Worldata

What Worldata does

Worldata operates as a doing-business-as brand of OutcomeMedia, a US-based marketing services firm headquartered at 5550 Glades Rd, Suite #413, Boca Raton, Florida. Founded per firmographic records in 1975 and currently employing 51-100 people, the firm is led by President/CEO Jay Schwedelson and serves B2B marketers and business owners seeking to build customer-acquisition programs that generate measurable business outcomes. Its core service lines are email production services, data services, and marketing insights, delivered through a consultative enterprise sales motion in which prospects book meetings directly with the CEO via the company website.

Beyond agency services, OutcomeMedia operates an integrated portfolio of marketing media properties under shared leadership: GURU Media Hub (a media hub hosting the GURU Podcast Network and Certified Guru marketing certification program), SubjectLine (an email subject-line optimization resource), Eventastic (an event-management platform), Delivered Conference and GURU Conference (annual industry events), and the Do This Not That (DTNT) marketing podcast. These properties are used both as thought-leadership distribution channels (top-of-funnel) and as mid-funnel engagement mechanisms (events and certification) targeting the same B2B marketer audience.

The business model combines professional-services revenue (email production, data services, marketing insights, delivered on a quote-based/engagement basis) with media-and-events revenue (conferences, certification, content resources). Pricing is not publicly disclosed; the company funnels prospects through a meeting-booking form on its website, indicating custom enterprise engagements rather than standardized product pricing. No external equity investors, parent company, or M&A activity are disclosed, suggesting a founder-led private operating structure. The firm has no disclosed AI/ML technology stack, no patents or trademarks on file, and no third-party certifications or award recognitions.

Name

Worldata

Legal name

OutcomeMedia

Website

https://worldata.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

OutcomeMedia (DBA Worldata) is a Boca Raton, Florida marketing services firm serving B2B marketers with email production, data services, and marketing insights, and operating an integrated portfolio of media properties including GURU Media Hub, SubjectLine, Eventastic, Delivered Conference, and a podcast network.

Ownership category

akta.pro rank

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Email Production Services: The company provides email production services as a core offering, likely through project-based or retainer arrangements with business clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Worldata is a marketing services firm (operating under the legal entity OutcomeMedia) that helps businesses build programs for new customer acquisition, email production, data services, and marketing insights. The company operates an integrated ecosystem of marketing properties including GURU Media Hub, SubjectLine, Eventastic, Delivered Conference, the DTNT Podcast, Certified Guru, and the GURU Podcast Network, supported by content resources such as Jay's Scoop email newsletter and an annual email send-date calendar.

Product overview

Worldata operates under the Outcome Media umbrella, offering a portfolio of marketing-focused sub-brands and services. The core offerings include GURU Media Hub (podcast network and media services), Subject Line (email optimization), Eventastic (event management), Delivered Conference (annual industry event), DTNT Podcast (marketing tips show), and Certified Guru (training program). These products serve marketing professionals through events, content, certification, and email marketing resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Email Production Services Email production services delivered to B2B clients as a core offering, typically through project-based or retainer arrangements.
• Data Services Data services offered to B2B clients to support marketing and customer acquisition programs.
• Marketing Insights Marketing insights and advisory support provided to B2B clients to inform their marketing programs and customer acquisition strategies.
• New Customer Acquisition Programs End-to-end program building service that helps B2B clients design and execute marketing programs aimed at acquiring new customers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• GURU Media HubcoreStrategic or Co-development PartnerGURU Media Hub is a related brand also founded by Jay Schwedelson. It encompasses the GURU Conference, Certified Guru program, and the GURU Podcast Network. This represents a deeply integrated ecosystem of marketing properties under shared leadership.
• SubjectLinecoreStrategic or Co-development PartnerSubjectLine is a complementary property focused on email subject line optimization and best practices, part of the integrated marketing ecosystem under Jay Schwedelson's portfolio.
• EventasticminorStrategic or Co-development PartnerEventastic is a platform for event management integrated into the marketing ecosystem, used in conjunction with conferences and events organized by Outcome Media and GURU Media Hub.
• Delivered ConferencecoreStrategic or Co-development PartnerDelivered Conference is an annual email marketing conference that is part of the integrated marketing properties under the Outcome Media ecosystem, focused on email production and delivery best practices.

Recent moves1 record

Expansion highlights4 records

Others

• MediaPost: Trade media and conference organizer covering digital and email marketing — comparable media/event ecosystem play to Worldata's SubjectLine, Delivered Conference, and GURU properties.

Emerging players

• Litmus: Email marketing tools provider (testing, analytics, personalization) — adjacent to Worldata's email production and subject line optimization focus, though productized rather than service-based.
• Iterable: B2B cross-channel marketing platform with strong email capabilities — emerging martech competitor that increasingly absorbs work historically outsourced to agencies like Worldata.

Direct peers

• Harte-Hanks: Long-standing direct and multichannel marketing services firm offering data, analytics, and direct marketing execution — comparable legacy-era B2B marketing services model to Worldata.
• Inbox Marketer: Canadian email marketing agency offering email production, strategy, and data services to B2B marketers — directly comparable to Worldata/OutcomeMedia's core email production and managed services offering.
• Yes Lifecycle Marketing: Email marketing services firm providing production, deployment, and data services to B2B marketers — closely aligned service mix and customer base to Worldata's email production and data services.
• Sailthru (Marigold Engage): Personalized email and customer retention marketing platform/services — comparable email-centric offering to Worldata's email production services, though more SaaS-delivered.
• Merkle: Data-driven marketing services firm (Dentsu) offering CRM, email, and data services to enterprises — comparable operating model at much larger scale, particularly in the data services layer.

Broad incumbents

• Constant Contact: Established email marketing platform serving SMB and mid-market B2B customers — overlaps with Worldata's email marketing focus, though delivered as SaaS rather than services.
• Epsilon: Large data-driven marketing firm (Publicis) operating across email, data, and direct marketing at enterprise scale — broader portfolio than Worldata but directly overlapping in email production and marketing data services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/worldata
• LinkedInlinkedin.com/company/schwedelson

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Worldata