Priority Insurance Agency
Priority Insurance Agency LLC is a privately held independent insurance agency in Houston, TX that sells personal and commercial policies through eight carrier partners (Allstate, Progressive, Geico, Safeco, and others) via phone, website quote forms, and referrals, serving individual consumers and small businesses across the Houston metro.
- Company typePrivate
- Founded1901
- HeadquartersHouston, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Priority Insurance Agency does
Priority Insurance Agency LLC is an independent insurance agency domiciled in Texas and headquartered in a single office at 2610 Hwy 6 South, Suite 1, Houston, TX 77082. The agency operates as an independent insurance brokerage that places policies with a network of eight carrier partners — Allstate, ASI, Encompass, Geico, National General, Progressive, Safeco, and Safepoint — and earns revenue through carrier commissions on policies sold and renewed. Its product portfolio spans 18+ lines across personal insurance (Auto, Homeowners, Life, Flood via NFIP, Motorcycle, Recreational Vehicle, Watercraft, Windstorm, Condo, Manufactured Home, Renters) and commercial insurance (General Liability, Commercial Auto, Commercial Property, Commercial Umbrella, Builders Risk, Liquor Liability, plus broader Business Insurance packages).
The agency sells direct-to-consumer via phone and its website, which is built on the Zywave platform and offers 24/7 online policy service, quote request forms for Auto, Commercial Auto, General Liability, and Homeowners, blog content, and a Refer-A-Friend program. Customer acquisition channels include organic search, the blog (top-of-funnel), the referral program (mid-funnel), and dedicated quote landing pages (bottom-of-funnel). Its customer base is horizontal across the Houston metro: individual consumers and families for personal lines and small business owners for commercial lines, with no named enterprise customers or anchor accounts disclosed.
The firm is a privately held LLC with no disclosed parent company, institutional investors, funding rounds, management team, or M&A activity. No revenue, headcount, founding date, or financial figures are publicly disclosed, and there is no evidence of proprietary technology, AI/ML capability, patents, trademarks, regulatory actions, or industry awards in the source material. The operating posture is a steady-state, relationship-driven independent agency rather than a technology-led insurtech.
Priority Insurance Agency firmographics
Firmographics- Name
- Priority Insurance Agency
- Legal name
- Priority Insurance Agency LLC
- Website
- https://bestpriority.com
- Company type
- Private
- Founded year
- 1901
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Priority Insurance Agency LLC is a privately held independent insurance agency in Houston, TX that sells personal and commercial policies through eight carrier partners (Allstate, Progressive, Geico, Safeco, and others) via phone, website quote forms, and referrals, serving individual consumers and small businesses across the Houston metro.
- Ownership category
- akta.pro rank
Priority Insurance Agency industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)
- akta.pro secondary industries
- Full-Coverage Personal Auto Insurance (FSAJAAAF), Mid-Market Commercial Package (Package Policies) (FSAJAFAB), Commercial Property Insurance (FSAJACAE)
Keywords
Where Priority Insurance Agency is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Priority Insurance Agency business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Commissions: As an independent insurance agency, Priority Insurance Agency earns revenue through commissions paid by insurance carriers (Allstate, ASI, Encompass, Geico, National General, Progressive, Safeco, Safepoint) when policies are sold and renewed. The agency places insurance with multiple carriers and earns commission based on the policies placed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based insurance pricing - rates vary by customer |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Priority Insurance Agency product offering
Product offeringCore offering
Priority Insurance Agency is an independent insurance brokerage that sells personal and commercial insurance policies on behalf of multiple carrier partners (Allstate, ASI, Encompass, Geico, National General, Progressive, Safeco, Safepoint) to customers in the Houston, TX metropolitan area. The agency places coverage across personal lines (auto, homeowners, life, flood, motorcycle, recreational vehicle, watercraft, windstorm, condo, manufactured home, renters) and commercial lines (business, builders risk, commercial auto, commercial property, commercial umbrella, general liability, liquor liability), earning commission revenue from the carriers for each policy bound and renewed.
Product overview
Priority Insurance Agency is an independent insurance agency offering a comprehensive portfolio of insurance products through partnerships with multiple carriers. The agency provides core personal insurance products (Auto, Homeowners, Life, Flood, and Motorcycle Insurance) alongside specialized coverage categories. Business Insurance encompasses multiple sub-products including Builders Risk, Commercial Auto, Commercial Property, Commercial Umbrella, General Liability, and Liquor Liability. Home-related coverage extends to Condominium, Manufactured Home, and Renters Insurance. The agency also offers Recreational Vehicle and Watercraft Insurance, plus Windstorm coverage. As an independent agency, they compare policies across their carrier network (Allstate, ASI, Encompass, Geico, National General, Progressive, Safeco, Safepoint) to match customers with appropriate coverage at competitive pricing.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance
Companies that use Priority Insurance Agency
Customer profileSegments2 records
Ideal customer profiles2 records
Priority Insurance Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Priority Insurance Agency partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- AllstatecoreAllstate is one of the insurance carriers represented by Priority Insurance Agency as an independent agency. The partnership allows the agency to offer Allstate auto, home, and other insurance products to customers in the Houston area.
- ASIcoreASI (American Strategic Insurance) is an insurance carrier partner of Priority Insurance Agency, offering various insurance products through the independent agency channel.
- EncompasscoreEncompass Insurance is a carrier partner providing insurance products through Priority Insurance Agency's independent distribution network.
- GeicocoreGeico is an insurance carrier partner offering auto and other insurance products through Priority Insurance Agency's independent agency channel.
- National GeneralcoreNational General Insurance is a carrier partner of Priority Insurance Agency, providing various insurance products to customers.
- ProgressivecoreProgressive Insurance is a major carrier partner offering auto and other insurance products through Priority Insurance Agency.
- SafecocoreSafeco Insurance is a carrier partner providing auto, home, and other insurance products through Priority Insurance Agency.
- SafepointcoreSafepoint Insurance is a carrier partner offering insurance products through Priority Insurance Agency's independent agency network.
Recent moves5 records
Expansion highlights4 records
Priority Insurance Agency competitors and assessment
Company assessmentBroad incumbents
- Allstate: Major national insurance carrier and one of Priority's eight carrier partners. Competes in the same personal and commercial lines, both through independent agents like Priority and through its own captive Allstate agents.
- State Farm: Largest US personal lines insurer, operating primarily through captive agents. Competes with Priority for the same Houston-area auto and home insurance customers via a different distribution model.
- HUB International: Large global insurance brokerage offering personal and commercial lines through agent networks. Comparable independent brokerage model to Priority, though at far greater scale and broader geographic reach.
- The Hartford: Large national insurance carrier that distributes through independent agents—overlapping with Priority's channel model. Provides one of the product categories Priority customers may shop, but operates as a carrier, not an agency.
- Liberty Mutual: Large national insurance carrier offering personal and commercial lines through independent agents. Competes with Priority for the same customer base in auto, home, and small commercial coverage.
- Brown & Brown: Major US insurance brokerage and agency operator with multi-carrier distribution across personal and commercial lines. Comparable independent agency model, but publicly traded and significantly larger.
Direct peers
- Goosehead Insurance: Independent insurance agency franchise operating on a multi-carrier model similar to Priority Insurance Agency, matching customers with carriers across personal and commercial lines. Closely comparable in business model and product breadth.
- Smart Choice Insurance: Independent insurance agency network that aggregates multiple carriers under a single agent brand. Closely comparable to Priority's independent agency model of placing coverage across carrier partners.
- Insurance Office of America: Large independent insurance agency offering personal and commercial coverage through carrier relationships. Comparable business model to Priority, though operating at substantially larger scale.
- Brightway Insurance: Independent insurance agency franchise with a multi-carrier model offering personal and commercial coverage through local agents. Comparable to Priority in the independent agency structure and product portfolio approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Priority Insurance Agency social profiles
Digital presencePriority Insurance Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Priority Insurance Agency leadership team
Management profileNumber of profiles
Priority Insurance Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Priority Insurance Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Priority Insurance Agency
What does Priority Insurance Agency do?
Priority Insurance Agency is an independent insurance brokerage that sells personal and commercial insurance policies on behalf of multiple carrier partners (Allstate, ASI, Encompass, Geico, National General, Progressive, Safeco, Safepoint) to customers in the Houston, TX metropolitan area. The agency places coverage across personal lines (auto, homeowners, life, flood, motorcycle, recreational vehicle, watercraft, windstorm, condo, manufactured home, renters) and commercial lines (business, builders risk, commercial auto, commercial property, commercial umbrella, general liability, liquor liability), earning commission revenue from the carriers for each policy bound and renewed.
Is Priority Insurance Agency a public or private company?
Priority Insurance Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Priority Insurance Agency founded?
Priority Insurance Agency was founded in 1901. It employs 11 to 50 people.
Where is Priority Insurance Agency based?
Priority Insurance Agency is headquartered in Houston, United States, in the North America region.
How does Priority Insurance Agency make money?
One revenue line is on record: insurance Commissions.
Who are Priority Insurance Agency's main competitors?
Broad incumbents on record are Allstate, State Farm, HUB International, The Hartford, Liberty Mutual and Brown & Brown. Direct peers are Goosehead Insurance, Smart Choice Insurance, Insurance Office of America and Brightway Insurance.
Does Priority Insurance Agency have an API?
No public API is recorded for Priority Insurance Agency.
What industry is Priority Insurance Agency in?
Priority Insurance Agency's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAJ, Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines), with a secondary code of FSAJAAAF, Full-Coverage Personal Auto Insurance. Its NAICS code is 5242 and its SIC code is 6411.