Hoko

Name

Hoko

Legal name

INVERSIONES E-COMMERCE S.A.S

Website

https://hoko.com.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Operations, Personnel, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Dropshipping Platform Services: Platform provides end-to-end ecommerce infrastructure including product catalog access, fulfillment, logistics, and automation services. Sellers pay for the operational services rendered rather than upfront platform fees.
2. Fulfillment and Logistics: Warehouse storage, picking, packing, and last-mile delivery services across Colombia, Peru, Ecuador, and USA markets. Carriers include Coordinara, Domina, Envia, Gooenvíos, Inter Rapidísimo, Servientrega, and Swayp.
3. Mega Bodega Product Sales: Platform offers ready-to-sell products from vetted suppliers. Sellers select products from the catalog and the platform manages the supply chain.
4. Mi Tienda en Línea App: Integrated store builder application with 1-month free trial, activating permanently free for stores with high dispatch volume.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hoko operates HOKO360, an integrated ecommerce and dropshipping platform that centralizes product sourcing, fulfillment, last-mile logistics, sales automation, and same-day payments for online sellers. The platform bundles Mega Bodega (5,000+ vetted products), Mi Tienda en Línea store builder, Natural Runner private-label manufacturing, and a multi-carrier delivery network across Colombia, Ecuador, Peru, and the USA.

Product overview

HOKO360 is an integrated ecommerce and dropshipping ecosystem consisting of a core platform plus multiple specialized products and services. The platform offers a complete 360° system including the Mega Bodega (product catalog with 5000+ products from vetted suppliers), Mi Tienda en Línea (store builder app), Natural Runner (private label manufacturing), and comprehensive fulfillment/logistics services. The system also provides sales confirmation automation, real-time incident management, same-day cash flow payments, and market-specific operations across Colombia, Ecuador, Peru, and the USA.

Differentiator

Problem solved

Functional benefit

Products and services

• HOKO360 An integrated ecommerce management platform that centralizes product sourcing, fulfillment, last-mile logistics, sales automation, and same-day payments for online sellers across Colombia, Ecuador, Peru, and the USA.
• Mega Bodega

Quantifiable outcome

• 85% sales confirmation rate through automated validation process
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Natural RunnercoreStrategic or Co-development PartnerLaboratory partnership enabling entrepreneurs to create personalized supplement or natural product lines under their own brand name. Natural Runner manufactures products from scratch with HOKO providing complete logistics and commercialization infrastructure.
• CoordinadoraminorOthersCertified transport carrier partner integrated into HOKO's logistics network for package delivery services across Latin America.
• DominaminorOthersTransport carrier integrated into HOKO's last-mile delivery network for ecommerce shipments.
• EnviaminorOthersLogistics carrier partner providing delivery services as part of HOKO's carrier network.
• GooenvíosminorOthersCourier partner integrated into HOKO's fulfillment network for package distribution.
• Inter RapidísimominorOthersMajor Colombian transport carrier partner providing last-mile delivery services.
• ServientregaminorOthersEstablished courier partner in HOKO's logistics network serving Colombian and regional markets.
• SwaypminorOthersTransport carrier integrated into HOKO's delivery ecosystem for ecommerce fulfillment.
• Mi Tienda en LíneacoreTechnology or IntegrationStore builder application that integrates seamlessly with HOKO platform, enabling sellers to create online stores and import products directly from Mega Bodega with automated order processing.
• ShopifycoreTechnology or IntegrationNative integration with Shopify enabling merchants to connect their stores directly to HOKO's fulfillment, logistics, and product catalog services.
• WooCommercecoreTechnology or IntegrationIntegration partner enabling WooCommerce store owners to connect their WordPress-based stores to HOKO's logistics and fulfillment ecosystem.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zendrop: Zendrop is a US-based dropshipping platform with Shopify integration, product sourcing, and fulfillment automation. Comparable to Hoko in PLG onboarding, ecommerce platform integrations, and seller-facing fulfillment orchestration.
• CJ Dropshipping: CJ Dropshipping is a global dropshipping and fulfillment platform with product catalog, warehousing, and logistics services. It overlaps with Hoko in the multi-country fulfillment and product-sourcing layer.
• Sky Drop: Sky Drop is a Colombia-based dropshipping platform similar to Hoko, providing product catalogs, fulfillment, and logistics services to LatAm ecommerce entrepreneurs. It targets the same self-serve SMB dropshipper segment in overlapping geographies.
• Dropi: Dropi is a LatAm-focused dropshipping platform operating in Mexico, Colombia, Brazil, and other markets. It offers product catalog access, automated order fulfillment, and carrier integrations—directly competing with HOKO360 in the same SMB seller segment.
• Spocket: Spocket is a dropshipping marketplace integrating with Shopify and WooCommerce, offering vetted suppliers and automated order fulfillment. Comparable to Hoko's Mega Bodega product catalog and ecommerce platform integrations.

Regional players

• Rappi: Rappi is a major LatAm delivery and commerce platform operating across Mexico, Colombia, Brazil, and other markets. Its logistics network and last-mile capabilities position it as an indirect competitor for ecommerce fulfillment in Hoko's core geographies.

Emerging players

• Cubyn: Cubyn is a European fulfillment-as-a-service platform providing warehousing, packing, and last-mile delivery for ecommerce sellers. Comparable to Hoko in bundling fulfillment technology with logistics operations for SMB ecommerce brands.

Broad incumbents

• MercadoLibre: MercadoLibre is the dominant LatAm ecommerce marketplace and logistics operator (Mercado Envíos). While broader in scope, it competes for the same sellers and fulfillment volume that Hoko targets across the region.
• Shopify: Shopify is the leading global ecommerce platform and a Hoko integration partner, but its fulfillment network (Shopify Fulfillment Network) and merchant services increasingly overlap with Hoko's bundled offering, creating a coopetitive dynamic.
• Amazon FBA: Amazon's Fulfillment by Amazon (FBA) service offers warehousing, packing, and shipping at massive global scale. While operating in a different seller segment, FBA represents the structural fulfillment benchmark Hoko competes against in the US market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hoko_colombia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoko