96Andx
96Andx is a Los Angeles and Philadelphia-based boutique creative agency founded in 2021 that provides brand strategy, brand identity design, website design, paid media, and fractional CMO services to purpose-driven organizations and professional services firms across hospitality, real estate, healthcare, financial services, and nonprofit sectors.
- Company typePrivate
- Founded2021
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What 96Andx does
96Andx (legal entity 96ANDX INC) is a privately held, boutique creative agency headquartered in Los Angeles with an additional operating presence in Philadelphia. Founded in 2021, the firm serves purpose-driven organizations and professional services firms — including clients in hospitality, real estate, construction, healthcare, fitness, financial services, and nonprofit sectors — with end-to-end brand and marketing services. Named clients include Maj Hotel, Firstrust Bank, City Fitness, Smile Exchange, MMB, Mercer Park, Launchpads, the New Jersey Pride Chamber of Commerce, and the Economy League of Greater Philadelphia.
The firm's service catalog spans brand strategy, brand identity design, brand growth and management, website design and development, print and digital design, content and creative, paid media (digital, print, social, and out-of-home), SEO, analytics and reporting, consulting, and fractional CMO services. There is no proprietary technology platform; the underlying 'product' is partner-led creative and strategic delivery, supported by a website-based contact form that qualifies leads on budget tiers ranging from under $25,000 to over $100,000 for branding engagements. The firm is a certified LGBT Business Enterprise and has documented partnerships with vendors such as Philadelphia-based video production company JTWO.
The business model is sales-led, project-based professional services: engagements are typically discrete brand or campaign projects priced between $25,000 and $100,000+, with the higher end reserved for comprehensive brand strategy and identity engagements. Revenue mechanics are lumpy and project-driven rather than subscription-based, and the firm does not disclose revenue, funding, or headcount beyond a stated 1–10 employee range.
96Andx firmographics
Firmographics- Name
- 96Andx
- Legal name
- 96ANDX INC
- Website
- https://96andx.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 96Andx is a Los Angeles and Philadelphia-based boutique creative agency founded in 2021 that provides brand strategy, brand identity design, website design, paid media, and fractional CMO services to purpose-driven organizations and professional services firms across hospitality, real estate, healthcare, financial services, and nonprofit sectors.
- Ownership category
- akta.pro rank
96Andx industry classification
Industry- Product category
- Brand Strategy & Identity Design
- NAICS
- Advertising, Public Relations, and Related Services (5418), Management Consulting Services (54161), Marketing Consulting Services (541613), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Brand Experience (BX) & Service Design (BPAFAEAI)
- akta.pro secondary industries
- Customer Experience (CX) & Journey Strategy (MPAAAFAI), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)
Keywords
Where 96Andx is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
96Andx business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Brand Strategy and Identity Design Services: Project-based professional services including brand strategy, brand identity design, website design and development. Engagements range from brand refresh projects to comprehensive brand development including messaging, design systems, collateral, and brand guidelines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Entry-level brand engagement |
| Other | Multi-year contract | Mid-tier brand project |
| Other | Multi-year contract | Enterprise brand engagement |
| Other | Multi-year contract | Full-scale brand transformation |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
96Andx product offering
Product offeringCore offering
96Andx is a Los Angeles-based creative agency that provides end-to-end branding and marketing services for purpose-driven and professional services organizations. Its core offerings include brand strategy consulting, brand identity design (brandmarks, design systems, brand guidelines), and website design and development, supported by paid media campaigns, SEO, analytics, consulting, and fractional CMO services. The agency works with clients across hospitality, real estate, professional services, healthcare, fitness, non-profit, and construction sectors on multi-thousand to multi-hundred-thousand dollar engagements.
Product overview
96ANDX is a branding and creative agency serving purpose-driven and professional services organizations. The company offers a unified suite of brand strategy and creative services organized around brand development and growth: Brand Strategy and Brand Identity Design form the core offerings, supported by Website Design and Website Development for digital presence. Additional services include Design (print and digital collateral), Content & Creative, Paid Media campaigns, Search Engine Optimization (SEO), Analytics & Reporting, Consulting, and Fractional CMO Services. Together, these services span the full spectrum from brand strategy and identity creation through creative execution and paid media, serving clients across hospitality, real estate, professional services, healthcare, fitness, non-profit, and construction sectors. Notable client projects include the Maj Hotel boutique hotel brand identity, New Jersey Pride Chamber of Commerce rebrand (which drove 50% member growth), Launchpads student housing, Smile Exchange dental advertising, and City Fitness gym multimedia campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy Strategic consulting service that helps purpose-driven and professional services organizations define their brand positioning, messaging, and long-term brand growth strategy.
- Brand Identity Design Design service creating visual brand elements including brandmarks, typography systems, color palettes, design systems, and comprehensive brand guidelines.
- Brand Growth and Management Ongoing brand management and growth services to help organizations scale their brand presence and impact across key touchpoints.
- Website Design User experience and interface design for responsive, visually compelling websites that communicate brand credibility and drive engagement.
- Website Development Front-end and back-end web development services to bring website designs to life with functional, performant code.
- Paid Media Multimedia advertising campaign development and management across digital, print, social, and out-of-home channels including digital billboards and bike share advertising.
- Search Engine Optimization (SEO) Search engine optimization services to improve organic visibility and drive inbound traffic.
- Analytics and Reporting Performance measurement and reporting services to track campaign effectiveness and business outcomes.
- Consulting Strategic consulting engagements for organizations seeking guidance on brand positioning and marketing strategy.
- Fractional CMO Services Part-time chief marketing officer services providing strategic leadership for organizations that need senior marketing expertise without a full-time hire.
Quantifiable outcome
- 50% increase in new members over 2 months for New Jersey Pride Chamber of Commerce rebrand
- +5 more outcomes
Companies that use 96Andx
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
96Andx technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
96Andx partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- JTWOminorPhiladelphia-based video production company that collaborated with 96ANDX to produce a commercial for City Fitness's Studio+ membership campaign. The commercial featured a humorous hook and high-energy visuals created for a digital-first audience.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
96Andx competitors and assessment
Company assessmentDirect peers
- Hyperakt: Brand and design agency headquartered in Brooklyn that focuses on social impact organizations, nonprofits, and cultural institutions. Strongly comparable to 96ANDX's purpose-driven segment focus, mission-aligned client base, and end-to-end brand strategy and identity offering.
- Mucca: Boutique design and branding agency with a focus on visual identity, packaging, and brand strategy. Comparable to 96ANDX in being a small, design-led studio serving a mix of consumer, hospitality, and professional services clients with full-spectrum brand work.
- Red Antler: Brooklyn-based brand and creative agency known for launching and scaling challenger and purpose-driven brands (e.g., Allbirds, Casper). Directly comparable to 96ANDX in servicing mission-driven and emerging consumer/professional services clients with integrated brand and identity work.
- Manual: Boutique creative agency focused on branding, marketing, and design for B2B and B2C brands. Comparable to 96ANDX in project-based brand strategy, identity, and campaign work for mid-market and growth-stage clients.
- Siegel+Gale: Global brand strategy, design, and experience firm specializing in simplicity-driven brand systems for enterprise and mid-market clients. Comparable to 96ANDX in providing brand strategy, identity design, and communications services, though at significantly larger scale.
- Porto Rocha: Independent design and branding studio known for identity work for cultural, consumer, and emerging brands. Comparable to 96ANDX in being a small, design-led studio producing brand identity, strategy, and creative work for a purpose-driven and emerging-brand clientele.
Broad incumbents
- Landor & Fitch: Global brand consulting and design firm offering strategy, identity, and experience design across industries. Comparable to 96ANDX in delivering brand strategy and identity work, but as a WPP-owned incumbent serving Fortune 500 clients at much greater scale.
- Pentagram: Largest independent design firm in the world, with partner-led studios delivering brand identity, strategy, and design. Comparable in service mix to 96ANDX but operates as a broad incumbent with significantly more scale, resources, and global recognition.
- Interbrand: Global brand consultancy offering brand strategy, identity, and valuation services. Comparable to 96ANDX in core brand strategy and identity capabilities, but operates as a large incumbent with a global network of offices and enterprise-tier client roster.
- R/GA: International creative and digital agency with capabilities spanning brand, experience design, and technology-enabled marketing. Comparable to 96ANDX in offering integrated brand and digital work, but as a large network with global delivery capacity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
96Andx social profiles
Digital presence96Andx financial estimates
Financial estimateRevenue estimate
Valuation estimate
96Andx leadership team
Management profileNumber of profiles
Profiles2 records
96Andx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
96Andx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 96Andx
What does 96Andx do?
96Andx is a Los Angeles-based creative agency that provides end-to-end branding and marketing services for purpose-driven and professional services organizations. Its core offerings include brand strategy consulting, brand identity design (brandmarks, design systems, brand guidelines), and website design and development, supported by paid media campaigns, SEO, analytics, consulting, and fractional CMO services. The agency works with clients across hospitality, real estate, professional services, healthcare, fitness, non-profit, and construction sectors on multi-thousand to multi-hundred-thousand dollar engagements.
Is 96Andx a public or private company?
96Andx is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 96Andx founded?
96Andx was founded in 2021. It employs 1 to 10 people.
Where is 96Andx based?
96Andx is headquartered in Los Angeles, United States, in the North America region.
How does 96Andx make money?
One revenue line is on record: brand Strategy and Identity Design Services.
Who are 96Andx's main competitors?
Direct peers on record are Hyperakt, Mucca, Red Antler, Manual, Siegel+Gale and Porto Rocha. Broad incumbents are Landor & Fitch, Pentagram, Interbrand and R/GA.
Does 96Andx have an API?
No public API is recorded for 96Andx.
What industry is 96Andx in?
96Andx's product category is Brand Strategy & Identity Design. Its primary akta.pro industry code is BPAFAEAI, Brand Experience (BX) & Service Design, with a secondary code of MPAAAFAI, Customer Experience (CX) & Journey Strategy. Its NAICS code is 5418 and its SIC code is 7311.