PushStart Studio
PushStart Studio is a São Paulo-based multiplatform content studio that develops animation, games, and VR experiences for enterprise entertainment clients including Discovery Kids, Disney Latin America, and Turner, targeting children through family audiences.
- Company typePrivate
- Founded2014
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What PushStart Studio does
PushStart Studio (legal entity Kolab) is a privately held, São Paulo-based multiplatform content creation studio that develops animation, browser-based games, mobile apps, and virtual reality experiences for entertainment brands and intellectual property holders. The studio's portfolio spans original IPs such as Kids Academy, Gringo Hero, Historyere, and Wow Animals, alongside licensed work built on established third-party properties including Earth to Luna!, Mini Beat Power Rockers, Deadly Class, and NBA-themed campaigns. Its technology stack centers on multi-format IP adaptation — building a single content universe across animation, interactive games, and VR so the same property can reach different age cohorts and platforms simultaneously.
The studio serves four primary enterprise clients across media and entertainment: Discovery Kids Latin America (multi-game partnership on the Discovery Kids Plus platform), The Walt Disney Company Latin America (Deadly Class browser game), Turner / Bleacher Report (NBA finals Shoot Your Shot browser game), and PinGuim Content (Earth to Luna! Lab mobile app with nine exclusive games). Customer segments are persona-defined and horizontal, covering preschool (3-5 years), children (6-9 years), tweens (9-11 years), families, and millennials. Distribution flows through Google Play, Apple App Store, Discovery Kids Plus, YouTube, and proprietary browser portals.
Revenue mechanics operate on two streams: project-based custom content development services for brand clients (professional services model) and licensing/royalty arrangements tied to IP-based game development. Pricing is not publicly disclosed; contracts are negotiated by scope, platform, and IP licensing terms. The company also previously offered recruitment, selection, onboarding, and training services under the Kolab brand, which has since been spun out as a standalone entity, leaving PushStart Studio focused exclusively on multiplatform content creation.
PushStart Studio firmographics
Firmographics- Name
- PushStart Studio
- Legal name
- Kolab
- Website
- https://pushstart.com.br
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PushStart Studio is a São Paulo-based multiplatform content studio that develops animation, games, and VR experiences for enterprise entertainment clients including Discovery Kids, Disney Latin America, and Turner, targeting children through family audiences.
- Ownership category
- akta.pro rank
PushStart Studio industry classification
Industry- Product category
- Game Development and Animation Studio
- NAICS
- Software Publishers (5132), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Educational Games & Kids/Families Game Studios (MPAFAAAI)
- akta.pro secondary industries
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)
Keywords
Where PushStart Studio is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
PushStart Studio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Custom Content Development Services: PushStart Studio creates custom multiplatform content (games, animation, VR) for entertainment brands and IP holders. Revenue is generated through project-based contracts with major media companies and brands, developing branded content based on existing intellectual properties.
- IP-Based Game Development: Development of games based on established animated TV shows and internet games, distributed through platforms like Discovery Kids Plus and browser-based portals. Revenue generated through licensing agreements and development partnerships.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
PushStart Studio product offering
Product offeringCore offering
PushStart Studio is a São Paulo-based creative studio that develops multiplatform entertainment content — including animation series, browser-based and mobile games, and VR experiences — for major entertainment brands and IP holders such as Discovery Kids, Turner/Bleacher Report, The Walt Disney Company Latin America, and FOX, alongside original intellectual property such as Kids Academy, Gringo Hero, and Wow Animals. The studio creates custom-branded content for licensed IPs and distributes self-developed games and animation through app stores, streaming platforms, and browser portals.
Product overview
PushStart Studio is a game development studio specializing in multiplatform content creation including animation, browser-based games, and VR experiences. Their portfolio spans various age groups from preschool (3-5 years) through millennials, featuring both original intellectual property and licensed content. The studio creates games based on established TV shows and brands including Earth to Luna!, Mini Beat Power Rockers, Deadly Class, and Gringo Hero. Their offerings include custom-branded games for major media partners like Turner/Bleacher Report (NBA), Discovery Kids Latin America, The Walt Disney Company Latin America, and Fox. The studio previously operated a Recruitment, Selection, Onboarding, and Training solution under the Kolab brand, which has since been rebranded as a standalone product.
Differentiator
Problem solved
Functional benefit
Products and services
- Kids Academy A multiplatform content property combining animation, games, and VR that introduces children aged 5-9 to financial education through the adventures of a team of aliens at a space academy.
- Shoot Your Shot A browser-based pixel art game developed in partnership with Turner/Bleacher Report for the NBA finals, allowing character customization across various scenarios from medieval lands to modern space.
- Deadly Class Game A browser-based pixel art beat 'em up game based on FOX's Deadly Class series, developed for The Walt Disney Company Latin America and nominated for Big Brands at BIG Festival 2019.
- Earth to Luna! Laboratory App A mobile app containing nine exclusive games based on the Brazilian animated TV show Earth to Luna!, developed in partnership with PinGuim Content and distributed on Google Play and Apple App Store.
- Mini Beat Power Rockers Games Games based on the Argentinian animated show Mini Beat Power Rockers, including a dance step rhythm game and a babysitter mission game, available exclusively on the Discovery Kids Plus streaming platform.
- Gringo Hero A comedy animation series based on a successful internet game, featuring a soccer fanatic tourist traveling the world, accompanied by an accessible browser-based game.
Companies that use PushStart Studio
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
PushStart Studio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
PushStart Studio partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- PinGuim ContentcorePartnership with PinGuim Content to create the Earth to Luna Laboratory app featuring nine exclusive games based on the Earth to Luna animated TV show, one of the most successful Brazilian animated series. The app is available on both Google Play and Apple App Store.
- Turner / Bleacher ReportcorePartnership to create a browser-based pixel art game for NBA finals. Players can customize characters and play in various scenarios from medieval lands to modern space.
- The Walt Disney Company Latin AmericacoreDevelopment of a browser-based game based on FOX's Deadly Class. The beat'em up style pixel art game was nominated for Big Brands at BIG Festival 2019.
- Discovery Kids Latin AmericacoreMultiple game development partnerships creating content based on Mini Beat Power Rockers animated show. Games include dance step games and babysitter missions, exclusively available on Discovery Kids Plus platform.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
PushStart Studio competitors and assessment
Company assessmentRegional players
- Gamepill: Brazilian game development studio working on mobile and cross-platform titles. Comparable as a LatAm-based multiplatform game studio, though oriented toward different audience segments.
- Fanatee: Brazilian game studio behind CodyCross and similar casual titles. Comparable as a Brazilian-headquartered game developer with international distribution, though focused on word/puzzle rather than kids IP.
Broad incumbents
- Outfit7: Slovenia-based studio behind Talking Tom and other kids/family IP. Comparable in targeting children and families with cross-platform (animation, games) content tied to major IP.
- Gameloft: Global mobile game developer/publisher with extensive kids and family franchises. Comparable in cross-platform mobile/PC game publishing, though at much larger scale and with owned IPs.
- Wildlife Studios: Largest Brazilian game developer with multiple mobile franchises globally. Comparable as a Brazilian-headquartered game studio, but operates at vastly larger scale across casual/mobile rather than multiplatform kids IP licensing.
- Rovio Entertainment: Finnish studio behind Angry Birds, with extensive cross-platform content (games, animation, licensing, parks) targeting kids and families. Directly comparable multiplatform kids/family content model.
Direct peers
- Sago Mini: Kids-focused educational game/app developer (now part of Toca Boca/Spin Master). Directly comparable in targeting preschoolers with educational mobile content, mirroring PushStart's preschool and Kids Academy segments.
- PinGuim Content: Brazilian animation studio and creator of Earth to Luna! — PushStart's existing co-development partner. Most directly comparable in producing animated kids/family IP for the LatAm market.
- Tapps Games: Brazilian mobile game developer focused on casual and family-friendly titles. Comparable as a LatAm-based game studio serving broad consumer audiences across mobile.
- Toca Boca: Swedish kids-focused game and digital toy maker (now part of Spin Master). Comparable in building original kids/family IP across mobile and animation, with educational play patterns similar to PushStart's Kids Academy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
PushStart Studio social profiles
Digital presencePushStart Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
PushStart Studio leadership team
Management profileNumber of profiles
PushStart Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PushStart Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PushStart Studio
What does PushStart Studio do?
PushStart Studio is a São Paulo-based creative studio that develops multiplatform entertainment content — including animation series, browser-based and mobile games, and VR experiences — for major entertainment brands and IP holders such as Discovery Kids, Turner/Bleacher Report, The Walt Disney Company Latin America, and FOX, alongside original intellectual property such as Kids Academy, Gringo Hero, and Wow Animals. The studio creates custom-branded content for licensed IPs and distributes self-developed games and animation through app stores, streaming platforms, and browser portals.
Is PushStart Studio a public or private company?
PushStart Studio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PushStart Studio founded?
PushStart Studio was founded in 2014. It employs 11 to 50 people.
Where is PushStart Studio based?
PushStart Studio is headquartered in São Paulo, Brazil, in the Latin America region.
How does PushStart Studio make money?
Two revenue lines are on record. Custom Content Development Services are the primary driver. The others are IP-Based Game Development.
Who are PushStart Studio's main competitors?
Regional players on record are Gamepill and Fanatee. Broad incumbents are Outfit7, Gameloft, Wildlife Studios and Rovio Entertainment. Direct peers are Sago Mini, PinGuim Content, Tapps Games and Toca Boca.
Does PushStart Studio have an API?
No public API is recorded for PushStart Studio.
What industry is PushStart Studio in?
PushStart Studio's product category is Game Development and Animation Studio. Its primary akta.pro industry code is MPAFAAAI, Educational Games & Kids/Families Game Studios, with a secondary code of BPAFAAAF, Content Production (Video, Design, Copy, Studio). Its NAICS code is 5132 and its SIC code is 7812.