SourceBottle
- Company typePrivate
- Founded2009
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
SourceBottle firmographics
Firmographics- Name
- SourceBottle
- Legal name
- TheSourceBottle Pty Ltd
- Website
- https://sourcebottle.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
SourceBottle industry classification
Industry- Product category
- Media Sourcing Platform
- NAICS
- Web Search Portals, Libraries, Archives, and Other Information Services (519), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Nonprofit & Cause Communications (BPAFADAK)
Keywords
Where SourceBottle is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
SourceBottle business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Paid Subscriptions: Subscription services for premium features including expert profile upgrades with human-driven, targeted media pitching. Basic registration is free for both journalists and sources.
- Advertising in Drink Up! Alert: Text and banner advertising within the twice-daily 'Drink Up!' email alerts sent to 65K subscribers. Pricing tiers: $450/day, $750 for 2 days, $1,050 for 3 days.
- Expert Profile Upgrades: Free basic expert profiles with optional paid upgrades for human-driven targeted media pitching services to help raise expert profiles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | 1-day Text & Banner Ad in Drink Up! email alert |
| Subscription | Pay-as-you-go | 2-day Text & Banner Ads in Drink Up! email alert (Discounted) |
| Subscription | Pay-as-you-go | 3-day Text & Banner Ads in Drink Up! email alert (Discounted) |
| Freemium | Monthly | Free Expert Profile |
| Freemium | Monthly | Free Call-Out Posting for Journalists |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
SourceBottle product offering
Product offeringCore offering
SourceBottle is an online connection platform that links journalists, bloggers, and writers with expert sources seeking publicity. It operates a searchable Expert Directory of 65,000+ experts, brands, and PR professionals and distributes twice-daily 'Drink Up!' email alerts containing media call-outs to 65K subscribers across Australia, New Zealand, Singapore, the UK, Ireland, and North America. The platform is free for basic use by both journalists and sources, with paid advertising slots in the email alerts and optional premium expert profile upgrades for human-driven targeted media pitching.
Product overview
SourceBottle is a connection platform that operates as a unified system comprising the core Expert Directory and matching marketplace, supported by the Drink Up! alert service. The platform serves two primary user segments: journalists seeking expert sources (who use Find a Source, Find Giveaways, Find a Case Study, Find a Podcast Guest, Find a Speaker, and Find an Article Contributor services), and expert sources seeking publicity (who create Expert Profiles with optional paid upgrades for targeted media pitching). The Expert Directory forms the searchable database underpinning all matching activities, while the Drink Up! alert system distributes opportunities to 65K+ subscribers. Advertising through Drink Up! Text & Banner Ads provides a monetization layer. The platform disseminates approximately 25 million emails annually and connects experts across Australia, New Zealand, Singapore, United Kingdom, Ireland, and North America.
Differentiator
Problem solved
Functional benefit
Products and services
- SourceBottle Platform A global publicity and media-sourcing platform connecting journalists, reporters, bloggers, and writers with expert sources seeking media coverage. It enables two-sided matching where media professionals post call-outs and experts respond with story contributions.
- Expert Directory A searchable directory of over 65,000 experts, brands, PR professionals, and organizations across Australia, New Zealand, Singapore, the UK, Ireland, and North America, enabling journalists to find relevant subject-matter experts for their stories.
- Drink Up! Email Alert Daily email alert service distributing call-outs to 65K+ subscribers at 10am and 2pm EST weekdays, containing media queries from journalists seeking expert sources, case studies, giveaways, podcast guests, and article contributors.
- Expert Profile Profile creation service allowing sources to be listed in the Expert Directory with contact details, qualifications, keywords, and background information for media discovery. Free basic listing with optional paid premium upgrade for proactive targeted pitching.
- Call-Out Posting Service (Find a Source / Giveaways / Case Study / Podcast Guest / Speaker / Article Contributor) Free service for journalists, bloggers, podcasters, event organizers, PR professionals, and content creators to post call-outs seeking expert sources, giveaways, case studies, podcast guests, speakers, or article contributors, with geographic and category-specific targeting.
- Targeted Media Pitching Service Human-driven, on-demand media pitching service offered as a premium upgrade, providing proactive profile raising and targeted outreach to media contacts for subscribed experts.
- Drink Up! Text & Banner Advertising Paid advertising option within Drink Up! email alerts, offering text and banner ad placements at $450/day for single alerts or discounted rates for multi-day packages ($750 for 2 days, $1,050 for 3 days), reaching 65K subscribers.
Quantifiable outcome
- 65K+ experts, brands and PR professionals connected with media professionals
- +2 more outcomes
Companies that use SourceBottle
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
SourceBottle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SourceBottle partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights4 records
SourceBottle competitors and assessment
Company assessmentDirect peers
- ResponseSource (UK): ResponseSource is the dominant UK journalist-sourcing service, sending daily Journalist Enquiry alerts to PR professionals. It directly competes with SourceBottle in the UK and Ireland markets SourceBottle serves, with comparable email-based distribution.
- HARO (Help a Reporter Out): HARO is the US founder of the journalist-source connection model, distributing thrice-daily query emails to experts and offering paid tiers (Connectively). It is the most direct functional peer to SourceBottle, differing mainly by US orientation and more recent paid-feature proliferation.
- Muck Rack: Muck Rack is a PR software platform combining a journalist database, media monitoring, and pitching tools. It overlaps directly with SourceBottle's expert discovery and pitching workflow, though it targets PR professionals more than journalists as the primary user.
Emerging players
- Qwoted: Qwoted is a journalist-source matching marketplace with a points-based expert rewards system and a paid PR tier. Its query-feed model closely mirrors SourceBottle's Drink Up! alerts, making it a niche direct competitor focusing on US markets.
- Prowly: Prowly is a SaaS PR platform offering journalist CRM, press release distribution, and a media database. It overlaps with SourceBottle in serving PR professionals seeking journalist connections, though it focuses more on owned PR workflow than SourceBottle's expert-side marketplace.
Broad incumbents
- Cision (ProfNet): Cision owns ProfNet, a journalist-source matching service that operates the same two-sided model as SourceBottle. Cision is a much larger incumbent with distribution, monitoring, and analytics, but its mass-market breadth means it isn't as focused on SourceBottle's ANZ-centric community feel.
- PR Newswire (Cision): PR Newswire is a mass-market press release distribution service owned by Cision. As a broad incumbent in PR distribution, it overlaps in serving the same expert-PR-professional persona SourceBottle targets, though the core offering (wire distribution) is materially different from matching.
Others
- CoverageBook: CoverageBook is a PR reporting and coverage-tracking tool popular with boutique agencies. It is adjacent rather than direct — its monitoring and report creation complements SourceBottle's source-discovery workflow for PR professionals using both.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SourceBottle social profiles
Digital presenceSourceBottle financial estimates
Financial estimateRevenue estimate
Valuation estimate
SourceBottle leadership team
Management profileNumber of profiles
Profiles1 record
SourceBottle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SourceBottle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SourceBottle
What does SourceBottle do?
SourceBottle is an online connection platform that links journalists, bloggers, and writers with expert sources seeking publicity. It operates a searchable Expert Directory of 65,000+ experts, brands, and PR professionals and distributes twice-daily 'Drink Up!' email alerts containing media call-outs to 65K subscribers across Australia, New Zealand, Singapore, the UK, Ireland, and North America. The platform is free for basic use by both journalists and sources, with paid advertising slots in the email alerts and optional premium expert profile upgrades for human-driven targeted media pitching.
Is SourceBottle a public or private company?
SourceBottle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SourceBottle founded?
SourceBottle was founded in 2009. It employs 1 to 10 people.
Where is SourceBottle based?
SourceBottle is headquartered in Melbourne, Australia, in the Oceania region.
How does SourceBottle make money?
Three revenue lines are on record. Paid Subscriptions are the primary driver. The others are advertising in Drink Up! Alert and expert Profile Upgrades.
Who are SourceBottle's main competitors?
Direct peers on record are ResponseSource (UK), HARO (Help a Reporter Out) and Muck Rack. Emerging players are Qwoted and Prowly. Broad incumbents are Cision (ProfNet) and PR Newswire (Cision). CoverageBook is listed as an others.
Does SourceBottle have an API?
No public API is recorded for SourceBottle.
What industry is SourceBottle in?
SourceBottle's product category is Media Sourcing Platform. Its primary akta.pro industry code is BPAFADAK, Nonprofit & Cause Communications. Its NAICS code is 519 and its SIC code is 7311.