What Innovation Realty does

Innovation Realty Ltd. is a privately held, Canadian-owned boutique real estate brokerage headquartered in Ottawa, Ontario, with three offices spanning Kanata, Ottawa, and Carleton Place. Founded in 2018, the firm fields 93+ professional REALTORS® serving residential, commercial, rental, and investment property clients across the Ottawa Capital Region, with multilingual coverage in English, Arabic, French, Hebrew, Polish, and Russian. It is a member of the Canadian Real Estate Association (CREA), the Ottawa Real Estate Board (OREB), and Leading Real Estate Companies of the World, the latter providing referral channels spanning more than 70 countries.

The company's digital product surface consists of an MLS®-powered property listings platform, a Preferred Client membership program that gates sold listing data, saved searches, and inventory alerts, plus consumer tools including a Neighbourhood Home Finder, Mortgage and Land Transfer Tax Calculators, a 'What's My Home Worth' valuation form, and select Virtual Tours. Technology integrations are conventional: MLS®/CREA for listing data, Google Maps for property mapping, Google Translate for multilingual rendering, and social sharing hooks for Facebook, Instagram, LinkedIn, Twitter, and Pinterest. No proprietary AI/ML models, APIs, or developer-facing platforms are disclosed.

The business model is transaction-fee based: revenue is generated through real estate commissions on residential and commercial sales, purchases, and leases, with REALTORS® operating under a competitive commission-split arrangement with the brokerage. The Preferred Client Program is offered at no cost and serves as a lead-capture and engagement layer rather than a revenue stream. The brokerage became one of the Top 10 brands in OREB by MLS® sales volume in 2024, and leadership includes Randy Oickle (President & Broker of Record, former RECO Director and OREB President), Tom Bastien (Vice President), and Ramsay Ferguson (Partner).

Name

Innovation Realty

Legal name

Innovation Realty Ltd.

Website

https://innovationrealty.ca

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Innovation Realty is a private Canadian boutique real estate brokerage serving residential, commercial, rental, and investment clients across the Ottawa region. With 93+ REALTORS® across three offices, it operates an MLS®-integrated platform and earns revenue through transaction commissions and agent splits.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate brokerage
• Commercial property sales
• MLS listing platform
• Buyer and seller representation
• Ottawa real estate services

Headquarters

HQ city

Kanata

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Transaction Commissions: The company earns revenue through real estate transaction commissions on property sales and purchases. REALTORS® operate under commission split arrangements with the brokerage, which offers competitive compensation plans. The brokerage also services buyer, seller, and rental clients in both residential and commercial transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Innovation Realty is a boutique residential and commercial real estate brokerage that helps clients buy, sell, and lease properties in the Ottawa region through a team of 93+ REALTORS® and an MLS®-integrated online platform. Services are supported by a Preferred Client program, neighbourhood mapping tools, and mortgage and land transfer tax calculators, with international reach via the Leading Real Estate Companies of the World network.

Product overview

Innovation Realty is a 100% Canadian boutique real estate brokerage offering a comprehensive online platform for property transactions. The core offering consists of residential and commercial real estate brokerage services with over 93 REALTORS® serving the Ottawa region. The digital product portfolio includes the Property Listings Platform as the central search tool, supplemented by the Preferred Client subscription program (offering exclusive sold data and enhanced search features), and various calculator tools (Mortgage Calculator, Land Transfer Tax Calculator) for buyer guidance. Additional features include the Neighbourhood Home Finder map-based search, Neighbourhood Solds database, and Virtual Tour functionality for property listings. The company operates from three locations in Carleton Place, Kanata, and Ottawa.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Brokerage Services Full-service residential and commercial real estate brokerage serving the Ottawa region through 93+ REALTORS®; assists clients with buying, selling, and leasing houses, condos, luxury homes, commercial, and investment properties.
• Property Listings Platform Online property search platform allowing users to browse houses, condos, commercial properties, and land for sale or lease, with filters for price, property type, bedrooms, bathrooms, and location.
• Preferred Client Program Free member program granting exclusive access to expanded listing inventory, sold listing details (sale price and days on market for the past 2 years), new-listing notifications every hour, saved property searches, favourites, and side-by-side property comparisons.

Quantifiable outcome

• Top 10 brand ranking in Ottawa Real Estate Board by MLS® sales volume (2024)

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Leading Real Estate Companies of the WorldcoreChannel Partner/ Reseller/ DistributorInnovation Realty is a member of Leading Real Estate Companies of the World, a global network of independent brokerages. This membership enables their listings to be marketed nationally and internationally, with referral sources in over 70 countries. The partnership provides international exposure for sellers and access to incoming referrals for the brokerage.
• Canadian Real Estate Association (CREA)coreTechnology or IntegrationInnovation Realty operates as a member of CREA and the Ottawa Real Estate Board (OREB), providing access to MLS® listings and the REALTOR® brand. The company displays the REALTOR® and MLS® trademarks, indicating official membership and access to the Multiple Listing Service system.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Engel & Völkers: International boutique brokerage serving Ottawa with a luxury-leaning focus and global referral network. Highly comparable in positioning as a boutique, premium brand competing on service quality.
• RE/MAX: Global real estate franchise with substantial Ottawa presence (e.g., RE/MAX Hallmark). Competes head-to-head on residential buy/sell representation with the same commission-split agent model and MLS-backed lead generation.
• Keller Williams Realty: Agent-centric brokerage with growing Canadian presence. Comparable in its reliance on a large independent-agent roster and peer collaboration model, directly competing for productive Ottawa agents.
• Coldwell Banker: International residential brokerage brand with Ottawa franchisees (e.g., Coldwell Banker Rhodes & Company). Directly comparable boutique residential brokerage model with referral network access across North America.
• Sotheby's International Realty Canada: Luxury-focused brokerage serving the higher-end of the Ottawa market that Innovation Realty also targets. Overlapping in luxury residential representation, with similar international referral exposure.
• Royal LePage: One of Canada's largest residential real estate brokerage networks with multiple Ottawa-area offices. Directly comparable as a full-service residential brokerage serving buyers and sellers with commission-based agent models and MLS-driven inventory.

Broad incumbents

• Century 21 Canada: Large international franchise system with national Canadian coverage. Competes at the brand-recognition and agent-recruiting layer against Innovation Realty in the Ottawa market.
• eXp Realty: Cloud-based brokerage operating in Canada with a low-overhead model. Competes for agent recruitment and offers an alternative operating structure that could pull agents away from traditional brick-and-mortar brokerages like Innovation Realty.
• Right at Home Realty: Large Ontario-headquartered residential brokerage with a commission-based agent model. Operates at a broader scale but competes for the same Ontario buyer/seller pool and agent talent pool.

Others

• Zillow Group: U.S.-headquartered PropTech and consumer real estate marketplace. Adjacent rather than directly competitive in Canada, but a long-term structural risk to traditional brokerage models if similar platforms expand across the border or disrupt agent economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/InnovationRealtyLtd
• Instagraminstagram.com/innovation.realty
• LinkedInlinkedin.com/company/innovation-realty-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovation Realty