I Say
I Say (Arves S.r.l.) is a Rome-based private digital marketing and communication agency founded in 2006, serving Italian and international enterprises, government institutions, and professionals through reputation management, a proprietary 120+ site editorial network, and integrated content, social, and AI-driven marketing services.
- Company typePrivate
- Founded2006
- HeadquartersRome, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What I Say does
I Say (legal entity Arves S.r.l.) is a private digital marketing and communication agency headquartered in Rome, Italy, founded in 2006 with origins in online publishing. The firm designs and manages online presence for enterprises, public institutions, and professionals, combining strategy, creative production, reputation monitoring, and performance marketing under a single integrated offering.
The agency's product stack rests on three pillars: Reputation Management (real-time monitoring of business-critical signals with crisis-response and anticipatory insights), a proprietary Editorial Network of 120+ vertical websites organized into 6 thematic clusters that publishes approximately 5,000 articles per month and reaches roughly 30 million unique visits (used as strategic SEO repeaters for client campaigns), and Redazionali Online (professionally written SEO editorial articles with permanent publication). These are complemented by service modules spanning Digital PR, Social & Influencer Marketing, Content Production, ATL & BTL campaigns, Digital Advertising, Website Development, Video Production, and a 2024-launched AI-Driven Marketing & Automation division covering AI-generated text, image, and video content plus AI agents for marketing process automation.
I Say operates a sales-led, consultative GTM targeting Italian enterprises and government bodies, with international reach into Israel via a Tel Aviv office led by co-founder and CMO Beny Raccah, and into Asia-Pacific through the Japan National Tourism Organization (JNTO) social media mandate awarded in 2023. Revenue is generated through professional services engagements (retainers and project fees) plus advertising spend management on social platforms; pricing is custom-quoted rather than published. Co-founders Ralph Di Segni (CEO) and Beny Raccah (CMO / Managing Director Tel Aviv) lead a team of 11-50 staff with no disclosed external funding.
I Say firmographics
Firmographics- Name
- I Say
- Legal name
- Arves S.r.l.
- Website
- https://isay.group
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- I Say (Arves S.r.l.) is a Rome-based private digital marketing and communication agency founded in 2006, serving Italian and international enterprises, government institutions, and professionals through reputation management, a proprietary 120+ site editorial network, and integrated content, social, and AI-driven marketing services.
- Ownership category
- akta.pro rank
I Say industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Social Media & Community Management (BPAFAAAE)
- akta.pro secondary industries
- Reputation Management & Online PR (BPAFADAN), Digital PR & Social Media Communications (MPAAADAJ), Social Media Management, Scheduling & Community Tools (BPAMALAJ), Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)
Keywords
Where I Say is headquartered
LocationHeadquarters
- HQ city
- Rome
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
I Say business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Communication and Marketing Services: Full-service digital agency offering reputation management, digital PR, social media management, influencer marketing, and content production. Services include ATL & BTL campaigns, website development, and video production.
- Editorial Articles / Link Building: Publishing of editorial articles on vertical websites for SEO and link building purposes. Articles are professionally written, SEO-optimized, and remain permanently online.
- Social Advertising: Paid social campaigns across Facebook, Instagram, YouTube, and other platforms with data-driven targeting and dynamic budget allocation
- Digital Brochures and Content Production: Production of digital brochures and multimedia content for client campaigns and digital presence
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom editorial articles with professional copywriting, SEO optimization, and permanent publication |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
I Say product offering
Product offeringCore offering
I SAY is a digital marketing and communication agency that designs and manages the online presence of enterprises, institutions, and professionals. Its core offerings include real-time reputation management, a proprietary editorial network of 120+ vertical websites for SEO reinforcement, professional editorial article writing (Redazionali Online), social media and influencer marketing, digital PR, content production, ATL/BTL campaigns, and AI-driven marketing automation combining data intelligence and persuasive marketing.
Product overview
I Say is a digital marketing and communication agency founded in 2006 with roots in online publishing. The company offers an integrated suite of services centered around three core pillars: Reputation Management (real-time business monitoring and crisis management), an Editorial Network of 120+ vertical sites serving as strategic SEO repeaters for advertising campaigns, and Redazionali Online (professional editorial article writing and publication). These core offerings are supported by service modules including Digital PR, Social & Influencer Marketing, Content Production, ATL & BTL Marketing, Digital Advertising, Website Development, Video Production, and a recently launched AI-Driven Marketing & Automation division that combines Data Intelligence, Artificial Intelligence, and Persuasive Marketing to optimize business processes.
Differentiator
Problem solved
Functional benefit
Products and services
- Reputation Management Real-time monitoring of key business elements based on strategic insights, enabling crisis management and proactive solution delivery for enterprises, institutions, and professionals.
- Editorial Network (Network Editoriale) A network of over 120 vertical websites across 6 thematic clusters, generating 30 million unique visits. Functions as strategic SEO repeaters to reinforce positioning for advertising campaigns.
- Redazionali Online (Online Editorial Articles) Professional editorial article writing and publication service optimized for SEO and link building, with permanent publication on vertical sites within the network. Each article includes minimum 600 words, professional text, SEO optimization, revision before publication, 2 images, and 1 outgoing link.
- AI-Driven Marketing & Automation Strategic marketing automation combining Data Intelligence, Artificial Intelligence, and Persuasive Marketing to optimize business processes and drive growth. Includes AI-driven creation of high-conversion textual content, images, and video, plus AI agents for strategic automations.
Quantifiable outcome
- +15% Facebook fanbase growth, +30% Instagram growth, 36+ million reach for JNTO
- +2 more outcomes
Companies that use I Say
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
I Say technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature4 records
I Say partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, core and minor.
- Japan National Tourism Organization (JNTO)flagshipJNTO awarded I SAY the social media communication contract for 2023, including Facebook, Instagram, and YouTube management, social advertising campaigns, and digital brochure production for the Italian market. I SAY achieved +15% Facebook growth, +30% Instagram growth, and 36+ million reach in the previous year, leading to this renewed partnership.
- Wanderama StudiocoreJoint project partnership for Wanderama Lazio Tour - a youth tourism initiative winning Bando Vitamina G funding from Regione Lazio. I SAY handles communication strategy while Wanderama Studio handles video production for the docu-reality series exploring Lazio province.
- Lega ProminorI SAY was invited by Lega Pro to participate in Social Football Summit 2021 at Stadio Olimpico in Rome, where Gianluca Pontecorvo delivered a speech on multimedia content power in sports.
- Thile - Architettura & DesignminorArchitecture and design studio that designed I SAY's new Rome headquarters located in Villino Astengo, a Liberty-style building in Rome's Jewish quarter.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
I Say competitors and assessment
Company assessmentEmerging players
- Meltwater: Media intelligence and social listening platform used by PR and marketing teams. Comparable in addressing reputation monitoring, social insights, and competitive intelligence — adjacent to I Say's reputation management offering.
Broad incumbents
- Dentsu Creative: Global creative and digital agency within the Dentsu network. Comparable in offering integrated brand, content, and digital marketing for enterprise clients, including tourism-sector engagements.
- Publicis: Global advertising holding company with deep capabilities in digital, data, and creative. Comparable in serving enterprise and government clients across multiple markets, but at significantly larger scale.
- Ogilvy: Global advertising and PR network with strong digital, social, and brand capabilities. Comparable in offering integrated campaigns for large enterprises and institutions, but as part of a much wider portfolio.
- VMLY&R: Large network agency offering brand strategy, advertising, digital, and CRM. Comparable in serving enterprise and government clients with integrated marketing, but operates at a much larger scale and broader geographic footprint.
Direct peers
- AKQA: Global digital design and innovation agency delivering digital products, campaigns, and brand experiences. Comparable as a full-service digital agency combining strategy, creative, content production, and emerging technology.
- We Are Social: Global social media-first agency with strong creative, influencer, and content production capabilities. Comparable in its emphasis on social-first strategy and integrated content-led campaigns for enterprise clients.
- Different: Italy-based full-service digital and creative agency offering strategy, content, social, and digital advertising. Comparable as a similarly sized Italian independent agency competing for similar enterprise and institutional clients.
- R/GA: Global digital agency with deep capabilities in brand, experience design, and marketing transformation. Comparable as a digital-first, innovation-oriented agency serving enterprise clients across multiple geographies.
Others
- Cision: PR, communications, and earned media software provider. Comparable as an ecosystem participant supporting digital PR, media monitoring, and reputation management workflows that agencies like I Say deliver to clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
I Say social profiles
Digital presenceI Say financial estimates
Financial estimateRevenue estimate
Valuation estimate
I Say leadership team
Management profileNumber of profiles
Profiles4 records
I Say funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
I Say M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about I Say
What does I Say do?
I SAY is a digital marketing and communication agency that designs and manages the online presence of enterprises, institutions, and professionals. Its core offerings include real-time reputation management, a proprietary editorial network of 120+ vertical websites for SEO reinforcement, professional editorial article writing (Redazionali Online), social media and influencer marketing, digital PR, content production, ATL/BTL campaigns, and AI-driven marketing automation combining data intelligence and persuasive marketing.
Is I Say a public or private company?
I Say is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was I Say founded?
I Say was founded in 2006. It employs 11 to 50 people.
Where is I Say based?
I Say is headquartered in Rome, Italy, in the Europe region.
How does I Say make money?
Four revenue lines are on record. Communication and Marketing Services are the primary driver. The others are editorial Articles / Link Building, social Advertising and digital Brochures and Content Production.
Who are I Say's main competitors?
Meltwater is listed as an emerging player. Broad incumbents are Dentsu Creative, Publicis, Ogilvy and VMLY&R. Direct peers are AKQA, We Are Social, Different and R/GA. Cision is listed as an others.
Does I Say have an API?
No public API is recorded for I Say.
What industry is I Say in?
I Say's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAE, Social Media & Community Management, with a secondary code of BPAFADAN, Reputation Management & Online PR. Its NAICS code is 541810 and its SIC code is 7311.