What Apex Group does

Apex Group Ltd is a Brighton, UK-headquartered surplus asset management firm founded in 2000 that helps large industrial enterprises and asset holders buy, sell, redeploy, value, and dispose of surplus industrial assets across global markets. The company operates an in-house developed platform called ASSETFlow, maintained by a dedicated 14-developer technology team in Brighton, which combines an Asset Management Platform for tracking assets regardless of shape, size, or geography, an Internal Redeployment Marketplace for inter-company transfers with built-in transfer pricing and logistics handling, and a Trading Platform supporting online auctions, closed tenders, and live sales. Apex sells into 63 countries from sales offices in the UK, France, Germany, the USA, Canada, India, South Africa, and Hong Kong, conducting over 400 online auctions and selling 30,000+ items per year.

The business monetises through three flexible transaction structures designed to let clients choose their risk/return profile: Outright Purchase, where Apex deploys its own capital (from £1,000s up to £1,000,000s) and pays the seller a fixed sum pre-sale; Guarantee, which sets a floor return for the seller with a profit split above the guarantee; and Commission, a pure success-fee arrangement where the client assumes transaction risk. The firm combines 20+ years of operating history with 180 years of cumulative team industry experience, including RICS-qualified valuers, and runs a proprietary auction platform at apex-group.com/auction backed by a dealer and reseller network. Beyond disposal, Apex offers procurement, valuation, redeployment, end-of-lease management, and retirement services, forming an end-to-end surplus asset lifecycle practice. Named customers include GE, Rolls Royce, and Tata Steel, alongside mid-market industrial sellers across manufacturing and equipment verticals; the company remains privately held with no parent, subsidiaries, or external funding rounds disclosed.

Name

Apex Group

Legal name

Apex Group Ltd

Website

https://apex-group.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Apex Group is a UK-headquartered surplus asset management firm that helps large industrial enterprises buy, sell, redeploy, value, and dispose of surplus industrial assets globally via its proprietary ASSETFlow platform and three flexible transaction structures.

Ownership category

akta.pro rank

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Outright Purchase: Apex provides funding to purchase assets outright, providing a fixed return and removing uncertainty. Money is deposited prior to sale date. Can fund purchases from £1,000s through to £1,000,000s.
2. Guarantee: Removes seller's downside risk by providing payment to fix the lowest possible return while allowing profit split at level above guarantee. Seller participates in potential profit.
3. Commission: Commission-based transaction ensures maximum share of all collected funds returned to client. Client assumes risk of the transaction.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Apex Group helps industrial enterprises buy, sell, and manage surplus assets through a proprietary ASSETFlow platform supported by global buyer databases, dealer networks, and a six-step programme. The company offers three financial transaction models (Outright Purchase, Guarantee, and Commission) and provides end-to-end services including procurement, valuation by RICS-qualified valuers, internal redeployment, end-of-lease management, and disposal via online auctions and tenders.

Product overview

Apex Group operates as a unified surplus asset management and trading platform rather than a modular architecture. The core offering is built around ASSETFlow, their in-house developed comprehensive asset management solution, complemented by three interconnected modules: Asset Management Platform, Internal Redeployment System, and Trading Platform. Together with six professional services—Procurement, Valuation, Financial Services, Redeployment, End of Lease Management, and Retirement and Disposal—these products form a complete lifecycle solution for companies buying, selling, and managing surplus industrial assets globally.

Differentiator

Problem solved

Functional benefit

Brands

• ASSETFlow: Comprehensive asset management solution that manages every aspect of a company's industrial assets, completely customisable for individual business needs.

Products and services

• ASSETFlow Platform Comprehensive in-house developed asset management solution that manages every aspect of a company's industrial assets, completely customisable for bespoke company needs, supporting assets regardless of shape, size, or geographical location. Used by major corporations including GE, Rolls Royce, and Tata Steel.
• Financial Services for Surplus Asset Transactions Three flexible financial options for surplus asset transactions: Outright Purchase (funding from £1,000s to £1,000,000s with money deposited prior to sale date), Guarantee (fixed floor return with profit split above), and Commission (transaction-based with client assuming risk and maximum share of funds returned).
• Procurement Services Sourcing equipment from the pool of assets available on the Apex platform using their network of dealers, re-seller portals, and auctioneers for buyers seeking surplus industrial assets.
• Valuation Services Identification, evaluation, and valuation of surplus assets conducted by RICS qualified valuers with over 60 years combined experience.
• Internal Redeployment Services Creation of branded internal markets for transferring assets between business units, with internal marketing programmes and management of internal transfer price, cost residency, and logistics payment responsibilities.
• End of Lease Management Proactive management strategy to maximise financial leverage for assets at lease end while minimising structural costs and penalties, including re-leasing facilitation.
• Retirement and Disposal Services Disposal channels including online trading platform, closed tender, and live auctions supported by an in-house sales and marketing team, reaching 63 countries. Supports single item sales, entire facility clearances, and raw materials and scrap sales.
• Online Auction Platform Proprietary auction platform at apex-group.com/auction for conducting surplus asset sales globally, supporting both single item and bulk facility clearance sales; over 400 online auctions are conducted annually.

Quantifiable outcome

• Assets sold to 63 countries globally
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Auctelia: European online auction house for industrial equipment, machinery, and business assets. Direct parallel to Apex's surplus-asset auction platform with cross-border European buyer reach.
• Troostwijk Auctions: Dutch-origin industrial auctioneer specializing in machinery, equipment, and business closures across Europe. Direct comparison to Apex's online auction platform, dealer network, and enterprise disposal practice in Europe.
• EquipNet: Online marketplace for used industrial equipment with managed disposition services for enterprises. Closely comparable to Apex's ASSETFlow + Trading Platform model for buying and selling surplus assets globally.
• Hilco Industrial (Hilco Global): Industrial asset disposition, valuation, and redeployment services for enterprises. Closest comparable: similar mix of proprietary technology, capital-backed purchase options, and global enterprise client base serving surplus industrial assets.

Emerging players

• Proxibid: Online auction marketplace connecting sellers of capital assets and heavy equipment with global buyers. Comparable technology layer to Apex's trading platform but lighter on disposition services and capital-backed purchase options.

Broad incumbents

• RB Global (Ritchie Bros. Auctioneers): Global multi-channel asset disposition platform (Ritchie Bros., IAA, Rouse Services) handling industrial equipment at much larger scale than Apex. Compares on online auction infrastructure and global buyer reach, though broader in asset classes.
• Gordon Brothers: Global disposition, valuation, and advisory firm for retail, industrial, and commercial assets. Comparable to Apex on enterprise asset disposition and valuation, with wider sector coverage and balance-sheet capability.
• Liquidity Services: Public operator of B2B marketplaces (GovDeals, Liquidation.com, AllSurplus) for surplus and capital assets. Compares to Apex on proprietary platform + global buyer network + enterprise-grade asset disposition, but at materially larger scale and broader asset coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/apexauctions

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apex Group