RC2C

What RC2C does

RC2C is a French communication agency founded in 1985 in La Rochelle, operating today as a SCOP (Soci\u00e9t\u00e9 Coop\u00e9rative et Participative) employee-owned cooperative since October 2015. The firm operates from two offices \u2014 La Rochelle (headquarters) and Nantes \u2014 with approximately 10 employees and provides integrated communication services spanning strategic consulting, visual identity, print and digital production, motion design, website development, and editorial content. Its service portfolio is anchored in public-sector communication, serving local governments, regional councils, healthcare institutions (notably CHU de Bordeaux), environmental agencies (ADEME), and select private enterprises (MAIF, Biocoop, MACIF), with a portfolio exceeding 300 client projects and notable engagements including R\u00e9gion Pays de la Loire magazines distributed at 1.5M+ copies.

The agency's underlying technology stack combines Adobe Creative Suite (with After Effects-driven motion design capabilities including stop-motion, vector animation, 3D, and morphing techniques) and bespoke web/API development. RC2C builds custom software tools and integrations for clients \u2014 examples include centralized product databases for Simpson Strong-Tie feeding multi-language websites, pricing calculator APIs for ITL Group, Keepeek DAM integration for N\u00e9otoa, and EDI solutions for partner data exchange. The firm is the first French communication agency to receive AFNOR's 'exemplary' RSE (corporate social responsibility) evaluation, holds Label Lucie certification, and sits on the board of Comit\u00e9 21.

RC2C generates revenue through project-based professional services engagements with custom quoting, multi-year contracts, and public tender participation. Its go-to-market is enterprise field sales targeting collectivit\u00e9s territoriales and public institutions primarily in western France (Nouvelle-Aquitaine, Pays de la Loire), with occasional expansion to other regions via tender. The SCOP cooperative structure governs employee ownership and profit-sharing, and pricing is not publicly disclosed. Revenue figures are not available; the firm's scale signals place it firmly in the small-boutique professional services category.

Name

RC2C

Legal name

RC2C

Website

https://rc2c.fr

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

RC2C is a French SCOP employee-owned communication agency founded in 1985 in La Rochelle, providing integrated print, digital, motion design, and web development services to primarily public-sector clients across western France.

Ownership category

akta.pro rank

Product category

Communication Consulting Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Customer Communications Management (CCM) & Transactional Messaging (MPAAAIAL)

Keywords

• Communication consulting services
• Visual identity design
• Motion design animation
• Digital web development
• Institutional print publishing

Headquarters

HQ city

La Rochelle

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Communication Consulting and Creative Services: RC2C generates revenue through project-based consulting engagements including brand strategy, visual identity creation, digital and print communication campaigns, website development, motion design, and editorial content production. Services are quoted and delivered on a project-by-project basis for public and private sector clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

RC2C is a French communication consulting agency offering strategic, creative, and digital communication services spanning print and web channels. It provides visual identity design, motion design/video animation, custom website development, custom software/API integration, editorial publishing, and RSE-focused communication strategies. The agency primarily serves public institutions, local governments, healthcare organizations, and select private enterprises across western France.

Differentiator

Problem solved

Functional benefit

Products and services

• Communication globale (Global Communication) Strategic communication consulting encompassing print and digital channels, serving public institutions, local governments, and businesses across France.
• Custom Software Development Development of bespoke software tools, APIs, and data integration solutions connecting client systems with partner platforms and databases.
• Animation vidéo (Video/Motion Design) Motion design and video animation services using techniques including typography animation, stop-motion, 3D, vectorial animation, morphing, and video compositing, primarily using Adobe After Effects.
• Identité visuelle (Visual Identity/Branding) Brand identity creation including logo design, graphic charters, and visual platforms for public institutions and private companies.
• Marque de mobilité (Mobility Branding) Specialized branding for mobility services including naming, visual identity, graphic charter, and launch campaigns for public transportation systems.
• Rapport d'activité durable (Sustainable Activity Reports) Digital and print annual activity reports structured through corporate social responsibility frameworks, produced for social housing providers and public institutions.
• Digital Publications Interactive digital publications transforming traditional print materials (brochures, annual reports, magazines) into online experiences with rich media integration, animation, and accessibility features.

Quantifiable outcome

• Trophée de la communication hospitalière 2023 awarded by Fédération Hospitalière de France for CHU de Bordeaux anti-violence campaign
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Comité 21coreStrategic or Co-development Partner · 10 April 2015RC2C was elected to the Board of Directors of Comité 21 (French Committee for Sustainable Development) in April 2015 for a 3-year term. Christophe Bultel represents RC2C. The partnership involves contributing to national working groups on Agenda 21/ISO 26000, sustainable development dialogue frameworks, RSE guides for SMEs, and COP21 public events.
• Un toit pour les abeillesminorStrategic or Co-development PartnerRC2C partners with the association 'Un toit pour les abeilles' (A Roof for Bees) for biodiversity initiatives, hosting a beehive at their office premises as part of their environmental commitment.
• LPO Charentes-MaritimeminorStrategic or Co-development PartnerPartnership with Ligue pour la Protection des Oiseaux (Bird Protection League) of Charente-Maritime for local biodiversity conservation and awareness activities.
• Nantes MétropolecoreStrategic or Co-development PartnerRC2C participated in Nantes Métropole's Greenweek 2015 and co-animated climate workshops with over 100 participants on 'Alliance for Climate in Pays de la Loire'. Also partnered on 'La Minute RSE' video series.
• MFQM Pays de la LoireminorStrategic or Co-development PartnerPartnership with Mouvement des Femmes Qui Manage (MFQM) for regional sustainable development awards and RSE events.
• MACIFminorGTM or Marketing PartnerRC2C creates video content and communications for MACIF and its subsidiaries (Apivia Mutuelle), including motion design explaining social security and mutual health insurance roles.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• La Chose: Independent French creative agency delivering brand strategy, advertising, and digital content. Similar to RC2C in being an independent full-service shop, though typically larger and with more consumer/retail focus.
• W&Cie: French independent communications agency offering strategic consulting, brand platform development, and creative campaigns for public-interest and B2B clients. Comparable to RC2C in independence, mid-size scale, and emphasis on purpose-driven communication.
• Hula Hoop: French independent digital and content agency producing editorial, social, and branded content for institutions and brands. Comparable to RC2C in mid-size independent positioning and content/digital-first delivery.
• Mlle Pitch: Independent French creative agency offering brand strategy, advertising, and digital experience design. Comparable to RC2C in scale, independence, and full-service creative positioning across B2B and B2C accounts.
• Brainsonic: French content marketing and brand publishing agency serving B2B and institutional clients with editorial, digital, and brand-content platforms. Comparable to RC2C in editorial/content emphasis and institutional client base.
• Ekko: French independent digital and communication agency delivering web, brand, and content services to public and private clients. Comparable to RC2C in mid-size independent structure and digital/brand offering mix.
• Australie.GAD: Independent French creative/communication agency of comparable size, offering brand strategy, visual identity, and digital/editorial services to public and private clients. Closely comparable to RC2C in scope (full-service creative), independent positioning, and target market mix.

Others

• CAP'Com: French professional network and awards body for public-sector communication professionals and agencies. Comparable to RC2C not as a competitor but as the ecosystem in which the agency competes for awards (RC2C has won Cap Com prizes) and RFPs.

Broad incumbents

• Serviceplan France: French arm of Serviceplan Group, Europe's largest independent agency network. Comparable to RC2C in independent/owner-led culture, but offers a much broader integrated service stack and international footprint.
• BETC: One of France's largest and most awarded creative agencies (Havas network), serving major public and private brands. Comparable to RC2C as a French creative agency, but at far greater scale and with broader global capabilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RC2CLaRochelle
• Facebookfacebook.com/pages/RC2CLaRochelle/111879628837101
• LinkedInlinkedin.com/company/agence-rc2c

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RC2C