SonoHealth

What SonoHealth does

SonoHealth is a privately held US-based direct-to-consumer health and wellness brand operating from Spartanburg with a 1–10 person team. The company sells a portfolio of FDA-cleared and FDA-approved home medical devices — including the BPpro blood pressure monitor (FDA approved), BPMAX blood pressure monitor (FDA cleared), EKGraph portable EKG monitor, fetal Doppler, portable mesh nebulizer, pulse oximeter, and ThermoMax infrared forehead thermometer — alongside dietary supplements (Spectrum 5 multi-form magnesium complex, Plastiq Off zeolite detox, BioBloom probiotics) and the AirPro HEPA 14 air purifier. Products are marketed as Made in USA with a 2-year warranty on devices and a 60-day free trial on supplements, and are supported by iOS and Android mobile apps under the SonoHealth 2.0 brand.

The business model is primarily product-led growth via owned e-commerce at sonohealth.com, supplemented by wholesale distribution through Range.me and phone sales support (877-701-3858). Revenue mechanics include one-time device and supplement purchases, an opt-in subscription management system for recurring supplement orders, and an affiliate/referral program. Pricing is positioned at accessible mid-market points ($29–$169 per unit) with aggressive promotional discounting (e.g., Fetal Doppler $69 vs $139 list; EKGraph $79 vs $149 list) and Buy Now Pay Later financing to reduce purchase friction.

SonoHealth's primary customer segment is women health-and-wellness consumers seeking energy, calm, and sleep support, with a secondary segment of home health monitoring buyers and a smaller wholesale/reseller channel. The go-to-market is supported by content marketing (health blog, email newsletter), organic social (Facebook, Instagram, YouTube), and a community forum. The company holds no disclosed funding, patents, or trademarks beyond its regulatory clearances, and is led by founder Dan Stoyan with no additional executive team disclosed.

Name

SonoHealth

Legal name

SonoHealth

Website

https://sonohealth.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

SonoHealth is a US-based direct-to-consumer brand selling FDA-cleared home medical devices (blood pressure, EKG, fetal Doppler, nebulizer, oximeter, thermometer) alongside dietary supplements and air purifiers, primarily targeting women seeking energy, calm, and wellness support.

Ownership category

akta.pro rank

Product category

Consumer Health Monitoring Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Medical Equipment and Supplies Manufacturing (33911), Health and Personal Care Retailers (456)

SIC

Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845), Electric Housewares & Fans (3634)

akta.pro primary industry

Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests) (CRADAMAK)

akta.pro secondary industries

Pulse Oximeters & Respiratory Monitors (Consumer) (CRACAQAF), Connected Medical Devices & Wearables (Sensors, Patches, Implantables) (HLACAPAB)

Keywords

• Home health monitoring
• Medical devices
• Dietary supplements
• Consumer health tech
• FDA-cleared devices

Headquarters

HQ city

Spartanburg

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Product Sales (One-time purchases): Direct product sales of health supplements, medical monitoring devices, and wellness products through e-commerce storefront. Products include fetal dopplers, blood pressure monitors, EKG devices, nebulizers, air purifiers, and supplements.
2. Subscription Management: Customer subscription management system available for recurring orders of supplements and products.
3. Wholesale/Bulk Orders: Wholesale program through Range.me platform for bulk purchases and distribution.
4. Affiliate/Referral Program: Affiliate marketing program generating referral-based revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

SonoHealth designs, sells, and distributes FDA-cleared consumer health monitoring devices — including blood pressure monitors, portable EKG monitors, fetal dopplers, nebulizers, and air purifiers — alongside branded dietary supplements (magnesium complex and detox supplement). The company bundles hardware with a companion mobile application that records, stores, and shares physiological readings, targeting individual consumers managing their health at home.

Product overview

SonoHealth offers a portfolio of FDA-cleared/approved medical devices and wellness supplements. The medical device lineup includes: BPpro and BPMAX blood pressure monitors, EKGraph portable EKG/ECG monitor for AFib detection, Fetal Doppler for home baby heartbeat monitoring, Portable Mesh Nebulizer for respiratory relief, Pulse Oximeter, and ThermoMax infrared thermometer. The supplement line features Spectrum 5 Magnesium Complex for women's wellness and Plastiq Off zeolite detox supplement. The company also sells the AirPro HEPA 14 Air Purifier. All products come with a 60-day free trial, 2-year warranty, and Made in USA quality assurance.

Differentiator

Problem solved

Functional benefit

Products and services

• BPpro Blood Pressure Monitor

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• Bears4HumanityminorOthersCharitable partnership program mentioned on the website. Customers can support Bears4Humanity through SonoHealth's platform.
• Apple App StorecoreChannel Partner/ Reseller/ DistributorMobile app distribution partnership through iOS App Store. SonoHealth 2.0 app available for download.
• Google Play StorecoreChannel Partner/ Reseller/ DistributorMobile app distribution partnership through Google Play Store. SonoHealth app available for Android devices.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• iHealth Labs: iHealth Labs sells FDA-cleared connected blood pressure monitors, EKG devices, thermometers, and pulse oximeters direct-to-consumer — directly overlapping SonoHealth's device portfolio with stronger brand recognition and Amazon presence.
• Withings: Withings makes connected blood pressure monitors, smart thermometers, sleep and health devices with companion mobile apps — overlapping directly with SonoHealth's connected device and app strategy at the premium DTC end.
• Ritual: Ritual is a premium DTC supplement brand targeting women's wellness with clinical-grade ingredients and subscription mechanics — directly comparable to SonoHealth's Spectrum 5 Magnesium Complex and BioBloom Probiotics positioning.
• Care/of: Care/of sells personalized vitamins and supplements DTC through a subscription model — comparable to SonoHealth's Spectrum 5 Magnesium and Plastiq Off supplement offerings, with similar women-focused branding and e-commerce-led acquisition.
• Innovo: Innovo sells FDA-cleared fingertip pulse oximeters and home medical devices on Amazon and DTC channels at price points comparable to SonoHealth — a direct e-commerce competitor in consumer respiratory and vital sign monitoring.
• AliveCor (KardiaMobile): AliveCor's KardiaMobile is a portable FDA-cleared EKG/ECG device for AFib detection — a direct competitor to SonoHealth's EKGraph portable EKG monitor in the consumer cardiac monitoring category.

Broad incumbents

• Braun (Procter & Gamble): Braun is a leading consumer brand for thermometers, blood pressure monitors, and personal health devices globally. It directly competes with SonoHealth in the thermometer category (ThermoMax) and BP monitor category with much higher brand equity.
• Omron Healthcare: Omron is the market-leading brand in home blood pressure monitors and a dominant OTC medical device maker. It competes directly in BP monitors and broader vitals monitoring where SonoHealth operates, with far greater scale and retail distribution.
• Beurer: Beurer manufactures a broad portfolio of home health devices including blood pressure monitors, thermometers, pulse oximeters, and nebulizers — overlapping almost entirely with SonoHealth's device lineup through European retail distribution.
• Masimo: Masimo is a leader in pulse oximetry and patient monitoring technology. Its consumer-facing products overlap with SonoHealth's pulse oximeter and broader vital sign monitoring portfolio, though Masimo operates primarily in clinical settings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@sonohealth
• Facebookfacebook.com/sonohealth
• Instagraminstagram.com/sonohealth
• Xx.com/dr_sonohealth
• LinkedInlinkedin.com/company/sonohealthorg

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SonoHealth