What Alexander Schneider does

Alexander Schneider (אלכסנדר שניידר), founded circa 1962-1963 and headquartered in Netanya, Israel, is a value-added reseller, systems integrator, and custom OEM manufacturer serving Israel's data center, critical infrastructure, and embedded electronics markets. The firm represents a deep portfolio of international brands — including Vertiv/Liebert (power and cooling), Panduit (cabling, connectivity, and AV via Atlona), Legrand (StarLine busbars, Cablofil, Salamandre), Raritan (intelligent PDUs, KVM), Knürr (racks and control-room furniture), Alpha Wire (cabling), and RRC Power (batteries) — and combines distribution with engineering-led integration, commissioning, and 24/7 support services.

The company's core technical offering spans UPS systems, PDUs, busbars, server racks, thermal management (in-row cooling, CRAC, adiabatic freecooling, rear-door heat exchangers supporting racks up to 50 kW), cable management, network connectivity, DCIM software (PowerIQ, dcTrack), and ruggedized OEM enclosures. A proprietary operational commissioning service (הסמכה מבצעית) uses custom hardware load emulators, wireless sensors, and dedicated software to validate data center infrastructure at 30%, 60%, and 100% load before handover. The OEM business line offers build-to-spec and build-to-print manufacturing including mechanical planning, thermal analysis, and SEMI-standard electrical design for semiconductor, medical, and industrial customers.

The business model combines hardware resale (primary), systems integration and professional services (commissioning, CFD modeling, battery monitoring, EMF shielding, seismic retrofitting), and custom OEM manufacturing. Approximately 400 customers are served globally but primarily in Israel, across enterprise, government, telecom, pharmaceutical, defense, and academic segments. Named customers include Teva Pharmaceutical Industries (3 MW underground DC), Hebrew University of Jerusalem (1.2 MW HPC), HSBC, Bank of Israel, Israel Ministry of Finance, Israel Ministry of Economy, Partner Communications, and Erickson Group. Pricing is project-based, multi-year, with no public list pricing disclosed. The firm is privately held and founder-controlled, with no disclosed external funding or M&A activity.

Name

Alexander Schneider

Legal name

Alexander Schneider

Website

https://schneider.co.il

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

101–250 employees

Short description

Alexander Schneider is an Israeli value-added reseller and systems integrator (founded ~1962, Netanya) that distributes global infrastructure brands including Vertiv, Panduit, and Legrand, while delivering engineering, commissioning, 24/7 support, and custom OEM manufacturing services to enterprise, government, and OEM customers in Israel.

Ownership category

akta.pro rank

Product category

Data Center Infrastructure Integration

NAICS

Computer Systems Design Services (541512), Computer and Peripheral Equipment Manufacturing (33411)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065), General Industrial Machinery & Equipment, Nec (3569)

akta.pro primary industry

Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK)

akta.pro secondary industry

Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM)

Keywords

• Data center infrastructure
• IT systems integration
• Power distribution systems
• OEM manufacturing services
• Server room solutions

Headquarters

HQ city

Netanya

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (IT Infrastructure & OEM Components): Revenue is generated primarily through the sale of physical infrastructure products including UPS systems, server racks, power distribution units (PDUs), cooling systems, cables, network connectivity, batteries, and embedded/OEM components sourced from international brand partners.
2. Systems Integration & Professional Services: Revenue from planning, design, integration, commissioning, and on-site 24/7 support services for data center and OEM projects. Includes consulting for data center upgrades, CFD modeling, battery monitoring, and electromagnetic shielding.
3. Build-to-Spec / Build-to-Print Manufacturing (OEM): Revenue from custom design and manufacturing services for OEM customers requiring bespoke electronic enclosures, power systems, and ruggedized computing solutions per customer specifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Alexander Schneider is an Israeli value-added reseller and systems integrator that distributes, designs, integrates and supports physical IT infrastructure for data centers and OEM customers. It represents global brands such as Vertiv/Liebert, Panduit, Raritan, Legrand, Knürr and Alpha Wire, supplying UPS systems, PDUs, busbars, server racks, cooling, cabling, batteries and modular data centers, and complements this with custom OEM build-to-spec manufacturing, data center commissioning, CFD analysis, and 24/7 technical support services.

Product overview

Alexander Schneider operates as a value-added distributor and systems integrator for IT data center infrastructure, offering a comprehensive portfolio of hardware products, distributed software tools, and professional services. The core product offering centers on power systems (UPS, PDUs, busbars from Vertiv/Liebert, Starline, Raritan), server racks and enclosures (from Knürr, Panduit, Vertiv), cable management infrastructure (from Panduit, Legrand including Cablofil and Salamandre systems), thermal management (Liebert/Vertiv cooling solutions), network connectivity (Panduit fiber and copper systems), and batteries/power solutions (RRC Power). The company also distributes DCIM software tools (PowerIQ and dcTrack) as complementary products for infrastructure monitoring. Additional specialized offerings include AV/conferencing solutions, KVM/remote access systems, industrial joysticks (Ruffy Controls), and seismic isolation products (WorkSafe Technologies). The company provides associated professional services including data center commissioning, CFD thermal modeling, and custom OEM build-to-spec services. The portfolio functions as an integrated ecosystem where products from partner brands (Panduit, Vertiv, Legrand, Raritan, etc.) are combined through design, integration, and service delivery to create complete data center and industrial infrastructure solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical Power Systems (UPS, PDUs, Busbars) Uninterruptible power supplies (UPS), rack and floor PDUs, modular busbar power distribution (StarLine) and power management solutions sourced from Vertiv, Raritan and Chloride, sold and integrated for data center and industrial customers.
• Racks and Cabinets Server racks, network cabinets, outdoor enclosures and modular data center containers from brands including Knürr (DCM series, SmartAisle), Panduit and Vertiv, supplied to enterprise and OEM customers.
• Cable and Wire Solutions Industrial cable, wire and tubing accessories (ThermoThin high-temperature wire, EcoWire, VFD cables, medical device wire) from Alpha Wire and Panduit, sold to data center, industrial and OEM customers.
• Cable Management Systems Overhead cable trays, fiber optic routing systems (Panduit FiberRunner), ladder rack and wire mesh systems (Cablofil, Salamandre) and under-floor cable management, designed for high-density data center environments.
• Batteries and Chargers Battery packs, smart batteries, chargers and power management modules from RRC Power (including RRC2037 and RRC-PMM20) sold for medical devices, industrial applications and UPS back-up.
• Thermal Management and Cooling Systems Precision air conditioning, in-row cooling (Liebert CRV), rear door heat exchangers, chillers and Liebert AFC adiabatic free-cooling systems for high-density racks up to 50 kW.
• Network Connectivity Copper and fiber optic connectivity (patch cords, PanMPO and Push-Pull LC fiber connectors, industrial network infrastructure and structured cabling systems) from Panduit, supplied to data centers and enterprises.
• DCIM Software (PowerIQ, dcTrack) Data Center Infrastructure Management software (Sunbird PowerIQ and dcTrack) distributed and supported in Israel for monitoring power, energy, environment, capacity, assets and changes.
• KVM and Remote Access Solutions KVM-over-IP switches, serial consoles, smart rack controllers and remote access solutions from Raritan for managing distributed data center infrastructure.
• Modular Data Centers Prefabricated, modular and containerized data center solutions supplied for rapid deployment, edge computing and scalable pay-as-you-grow infrastructure.
• AV Solutions Audio-visual solutions including Atlona PTZ cameras, Omega Series conferencing, OmniStream and Velocity AV-over-IP platforms and Knürr technical furniture for control rooms and meeting spaces.
• Hall Effect Joysticks Precision Hall-effect joysticks from Ruffy Controls supplied for industrial and defense operator control interfaces.
• Data Center Commissioning Services Operational certification of data center power, cooling and control systems using proprietary load simulators, wireless sensors and dedicated software to validate infrastructure under real-world load before handover.
• CFD Modeling Services Computational Fluid Dynamics (CFD) analysis of data centers to optimize thermal performance, identify hot spots and improve cooling efficiency.
• OEM Build-to-Spec and Build-to-Print Services Build-to-Spec (BTS) and Build-to-Print (BTP) custom design, engineering and manufacturing of OEM subsystems, including mechanical planning, hardware/software customization, thermal analysis, SEMI-compliant electrical design, prototype-to-production transitions, and spare-parts management.

Quantifiable outcome

• 62 years of operational excellence with 400+ customers globally and 24/7 support coverage
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core.

• Vertiv (formerly Emerson Network Power)coreTechnology or IntegrationAlexander Schneider is the leading business partner of Vertiv (formerly Emerson Network Power) in Europe and Israel. They represent the full Vertiv/Liebert portfolio including UPS systems, cooling solutions, rack PDUs, and modular data centers. Vertiv is a global provider of critical digital infrastructure and continuity solutions.
• PanduitcoreTechnology or IntegrationGlobal leader in network and electrical infrastructure. Alexander Schneider represents Panduit's full product line including cable management, fiber optic connectivity, industrial enclosures, smart panel solutions, VeriSafe voltage testers, and physical infrastructure management products in Israel.
• Legrand (StarLine, Cablofil, Salamandre)coreTechnology or IntegrationRepresenting Legrand's data center power distribution and cable management brands including StarLine flexible busbar systems, Cablofil wire mesh cable tray, and Salamandre secure steel trunking. Legrand is a global specialist in electrical and digital building infrastructure.
• RaritancoreTechnology or IntegrationMarket-leading power management solutions provider. Alexander Schneider represents Raritan's intelligent PDUs, SmartLock access control, Smart Rack Controller, and asset monitoring sensors in Israel.
• Knürr (by Vertiv)coreTechnology or IntegrationWorld-class standard and custom rack solutions provider. Offers technical furniture for control rooms, modular IT racks (DCM series), SmartAisle hot/cold aisle containment, and mobile equipment carriers.
• Alpha WirecoreTechnology or IntegrationMarket-leading cable, wire, and tubing accessories provider. Products include ThermoThin high-temperature wire, EcoWire hook-up cables, VFD cables, and medical device wire solutions.
• RRC PowercoreTechnology or IntegrationBattery packs, chargers, and power solutions provider. RRC offers standard batteries with worldwide approvals, smart batteries for medical devices, and the RRC2037 compact battery pack, as well as power management modules (RRC-PMM20).
• Liebert Thermal Management (Vertiv)coreTechnology or IntegrationSpecialized in thermal management solutions for data centers including Liebert CRV in-row cooling, Liebert AFC adiabatic freecooling chillers, CRAC units, and DCD rear door heat exchangers supporting high-density racks up to 50 kW.
• Liebert AC Power (Vertiv)coreTechnology or IntegrationAC power solutions including industrial UPS systems and power distribution for data center and industrial environments.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SCC: Major UK and European IT services business focused on infrastructure, data center, and workplace solutions. Comparable because it delivers data center build, integration, and managed services with multi-vendor portfolios, but at substantially larger scale across multiple geographies.
• Bechtle AG: Large European IT solutions provider combining IT distribution, systems integration, and managed services across 14+ European countries. Comparable at the business-model level as a multi-vendor data center and enterprise infrastructure integrator, but at significantly larger scale and broader scope.
• ALSO Group: European IT distribution and services group providing logistics, financing, and value-added services for resellers and system integrators. Comparable as a channel-based IT infrastructure distributor with growing services and integrator capabilities, though much larger and more pan-European in footprint.
• TD SYNNEX: Global IT distributor and solutions aggregator serving resellers, integrators, and OEMs with hardware, software, and integrated solutions. Comparable at the distribution/model level (multi-vendor data center and enterprise IT infrastructure) but at vastly greater scale and breadth.
• Ingram Micro: Global B2B technology distributor and solutions provider spanning IT hardware, networking, and data center infrastructure. Comparable as a multi-vendor IT and data center infrastructure channel partner, although considerably larger and more diversified globally.

Direct peers

• One1 (One Software Infrastructure): Israeli IT infrastructure and services provider focused on data center, cloud, and enterprise networking solutions. Comparable in customer base (Israeli enterprise), product mix (data center physical infrastructure and integration), and channel-oriented go-to-market.
• Bynet DataCom: Israeli IT systems integrator and value-added distributor with overlapping data center, networking, and enterprise infrastructure offerings. Directly comparable as a long-established Israeli VAR/integrator serving enterprise and government customers with similar multi-vendor portfolios.
• Matrix IT: One of Israel's largest IT services and systems integration groups, providing enterprise infrastructure, software, and consulting. Comparable because it competes for many of the same Israeli enterprise, financial, and government data center and OEM engineering engagements.
• Controlware: German-headquartered systems integrator specializing in data center, networking, and managed services for enterprise and service-provider customers. Comparable for its mix of physical-layer data center integration, multi-vendor design, and similar OEM/system integration services in EMEA.

Regional players

• MTI Technology: UK-headquartered IT infrastructure specialist focused on enterprise data center, storage, and managed services. Comparable for its enterprise data center integration practice, but primarily serving UK/Western European rather than Israeli customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alexander-schneider

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alexander Schneider