John Anthony Ltd

Name

John Anthony Ltd

Legal name

The Flannels Group Ltd

Website

https://john-anthony.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Designer Menswear Retail

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury Menswear (CRAAAFAF)

akta.pro secondary industry

Men’s Apparel Retail (CRAAABAC)

Keywords

• Designer menswear
• Premium fashion retail
• Luxury menswear shop
• Designer footwear and accessories
• Independent fashion retailer

Headquarters

HQ city

Peasedown Saint John

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

John Anthony Ltd is an independent UK retailer of premium designer menswear, founded in 1979 and operating both online and in-store. The company sells luxury men's clothing, footwear, bags, and accessories from designer brands, supported by in-store personal shopping services, e-voucher gift cards, and a buy now pay later (BNPL) financing option (Frasers Plus) at representative APR 29.9% (Variable). It also extends into adjacent categories including women's and kids' fashion, beauty, homeware, and sportswear.

Product overview

Flannels is a luxury designer fashion retailer offering a comprehensive e-commerce platform for men's, women's, and children's fashion along with beauty, homeware, and sports products. The platform operates on a unified e-commerce model featuring curated designer brands across multiple categories including clothing, footwear, accessories, bags, and beauty products. Key offerings include Frasers Plus (buy now pay later service), personal shopping services, and a clearance/sale section offering up to 70% discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium designer menswear Luxury designer fashion for men, including clothing (T-shirts, hoodies, jackets, jeans, knitwear, suits, shirts, polo shirts, trousers, loungewear, tracksuits, shorts, swimwear, underwear, socks), shoes (trainers, boots, loafers, dress shoes, brogues and oxfords, sliders, sandals, slippers), bags (backpacks, messenger bags, shoulder bags), and accessories (hats and caps, belts, watches, jewellery, sunglasses). Targeted at individual premium menswear consumers in the UK shopping online or in-store.
• Personal shopping service Personalised shopping service allowing customers to receive curated picks and exclusive recommendations from stylists in-store. Targeted at individual luxury menswear and adjacent-category shoppers seeking guided style advice.
• Frasers Plus buy now pay later Buy now, pay later service offering interest-free installment payments (pay in 3) with representative APR 29.9% (Variable). Provided via Frasers Group Financial Services Limited, an appointed representative authorized by the Financial Conduct Authority. Customers are informed that missed payments may affect credit scores. Targeted at individual consumers seeking flexible payment on higher-value designer purchases.
• Gift cards (e-voucher gift cards) E-voucher gift cards available in denominations starting from £30, redeemable online across the retailer's product range. Targeted at gift purchasers and consumers shopping for occasions such as birthdays, holidays, and graduations.
• Sale and clearance section Promotional sale section offering discounts of up to 70% off across men's, women's, kids', beauty, and homeware categories. Targeted at price-sensitive premium fashion shoppers.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Frasers GroupcoreStrategic or Co-development PartnerFrasers Group is the parent company and owner of Flannels (The Flannels Group Ltd). Flannels operates as part of the Frasers Group portfolio and utilizes Frasers Plus for buy now pay later services. Frasers Group Financial Services Limited provides regulated credit services and is authorized by the Financial Conduct Authority.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tessuti: UK-based designer menswear and womenswear retailer with both online and physical stores. Closely comparable mid-sized specialist with overlapping premium brand portfolio.
• Suitsupply: Global premium menswear retailer specialising in tailored and casual designer menswear with both online and physical stores. Comparable on premium menswear positioning and omnichannel model.
• Mr Porter: Global online luxury menswear retailer carrying 400+ premium designer brands. Closest direct competitor to John Anthony's premium menswear proposition, with a similar brand-curation philosophy and customer demographic.
• Woodhouse Clothing: UK independent premium menswear retailer operating online and in-store. Comparable in scale and target customer to John Anthony Ltd.
• END. UK-headquartered premium menswear and streetwear retailer operating online and via physical stores. Competes directly for the same premium designer menswear customer, with overlapping brand mix.

Broad incumbents

• Reiss: British heritage premium fashion brand operating its own retail stores and wholesale. A larger premium menswear specialist with deeper resources; competes for the same customer wallet.
• Selfridges: Iconic UK luxury department store with a substantial premium designer menswear floor and online store. Larger incumbent competing for the same luxury menswear customer and brand allocations.
• Flannels: UK-based luxury multi-category fashion retailer offering premium designer menswear alongside womenswear, kids and beauty. Broader and far larger than John Anthony Ltd, but directly comparable on menswear assortment depth and premium positioning.

Market position

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/john__anthony
• Facebookfacebook.com/johnanthonyfashion

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about John Anthony Ltd