Eventastic
Eventastic is an annual virtual conference organized by GURU Events LLC for event industry professionals, monetized through tiered event sponsorships and post-event content sales (presentation decks and AI summaries). Free for attendees, it features dozens of enterprise speakers annually.
- Company typePrivate
- Founded2011
- HeadquartersWaterloo, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Eventastic does
Eventastic is an annual virtual conference for the events industry, organized by GURU Events LLC (d/b/a GURU Media Hub) and branded as 'The World's Largest Virtual Event About Events.' The 2026 edition was held June 4-5, 2026 and featured dozens of speakers from companies such as RingCentral, LinkedIn, HubSpot, Zoom, Cvent, IMEX Group, Bizzabo, Freeman, Maritz, DocuSign, Atlassian, and Bain Capital Ventures. Session content spans attendee acquisition, event design, event tech, sponsorship sales, engagement, swag, and content planning. The underlying platform supports session streaming, presentation sharing, and networking for a free attendee base, with content organized into tracks such as Attendee Acquisition, Event Design + Tech, Webinars, and Public Speaking Secrets.
The business is monetized primarily through tiered event sponsorships (Platinum, Gold, Silver, Bronze, Insider) sold to event-technology, marketing-technology, and events-industry vendors seeking visibility and access to event professionals. A secondary revenue stream comes from post-event content sales — downloadable presentation decks and AI-generated session summaries, the latter produced via a partnership with VOXO. Attendee access is free, positioning sponsorship and content monetization as the principal economic engine. The company is privately held, headquartered in Waterloo, United States, and operates with a small team (11-50 employees). It is led by founder Jay Schwedelson (GURU Media Hub & Outcome Media), co-founder and Chief Community Officer Liz Lathan, and CEO Carina Bauer, with a parent/strategic relationship to GURU Media Hub providing year-round community continuity between annual events.
Eventastic firmographics
Firmographics- Name
- Eventastic
- Legal name
- GURU Events LLC
- Website
- https://eventastic.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eventastic is an annual virtual conference organized by GURU Events LLC for event industry professionals, monetized through tiered event sponsorships and post-event content sales (presentation decks and AI summaries). Free for attendees, it features dozens of enterprise speakers annually.
- Ownership category
- akta.pro rank
Eventastic industry classification
Industry- Product category
- Virtual Event Conferences
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation) (MPAGAOAO)
- akta.pro secondary industry
- Virtual & Hybrid Event Platforms (Webinars, Virtual Venues, Event Hubs) (THAHAOAA)
Keywords
Where Eventastic is headquartered
LocationHeadquarters
- HQ city
- Waterloo
- HQ country
- United States
- HQ region
- North America
Markets served
Eventastic business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Sponsorship Revenue: Companies pay to become sponsors at platinum, gold, silver, bronze, and insider tiers, gaining brand visibility, logo placement, and access to event attendees. Platinum sponsors like RingCentral receive premium placement and speaking opportunities.
- Event Content Sales: The company generates revenue by selling presentation decks and AI summaries from their events. Session presentations are available for download via links on the Event Content page.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Attendee access is free |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Eventastic product offering
Product offeringCore offering
Eventastic is a virtual event platform that hosts large-scale virtual conferences focused on the events industry, branded as 'The World's Largest Virtual Event About Events'. The platform organizes multi-track virtual sessions covering event design, marketing, event technology, sponsorship sales, attendee engagement, swag, and content planning, featuring speakers from major companies such as RingCentral, LinkedIn, HubSpot, Zoom, and Cvent. Attendees access sessions free of charge, while the company monetizes through tiered event sponsorships and post-event content sales including downloadable presentation decks.
Product overview
Eventastic is a virtual event platform that organizes and hosts the world's largest virtual event about events. The primary offering is the Eventastic conference platform, which provides a virtual space for industry professionals to attend sessions, view presentations, network, and access educational content. The platform organizes events by tracks (e.g., Attendee Acquisition, Event Design + Tech, Webinars, Public Speaking Secrets) and facilitates speaker presentations and AI-generated summaries of sessions.
Differentiator
Problem solved
Functional benefit
Products and services
- Eventastic Virtual Conference
- Event Content Decks
Companies that use Eventastic
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles2 records
Eventastic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Eventastic partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- RingCentralcorePlatinum sponsor for Eventastic 2026. RingCentral provides the event platform technology and gains premium brand visibility as the signature sponsor of the world's largest virtual event about events.
- CventcoreGold sponsor providing event management technology expertise. Delivers sessions on event follow-up and attendee engagement.
- MaritzcoreGold sponsor specializing in event experiences and marketing. Provides market insights through session presentations.
- IMEX GroupcoreSilver sponsor, leading global exhibition and event organizer. Co-develops content on global events strategy.
- FreemancoreMajor exhibition and event company contributing industry research and insights through session presentations on event trends.
- Yes& AgencyminorSilver sponsor and creative/marketing agency providing event strategy content through session presentations.
- HubSpotcoreVP of Marketing Kat Tooley speaks on attendee acquisition and event marketing strategies.
- LinkedIncoreHead of Growth & Strategy Nick Maalouf presents on event metrics and LinkedIn's event solutions.
- ZoomcoreHead of Brand & Media Whitney Magnuson presents on scaling experimental events and ROI.
- GURU Media HubcoreCo-organizer and community partner. Jay Schwedelson founded GURU Media Hub which organizes Eventastic and provides ongoing community engagement.
Scale indicators1 record
Recent moves6 records
Expansion highlights3 records
Eventastic competitors and assessment
Company assessmentBroad incumbents
- Cvent: Cvent is a large-scale event management platform with deep enterprise adoption across virtual, in-person, and hybrid events. Directly comparable as a Gold sponsor of Eventastic 2026 and as a dominant incumbent whose marketing and event teams engage the same event-professional audience.
- ON24: ON24 is an established webinar and virtual event platform serving enterprise marketing and demand-generation teams. Comparable as a broader incumbent in the virtual event/webinar space overlapping with Eventastic's target buyers.
Emerging players
- Splash: Splash is an event marketing platform for branded virtual, hybrid, and in-person events. Comparable as a direct competitor targeting marketing-led event teams, a buyer segment Eventastic serves.
- Swapcard: Swapcard is a virtual and hybrid event platform with networking and AI-powered matchmaking features. Comparable as a direct competitor in the virtual event platform category, including similar use of AI for attendee engagement.
- Hubilo: Hubilo is a virtual and hybrid event platform focused on attendee engagement and event marketing analytics. Comparable as an emerging direct competitor targeting the same mid-market and enterprise event professional segments.
Direct peers
- Hopin (now RingCentral Events): Hopin, acquired by RingCentral and rebranded as RingCentral Events, is a virtual and hybrid event platform. Highly comparable as both RingCentral is Eventastic's Platinum sponsor and the underlying technology provider, and as a direct competitor for the same virtual event workloads.
- Bizzabo: Bizzabo is an enterprise event experience platform offering virtual, in-person, and hybrid event technology. Directly comparable as both a sponsor at Eventastic 2026 (Silver) and as a competing event-tech platform that event professionals evaluate alongside Eventastic's offerings.
- EventMobi: EventMobi is an event management platform specializing in mobile apps and virtual event experiences. Comparable as a Bronze sponsor of Eventastic 2026 and as a competing virtual event platform serving similar event professional buyers.
- vFairs: vFairs provides virtual and hybrid event platforms for trade shows, conferences, and expos. Comparable as a competing virtual event platform serving enterprise event teams in the same target market.
Regional players
- IMEX Group: IMEX Group is a global exhibitions and trade show organizer for the meetings and events industry. Comparable as a Silver sponsor of Eventastic 2026 and as an in-person industry event organizer targeting overlapping event professional audiences in the MICE segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Eventastic social profiles
Digital presenceEventastic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eventastic leadership team
Management profileNumber of profiles
Profiles4 records
Eventastic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eventastic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eventastic
What does Eventastic do?
Eventastic is a virtual event platform that hosts large-scale virtual conferences focused on the events industry, branded as 'The World's Largest Virtual Event About Events'. The platform organizes multi-track virtual sessions covering event design, marketing, event technology, sponsorship sales, attendee engagement, swag, and content planning, featuring speakers from major companies such as RingCentral, LinkedIn, HubSpot, Zoom, and Cvent. Attendees access sessions free of charge, while the company monetizes through tiered event sponsorships and post-event content sales including downloadable presentation decks.
Is Eventastic a public or private company?
Eventastic is a private company. It is classified as corporate owned and is currently operating.
When was Eventastic founded?
Eventastic was founded in 2011. It employs 11 to 50 people.
Where is Eventastic based?
Eventastic is headquartered in Waterloo, United States, in the North America region.
How does Eventastic make money?
Two revenue lines are on record. Sponsorship Revenue is the primary driver. The others are event Content Sales.
Who are Eventastic's main competitors?
Broad incumbents on record are Cvent and ON24. Emerging players are Splash, Swapcard and Hubilo. Direct peers are Hopin (now RingCentral Events), Bizzabo, EventMobi and vFairs. IMEX Group is listed as a regional player.
Does Eventastic have an API?
No public API is recorded for Eventastic.
What industry is Eventastic in?
Eventastic's product category is Virtual Event Conferences. Its primary akta.pro industry code is MPAGAOAO, Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation), with a secondary code of THAHAOAA, Virtual & Hybrid Event Platforms (Webinars, Virtual Venues, Event Hubs). Its NAICS code is 711320 and its SIC code is 7900.