What EnrollVB does

EnrollVB, LLC is a privately held U.S. benefits technology company headquartered in Roswell, Georgia, founded in 2011 and operating as a self-service enrollment platform for individual, employer-sponsored, and association-based voluntary benefits. The platform connects users to more than 141 insurance carriers offering 597 products, has processed over 2.69 million enrollments across 726+ employer groups, and serves a cumulative base of more than 5 million people. Its core technology is a cloud-based, mobile-first enrollment system supporting HRIS and payroll integration, multi-channel payment processing (credit/debit, ACH, Apple Pay, Android Pay), and direct premium collection with monthly reconciliation and remittance to carriers by the tenth of the following month.

The company's product portfolio centers on the EnrollVB Platform, supplemented by modular add-ons including DayOneDirectPay, which removes the payroll-deduction barrier for part-time and gig workers, an Auto-Enrollment rules engine, consolidated billing and TPA services, licensed benefit counselors licensed across all 50 states, and education and communication tools for brokers. The infrastructure is backed by SSAE19 SOC I, II, and III Type 2 certifications, Level 3 Data Center certification, and HIPAA and GLBA compliance programs, with cyber and Tech E&O coverage. EnrollVB serves four distinct customer segments — employers and organizations, insurance brokers, insurance carriers, and individual consumers — through a sales-led motion combined with broker channel partnerships, carrier distribution integrations, and a direct-to-consumer self-service channel offering coverage from under $15 per month.

EnrollVB monetizes through a mix of platform and TPA service fees to employers, brokers, and carriers (subscription/recurring), transaction and payment-processing fees on individual and group enrollments, and float income on premiums held between consumer collection and monthly carrier remittance. The company has not raised disclosed venture or private equity funding and appears to operate as a bootstrapped, profitable small business with 11–50 employees, two co-founders (Charles Block, Principal/Owner/Co-Founder, and David Melton, CTO/Co-Founder), and a limited operating geography confined to the United States.

Name

EnrollVB

Legal name

EnrollVB, LLC

Website

https://enrollvb.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

EnrollVB is a U.S. benefits enrollment platform that connects employers, brokers, carriers, and individuals to 141+ carriers across 597 products, processing premium collection, billing reconciliation, and mobile enrollment for 726+ employer groups.

Ownership category

akta.pro rank

Product category

Benefits Enrollment Platform

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

SIC

Insurance Agents, Brokers & Service (6411), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Benefits Administration (BPACAPAC)

akta.pro secondary industries

Eligibility, Enrollment & Benefits Administration (HLAEALAH), Benefits Administration & Enrollment Support (BPAAAIAB), Flexible Benefits Administration (FSA/HSA/HRA) (HLAEALAK)

Keywords

• Benefits enrollment platform
• Voluntary benefits administration
• TPA services
• Employee benefits enrollment
• Insurance enrollment software

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Premium Collection & Remittance: EnrollVB collects monthly premiums from employees/individuals via ACH, credit/debit card, Apple Pay, or Android Pay. They retain funds between collection and carrier remittance (paid on 10th of following month), earning revenue from the float and potential transaction fees.
2. Employer/Broker Platform Services: Provides enrollment platform, TPA services, consolidated billing, and benefit counselor support to employers and brokers, typically with zero build cost to employers.
3. Individual Coverage Enrollment: Individual and family benefits enrollment with coverage starting under $15/mo. Revenue generated from monthly premium collection through the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

EnrollVB operates a self-service, mobile-enabled benefits enrollment platform that delivers voluntary and ancillary benefits across 141+ carriers and 597+ products to employers, brokers, carriers, and individuals. The platform handles enrollment, premium collection, billing reconciliation, and carrier remittance, and is differentiated by DayOneDirectPay, which enables part-time and gig workers to enroll and pay premiums on day one without payroll deduction.

Product overview

EnrollVB is a self-service benefits enrollment platform operating as a single unified system with modular add-on capabilities. The core EnrollVB Platform supports individual, employer-sponsored, and association-based benefit enrollment across 141+ carriers and 597+ products, with real-time support and direct billing. Key modules include DayOneDirectPay® (enabling part-time and gig worker premium collection without payroll deduction), Auto-Enrollment (configurable rules-based employee enrollment), and HRIS Integration (host system integration for automated data flow). Add-on services for brokers include TPA Services, Consolidated Billing, Licensed Benefit Counselors, Benefit Administration System, and Education & Communication Services. Infrastructure is backed by SSAE19 SOC I, II, and III Type 2 certifications with Level 3 Data Center, Cyber Security, and Tech E&O coverage.

Differentiator

Problem solved

Functional benefit

Brands

• DayOneDirectPay®: A direct payment model that removes payroll barriers, giving employees instant access to benefits with mobile enrollment, real-time support, and zero employer cost. Supports part-time and gig employees without payroll deduction.

Products and services

• EnrollVB Platform Self-service, mobile-first benefits enrollment platform delivering individual, employer-sponsored, and association-based enrollment across 141+ insurance carriers and 597+ products with real-time support and direct billing for employers, brokers, carriers, and individual consumers.
• DayOneDirectPay® A branded direct premium payment offering that removes payroll barriers so part-time and gig employees can enroll in voluntary benefits and pay premiums on day one via ACH, credit, debit, Apple Pay, or Android Pay without payroll deduction.
• TPA Services Third-party administration services covering plan setup, eligibility management, and ongoing employee support, sold to brokers and employers as an outsourced enrollment and administration function.
• Consolidated Billing Single monthly invoicing to employers with EnrollVB reconciling, collecting, and remitting payments to each carrier, eliminating multi-carrier billing complexity for employer and broker clients.
• Individual & Family Enrollment Direct-to-consumer benefits enrollment for individuals and families, offering coverage starting under $15 per month including dental, vision, life, accident, critical illness, hospital indemnity, behavioral health, and Teladoc access.

Quantifiable outcome

• 5M+ people enrolled and served through the platform
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• TeladoccoreTechnology or IntegrationTeladoc is offered as part of the benefits available through EnrollVB's platform, providing $0 consult access for employees and individuals enrolled through the system.
• Voluntary Employee Benefit Advisors USA, LLCcoreOthersCorporate affiliate, supplier, and/or licensor of EnrollVB, LLC. Mentioned in privacy policy as part of the corporate group.
• Willard-BlockcoreOthersCorporate affiliate, supplier, and/or licensor of EnrollVB, LLC. Mentioned in privacy policy as part of the corporate group.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BerniePortal: All-in-one HR, benefits, and payroll platform for small and mid-sized employers with online benefits enrollment. Comparable customer profile and broker/employer sales motion to EnrollVB's employer segment.
• BSwift: An enrollment and benefits administration provider (now part of CVS Health/Aetna) offering exchange-based enrollment for employers and employees. Comparable TPA capabilities and multi-carrier marketplace model to EnrollVB, but at much larger enterprise scale.
• Ease (EaseCentral): A benefits administration platform focused on brokers and small/mid-market employers with online enrollment, HRIS integration, and carrier connectivity. EnrollVB's broker-led GTM and consolidated billing mirror Ease's core value proposition, although Ease skews more SMB.
• PlanSource: A benefits administration and enrollment platform with a strong broker/employer channel and multi-carrier marketplace. Highly comparable to EnrollVB in product, customer mix (employers, brokers, carriers), and zero/low-cost employer implementation model.
• Benefitfocus: A long-standing benefits enrollment and administration platform serving employers, carriers, and consumers. EnrollVB competes head-to-head on multi-carrier voluntary benefits enrollment with similar broker and employer GTM motions, though Benefitfocus is now part of Voya Financial and serves larger enterprise customers.
• GoCo: An HR, benefits, and payroll platform targeting SMB employers with self-service enrollment and broker integrations. Closely comparable to EnrollVB's employer-facing, zero-build-cost model, though GoCo bundles payroll more tightly.

Broad incumbents

• ADP Workforce Now: The dominant payroll/HR provider offering bundled benefits enrollment as part of its HRIS suite. EnrollVB competes by offering lighter-weight, broker-friendly enrollment and direct billing, but ADP's scale and bundled pricing is a constant competitive threat.
• Workday Benefits: Enterprise HCM suite with a benefits module aimed at large employers. EnrollVB's mid-market and broker-led positioning sidesteps direct Workday competition today, but Workday is a relevant comparator for HR-tech consolidation pressure.
• Paychex Flex: Major payroll and HR provider with integrated benefits administration serving SMB and mid-market. Competes with EnrollVB primarily on convenience and bundle economics rather than enrollment experience or carrier breadth.

Emerging players

• WageWorks / HealthEquity (Commuter & FSA/HSA Administration): HealthEquity (which absorbed WageWorks) administers FSA, HSA, commuter, and COBRA benefits — adjacent to EnrollVB's voluntary benefits marketplace and frequently integrated as a carrier within similar enrollment workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/enrollvb
• LinkedInlinkedin.com/company/enrollvb

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EnrollVB