Carrier Management

What Carrier Management does

Carrier Management is a B2B digital media platform delivering daily news, research, and executive interviews to property/casualty insurance carrier C-suite executives and directors. Founded in 2013 and operating from Wells Media Group's headquarters at 3570 Camino del Rio N, Suite 100, San Diego, the platform is structured as a vertical-focused brand within the Wells Media Group network alongside Insurance Journal, Claims Journal, MyNewMarkets.com, and Academy of Insurance. Editorial coverage spans C-suite topics (Boardroom Agenda, CEO, CFO, CTO, Underwriting, Risk, Claims/Legal, Investment Officers, Talent Management), News (U.S., International, Industry, Government, Technology & Science), Research, Leadership, Markets (Reinsurance, Emerging Markets, Personal/Commercial/Specialty Lines), Regulation, and member-only content. A suite of opt-in email newsletters (Daily Headlines, Insurtech Newsletter, Research & Trends, Editor's Pick, Risk Alerts, Leadership Tips, Digital Magazine, Topic Spotlight, Weekly Most Popular) drives audience development and advertiser reach, with the newswire service extending to 50,000+ insurance and media contacts.

The core product stack is a web-based content management and distribution platform with email newsletter delivery, advertising serving, and member-only content gating. Carrier Management monetizes through four streams: subscription/membership revenue (tiered access with group plans for 3+ staff), advertising (website banners in multiple dimensions and eNewsletter placements), reprints and licensing (digital $595, physical from $895/500 copies, copyright-only $495, framing $445), and event sponsorships anchored by the annual InsurTech Summit. The sixth annual InsurTech Summit in 2025 is a free virtual event focused on AI integration, legacy system challenges, legal pitfalls, and insurer-InsurTech collaboration, with Snowflake as Key Takeaways Sponsor and a speaker roster spanning Glia, Xceedance, NeuralMetrics, Nationwide, Indico Data, JBKnowledge, CoverHound, Resilience, Irys, Sunlight Simplify, and Jerry. Named group subscription customers include Chubb, PwC, QBE, and Munich Re.

Carrier Management employs a sales-led B2B go-to-market: free newsletters and website content serve as top-of-funnel acquisition, with premium membership and group enterprise subscriptions as the recurring revenue core, supplemented by direct advertising and event sponsorship sales. Marketing channels span email, social (Twitter, Facebook, LinkedIn), content marketing, and the annual event. Distribution is primarily self-serve digital via CarrierManagement.com, with global geo-scope though North America remains the dominant served market. No disclosed revenue, funding rounds, or headcount trends are available in the input data, limiting quantitative triangulation of scale.

Name

Carrier Management

Legal name

Wells Media Group, Inc.

Website

https://carriermanagement.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Carrier Management is a B2B digital media platform delivering daily news, research, and executive interviews to P/C insurance carrier C-suite executives and directors, operated by Wells Media Group in San Diego.

Ownership category

akta.pro rank

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Subscription/Membership Revenue: Carrier Management offers paid membership subscriptions providing exclusive access to premium content, research, and member-only features for P/C insurance carrier executives. The subscription model provides recurring revenue with tiered access levels.
2. Advertising: The platform sells various advertising formats including website banners (multiple dimensions), eNewsletter placements, and lead generation opportunities. Ad units range from 970x250 to 240x170 pixels with varying rates based on placement and format.
3. Reprints and Licensing: Digital reprints sold at $595 with unlimited educational and marketing distribution. Physical reprints starting at $895 for 500 copies. Framing services available at $445. Copyright-only licensing at $495.
4. Event Sponsorships: Annual InsurTech Summit virtual event with sponsorship opportunities. Snowflake identified as Key Takeaways Sponsor for the 2025 summit.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Carrier Management is a B2B digital media platform that publishes daily news, analysis, research, and executive interviews for property/casualty (P/C) insurance carrier executives and directors. Its core products include a members-only subscription website, targeted email newsletters, the annual InsurTech Summit virtual conference, advertising placements, and paid content reprints and licensing.

Product overview

Carrier Management is a unified B2B digital media platform operated by Wells Media Group, delivering comprehensive content services for the property/casualty insurance industry. The platform centers on the Carrier Management Website as the primary product, supplemented by subscription Email Newsletters, Premium Membership access, the annual InsurTech Summit virtual conference, and Research & Whitepapers. Additional revenue-generating services include Advertising & Marketing Services (website banners, eNewsletter placements, lead generation) and Content Reprints (digital and physical). The portfolio serves P/C insurance C-suite executives and upper management with news, analysis, features, videos, and exclusive member-only content.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Membership Paid membership providing unrestricted access to the CarrierManagement.com website, members-only editorial content, exclusive research and analysis from industry think tanks, and high-profile interviews with P/C insurance carrier executives and directors.
• Email Newsletters Suite of opt-in email newsletters delivering targeted P/C insurance industry news, executive interviews, research, and trend analysis to insurance professionals.
• InsurTech Summit Annual virtual conference focused on AI integration, legacy system challenges, legal pitfalls, and insurer-InsurTech collaboration for insurance industry professionals, with sponsorship and speaking opportunities for vendors and carriers.
• Advertising and Marketing Services Sponsored advertising placements across the CarrierManagement.com website and email newsletters, including banners in various sizes, eNewsletter ad placements, and lead generation programs targeting P/C insurance C-suite executives.
• Content Reprints and Licensing Paid reprint and licensing service for Carrier Management articles, including digital PDF reprints, physical reprints (500-5,000+ copies), framing services, and copyright-only perpetual licenses for educational and marketing distribution.
• Research and Whitepapers Exclusive research reports and whitepapers from industry think tanks, expert analysts, and research partners covering P/C insurance operations, underwriting, technology, and market trends.

Quantifiable outcome

• Independent agency channel placed 62% of all P/C insurance written in US in 2025 (Big I data)

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered key sponsor and speaker/participant.

• Snowflakekey sponsorGTM or Marketing PartnerSnowflake serves as the Key Takeaways Sponsor for the InsurTech Summit 2025, a free virtual event scheduled for May 20th. The summit focuses on AI integration, legacy system challenges, legal pitfalls, and insurer-InsurTech collaboration for insurance industry professionals.
• Gliaspeaker/participantGTM or Marketing PartnerGlia is presenting at the InsurTech Summit 2025 as one of the insurtech authorities representing companies at the event focused on AI integration and insurance technology.
• Xceedancespeaker/participantGTM or Marketing PartnerXceedance presenting at the InsurTech Summit 2025, a virtual event focused on AI integration, legacy system challenges, legal pitfalls, and insurer-InsurTech collaboration.
• Jerryspeaker/participantGTM or Marketing PartnerJerry presenting at the InsurTech Summit 2025 as an insurtech authority representing companies at the event.
• NeuralMetricsspeaker/participantGTM or Marketing PartnerNeuralMetrics presenting at the InsurTech Summit 2025, a virtual event focused on AI integration and insurance technology.
• Nationwidespeaker/participantGTM or Marketing PartnerNationwide presenting at the InsurTech Summit 2025 as an insurtech authority representing companies at the event.
• JBKnowledgespeaker/participantGTM or Marketing PartnerJBKnowledge presenting at the InsurTech Summit 2025 as an insurtech authority representing companies.
• CoverHoundspeaker/participantGTM or Marketing PartnerCoverHound presenting at the InsurTech Summit 2025 as an insurtech authority representing companies at the event.
• Resiliencespeaker/participantGTM or Marketing PartnerResilience presenting at the InsurTech Summit 2025 as an insurtech authority representing companies at the event.
• Indico Dataspeaker/participantGTM or Marketing PartnerIndico Data presenting at the InsurTech Summit 2025 as an insurtech authority representing companies.
• Sunlight Simplifyspeaker/participantGTM or Marketing PartnerSunlight Simplify presenting at the InsurTech Summit 2025 as an insurtech authority representing companies.
• Irysspeaker/participantGTM or Marketing PartnerIrys presenting at the InsurTech Summit 2025 as an insurtech authority representing companies at the event.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Insurance Journal: Sister brand under Wells Media Group serving the broader P/C insurance market with news, magazines, and directories. Direct overlap in B2B insurance media audience and the same Wells Media Group sales infrastructure.
• Claims Journal: Another Wells Media Group brand focused on P/C insurance claims. Direct peer in the same trade-media model, targeting adjacent buyer personas (claims leaders) within the same carrier customers.
• The Insurance Insider: Subscription-based trade news service covering the global (re)insurance industry. Comparable subscription-first business model and carrier/reinsurer executive audience.
• Insurance Business America: B2B trade publication targeting insurance producers, carriers, and executives across the U.S. market. Closely comparable in audience, advertising model, and editorial coverage.
• Risk & Insurance: B2B media title covering commercial insurance, risk management, and the buyer side of the P/C ecosystem. Comparable audience (risk managers and carrier executives) and overlapping advertising base.
• PropertyCasualty 360: Long-standing B2B media brand covering P/C insurance strategy, technology, and operations. Direct competitor for C-suite readership and insurance advertiser dollars in the same vertical.

Emerging players

• Insurance News Net: Digital insurance news aggregator with broader consumer-and-industry audience. Less niche than Carrier Management but competes for the same insurance advertiser budgets.
• InsurTech Insights: Global insurtech media and conference platform. Directly comparable event franchise to the InsurTech Summit, competing for the same insurtech speaker and sponsor ecosystem.
• Digital Insurance: Trade publication focused on technology adoption and innovation in insurance. Directly comparable in its C-suite/insurtech editorial angle and competes for the same technology vendor advertisers.

Broad incumbents

• Advisen (S&P Global Market Intelligence): Long-established insurance data, research, and news provider now part of S&P Global. Comparable in delivering carrier-executive intelligence, but with a broader data/analytics product suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CarrierMgmt
• YouTubeinsurancejournal.tv/channels/carrier-management
• Facebookfacebook.com/CarrierManagement
• LinkedInlinkedin.com/company/carrier-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carrier Management