HNA

What HNA does

HNA, Inc. (operating as HNA, HNA Service Global, HNA Techs, and Iron Service Global/ISG) is a privately held managed field services and IT infrastructure support company founded in 2002 and headquartered in Fremont, California. The company delivers SLA-driven, on-demand field workforce, parts logistics, warehousing, trade compliance, repair depot, and remote infrastructure management services to OEMs/ODMs, data center operators, enterprise IT organizations, IoT providers, and cloud service providers across 150+ countries. HNA's service backbone is a proprietary Unified Portal Platform that orchestrates case management, call center operations, export logistics, asset and contract management, field dispatch, and multi-level workforce talent management through a single pane of glass, supported by 4,000+ L1–L5 engineers and a network of 800+ forward stocking warehouses and regional repair depots in the US, Germany, Netherlands, China, Indonesia, and India.

HNA generates revenue through a mix of managed services contracts, professional services engagements, and pass-through logistics. Revenue streams include managed field IMAC, hardware/software last-mile deployment, field maintenance and SLA warranty, IT Smart Hands on-demand, global workforce/staff augmentation, supply chain and global sourcing, repair depot services, and remote infrastructure management, alongside turnkey OEM warranty programs and IT asset disposition. The company sells directly to enterprise customers under SLA-driven, quote-based pricing with T&M or fixed-price-per-scope engagement options, and it layers proprietary capabilities such as Service Global IOR (Importer of Record in 180+ countries) and TAPA-certified warehousing for high-value inventory.

The operating model is asset-heavy and partnership-driven: HNA maintains strategic OEM Platform Partner relationships with Intel, AMD, Dell, Supermicro, Cisco, Microsoft, VMware, Nvidia, Red Hat, Seagate, Samsung, Arista, and QCT, among others, and oversees nearly $500M of customer inventory daily across its stocking network. The company is founder/management-led under Group CEO Andrew Mc Millan, with no disclosed institutional investor or parent company, and operates without public listing, disclosed funding, or audited revenue in the available data.

Name

HNA

Legal name

HNA, Inc.

Website

https://hnatechs.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

HNA is a privately held managed field services and IT infrastructure support provider offering SLA-driven, on-demand field workforce, parts logistics, and warehousing to OEMs, data center operators, and enterprise IT organizations across 150+ countries.

Ownership category

akta.pro rank

Product category

Managed IT Infrastructure Field Services

NAICS

Computer Systems Design and Related Services (54151), Business Support Services (5614), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)

akta.pro secondary industries

IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF), IT Asset Discovery, Inventory & CMDB Services (BPAEAOAE)

Keywords

• Managed field services
• IT infrastructure support
• Data center field services
• OEM warranty programs
• Smart hands services

Headquarters

HQ city

Metuchen

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Managed Field Services: SLA-driven on-demand dispatch workforce, dedicated staff augmentation workforce, service parts logistics, and warehousing services. Provides comprehensive last-mile services including infrastructure integration, deployment, maintenance, field workforce, logistics, trade compliance, and supply chain.
2. Hardware/Software Deployment & Configuration: System integration and configuration services, pre-deployment staging and QA, imaging, and final quality assurance. Revenue generated from installation, configuration, and deployment projects.
3. Import/Export & Trade Compliance Services: IOR representation, customs brokerage, VAT management, freight logistics, and export compliance services across 150+ countries. Revenue from service fees for logistics coordination and compliance management.
4. Supply Chain & Global Sourcing: Supply chain planning, sourcing and procurement, inventory management, and parts planning. Revenue from managed supply chain services and procurement markups.
5. Repair Depot Services: Regional repair and recertification depots in US, Germany, Netherlands, China, Indonesia, and India with RTV (return to vendor) services. Revenue from repair fees and asset recovery programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

HNA provides managed field services and IT infrastructure support services for enterprise customers. Its core offering is an SLA-driven, on-demand field workforce combined with global service parts logistics and warehousing, delivered through a proprietary Unified Portal Platform. Services include IMAC, hardware and software deployment, warranty and SLA maintenance, smart hands, global workforce, supply chain and sourcing, repair depot, and remote infrastructure management, executed across 150+ countries via 4,000+ engineers and 800+ forward stocking locations.

Product overview

HNA is a managed field services outsourcing company offering a platform-plus-modules architecture centered on its proprietary Unified Portal Platform for orchestrating SLA-driven, on-demand field workforce, logistics, and IT infrastructure services. The core portfolio spans Managed Services (Field IMAC, Hardware/Software Last-Mile Deployment, Field Maintenance & SLA Warranty, IT Smart Hands On-Demand, Global Workforce, Supply Chain & Sourcing, Repair Depot, and Remote Infrastructure Management), Turnkey Solutions (Data Center Infrastructure, OEM/ODM Warranty Programs, Enterprise IT Asset Management), and IT Professional Services. Supporting infrastructure includes Warehousing & Logistics, Transport Management, Inventory Management, Import/Export (Service Global IOR), Break-Fix, and ITAD/E-Waste services. The platform supports 150+ countries via a network of 4,000+ engineers and 800+ warehouse locations, delivering 4-hour SLAs.

Differentiator

Problem solved

Functional benefit

Brands

• ISG (Iron Service Global): Iron Service Global (ISG) OEM Integration Center provides product integration and manufacturing services, including assembly line testing, functional testing, reliability stress testing, imaging, and final QA.
• Service Global IOR

Products and services

• Managed Field IMAC Services

Quantifiable outcome

• 4-Hour SLA delivery for parts and workforce in 150+ countries
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

23 partnerships are on record, tiered strategic and core.

• IntelstrategicTechnology or IntegrationStrategic OEM Platform Partner providing certified hardware platforms for HNA's managed services and turnkey solutions.
• AMDstrategicTechnology or IntegrationStrategic OEM Platform Partner providing processor technology for HNA's appliance and server solutions.
• Dell (OEM & Partner Direct)strategicTechnology or IntegrationStrategic OEM Platform Partner with both OEM and Partner Direct relationships for server and storage hardware integration.
• SupermicrostrategicTechnology or IntegrationStrategic OEM Platform Partner providing server and storage solutions for HNA's turnkey infrastructure services.
• SeagatecoreTechnology or IntegrationStrategic OEM Platform Partner providing storage technology integrated into HNA's data center and enterprise solutions.
• QCT (Quanta Cloud Technology)coreTechnology or IntegrationStrategic OEM Platform Partner providing cloud server and storage solutions for HNA's infrastructure services.
• MicrosoftstrategicTechnology or IntegrationMicrosoft Certified Partner providing Windows platforms, cloud services, and enterprise software integration. Key certifications include MCP, MCSE, MCSD.
• VMwarecoreTechnology or IntegrationKey Certification & Technology Expertise Partner providing virtualization platforms integrated into HNA's data center solutions.
• CiscostrategicTechnology or IntegrationKey Certification & Technology Expertise Partner with network certifications (CCENT, CCT, CCNA, CCNP, CCIE) for network infrastructure services.
• Red HatcoreTechnology or IntegrationRed Hat Partner providing open-source enterprise solutions with RHCE certifications for HNA's Linux-based infrastructure services.
• NvidiacoreTechnology or IntegrationLeading Technology Partner providing GPU and accelerated computing solutions integrated into HNA's enterprise and data center offerings.
• HortonworkscoreTechnology or IntegrationKey Certification & Technology Expertise Partner providing Hadoop/big data platform expertise for HNA's analytics consulting services.
• SamsungcoreTechnology or IntegrationLeading Technology Partner providing memory and storage technology for HNA's data center and enterprise infrastructure solutions.
• KingstoncoreTechnology or IntegrationLeading Technology Partner providing memory solutions integrated into HNA's server and storage infrastructure services.
• Avago/Avago TechnologiescoreTechnology or IntegrationLeading Technology Partner providing semiconductor and storage solutions for HNA's enterprise infrastructure offerings.
• HGSTcoreTechnology or IntegrationLeading Technology Partner (Western Digital subsidiary) providing enterprise storage solutions for HNA's data center services.
• QlogiccoreTechnology or IntegrationLeading Technology Partner providing network and storage fabric solutions for HNA's enterprise infrastructure services.
• Arista NetworkscoreTechnology or IntegrationInfrastructure Partner providing cloud networking solutions for HNA's data center and enterprise network services.
• NetgearcoreTechnology or IntegrationInfrastructure Partner providing networking equipment for HNA's enterprise field service and network infrastructure solutions.
• Tripp LitecoreTechnology or IntegrationInfrastructure Partner providing power protection and connectivity solutions for HNA's data center services.
• PanduitcoreTechnology or IntegrationInfrastructure Partner providing physical infrastructure solutions for HNA's data center and enterprise network deployments.
• Server TechnologycoreTechnology or IntegrationInfrastructure Partner providing intelligent power distribution units (PDUs) for HNA's data center infrastructure services.
• AvocentcoreTechnology or IntegrationInfrastructure Partner providing KVM switches and data center management solutions for HNA's remote infrastructure management services.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Computacenter: UK-headquartered provider of enterprise IT infrastructure and managed services with strong field services, deployment, and supply chain capabilities across Europe and North America. Directly comparable to HNA's model of combining IT supply, deployment, and managed workplace services for enterprise and OEM customers.
• Logicalis: International IT solutions and managed services provider focused on enterprise digital transformation, data center, and managed services. Comparable to HNA in delivering multi-vendor IT infrastructure services and managed workplace offerings to enterprise and mid-market customers globally.
• Getronics: Global ICT services company offering managed workplace, data center, and field services across multiple continents. Directly comparable to HNA's model of providing SLA-driven IT field services and end-user computing support to enterprise and public sector customers.
• Stefanini: Brazilian-headquartered global IT services and consulting firm offering managed services, workplace support, and infrastructure outsourcing. Comparable to HNA's enterprise IT field services model, particularly in EMEA and APAC geographies.
• Insight Enterprises: Global solutions integrator providing hardware, software, and services including IT lifecycle management, deployment, and managed services. Closely comparable to HNA's combination of OEM partnerships, deployment services, and enterprise IT asset lifecycle offerings.

Broad incumbents

• Rackspace Technology: Multi-cloud managed services provider offering data center, hosting, and managed infrastructure services. Comparable to HNA's Remote Infrastructure Management and data center infrastructure field services, though Rackspace is more cloud-centric while HNA is field-services-centric.
• DXC Technology: Large-scale global IT services and infrastructure outsourcing provider. Comparable to HNA in delivering managed workplace, data center, and infrastructure support services to enterprise customers across multiple geographies, but operates at much greater scale with a broader services portfolio.
• Unisys: Global IT services company offering data center outsourcing, managed workplace, and field services. Comparable to HNA's enterprise IT infrastructure support and remote infrastructure management offerings, but with a larger footprint and broader consulting practice.
• NTT Data: Global IT services and infrastructure provider offering data center, managed services, and field engineering. Comparable to HNA in multi-vendor infrastructure support and managed services, but operating at substantially larger scale with deeper enterprise relationships.

Emerging players

• Iron Mountain (Data Center & ITAD): Provider of data center colocation, IT asset disposition (ITAD), and information management services. Directly comparable to HNA's ITAD/e-waste and asset lifecycle services, though Iron Mountain's primary business is records management rather than IT field services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hnatechs
• LinkedInlinkedin.com/company/hnatechs

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HNA