Markt + Technik Verlag

What Markt + Technik Verlag does

Markt+Technik Verlag GmbH is a privately held German publishing and software company founded in 1976 and headquartered in Burgthann, Germany. It operates a multi-product direct-to-consumer business spanning business software, technical books, video learning courses, and console games, with primary geographic focus on the DACH region (Germany, Austria, Switzerland) and shipping reach across the EU and selected international destinations. Its flagship in-house software franchise is the Rechnungs-Druckerei invoicing suite, offered in Gold (single user, €37.99), Pro (up to 5 network users, €64.99), and Plus (unlimited clients, full accounting with DATEV export) editions, built around German e-invoicing standards (X-Rechnung, ZUGFeRD) and aimed at small businesses and the self-employed. The company also distributes third-party software from premium partners (Ashampoo, Nero, F-Secure, Lexware, Cyberlink, Softmaker, Abelssoft, FRANZIS, Steganos, EaseUS, O&O, Incomedia), the Solvusoft utility line (DriverDoc, FileView, SpaceSeeker, WinThruster) on annual subscriptions, and the legacy in-house titles BeckerCAD, PerfectPDF, and Druckerei (with 2M+ installations).

The business model mixes one-time perpetual software licenses, 12-month subscription software licenses, e-book and physical book sales, and console game publishing (Nintendo Switch and PlayStation 5), with the Moorhuhn franchise and children's titles serving a consumer entertainment segment. Distribution is primarily direct through the Shopify-hosted mut.de storefront with instant digital download, supplemented by traditional German Buchhandel wholesale and a Swiss distribution partnership with Buchzentrum AG in Hägendorf. Customer segments include small businesses and self-employed professionals (primary, for invoicing software), consumer/hobbyists (photography, AI learning content), and driving school students using TÜV/DEKRA-licensed theory materials. The company is independently managed by directors Christian Braun and Peter Braun, with no disclosed parent, institutional investor, or external capital.

Name

Markt + Technik Verlag

Legal name

Markt+Technik Verlag GmbH

Website

https://mut.de

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Markt+Technik Verlag GmbH is a 1976-founded German publisher and software distributor selling invoicing software, utility tools, technical books, video courses, and console games directly to small businesses, self-employed professionals, hobbyists, and driving students in the DACH region.

Ownership category

akta.pro rank

Product category

Book and Software Publishing

NAICS

Book Publishers (513130), Books Printing (323117), Software Publishers (51321)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

eBook & Digital Reading Platforms (BPAMAJAK)

Keywords

• Technical book publishing
• Invoicing software
• PC utility software
• Video learning courses
• Console game publishing

Headquarters

HQ city

Burgthann

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain, Infrastructure

Revenue model

1. Software Licenses: One-time perpetual licenses for desktop software (Rechnungs-Druckerei, driver utilities, system optimization tools). Also annual subscription licenses for software products (e.g., Solvusoft products for 3 PCs with 1-year license).
2. E-books and Digital Books: Digital publications including AI books, learning courses, and technical manuals delivered as immediate downloads.
3. Physical Books: Printed IT literature, photography guides, driver training materials, and reference books shipped to customers.
4. Console Games: Nintendo Switch and PlayStation 5 games targeting children and young adults, including Moorhuhn franchise and board games.
5. Software Subscriptions: 12-month subscription licenses for software products with automatic renewal, providing access to latest versions, updates, and technical support.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Markt+Technik Verlag is a German publishing company that develops and publishes technical books, video learning courses, and console games, and also develops and distributes proprietary desktop software. Its proprietary software portfolio centers on the Rechnungs-Druckerei invoicing suite (Gold, Pro, Plus) and the Druckerei/PerfectPDF/BeckerCAD product lines, complemented by resold third-party software from partners such as Ashampoo, Nero, F-Secure, Lexware, and Softmaker. Products are sold directly to end customers via the company's Shopify-based storefront at mut.de, with digital products delivered as instant downloads and physical books shipped from its Burgthann warehouse.

Product overview

Markt+Technik Verlag is a German publishing company founded in 1976 offering a diverse portfolio of software products, technical books, video learning courses, and console games. The software portfolio centers on the Rechnungs-Druckerei 2026 invoicing line (available in Gold, Pro, and Plus editions for different business sizes), and the Solvusoft utility suite including DriverDoc, FileView, SpaceSeeker, and WinThruster for PC maintenance and optimization. The company also publishes books on IT, photography, office software, and programming, video-based learning courses covering AI tools and technical topics, and console games for Nintendo Switch and PlayStation targeting children and young adults. Products are primarily distributed digitally via download, with some available as physical media.

Differentiator

Problem solved

Functional benefit

Products and services

• Rechnungs-Druckerei 2026 Gold Entry-level invoicing software for solo self-employed and small businesses with support for X-Rechnung and ZUGFeRD e-invoice formats. Includes customer management, article management, import functions, history tracking, and open item marking. Sold as a perpetual license.
• Rechnungs-Druckerei 2026 Pro Professional invoicing software supporting up to 5 network users with multi-client capability. Includes all Gold features plus quotations, order confirmations, purchase orders, delivery notes, multi-level reminder system, and network functionality. Sold as a perpetual license.
• Rechnungs-Druckerei 2026 Plus Full-featured invoicing and accounting software with unlimited clients, inventory management, supplier management, representative tracking, recurring invoice subscriptions, accounting module with DATEV export, special pricing, and UVP support. Sold as a perpetual license.
• Solvusoft DriverDoc Automatic Windows driver update software for Windows 10 and 11 on up to 3 PCs. Features access to over 16 million verified drivers, one-click update technology, legacy hardware support including Windows XP peripherals, automatic backup, and integrated malware protection. Sold as a 12-month subscription license.
• Solvusoft FileView Universal file viewer enabling opening of documents, spreadsheets, presentations, and media files with a single program. Supports video including DVD, audio playback, image viewing and editing, and binary format for unknown file types. Sold as a 12-month subscription license.
• Solvusoft SpaceSeeker Visual disk space analyzer and cleaner for Windows. Features tree view visualization, file preview, protection for critical system files, multi-drive support including NAS, scheduled scan reminders, and 23-language localization. Sold as a 12-month subscription license.
• Solvusoft WinThruster PC optimization software for Windows that repairs registry errors, manages startup programs, cleans unnecessary files, and performs comprehensive registry scans in 15 categories. Includes automatic backups, scheduled scanning, and detailed scan logs. Sold as a 12-month subscription license.
• Bücher (Technical Books) Physical and digital technical books covering IT, photography, multimedia, office software, programming, Windows, Apple/Mac, driver guides, business topics, and driving theory preparation. Includes the iconic yellow-spined series widely available in DACH bookstores.
• Video Lernkurse (Video Learning Courses) Digital video-based educational courses covering AI tools (Microsoft Copilot, ChatGPT prompt engineering, Google Gemini), photography, image editing, and software applications. Sold as individual courses and discounted bundles.
• Spiele (Console and PC Games) Console games published for Nintendo Switch and PlayStation 5, plus PC games, targeting children and young adults. Includes Moorhuhn franchise titles, adventure, puzzle, racing, board, horse, hidden object, and 3-match games.
• Software Collection (Druckerei, BeckerCAD, PerfectPDF and Partner Software) Desktop software collection including proprietary titles (Druckerei print design software with 2M+ installations, BeckerCAD, PerfectPDF) and resold partner software from Ashampoo, Nero, F-Secure, Lexware, Softmaker, Cyberlink, Abelssoft, FRANZIS, Steganos, EaseUS, O&O, Softxpansion, and Incomedia.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

20 partnerships are on record, tiered core and minor.

• AshampoocoreChannel Partner/ Reseller/ DistributorPremium software partner. M+T distributes Ashampoo products including burning, utility, and security software through the mut.de platform and partner deals.
• NEROcoreChannel Partner/ Reseller/ DistributorPremium software partner. Nero burning and multimedia software distributed through M+T platform.
• F-SecurecoreChannel Partner/ Reseller/ DistributorPremium software partner. F-Secure antivirus and security products distributed through M+T.
• LexwarecoreChannel Partner/ Reseller/ DistributorPremium software partner. Lexware accounting and business software distributed through M+T.
• CyberlinkcoreChannel Partner/ Reseller/ DistributorPremium software partner. Cyberlink multimedia and video editing software distributed through M+T.
• SoftmakercoreChannel Partner/ Reseller/ DistributorPremium software partner. Softmaker Office and productivity software distributed through M+T.
• AbelssoftcoreChannel Partner/ Reseller/ DistributorPremium software partner. Abelssoft utility and system software distributed through M+T.
• FRANZISminorChannel Partner/ Reseller/ DistributorSoftware partner. FRANZIS CAD, photography, and utility software distributed through M+T.
• SteganosminorChannel Partner/ Reseller/ DistributorSoftware partner. Steganos privacy and security software distributed through M+T.
• EaseUSminorChannel Partner/ Reseller/ DistributorSoftware partner. EaseUS data recovery and backup software distributed through M+T.
• O&O SoftwareminorChannel Partner/ Reseller/ DistributorSoftware partner. O&O system and data management software distributed through M+T.
• SoftxpansionminorChannel Partner/ Reseller/ DistributorPremium partner logo shown. Softxpansion software products distributed through M+T.
• IncomediaminorChannel Partner/ Reseller/ DistributorSoftware partner. Incomedia WebSite X5 and website building tools distributed through M+T.
• ShopifycoreTechnology or IntegrationE-commerce platform provider. M+T uses Shopify for hosting mut.de storefront, payment processing (Shopify Payments via Stripe), and customer communications (Shopify Inbox live chat).
• CloudflarecoreTechnology or IntegrationCDN and security provider. Used for website hosting acceleration and DDoS protection.
• Deutsche Post / DHLcoreOthersShipping and logistics partners. Deutsche Post and DHL handle domestic German shipments. DHL Express available for expedited delivery.
• PayPalcoreTechnology or IntegrationPayment processing partner. PayPal accepted as payment method for transactions on mut.de.
• KlarnacoreTechnology or IntegrationPayment processing partner. Offers invoice, installment (Ratenkauf), direct debit (Lastschrift), and Sofortüberweisung payment options for German and Austrian customers.
• StripecoreTechnology or IntegrationPayment infrastructure. Powers Shopify Payments processing on mut.de.
• TÜV/DEKRA argetp 21coreStrategic or Co-development PartnerLicensed partner for theoretical driving test preparation materials. M+T develops and publishes official learning materials for driving license candidates in Germany.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Pearson: One of the world's largest publishers with Addison-Wesley and other technology imprints. Comparable as a broad incumbent in technology and educational publishing, though operating at significantly larger scale and broader geographic reach than M+T.
• Wiley: Global academic and professional publisher with extensive technology, business, and consumer book lines. Comparable as a broad incumbent in technical publishing, but operating at much larger scale and broader scope than M+T's DACH-focused niche.

Direct peers

• Packt Publishing: Tech book publisher focused on programming, data, AI, and IT professional content. Comparable to M+T in IT book publishing and increasingly in video learning course offerings for working developers and IT users.
• Plaion (Koch Media): DACH-based game publisher and distributor for Nintendo Switch, PlayStation, and PC. Comparable to M+T's console game publishing business, particularly for casual and family-oriented titles distributed across the same retail channels.
• Haufe Group: German publisher and business software provider behind Lexware and Haufe compliance solutions. Closely comparable to M+T in combining professional publishing, SMB business software (invoicing, tax, accounting), and learning content for the German market.
• O'Reilly Media: Global technology book publisher and learning platform with subscription-based access (Safari/O'Reilly Learning). Comparable to M+T in combining technical books, video courses, and online learning content for IT professionals and consumers.
• Rheinwerk Verlag: Leading German-language IT and technology book publisher (formerly Galileo Computing). The most direct comparable to M+T, competing for the same DACH IT publishing shelf space with titles on programming, design, photography, and software applications.
• Buhl Data Service: German SMB-focused software provider (WISO Steuer, WISO Mein Büro). Directly comparable to M+T's Rechnungs-Druckerei line in the German SMB accounting and invoicing software category.
• Manning Publications: Independent publisher of computer books and video courses (Manning LiveVideo, in-house book content platform) covering programming, AI, and IT topics. Closely comparable to M+T in combining technical publishing with video learning formats.

Emerging players

• sevDesk: Cloud-based invoicing and accounting platform targeting German SMBs and freelancers. Emerging competitor to M+T's Rechnungs-Druckerei line, representing a modern SaaS model versus M+T's traditional desktop perpetual license approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mut_de
• YouTubeyoutube.com/@marktundtechnikverlaggmbh2728
• Facebookfacebook.com/MarktundTechnik
• Instagraminstagram.com/marktundtechnikverlag
• LinkedInlinkedin.com/company/markt-technik-verlag-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Markt + Technik Verlag