Mosscare St Vincent's Housing Group

What Mosscare St Vincent's Housing Group does

Mosscare St Vincent's Housing Group (MSV) is a UK-registered charitable housing association headquartered in Stretford, Manchester, that owns and manages approximately 9,000 affordable homes across Greater Manchester, Lancashire and West Yorkshire. The group was formed in 2000 through the merger of Mosscare Housing Group and St Vincent's Housing Association and operates under the consumer standards of the Regulator of Social Housing, with Ofsted registration for its supported accommodation. Its portfolio spans general-needs social rental housing, shared ownership and rent-to-buy properties (marketed through the SnugBug storefront), Foyers and semi-independent accommodation for young people aged 16-25 (Manchester, Blackburn, Forest Court in Trafford), supported housing for vulnerable adults across 17 Local Authorities, and Later Living / Extra Care housing for over-55s.

Revenue is generated primarily through government-set social rents (uplifted by 4.8% for 2026/27 under CPI+1% formula), service charges on communal facilities, and one-off receipts from shared-ownership sales. Distribution runs through seven-plus choice-based letting schemes (Manchester Move, Salford Home Search, Stockport Homes, Bury, Rochdale, Trafford Home Choice, B-with-us, plus Onward Homes in Ribble Valley), Rightmove, and the proprietary My MSV digital portal. Customer engagement is delivered through four community hubs (Space Manchester, Bramhall, Carrbrook, Jean Byers) engaging over 1,400 people weekly, supported by programmes such as Positive Futures (employment and training), the Kindness Fund (community grants up to £1,000), and The Blunt Truth knife-crime prevention project launched January 2026 across South Manchester.

Operational performance in 2025/26 included 100% of emergency repairs completed within the 24-hour target, 99.1% gas safety check completion, 99.8% fire safety check completion, and a 76.6% Tenant Satisfaction Measure score against a 79.2% target. Leadership comprises CEO Charlie Norman (nearly 20 years tenure, also Vice-Chair of the Northern Housing Consortium), Executive Director of Finance & Business Excellence Steve Aggett (formerly Calico Group), Executive Director of Customers Matt Jones, and Executive Director of Homes Fiona Creighton (formerly Regenda Group). The organisation holds multiple 2026 awards including Housing Heroes Team of the Year, Northern Housing Awards Team of the Year, and highest possible Ofsted rating for Young Persons Services.

Name

Mosscare St Vincent's Housing Group

Legal name

Mosscare St Vincent's Housing Group Limited

Website

https://msvhousing.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

Mosscare St Vincent's Housing Group is a Manchester-based charitable housing association that owns and manages nearly 9,000 affordable homes across Greater Manchester, Lancashire and West Yorkshire, serving general needs tenants, young people, vulnerable adults, and over-55s through social rent, shared ownership, supported housing and community programmes.

Ownership category

akta.pro rank

Product category

Social Housing

NAICS

Other Community Housing Services (624229), Other Residential Care Facilities (62399), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120), Other Residential Care Facilities (623990)

SIC

Services-Social Services (8300), Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industries

General Assisted Living Facilities (HLADABAA), Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE), Affordable / Low-Income Assisted Living (Medicaid Waiver Focused) (HLADABAE), Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ)

Keywords

• Social housing
• Affordable housing
• Supported housing
• Housing association
• Property management

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Social Housing Rents: Primary revenue stream from rental income across nearly 9,000 homes. Rents are set using government guidelines to ensure affordability. For 2026/2027, rents increased by 4.8% (CPI at September 2025 of 3.8% plus 1%) as per Government Rent Standard.
2. Shared Ownership and Rent-to-Buy: MSV offers brand new homes through shared ownership and rent-to-buy options across the North West via their SnugBug website. This provides an additional revenue stream from property sales and ongoing mortgage payments from shared owners.
3. Service Charges: Additional charges applied to cover communal services and amenities provided to residents, including maintenance of communal areas and facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Mosscare St Vincent's Housing Group (MSV) owns and manages nearly 9,000 affordable homes across Greater Manchester, Lancashire and West Yorkshire. The organization provides general needs social rented housing, shared ownership and rent-to-buy homes, supported housing for vulnerable people across 17 Local Authorities, Foyers and care-leaver accommodation for young people aged 16-25, and Later Living / Extra Care housing for people aged 55+. MSV complements its housing services with four community hubs, employment and training programmes, wellbeing support, and community safety initiatives.

Product overview

MSV Housing operates as a social landlord providing affordable homes across Greater Manchester, Lancashire and West Yorkshire. The organization manages nearly 9,000 homes offering various housing types including standard rented properties through My MSV Account, shared ownership via SnugBug, supported housing for vulnerable individuals across 17 Local Authorities, Foyers for young people aged 16-25, Later Living/HAPPI homes for over 55s, and Extra Care homes. Key customer-facing digital services include the My MSV Account online portal for repairs and account management, while community services encompass Space Manchester hub, Positive Futures employment training, Community Wellbeing Team, The Blunt Truth knife crime prevention project, and the Kindness Fund community funding initiative.

Differentiator

Problem solved

Functional benefit

Brands

• SnugBug: Shared ownership and rent-to-buy properties website operated by MSV for purchasing new homes in Greater Manchester.

Products and services

• Social Housing Rentals (MSV Housing) Core rented social housing service providing nearly 9,000 affordable homes to rent across Greater Manchester, Lancashire and West Yorkshire, with rents set using government guidelines to ensure affordability.
• SnugBug Shared Ownership and Rent-to-Buy Homes Shared ownership and rent-to-buy property platform offering brand new homes for purchase across the North West of England, allowing buyers to purchase a share of the property while paying rent on the remaining share.
• Supported Housing Housing for vulnerable people across 17 Local Authorities including those with learning disabilities, mental health issues, drug and alcohol issues, teenage parents and young people.
• Foyers (Young Persons Housing) Safe homes for 16-25 year olds committed to training or education, offering self-contained flats, bespoke support packages and 24-hour security. Operates Foyers in Manchester (Hulme) and Blackburn with Darwen.
• Forest Court (Care Leaver Accommodation) Semi-independent accommodation for Trafford Care Leavers aged 16-19 years, providing specialist leaving care services and independence skills support in Flixton.
• Later Living / HAPPI Homes Purpose-designed independent living accommodation for people aged 55+ with features for easy mobility and accessibility, located in Bolton, Manchester, Salford, Rochdale, Longridge and Warrington.
• Extra Care Homes Extra care housing with one or two-bedroom apartments, 24/7 on-site staff, flexible care options, emergency alarm system and shared facilities for over 55s, including at Elmswood Park in Manchester.
• Community Hubs Network Network of four community-led hubs (Bramhall, Carrbrook, Jean Byers in Bredbury, Space Manchester) providing activities, support services, and drop-in sessions across Greater Manchester.
• Positive Futures (Employment and Training) Employment, training and community hub helping MSV customers and local residents gain skills, improve wellbeing and move closer to work, with digital support, job fairs and community mentor programmes.
• Bath House Community Room Hire Community meeting space in Chorlton village for local groups to hold meetings, activities and workshops, accommodating up to 30 people at £20 per hour.
• Kindness Fund (Community Grants) Community funding programme offering grants of up to £1,000 for constituted groups running projects that improve communities and people's lives in MSV neighbourhoods.
• The Blunt Truth (Knife Crime Prevention Project) Knife crime prevention initiative working with young people in South Manchester through early intervention, immersive education, and community empowerment, with safety infrastructure including knife bins and defibrillators.

Quantifiable outcome

• 0% of homes not meeting Decent Homes Standard
• +5 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

20 partnerships are on record, tiered core and minor.

• PowerhousecoreStrategic or Co-development PartnerPartner in The Blunt Truth project to tackle knife crime in South Manchester, working with young people through early intervention and community empowerment initiatives
• Greater Manchester PolicecoreStrategic or Co-development PartnerPartner in The Blunt Truth knife crime prevention project, providing law enforcement perspective and community safety support
• Manchester City Council (Youth, Neighbourhoods, and Community Safety)coreStrategic or Co-development PartnerKey partner in The Blunt Truth project and provider of choice-based letting services through Manchester Move portal
• Kyso ProjectminorStrategic or Co-development PartnerPartner in The Blunt Truth project delivering knife crime prevention services to young people
• Hideaway Youth ProjectminorStrategic or Co-development PartnerPartner in The Blunt Truth project providing youth services in South Manchester
• CEG (Outreach)minorStrategic or Co-development PartnerPartner in The Blunt Truth project delivering outreach services to young people
• Jigsaw HomesminorStrategic or Co-development PartnerPartner in The Blunt Truth project contributing to knife crime prevention efforts
• Minds on a MissionminorStrategic or Co-development PartnerPartner in The Blunt Truth project providing mental health and youth support services
• Street DoctorsminorStrategic or Co-development PartnerPartner in The Blunt Truth project providing first aid and safety training to young people
• Link MediationcoreStrategic or Co-development PartnerPartnership to provide free and confidential dispute resolution service for tenants experiencing neighbour disputes or anti-social behaviour issues
• National Housing FederationcoreStrategic or Co-development PartnerPartner in My Home Contents Insurance scheme providing economical contents insurance for social housing tenants
• Thistle Tenant RiskscoreImplementation/ SI/ Consulting PartnerProvider of My Home Contents Insurance scheme specifically designed for tenants and residents living in social housing
• Manchester MovecoreChannel Partner/ Reseller/ DistributorChoice-based letting service for Manchester area. MSV properties can be applied for through this portal allowing single application for multiple landlords
• Salford Home SearchcoreChannel Partner/ Reseller/ DistributorChoice-based letting service for Salford. MSV properties in Salford available through this portal
• Stockport HomescoreChannel Partner/ Reseller/ DistributorChoice-based letting service for Stockport area including Bramhall and Bredbury locations
• National House ProjectcoreStrategic or Co-development PartnerPartnership to provide accommodation and support for care experienced young people leaving care, working with Forest Court and other care leaver services
• Flourish Homes Removal ServiceminorStrategic or Co-development PartnerPartnered removal firm providing packing and removals services for residents moving house, with individual moving plans
• One ManchesterminorStrategic or Co-development PartnerPartner organization participating in Space Manchester weekly drop-in sessions providing integrated services to residents
• Devon Dixon (Mr D's Healthy Body Healthy Mind)minorStrategic or Co-development PartnerCommunity speaker and workshop deliverer for The Blunt Truth project, sharing personal experience of knife crime to inspire young people
• Onward HomesminorChannel Partner/ Reseller/ DistributorManages the social housing waiting list for Ribble Valley area where MSV has properties

Scale indicators16 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Bolton at Home: Bolton-based housing association providing homes and community services in a neighbouring Greater Manchester borough. Comparable as a North West landlord of similar profile, with overlapping customer base and local authority partnerships.
• Salix Homes: Salford-based housing association operating in the same Greater Manchester footprint. Directly comparable as a regional social landlord with similar property management focus and tenant engagement programmes.
• Northwards Housing: Manchester-area social housing provider with comparable tenant base and supported housing services. Closely comparable for Greater Manchester operations and local authority commissioning relationships.
• Longsight Housing Association: Manchester-based housing association operating in a similar inner-city market. Comparable for tenant demographics, community engagement intensity, and small-scale specialist housing focus.

Direct peers

• Plus Dane Housing: Cheshire and Merseyside-based housing association with similar mix of general needs and supported housing. Comparable in scale and service portfolio, including young persons and older persons housing.
• Onward Homes: North West housing association managing the Ribble Valley housing register on MSV's behalf. Comparable as a regional landlord and channel partner with overlapping stock and customer segments.
• Calico Group: Lancashire-based charitable housing association operating across the North West. Directly comparable as a regional housing association with similar scale, supported housing portfolio, and community investment programmes.
• Regenda Group: North West England housing association providing general needs, supported housing, and specialist services. Fiona Creighton, MSV's Property Director, was previously Executive Director of Property at Regenda, evidencing direct operational comparability.

Broad incumbents

• WHG (Walsall Housing Group): Larger West Midlands housing association with similar general needs and supported housing portfolio. Comparable as a multi-segment UK housing association, though operating outside MSV's core geography.
• Wythall Housing Association: West Midlands housing association operating general needs and supported housing at similar scale to MSV. Comparable in operating model, charitable structure, and tenant engagement intensity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/msvhousing
• LinkedInlinkedin.com/company/msvhousing
• Instagraminstagram.com/msvhousing
• Xx.com/msvhousing

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mosscare St Vincent's Housing Group