What Antfor Software does

Antfor Software is a privately held Spanish software company, founded in 2005 and headquartered in Las Palmas de Gran Canaria, that designs, develops, and implements Avalon Cloud, a multi-tenant Property Management System (PMS) targeted at hotel chains operating vacation, city, or mixed-use properties worldwide. The platform is delivered primarily as SaaS on Microsoft Azure, with optional distributed or hybrid on-premise/cloud deployment for properties with constrained network connectivity, and covers the full operational surface of a hotel group — reservations, reception, housekeeping, contracting, invoicing, budgets, staff, M.I.C.E., wellness, guest experience, F&B, shops, purchasing, warehouses, and reporting — supplemented by add-on modules including a Guest Site, Supplier Site, Mobility software, Integrated OCR for documents, a Catering module, and a Marketplace of Integrations. The technology stack is a Microsoft-centric C# and ASP.NET Core backend with a Razor Pages / HTML5 / jQuery / Less CSS frontend, hosted on Azure App Service, Azure SQL Database, and Azure Storage, and the product incorporates an AI assistant called Abi built on Azure OpenAI Service and OpenAI's latest GPT model for natural-language configuration support, with a voice-enabled operational copilot under development.

Antfor sells Avalon Cloud through a direct enterprise sales motion with a "Book a demo" call-to-action, targeting hotel chain operators globally with modular, pay-per-use pricing based on the total number of rooms managed — disclosed pricing starts at €1.95 per room per year — and supports sales in English, Spanish, Portuguese, French, German, and Romanian. Its named customer base includes Hyatt, Blue Sea Hotels, Fergus Hotels, Hipotels, Leonardo Hotels, Servatur Hotels & Resorts, Vibra Hotels, Protur Hotels, Alegria Hotels, Zafiro Hotels, Aqua Hotel, Hoteles Saint Michel, Mac Hotels, GHT Hotels, and MLL Hotels, with a heavy concentration in Spanish and broader European hospitality. The company operates with 11–50 employees, has not disclosed funding rounds, and reports no acquisitions or major leadership changes in the input data, presenting as a bootstrapped, vertically specialized niche SaaS rather than a venture-backed scale-up.

Name

Antfor Software

Website

https://antfor.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Antfor Software, founded in 2005 and based in Las Palmas de Gran Canaria, develops Avalon Cloud, a Microsoft Azure-based SaaS Property Management System for hotel chains worldwide, sold via per-room usage-based pricing and augmented by an Azure OpenAI-powered AI assistant.

Ownership category

akta.pro rank

Product category

Hotel Property Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)

akta.pro secondary industries

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Enterprise Integration, iPaaS & Middleware Services (API/EDI) (BPAEAGAH)

Keywords

• Hotel property management
• Cloud PMS software
• Hospitality technology
• Hotel chain operations
• AI guest services

Headquarters

HQ city

Las Palmas De Gran Canaria

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. SaaS Subscription - Per Room Licensing: Antfor offers modular pay-per-use pricing based on the total number of rooms, with flexible rates and periods. The product is offered primarily as SaaS using Microsoft Azure as the cloud provider.
2. Hybrid/On-Premise Deployment (Optional): Optional distributed system deployment (with or without data replication) or hybrid system combining on-premise and cloud in cases where network conditions are poor in some hotels, potentially generating additional services revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Antfor Software develops and sells Avalon Cloud, an integrated SaaS Property Management System (PMS) for hotel chains (vacation, city, or mixed), covering reservations, reception, housekeeping, invoicing, budgets, staff, M.I.C.E., wellness, guest experience, F&B, shops, reporting, and add-on modules such as Guest Site, OCR, Supplier Site, Mobility, Catering, and a Marketplace of integrations. The product is sold primarily as SaaS on Microsoft Azure, with optional distributed or hybrid on-premise-plus-cloud deployment, and is priced modularly per room per year. An AI assistant (Abi) built on Azure OpenAI / GPT is embedded to assist users with configuration and operations in natural language.

Product overview

Antfor Software offers Avalon Cloud, a unified Property Management System (PMS) platform designed for hotel chains in the 21st-century tourism industry. The core product Avalon Cloud serves as a 'Best in Class' PMS with cloud/SaaS delivery via Microsoft Azure. The platform includes multiple integrated modules: Guest Site for guest interactions, Integrated OCR for documents, Supplier Site, Mobility Software for staff operations, Catering for food and beverage management, and a Marketplace of Integrations. Additionally, Avalon Cloud incorporates an AI assistant named Abi (powered by Azure OpenAI Service) for natural language-based support and an operational copilot feature in development.

Differentiator

Problem solved

Functional benefit

Products and services

• Avalon Cloud Integrated Property Management System (PMS) covering reservations, reception, requests and incidents, housekeeping, contracting, invoicing, budgets, staff, M.I.C.E., wellness, guest experience, purchases and warehouses, bars and restaurants, shops, and reporting; targeted at hotel chain operators with multiple properties.
• Guest Site Guest-facing add-on module for managing guest interactions and experience as part of the Avalon Cloud PMS.
• Integrated OCR for Documents Optical Character Recognition add-on module that digitizes and processes documents inside the Avalon Cloud PMS.
• Supplier Site Supplier portal add-on module that allows hotel providers to interact with the Avalon Cloud PMS.
• Mobility Software Mobile add-on module that enables staff mobility and operations inside the Avalon Cloud PMS environment.
• Catering Food and beverage management add-on module for hotel restaurants and bars within Avalon Cloud.
• Marketplace of Integrations Integration marketplace add-on that connects third-party services and applications to the Avalon Cloud PMS.
• Abi (AI Assistant) AI-powered assistant add-on, built on Azure OpenAI Service and OpenAI GPT, that communicates with Avalon Cloud users in natural language and supports configuration and operational queries (voice commands in development).

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• Microsoft AzurecoreTechnology or IntegrationMicrosoft Azure serves as the cloud infrastructure provider for Avalon Cloud's SaaS offering. The platform uses Azure App Service for web hosting, Azure SQL Database for data storage, and Azure Storage for additional data storage needs. Azure's cloud infrastructure provides custom scalability, ensuring the system is agile, secure, always available, backed up, and compliant with global regulations.
• OpenAIcoreTechnology or IntegrationAntfor uses Azure OpenAI Service and the latest version of OpenAI's GPT model to power their AI assistant (ABI). Abi is trained to communicate in natural language with Avalon Cloud users, specializing in system configuration and functionality queries, with voice remote control capabilities in development.

Recent moves6 records

Expansion highlights5 records

Emerging players

• Stayntouch: Cloud-native PMS designed for hotels and chains, with an open API and mobile-first operations focus. Competes with Avalon Cloud for mid-market and upper-midscale chain deals, particularly where API/integration flexibility is a decision criterion.

Direct peers

• Mews: Cloud-native property management system for hotels, hostels and serviced apartments with an open API and marketplace. Most direct head-to-head competitor to Avalon Cloud in the modern, cloud-delivered hotel PMS category, targeting similar hotel chain and independent property customers.
• Cloudbeds: All-in-one hotel management platform combining PMS, booking engine and channel manager. Targets hotels, hostels and B&Bs globally with a modular SaaS pricing model very similar to Antfor's per-room approach, making it a direct comparable in the mid-market hotel SaaS segment.
• Hotelogix: Cloud hotel PMS targeting small and mid-sized hotels and chains globally with a SaaS pricing model. Comparable to Avalon Cloud in customer profile, modular feature set and price-sensitive mid-market positioning.
• RoomKey PMS: Cloud-based property management system focused on independent hotels and small chains in North America. Direct comparable to Avalon Cloud's modular, per-room SaaS model with similar feature scope across reservations, housekeeping and reporting.

Broad incumbents

• Sabre Hospitality (SynXis): Hospitality technology vendor offering PMS, CRS, distribution and revenue management for hotels. Competes with Avalon Cloud for chain-level technology contracts, particularly in EMEA, and overlaps on operational hotel software capabilities.
• Oracle OPERA Cloud: Industry-standard hotel PMS used by the largest global chains, now delivered as a cloud platform. Represents the incumbent benchmark Avalon Cloud competes against for enterprise hotel chain RFPs, with broader portfolio capabilities but a legacy technology footprint.
• Infor Hospitality Management Solution (HMS): Enterprise hotel PMS and revenue management suite sold primarily to large hotel groups. Competes with Avalon Cloud for multi-property chain deals and shares a similar feature breadth across operations, F&B and back-office functions.

Regional players

• RMS Cloud: Cloud-based property management and hotel operating system, particularly strong in Australia, New Zealand and parts of EMEA. Competes with Avalon Cloud for multi-property hotel groups in regional markets outside the Americas with similar modular SaaS delivery.
• eZee Absolute: Cloud-based hotel PMS, booking engine and channel manager with strong presence in Asia, EMEA and emerging markets. Competes with Avalon Cloud on modular, per-property SaaS pricing for small and mid-sized hotel groups outside the Americas.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Antfor Software