ServiceERP

What ServiceERP does

ServiceERP GmbH is a German software vendor headquartered in Wietmarschen (Emsland), founded in October 2021 through a management buyout by Andreas Kurk and Martin Helmig and operating as part of the Cultura Technologies group. The company develops and distributes the L3 merchandise management and ERP platform, together with the WinFibu financial accounting module, the Agrar Spezial vertical extensions, the L3-Connect RESTful integration API, an L3 POS system compliant with German KassenSichV regulations, and a mobile app suite (L3 go! for field sales, L3 Lager-App for warehouse, Customer Link for end customers). The technology is a modular, database-driven system covering purchasing, production, CRM, logistics, sales, and accounting, with native EDI and logistics interfaces (UPS, DHL), German tax and banking compliance (ELSTER, CAMT53, SEPA), and a central shared database enabling cross-module workflows.

The platform targets medium-sized production and trading companies in the DACH region, with a primary vertical specialization in agricultural trade, mills, seed and feed producers, brokers, and route-trading operations. ServiceERP differentiates through 25+ years of accumulated domain features (raw materials receipt with quantity/value deductions, professional contract management, route trading, broker module, laboratory book, and scale integration via L3-Connect), direct sales relationships, and a network of integration partners including Bitzer Wiegetechnik and DOCBOX.

The business model combines perpetual software licenses with subscription alternatives (software rental and annual maintenance contracts), recurring managed hosting delivered jointly with IT partners (Wocken-IT, Venta-IT, IT-Risch), tiered support hotlines, remote maintenance, and professional services for custom modifications and training. Revenue is generated via direct enterprise field sales to mid-market customers in Germany, supported by an inbound website funnel, a customer self-service portal (portal.service-erp.de), and an Atlassian-based helpdesk. Named customer references span agricultural trading, animal feed production, scale technology, organic products, and an agricultural trade association.

Name

ServiceERP

Legal name

ServiceERP GmbH

Website

https://service-erp.de

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

ServiceERP GmbH is a German ERP vendor (Wietmarschen) that develops the L3 merchandise management platform, WinFibu accounting, and Agrar Spezial modules for medium-sized production and trading companies, with a vertical specialization in agricultural trade, mills, and feed producers across the DACH region.

Ownership category

akta.pro rank

Product category

ERP Software for Agricultural and Mid-Market Trading Companies

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

Keywords

• ERP software
• Merchandise management
• Agricultural trade software
• Financial accounting software
• Mobile warehouse apps

Headquarters

HQ city

Lohne

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. L3 ERP Software Licenses: L3 merchandise management and ERP software is offered as a licensed product, with options for software rental as an alternative to outright purchase. The company also offers special contractual conditions for software maintenance.
2. WinFibu Financial Accounting Software: WinFibu financial accounting module offered as an integrated component of the L3 ecosystem, accessible through the same database. Can also be used independently.
3. Support & Maintenance Services: The company offers tiered support including L3 support hotline, FiBu support hotline, remote maintenance, and a dedicated support team. Professional services for custom software modifications are also offered beyond standard maintenance contracts.
4. Managed Hosting: Server hosting services provided in partnership with IT partners (Wocken-IT, Venta-IT, IT-Risch), where server, database, VPN, and Microsoft Office programs are included as part of L3.
5. Training, Seminars & Documentation: ServiceERP provides further training, courses, and seminars to customers. Free access to all information materials and documentation is provided to customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

ServiceERP develops and sells the L3 merchandise management and ERP software, a database-driven, modular system covering purchasing, production, customer data management, logistics, sales, and financial accounting (via WinFibu) for medium-sized production and trading companies, with a strong specialization in the agricultural sector (Agrar Spezial modules). The platform is complemented by mobile apps (L3 go!, L3 Lager-App, Customer Link), a TSE-compliant POS system, and the L3-Connect RESTful API for integration with external systems such as scales, logistics providers, web stores, banking, and document management.

Product overview

ServiceERP offers a platform-plus-modules ERP architecture centered on the L3 merchandise management and ERP software. The core L3 platform integrates merchandise management, CRM, logistics, and financial accounting for medium-sized production and trading companies with a focus on the agricultural sector. The product portfolio includes the L3 core ERP, L3 mobile apps (L3 go! App for sales, L3 Lager-App for warehouse, Customer Link for customer engagement), WinFibu financial accounting, L3-Connect API for integrations, and specialized agricultural modules including contract management, route trading, broker module, laboratory book, scale connection, and raw materials receipt. The L3 POS system provides retail point-of-sale capabilities. All products share a central database enabling seamless data flow across the integrated ServiceERP system.

Differentiator

Problem solved

Functional benefit

Brands

• L3: Warenwirtschafts- und ERP Software L3 - merchandise management and ERP software developed specifically for medium-sized companies with over 25 years of industry experience
• WinFibu
• Agrar Spezial
• L3-App

Quantifiable outcome

• Customers report using L3 for over 10 years with continued satisfaction (Vollmer Verwaltungs-GmbH, 10+ years; Maus & Co GmbH, since 2007)
• +2 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability2 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Cultura Technologies LLCcoreOthers · 1 January 2021Cultura Technologies LLC is the parent company of ServiceERP. In mid-2021, ServiceERP was established as part of Cultura Technologies through a management buyout by Andreas Kurk and Martin Helmig. Cultura Technologies brings together people, companies, and technologies focused on building a successful and resilient agri-food system. ServiceERP operates under the Cultura group with access to the resources and international reach of the parent company.
• heyData GmbHminorOthersheyData GmbH provides data protection officer services to ServiceERP and also provides a data protection seal on the ServiceERP website. heyData is headquartered at Schützenstraße 5, 10117 Berlin, Germany.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Weclapp: Cloud-native ERP platform for German SMEs covering merchandise management, CRM, accounting, and project workflows. Directly comparable target customer (German Mittelstand) and overlapping functional scope with L3, but with a modern SaaS delivery model that contrasts with ServiceERP's on-premise/hosted approach.
• 365FarmNet: Agricultural management platform from a CLAAS/GIMA-led initiative providing farm and trader ERP-adjacent software. Compares to ServiceERP as a specialized agricultural vertical software provider serving German/European agricultural businesses.
• Lexware (Lexoffice): German SME accounting and ERP software from Lexware/lexoffice, comparable to ServiceERP's WinFibu and L3 financial workflows. Targets the same Mittelstand customer base with a stronger cloud brand recognition in Germany.
• Land-Data: Specialized agricultural ERP and business management software vendor serving German agricultural cooperatives, traders, and producers. The closest direct vertical competitor to ServiceERP's Agrar Spezial modules within the German agricultural SME segment.

Broad incumbents

• proALPHA: Established mid-market ERP vendor headquartered in Germany serving production, trading, and service companies with a similar customer profile. Comparable to ServiceERP in target market (German Mittelstand) but operates at much greater scale and breadth.
• Sage: Global ERP/accounting vendor with significant German SME presence (Sage 50, Sage Business Cloud, Sage 100). Competes broadly with ServiceERP for the same medium-sized German trading and production customers, but as a much larger, multi-country incumbent with broader portfolio and cloud-first strategy.
• SAP Business One: SAP's ERP offering for small and mid-sized businesses, frequently deployed in German Mittelstand companies including agricultural trading. A broad incumbent with global reach competing for the same agricultural SME segment that ServiceERP specializes in.
• Microsoft Dynamics 365 Business Central: Cloud ERP from Microsoft widely adopted by German SMEs and mid-market companies for financials, supply chain, and operations. Overlaps with L3's functional scope but is a much larger, general-purpose platform competing for the same customers ServiceERP targets.

Emerging players

• agro IT Solutions: Niche agricultural software and ERP specialist serving German agricultural trading and production SMEs. Comparable vertical focus to ServiceERP but at a smaller scale with overlapping target customers in the German agricultural Mittelstand.

Others

• DATEV: Dominant German tax/accounting software and infrastructure provider whose systems ServiceERP integrates with (WinFibu ↔ DATEV). Comparable as an ecosystem participant enabling ServiceERP's accounting workflows rather than a direct ERP competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=4xPxHMFcU9Y
• Facebookfacebook.com/policy.php
• LinkedInlinkedin.com/company/service-erp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ServiceERP