GreenLink

What GreenLink does

GreenLink is a Bogotá-based B2B technology provider that develops fleet management and operational safety solutions for the Colombian transportation sector. Founded in 2010, the company sells an integrated platform built around GPS/GPRS vehicle tracking (recording location every 10 seconds), AI-powered video surveillance cameras that detect driver fatigue, distraction, phone use, and cargo manipulation, optical-vision passenger counting systems, intelligent passenger access control, route optimization algorithms, and a big-data operational dashboard. A dedicated PESV (Plan Estratégico de Seguridad Vial) compliance module, GreenCheck, encodes Colombia's road-safety regulatory requirements—document control, maintenance scheduling, dispatch, route control, and revenue collection—directly into the product. The platform is delivered as a combination of installed hardware (GPS units, up to five cameras per vehicle) and subscription software accessed via web and mobile (including a parent/monitor app for school transport).

The company serves six vertical segments: special transport, intermunicipal and urban bus operators, school transport, light and heavy cargo, yellow (construction) machinery, and taxi fleets and cooperatives. GreenLink monetizes through three streams: recurring SaaS subscriptions on annual contracts with quote-based pricing, one-time hardware sales of GPS trackers and camera systems, and professional services for installation, configuration, and ongoing support. The go-to-market is sales-led direct enterprise outreach, with virtual demonstrations, in-person consultations, and content marketing via the company website (greenlink.com.co) and a YouTube channel (@greenlinkcolombia). Geographic focus is exclusively Colombia, with Bogotá as the primary market and no disclosed international expansion. The company is privately held with 11–50 employees, no disclosed external funding, and no public revenue figures.

Name

GreenLink

Legal name

GreenLink

Website

https://greenlink.com.co

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

GreenLink is a Bogotá-based B2B technology company that provides GPS tracking, AI-powered video surveillance, passenger counting, and PESV compliance software to Colombian transportation operators across special, urban, school, cargo, machinery, and taxi segments.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Other Support Activities for Transportation (4889), Support Activities for Transportation (488)

SIC

Transportation Services (4700)

akta.pro primary industry

Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD)

akta.pro secondary industries

Dispatch, Workflow & Mobile Field Apps for Fleets (TLAEAFAI), Vehicle Diagnostics, Predictive Maintenance & Remote Monitoring (TLAEAFAE)

Keywords

• Fleet management software
• GPS vehicle tracking
• AI surveillance cameras
• Passenger counting systems
• Route optimization platform

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales

Revenue model

1. SaaS Platform Subscriptions: Subscription-based access to various platforms including Control Access, GreenCheck, Passenger Counting, GPS Tracking, Operational Dashboard, and Route Optimization. Recurring revenue from software-as-a-service model with annual or multi-year contracts.
2. Hardware Sales (GPS Devices): Sale of GPS tracking hardware devices (4G high precision trackers) and camera systems installed in vehicles. One-time hardware purchase complementing software subscriptions.
3. Professional Services and Implementation: Installation, configuration, and maintenance services for camera systems and monitoring equipment. Ongoing technical support services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

GreenLink develops and sells a suite of fleet management and transportation technology platforms for transportation companies in Colombia. Its core offerings include GPS-based vehicle tracking, AI-powered surveillance cameras, automated passenger counting, access control platforms, route optimization, and an operational control dashboard. The company complements its software with GPS hardware devices and provides implementation, installation, and ongoing support services.

Product overview

GreenLink is a technology developer offering a comprehensive fleet management and transportation technology platform with multiple integrated modules. The core product portfolio includes GPS tracking (GPS Localizador), AI-powered surveillance cameras (Cámaras de Vigilancia con IA), monitoring cameras (Cámaras de Monitoreo), passenger counting (Conteo de Pasajeros), access control platforms (Plataforma Control Acceso and Sistema de Control de Acceso Inteligente), route optimization (Plataforma Optimización de Rutas), and operational dashboards (Tablero de Control Operacional). The platform is complemented by GreenCheck for PESV regulatory compliance with sub-modules for maintenance, document control, dispatch, route control, and revenue collection. Additional offerings include a service request platform for health sector transportation, and a parent/monitor app for school transport. The ecosystem is designed specifically for Latin American transportation industries including special transport, school transport, urban/intercity transport, cargo transport, yellow machinery, and taxi fleets.

Differentiator

Problem solved

Functional benefit

Brands

• GreenCheck: Platform for compliance with the Strategic Road Safety Plan (PESV) providing tools for tracking, controlling, and analyzing transportation operations.
• GPS Localizador
• Plataforma Control Acceso
• Conteo de Pasajeros
• Cámaras de Monitoreo
• Tablero de Control Operacional
• Plataforma Optimización de Rutas
• Solicitud de Servicios
• App Escolar para Padres y Monitores
• Cámaras de Vigilancia con IA

Products and services

• GPS Localizador GPS-based vehicle tracking and location platform using GPS and GSM/GPRS technology for real-time fleet tracking, with automatic location recording every 10 seconds and customizable alerts for speed violations and route deviations. Targeted at fleet operators.
• Cámaras de Vigilancia con IA (AI Surveillance Cameras) AI-powered surveillance camera system that transforms vehicles into intelligent control points with behavior analysis, real-time risk detection, and automated alerts for driver fatigue, distraction, yawning, mobile phone use, cargo manipulation, and unauthorized movement.
• Cámaras de Monitoreo (Monitoring Cameras) Vehicle monitoring system with up to 5 cameras covering interior and exterior of buses, featuring live video streaming accessible from computer, tablet or mobile devices with recorded journey footage.
• Conteo de Pasajeros (Passenger Counting) AI-powered passenger counting camera system using optical vision technology for real-time, automatic counting of passengers boarding and alighting vehicles, reducing fare evasion and providing occupancy data. Compatible with 1 and 2 door buses.
• Plataforma Control Acceso (Access Control Platform) Access control platform that identifies and tracks passengers boarding vehicles, enables precise cost allocation, and optimizes billing processes for transportation companies.
• Sistema de Control de Acceso Inteligente (Intelligent Access Control for Special Transport) Intelligent access control system for special transportation that validates and registers passenger entry securely, automatically and in real-time, ensuring only authorized users utilize the service with complete traceability.
• Plataforma GreenCheck (PESV Compliance Platform) Comprehensive PESV (Plan Estratégico de Seguridad Vial / Strategic Road Safety Plan) compliance platform with modules for point control, maintenance, vehicle preparation, document management, dispatch, route control, and revenue collection.
• Tablero de Control Operacional (Operational Control Dashboard) Business intelligence dashboard for fleet operations that collects, integrates and analyzes transportation operation data using big data technologies to support informed decision-making and process optimization.
• Plataforma Optimización de Rutas (Route Optimization Platform) Route optimization platform using advanced algorithms to design, plan and optimize routes considering business variables and external factors like traffic for time and cost savings.
• Solicitud de Servicios (Service Request Platform) Service request platform for transportation companies serving health sector and other entities, featuring parameterized interfaces for drivers and centralized service programming and coordination.
• App para Padres y Monitores (Parents and Monitors App) Mobile application for parents and monitors providing real-time notifications on student location and safety during school routes, with entry/exit registration and parent-monitor communication.

Quantifiable outcome

• Equipment location in real-time with permanent movement records
• +4 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Positionable: Positionable is a Latin American fleet telematics and GPS tracking provider serving fleet operators across Mexico and other Latam markets. Direct overlap with GreenLink's GPS tracking, monitoring, and route optimization products for commercial transport fleets.
• Tracktec (Grupo Ufinet/Local Latam telematics players): Tracktec and similar Brazilian/Latam telematics players offer GPS tracking, fleet management, and driver monitoring for commercial transport. Comparable regional competitor to GreenLink in fleet telematics for cargo and passenger transport, though primarily active in Brazil.

Broad incumbents

• Geotab: Geotab is a global leader in fleet telematics and connected vehicle IoT, providing GPS tracking, vehicle diagnostics, and fleet management dashboards. Directly comparable to GreenLink's GPS Localizador, AI cameras, and operational dashboard modules, though Geotab operates at vastly greater scale and geographic breadth.
• Webfleet (Bridgestone): Webfleet is a Bridgestone-owned fleet telematics platform offering GPS tracking, vehicle data, and fleet management software. Comparable to GreenLink's tracking, dispatch, and route control modules, with broader geographic coverage in Europe and Latin America.
• Samsara: Samsara is a publicly traded IoT platform combining fleet telematics, AI video-based safety, and operational analytics. Overlaps with GreenLink across GPS tracking, AI driver behavior monitoring, and BI dashboards, but addresses much larger enterprise customers globally.
• Verizon Connect: Verizon Connect offers GPS fleet tracking, vehicle diagnostics, and field service management software as part of a broader telecom-backed suite. Overlaps with GreenLink's telematics and operational dashboard capabilities, though typically targets larger enterprise customers.
• MiX Telematics: MiX Telematics provides fleet management, asset tracking, and driver behavior solutions globally, with strong presence in Latin America, Africa, and Europe. Directly comparable to GreenLink's GPS and driver behavior offerings for commercial fleets, with established Latam channel partners.

Direct peers

• Fleetio: Fleetio is a fleet maintenance and operations management software platform for vehicle fleets. Comparable to GreenLink's GreenCheck PESV compliance, maintenance scheduling, and document control modules, with a similar mid-market SaaS positioning.
• Lytx: Lytx specializes in AI-powered video telematics, dash cams, and driver safety programs. Comparable to GreenLink's Cámaras de Vigilancia con IA and driver fatigue/distraction detection features, though Lytx focuses on larger commercial fleets in North America.
• Motive (formerly KeepTruckin): Motive offers AI-enabled fleet management, GPS tracking, dash cams with driver behavior analytics, and compliance tools. Closely aligned with GreenLink's AI surveillance cameras, GPS tracking, and route optimization offerings, and is a direct competitor in modernizing fleet operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@greenlinkcolombia/videos
• Facebookfacebook.com/greenlinkcol
• LinkedInlinkedin.com/company/greenlinkseguridad

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreenLink