sells sensory, fine motor, and speech tools with comparable customer base.
• Super Duper Publications: US publisher and retailer of special education materials, speech therapy games, and learning tools. Closely comparable in special education/learning differences product categories.
• Abilia: Swedish/Nordic assistive technology company providing digital and physical aids for people with cognitive disabilities, ADHD, and autism. Directly competes in the NPF assistive device and learning tools category.
• Sensory Direct: UK-based e-commerce retailer specializing in sensory products, weighted aids, fidget tools, and chewlery for individuals with special needs — directly comparable to Funka Mera's focus and calm category.
• TFH Special Needs Toys: US retailer of adaptive toys, sensory products, and special needs equipment for children with disabilities. Direct overlap in specialized retail and assistive tools.

Broad incumbents

• Lekolar: Major Nordic B2B retailer of educational materials, classroom supplies, and pedagogical tools for preschools and schools. Overlaps heavily with Funka Mera's institutional offering but is much broader.
• Nienhuis Montessori: Netherlands-based specialist in Montessori educational materials and developmental tools. Comparable in the pedagogical materials and structured learning aids category.
• HABA: German manufacturer of high-quality educational toys, games, and learning materials for children. Overlaps in the educational play and developmental toys category.

Others

• Natur & Kultur: Swedish publisher of NPF-kokboken and other special education/parenting books. Strategic partner and adjacent player in the Swedish NPF educational content ecosystem.

Emerging players

• Learning Resources: US/global educational toy manufacturer (MathLink Cubes, etc.). Already a Funka Mera distribution partner; competes in the educational manipulatives and classroom learning aids category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@funkamera
• Facebookfacebook.com/funkamera
• Instagraminstagram.com/funkamera
• Xx.com/funkamera
• LinkedInlinkedin.com/company/funka-mera

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Funka Mera