ease central
- Company typePrivate
- Founded2012
- HeadquartersSan Francisco, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
ease central firmographics
Firmographics- Name
- ease central
- Legal name
- Enrollease, Inc.
- Website
- https://easecentral.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Acquired
- Ownership category
- akta.pro rank
ease central industry classification
Industry- Product category
- Benefits Administration Software
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Benefits Administration (BPACAPAC)
- akta.pro secondary industry
- Benefits Administration & Total Rewards Outsourcing (BPACAKAE)
Keywords
Where ease central is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
ease central business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Ease provides software services for a fee to brokers and some employers. Fees are posted and available for viewing in accounts. Subscription fees are charged on either an annual or monthly basis. Additional seat licenses can be added at a pro-rata basis of the remaining subscription term.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Three subscription levels for brokers to choose from depending on what they and their clients need |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
ease central product offering
Product offeringCore offering
Ease provides a cloud-based benefits administration and HR software platform that enables insurance brokers and small-to-medium employers (2–250 employees) to set up, enroll in, and manage 50+ types of benefits online. The platform bundles benefits administration, HR solutions, payroll integrations, ACA compliance, and direct carrier connections (EaseConnect+) into a single system, replacing paper-based enrollment and fragmented HR/payroll workflows. It is distributed primarily through broker channel partners who resell it to their small-group employer clients.
Product overview
Ease is an all-in-one cloud-based benefits administration and HR software platform built for insurance brokers serving small-to-medium businesses with 2-250 employees. The core Ease Platform provides online benefits enrollment, ongoing management, and HR solutions. Key modules include Benefits Administration for managing 50+ benefit types, EaseConnect+ for direct carrier connections enabling automatic data submission, HR Solutions encompassing Payroll Solutions for API-based integrations with providers like ADP and Paycor, Compliance Solutions for ACA 1094/1095 reporting, and Document/Plan Libraries for ERISA compliance. The platform also includes a Marketplace featuring 100+ partner integrations spanning insurance carriers, payroll providers, COBRA administrators, identity protection, and HSA/FSA services. Ease was founded in 2012, acquired by Employee Navigator in April 2023, and maintains offices in San Francisco, Las Vegas, and Omaha.
Differentiator
Problem solved
Functional benefit
Brands
- EaseConnect+: Direct carrier connection technology enabling automatic enrollment and change data transfer between Ease and insurance carriers.
- EaseConnect
- Ease Portal
Products and services
- Ease Platform All-in-one cloud-based benefits administration and HR software platform designed for insurance brokers serving small-to-medium business clients (2-250 employees). Provides online enrollment for 50+ benefit types, ongoing benefits management, HR solutions, payroll integration, ACA reporting, and direct carrier connections through EaseConnect+. Sold as a SaaS subscription with three broker-tiered levels on annual or monthly billing.
- EaseConnect+
Quantifiable outcome
- Brokers save approximately 20 hours of work during open enrollment
- +1 more outcomes
Companies that use ease central
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
ease central technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration114 records
Feature6 records
ease central partnerships and signals
Strategic signalPartnerships
62 partnerships are on record, tiered flagship and core.
- Employee NavigatorflagshipEmployee Navigator, the leading benefits administration and HR software solution for insurance brokers and employers, announced acquisition of Ease in April 2023. This represents a major strategic combination of two leading benefits administration platforms.
- TraxPayrollcorePartnership announced October 2016. Integration allows brokers and employers to easily setup payroll and benefit services, allows employees to view TRAXPayroll information and paystubs in their Ease account and make changes which sync to their payroll account.
- UnumcorePartnership announced October 2016. Ease and Unum make enrollment easy for small businesses.
- Colonial LifecoreNew partnership announced October 2016. Ease integrated with Colonial Life's Harmony enrollment system allowing brokers and employers to offer Colonial Life benefits via a seamless enrollment process.
- AflaccoreThe Ease and Aflac connection makes benefits enrollment easier with hassle-free access to Aflac supplemental insurance.
- MetLifecoreThe Ease and MetLife direct connection saves time and makes benefits enrollment easier.
- UnumcoreThe Ease and Unum direct connection saves times and makes benefits enrollment easier.
- GuardiancoreEase and Guardian partnership provides broad product portfolio, comprehensive services, and a seamless data connection.
- PrincipalcoreThe Ease and Principal connection saves time and makes benefits enrollment easier.
- Blue Shield of CaliforniacoreThe Ease and Blue Shield of California connection makes new small business enrollment easier.
- HumanacoreSubmit and send required enrollment data to Humana via Ease through the EaseConnect+ direct carrier connection.
- Mutual of OmahacoreThe Ease and Mutual of Omaha direct connection saves time and makes benefits enrollment easier.
- The StandardcoreThe Ease and The Standard direct connection saves time and makes benefits enrollment easier.
- Sun LifecoreThe Ease and Sun Life direct connection saves time and makes benefits enrollment easier.
- TransamericacoreThe Ease and Transamerica direct connection saves time and makes benefits enrollment easier.
- VSP Vision CarecoreThe Ease and VSP Vision Care direct connection saves time and makes benefits enrollment easier.
- Colonial LifecoreThe Ease and Colonial Life direct carrier connection makes benefits enrollment easier. Partnership announced October 2016.
- ADP Workforce NowcoreEliminate duplicate data entry, seamlessly update employee records with demographic changes and benefit deductions, and easily maintain accurate payroll data with the Ease and ADP Workforce Now integration.
- PaylocitycoreThe Ease and Paylocity integration provides your groups with a comprehensive benefits enrollment and payroll solution.
- PaycorcoreThe Ease and Paycor partnership makes managing benefits and payroll fast, accurate, and easy.
- HeartlandcoreThe Ease and Heartland integration provides your groups with a comprehensive benefits enrollment and payroll solution.
- BambooHRcoreGet payroll and benefits in sync with the BambooHR and Ease partnership.
- HealthEquitycoreDiscover the HSA, FSA, DCFSA, LPFSA, HRA, and COBRA plans available through the Ease and HealthEquity partnership.
- WEXcoreEasily manage COBRA and benefit plans including HSA, FSA, DCA, LFSA, Commuter, HRA using the WEX and Ease integration.
- AmeritascoreEasily offer your groups dental and vision plans through the Ease and Ameritas direct carrier connection.
- Delta Dental of ArizonacoreEasily add and manage dental and vision plans for groups based in Arizona with the Ease and Delta Dental of Arizona direct connection.
- United Concordia DentalcoreThe Ease and United Concordia Dental direct connection saves time and makes benefits enrollment easier.
- Beam BenefitscoreEnjoy direct connections to Beam Benefits suite of ancillary plans through the Ease and Beam partnership.
- AllstatecoreAllstate identity protection partnership offering alert members at the first sign of fraud and fully restore any affected identity.
- CyberScoutcoreOffer your groups identity and data defense services with the Ease and CyberScout partnership.
- BenefitMallcoreStreamline online enrollment through innovative technology and individualized service tailored to your needs with the Ease and BenefitMall partnership.
- NFPcoreOne of the country's largest insurance brokerage and consulting firms is using Ease's technology solutions.
- TransamericacoreInsurance provider integrated with Ease platform for seamless benefits enrollment.
- BenefitMallcoreNation's largest general agency and leading provider of employee benefits, human resources and payroll products and services partnered with Ease.
- Word & BrowncoreEase and Word & Brown partnership provides brokers with tools to quickly and efficiently onboard and manage groups. Includes WBQuote integration, electronic submission, and rate libraries.
- Accrue CMScoreEnsure your plan is in compliance and meets all IRS and Department of Labor requirements with the Ease and Accrue CMS partnership.
- Allstate Identity ProtectioncoreAlert members at the first sign of fraud and fully restore any affected identity with the Allstate Identity Protection partnership.
- Lincoln FinancialcoreThe Ease and Lincoln Financial connection saves you time and makes benefits enrollment easier.
- OscarcoreThe Ease and Oscar direct connection saves time and makes benefits enrollment easier.
- EthoscoreEase and Ethos partnership makes it easy for brokers to offer term life insurance to employers.
- LivelycoreThe Ease and Lively partnership provides employer groups with a truly seamless way to offer and manage a health savings account (HSA).
- MDLIVEcoreEase and MDLIVE work together to help brokers offer employees access to board-certified doctors via phone, secure video, or app.
- LegalShield & IDShieldcoreOffer best-in-class group legal, identity theft, and online privacy protection benefits with LegalShield & IDShield.
- NortonLifeLockcoreOffer your employer groups identity protection and cybersecurity plans with the Ease and NortonLifeLock partnership.
- TrustmarkcoreThe Ease and Trustmark direct connection saves time and makes benefits enrollment easier.
- Unum GroupcoreThe Ease and Unum Group direct connection saves time and makes benefits enrollment easier.
- VoyacoreEasily manage COBRA and benefit plans for you and your clients using the Voya and Ease integration.
- Coastal PayrollcoreKeep benefits and payroll in sync with the Ease and Coastal Payroll partnership.
- AmeriflexcoreThe Ease and Ameriflex partnership offers FSA, HSA, HRA, and COBRA benefits, and more.
- HSA BankcoreEasily offer and manage convenient HSA solutions with the Ease and HSA Bank partnership.
- Optum FinancialcoreProvide their clients with a wide range of health accounts to achieve short- and long-term health and financial goals with the Ease and Optum Financial partnership.
- IgoecoreIgoe offers a robust suite of services including COBRA, Direct Billing, Health FSA, HSA, and more.
- isolvedcoreEasily offer and manage a comprehensive set of products for COBRA and more with the Ease and isolved partnership.
- TASCcoreQuickly and easily enroll in a TASC Universal Benefit Account through the Ease and TASC partnership. Instantly configure more than 60 benefits to create custom plans.
- NueSynergycoreEasily offer your groups and their employees a variety of NueSynergy's administrative services including HSA, HRA, direct billing, and more.
- United Pet CarecoreEasy, instant, and affordable pet care plans to employees with the Ease and United Pet Care partnership.
- SederacoreDiscover a non-insurance solution for managing large healthcare costs with the Ease and Sedera partnership.
- AnuvicoreWith the Ease and Anuvi partnership, brokers, employers, and employees enjoy a contemporary COBRA experience.
- EquitablecoreConnect directly to Equitable's dental, vision, life, disability, critical illness, and accident plans with the Ease and Equitable connection.
- ManhattanLifecoreOffer a direct connection to ManhattanLife's voluntary life/AD&D, short-term disability, critical illness, accident, and hospital indemnity plans.
- Reliance StandardcoreThe Ease and Reliance Standard partnership saves you time and makes benefits enrollment easier.
- MASA MTScoreMASA MTS is a value-added voluntary benefits selection on Ease's dynamic benefits platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
ease central competitors and assessment
Company assessmentBroad incumbents
- BambooHR: BambooHR is an SMB HRIS platform that partners with Ease for benefits administration but also has its own benefits integrations. It competes for SMB HR technology wallet and overlaps in integrated HR/benefits positioning.
- Justworks: Justworks is a PEO providing payroll, benefits, HR, and compliance to SMB employers. Its bundled benefits offering competes with Ease's broker-distributed benefits administration in the same small-employer segment.
- Gusto: Gusto is a leading all-in-one payroll, HR, and benefits platform serving SMB employers directly. While not broker-centric, its bundled benefits administration competes with Ease for the same SMB employer wallet share, often through direct employer sales.
- ADP Workforce Now: ADP Workforce Now is a leading SMB HR/payroll/benefits platform with deep carrier integrations. It is one of the largest competing platforms in the SMB employer benefits space, frequently integrated alongside Ease.
- Paylocity: Paylocity is a cloud HCM/HRIS/payroll suite that includes benefits administration modules with carrier integrations. It competes with Ease's HR solutions and payroll integration capabilities among mid-market employers.
Direct peers
- Employee Navigator: Employee Navigator is the leading benefits administration and HR software solution for insurance brokers and employers, and acquired Ease in April 2023. It serves the same broker-led, SMB-focused benefits administration market with a near-identical product positioning.
- PlanSource: PlanSource is a cloud-based benefits administration and enrollment platform serving mid-market employers and brokers. It competes directly with Ease in the broker-channel benefits administration space, particularly via integrations with carriers and payroll providers.
- Benefitfocus: Benefitfocus is a benefits administration platform serving employers, brokers, and carriers with enrollment, ACA, and analytics capabilities. While it skews mid-market/enterprise rather than SMB, it competes in the same broker-distributed benefits administration category.
- Zenefits: Zenefits is a SaaS HR, benefits, and compliance platform originally built for SMBs and brokers. It competes directly with Ease in broker-driven benefits administration, particularly in the SMB segment with carrier connectivity.
Emerging players
- BenefitHub / Benefitter (BenefitHub): BenefitHub (formerly Benefitter) is a benefits administration and exchange platform serving small and mid-sized employers with broker distribution. It overlaps with Ease in the SMB benefits administration market, particularly with carrier connectivity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ease central social profiles
Digital presenceease central compliance and trust
Trust signalCompliance5 records
ease central financial estimates
Financial estimateRevenue estimate
Valuation estimate
ease central leadership team
Management profileNumber of profiles
Profiles2 records
ease central funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ease central M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ease central
What does ease central do?
Ease provides a cloud-based benefits administration and HR software platform that enables insurance brokers and small-to-medium employers (2–250 employees) to set up, enroll in, and manage 50+ types of benefits online. The platform bundles benefits administration, HR solutions, payroll integrations, ACA compliance, and direct carrier connections (EaseConnect+) into a single system, replacing paper-based enrollment and fragmented HR/payroll workflows. It is distributed primarily through broker channel partners who resell it to their small-group employer clients.
Is ease central a public or private company?
ease central is a private company. It is classified as corporate owned and is currently acquired.
When was ease central founded?
ease central was founded in 2012.
Where is ease central based?
ease central is headquartered in San Francisco, United States, in the North America region.
How does ease central make money?
One revenue line is on record: saaS Subscription.
Who are ease central's main competitors?
Broad incumbents on record are BambooHR, Justworks, Gusto, ADP Workforce Now and Paylocity. Direct peers are Employee Navigator, PlanSource, Benefitfocus and Zenefits. BenefitHub / Benefitter (BenefitHub) is listed as an emerging player.
Does ease central have an API?
No public API is recorded for ease central.
What industry is ease central in?
ease central's product category is Benefits Administration Software. Its primary akta.pro industry code is BPACAPAC, Benefits Administration, with a secondary code of BPACAKAE, Benefits Administration & Total Rewards Outsourcing. Its NAICS code is 524292 and its SIC code is 7372.