ExpertClick
ExpertClick is a platform, founded in 1984, that connects subject-matter experts with journalists and media professionals through a searchable directory of 12,000+ topics, an annual Yearbook of Experts distributed via LexisNexis, and a news release distribution wire.
- Company typePrivate
- Founded1984
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What ExpertClick does
ExpertClick, operated by Broadcast Interview Source, Inc., is a platform that connects subject-matter experts with journalists and media professionals founded in 1984. The platform consists of three core products: the ExpertClick Platform (searchable expert directory), the Yearbook of Experts® (annual print, web, and LexisNexis-distributed directory covering 12,000+ topics), and NewsReleaseWire (news release distribution system). The business operates on a horizontal segmentation model serving both supply-side experts (authors, speakers, consultants, professionals seeking media exposure) and demand-side users (journalists, editors, event organizers) with topic-based search across keyword, participant, and geographic dimensions. Underlying technology is a directory and content distribution platform with RSS feed capabilities, curated expert round-ups, and LexisNexis integration rather than a modern AI-powered matching system.
Revenue is generated through a freemium membership model (first news release free), subscription fees for premium members, and advertising — specifically $95/month leaderboard placements. The go-to-market combines community-led and direct-to-consumer motions: experts self-register, build profiles, and distribute news releases via the self-serve web platform, while LexisNexis serves as a channel partner reaching legal, academic, and professional markets. The company is privately held, has 1-10 employees, has raised no disclosed funding, and is independently operated. No VC or PE backing is evident in the available data, and the operating model is consistent with a long-running small business rather than a venture-scale growth company.
ExpertClick firmographics
Firmographics- Name
- ExpertClick
- Legal name
- Broadcast Interview Source, Inc.
- Website
- https://expertclick.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ExpertClick is a platform, founded in 1984, that connects subject-matter experts with journalists and media professionals through a searchable directory of 12,000+ topics, an annual Yearbook of Experts distributed via LexisNexis, and a news release distribution wire.
- Ownership category
- akta.pro rank
ExpertClick industry classification
Industry- Product category
- Expert Directory and Media Networking Platform
- NAICS
- Other Scientific and Technical Consulting Services (54169), Web Search Portals and All Other Information Services (51929), Web Search Portals, Libraries, Archives, and Other Information Services (519)
- SIC
- Services-Engineering, Accounting, Research, Management (8700), Miscellaneous Publishing (2741), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Technical & Scientific Expert Networks (BPAHALAH)
- akta.pro secondary industries
- Recommendation & Discovery Engines (content/product) (BPAMAAAG), Author Service Marketplaces & Aggregators (Vetting, Bundled Services) (MPAJAJAB)
Keywords
Where ExpertClick is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ExpertClick business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Membership Fees: Experts pay to join as members, with the first news release free. Premium members receive additional benefits including free leaderboard placement.
- Advertising: Leaderboard advertising available for $95 per month. Premier members receive free leaderboard placement on their topic of choice.
- News Release Distribution: Revenue from distributing news releases to media and LexisNexis
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Basic membership with first news release free |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
ExpertClick product offering
Product offeringCore offering
ExpertClick runs a web platform that connects subject-matter experts with journalists and media professionals through a searchable expert directory, expert round-ups, and a news release distribution wire. The flagship Yearbook of Experts® is published in print, on the web, and via LexisNexis since 1984, covering 12,000+ topics. Experts join free with their first news release free, and pay membership fees for additional distribution and premium leaderboard placement ($95/month advertising).
Product overview
ExpertClick operates as a media and expert-matching platform consisting of three interconnected products: the ExpertClick Platform (core expert search and profile directory), the Yearbook of Experts® (annual print/web directory distributed via LexisNexis since 1984), and the NewsReleaseWire (news release distribution system). The platform enables journalists and media professionals to search thousands of expert profiles across more than 12,000 topics, while experts can publish news releases and build their public profiles.
Differentiator
Problem solved
Functional benefit
Brands
- Yearbook of Experts®: The company's primary platform and brand for connecting journalists with expert sources, distributed via print, web, and LexisNexis since 1984.
Products and services
- ExpertClick Platform Online expert search and profile platform connecting journalists and media professionals with subject-matter experts for interviews and commentary. Experts create profiles searchable by keyword, topic, participant, and geography across 12,000+ topics.
- Yearbook of Experts® Annual directory of expert profiles available in print, on the web, and distributed via LexisNexis since 1984, serving as America's favorite newsroom resource for journalists and media professionals.
- NewsReleaseWire Platform for distributing news releases to journalists and media outlets, enabling experts to share announcements, expert commentary, and press materials. Members can subscribe to topic-based RSS feeds.
Companies that use ExpertClick
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
ExpertClick technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ExpertClick partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- LexisNexiscoreExpertClick distributes the Yearbook of Experts through LexisNexis, providing access to legal, academic, and professional markets globally since 1984.
- Broadcast Interview Source, Inc.coreBroadcast Interview Source, Inc. is the parent company operating ExpertClick and the Yearbook of Experts.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
ExpertClick competitors and assessment
Company assessmentBroad incumbents
- Cision: Public-relations and media-intelligence platform that owns both Connectively and PR Newswire, competing across expert sourcing, news release distribution, and media monitoring.
- ProfNet: PR Newswire's expert network connects reporters with expert sources, offering the same journalist-expert matching service as ExpertClick within the larger Cision/PR Newswire ecosystem.
- Business Wire: Large-scale press release distribution service competing with ExpertClick's NewsReleaseWire for expert and corporate communications customers.
- PR Newswire (Cision): Major news release distribution service whose NewsReleaseWire product and ProfNet expert network compete with ExpertClick's NewsReleaseWire and expert directory on adjacent terms.
Direct peers
- SourceBottle: A media-matching service that distributes journalist queries to a database of experts and PR professionals — a direct competitor to ExpertClick's expert-sourcing value proposition.
- Muck Rack: A modern PR and journalist platform that includes expert sourcing tools and a journalist directory, competing for the same expert-visibility and journalist-discovery workflows as ExpertClick.
- Connectively (formerly HARO): Owned by Cision, Connectively is a direct competitor connecting journalists with expert sources — the same core use case as ExpertClick, but with a more modern product and the backing of a major PR-tech platform.
- Qwoted: An expert-sourcing platform that matches journalists with vetted experts for quotes and commentary, directly overlapping ExpertClick's core marketplace model.
Emerging players
- Clarity.fm: On-demand expert consultation marketplace that connects professionals seeking advice with subject-matter experts — adjacent to ExpertClick's expert-sourcing model but monetized through paid consultations.
- Zintro: Expert network marketplace that connects consultants and subject-matter experts with companies needing advice — overlapping with ExpertClick's expert directory use cases, especially for consulting and SMB customers.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ExpertClick social profiles
Digital presenceExpertClick financial estimates
Financial estimateRevenue estimate
Valuation estimate
ExpertClick leadership team
Management profileNumber of profiles
Profiles1 record
ExpertClick funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ExpertClick M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ExpertClick
What does ExpertClick do?
ExpertClick runs a web platform that connects subject-matter experts with journalists and media professionals through a searchable expert directory, expert round-ups, and a news release distribution wire. The flagship Yearbook of Experts® is published in print, on the web, and via LexisNexis since 1984, covering 12,000+ topics. Experts join free with their first news release free, and pay membership fees for additional distribution and premium leaderboard placement ($95/month advertising).
Is ExpertClick a public or private company?
ExpertClick is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ExpertClick founded?
ExpertClick was founded in 1984. It employs 1 to 10 people.
Where is ExpertClick based?
ExpertClick is headquartered in Washington, United States, in the North America region.
How does ExpertClick make money?
Three revenue lines are on record. Membership Fees are the primary driver. The others are advertising and news Release Distribution.
Who are ExpertClick's main competitors?
Broad incumbents on record are Cision, ProfNet, Business Wire and PR Newswire (Cision). Direct peers are SourceBottle, Muck Rack, Connectively (formerly HARO) and Qwoted. Emerging players are Clarity.fm and Zintro.
Does ExpertClick have an API?
No public API is recorded for ExpertClick.
What industry is ExpertClick in?
ExpertClick's product category is Expert Directory and Media Networking Platform. Its primary akta.pro industry code is BPAHALAH, Technical & Scientific Expert Networks, with a secondary code of BPAMAAAG, Recommendation & Discovery Engines (content/product). Its NAICS code is 54169 and its SIC code is 8700.