BaiMed

What BaiMed does

BaiMed is a multi-disciplinary physiotherapy and allied health clinic network operating six locations across the Illawarra and Shoalhaven regions of New South Wales, Australia. Founded by Mick Baines and now part of Healthia Limited (ASX: HLP), the practice delivers a broad service portfolio spanning physiotherapy, exercise physiology, dietetics, massage, paediatric physiotherapy (BaiMed Kids), women's health, neurological rehabilitation (PD Power), NDIS-funded care (Ability), and high-performance sports physiotherapy. Codified clinical programs including the ACL 5-phase 12-month rehabilitation pathway, GLA:D osteoarthritis program, Youth Strong long-term athletic development, and IAS Alumni subscription tier convert standard consultations into structured, branded care products.

The business operates a direct-to-consumer model with practitioner-driven acquisition via online booking (Nookal), GP/specialist referrals for NDIS, Medicare EPC, and Workers Compensation billing, and referral pipelines through official partnerships with elite sports teams (Illawarra Hawks, Cronulla Sharks, St George Illawarra Dragons, Hawthorn, Brisbane Broncos, NSW Blues) and educational institutions (UOW Elite Athlete Program, Edmund Rice College, Illawarra Academy of Sport). Telehealth consultations via Physitrack extend the practice's reach beyond physical clinics. Revenue is generated primarily through fee-for-service professional services, bundled program packages (e.g., A$700 GLA:D and ACL packages), and subscription tiers (A$100-$250/month for IAS Alumni), supplemented by third-party funded streams including NDIS, Medicare, Workcover/TAC, and Veterans Affairs.

The company's competitive positioning rests on a clinically elite practitioner team with multiple NRL, AFL, NBL, and Olympic Games pedigrees, regional distribution density across six clinics, and an integrated allied health offering that single-discipline or single-location competitors in the Illawarra region cannot readily replicate.

Name

BaiMed

Legal name

Healthia Limited

Website

https://baimed.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

BaiMed is a six-location physiotherapy and allied health clinic network in the Illawarra and Shoalhaven regions of NSW, Australia, delivering physiotherapy, exercise physiology, dietetics, massage, paediatric, women's health, and neurological services to general consumers, athletes, and NDIS participants under Healthia Limited ownership.

Ownership category

akta.pro rank

Headquarters

HQ city

Wollongong

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Physiotherapy Services: Fee-for-service consultations for physiotherapy treatment including manual therapy, exercise prescription, dry needling, and sports taping. Standard and follow-up consultations are charged at clinic-specific rates.
2. Exercise Physiology Services: Individual and group-based exercise physiology sessions for rehabilitation, chronic disease management, and sports performance enhancement.
3. Specialized Programs: Structured rehabilitation and performance programs including ACL Rehab (12-month program), GLA:D osteoarthritis program, Youth Strong LTAD program, and PD Power neurological programs. Programs are sold as bundled packages or session blocks.
4. Allied Health Services: Dietetics consultations, massage therapy services, women's health physiotherapy, and kids physiotherapy offered as additional revenue streams.
5. Third-Party Funded Care: Revenue from Medicare Enhanced Primary Care (EPC) plans, NDIS funding, Workers Compensation (Workcover, TAC), Veterans Affairs, and private health insurance rebates.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

BaiMed is a multi-disciplinary physiotherapy and allied health clinic network operating six locations across the Illawarra and Shoalhaven regions of NSW, Australia. The practice delivers physiotherapy, exercise physiology, dietetics, massage, paediatric physiotherapy, women's health, and neurological rehabilitation services through in-person consultations and telehealth. It also runs structured rehabilitation programs (ACL Rehab, GLA:D osteoarthritis, Youth Strong LTAD, PD Power) and serves elite, community, and general patient populations.

Product overview

BaiMed is a multi-disciplinary physiotherapy and allied health clinic network operating as a single unified healthcare practice with six clinic locations across the Illawarra region. The core offering spans five principal service lines — Physiotherapy, Exercise Physiology, Dietetics, Massage, and Kids Physio — supplemented by specialized programs including the ACL Program (a 5-phase milestone-driven 12-month rehabilitation pathway), Youth Strong (LTAD youth athletic development), the GLA:D® Program (neuromuscular exercise for osteoarthritis), and BaiMed Neuro/PD Power (neurological rehabilitation). Additional offerings include Women's Health, Clinical Exercise & Pilates, and the Ability (NDIS) program. The company extends its reach through telehealth video consultations and strategic partnerships with the Illawarra Academy of Sport, UOW Elite Athlete Program, and various sporting clubs, providing exclusive injury assessment and treatment discounts to partner athletes.

Differentiator

Problem solved

Functional benefit

Brands

• BaiMed Kids: Paediatric physiotherapy service for children from birth through adolescence, addressing developmental, orthopaedic, and sport-related conditions
• BaiMed Performance
• PD Power / BaiMed Neuro
• BaiMed Women's Health
• Clinical Exercise & Pilates
• IAS Alumni Program
• ACL Program

Quantifiable outcome

• GLA:D program clinically proven to reduce pain and improve function for hip and knee osteoarthritis, delays or avoids need for joint replacement surgery
• +2 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles7 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered core and minor.

• Edmund Rice CollegecoreStrategic or Co-development Partner · 1 January 2021Partnership with school providing students free injury assessment via Telehealth including assessment, diagnosis, and management plan.
• Shoalhaven OztagminorStrategic or Co-development Partner · 1 January 2021Partnership for inaugural 2021 season providing players free injury assessment via Telehealth or phone call.
• Cronulla Sharks NRLcoreStrategic or Co-development Partner · 1 January 2020Partnership through BaiMed partner Dan Lawson who serves as Performance Physiotherapist for the NRL premiership-winning team (2016).
• Illawarra HawkscoreStrategic or Co-development PartnerOfficial physiotherapy partner for the NBL championship-winning basketball team. BaiMed partner Scott Muttdon serves as Head Physiotherapist for the team.
• Collegians Rugby LeaguecoreStrategic or Co-development PartnerCommunity rugby league club partnership providing physiotherapy services to club athletes.
• Illawarra Academy of Sport (IAS)coreStrategic or Co-development PartnerLong-term partnership providing IAS athletes free injury assessment (via Telehealth or phone call) and 12% discount on injury treatments. BaiMed staff provide ongoing sports medicine support to academy athletes.
• SteelerscoreStrategic or Co-development PartnerRugby league club partnership for physiotherapy and sports medicine services.
• NSWRLcoreStrategic or Co-development PartnerPartnership with NSW Rugby League providing sports medicine services at various levels of the sport.
• SMAIminorStrategic or Co-development PartnerSports Medicine company partnership for sports nutrition and health products.
• University of Wollongong Elite Athlete ProgramcoreStrategic or Co-development PartnerPartnership offering UOW EAP athletes immediate (same day) follow-up injury assessment via email, free injury assessment (Telehealth or phone call) including assessment, diagnosis, management plan, timeline plan, and referral as required.
• StingraysminorStrategic or Co-development PartnerPartnership providing free home training programs created by Dan Lawson and access to Telehealth consultations for injured players.
• St George Illawarra Dragons NRLcoreStrategic or Co-development PartnerPartnership providing sports medicine services. Multiple BaiMed staff have served at various Dragons levels including NRL and junior reps.
• NSW Blues State of OrigincoreStrategic or Co-development PartnerDan Lawson part of NSW Blues physiotherapy team for State of Origin rugby league.
• Hawthorn AFLcoreStrategic or Co-development PartnerEddie Atkin served as physiotherapist for 2013 AFL premiership-winning team.
• Brisbane Broncos NRLcoreStrategic or Co-development PartnerLindsay Self currently serves as Physiotherapist for the NRL club since 2015.

Scale indicators2 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Physio Inq: Australia-wide mobile and clinic-based physiotherapy provider covering NDIS, aged care, workers compensation and sports physio. Comparable to BaiMed's multi-channel model including NDIS, EPC and community partnerships.
• Bounce Health Group: Multi-clinic physiotherapy, allied health and Pilates provider across NSW/ACT. Comparable to BaiMed in offering multidisciplinary allied health, Pilates, and sports-injury services across multiple sites.
• Kieser Australia: Clinic-based physiotherapy and strength-training provider with multiple Australian locations. Comparable to BaiMed in offering structured, program-based musculoskeletal and strength conditioning care under a subscription-like model.
• Back In Motion Health Group: Australian physiotherapy franchise network with multiple clinic locations offering musculoskeletal, sports and occupational physiotherapy. Closest direct peer to BaiMed in model (multi-clinic physio) and customer (general population and athletes).
• Life Ready Physio + Pilates: WA-headquartered multi-clinic physiotherapy and Pilates group with comparable service mix (physio, Pilates, women's health, NDIS). Strong model parallel to BaiMed's Clinical Exercise & Pilates and women's health offerings.

Others

• Physitrack: Provider of the telehealth and home-exercise prescription platform that BaiMed uses. Serves as a technology enabler/peer within the physiotherapy ecosystem rather than a direct clinical competitor.
• Nookal: Practice management and online booking platform used by BaiMed. Functions as a software supplier peer rather than a clinical competitor.

Broad incumbents

• Healthia Limited: ASX-listed parent and broader allied-health network of physiotherapy and optometry clinics across Australia. BaiMed operates as a Healthia clinic, so Healthia is the direct corporate peer and acquirer platform for similar regional physio groups.
• Allied Health Australia (collective of independent allied-health practices): Industry body and ecosystem for allied-health practices including physiotherapy, exercise physiology and dietetics. Representative of the broader Australian allied-health provider market in which BaiMed competes.

Regional players

• SportsCare (PhysioCare): Multi-clinic physiotherapy group in regional NSW/ACT. Comparable regional positioning and sports-injury focus to BaiMed though operating primarily outside the Illawarra catchment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/baimedphysio
• YouTubeyoutube.com/channel/UCoSZ4e_tbDZoZEY0WNQamYw
• Facebookfacebook.com/BaiMedPhysiotherapy
• LinkedInlinkedin.com/company/baimed-physiotherapy-&-sports-injury-clinic
• Instagraminstagram.com/baimedphysio

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BaiMed