First Digital Media
First Digital Media is a Lancaster, UK-based digital marketing agency offering SEO, paid advertising, web design, email, social media, and lead generation services. It serves UK businesses across multiple sectors via monthly retainer contracts. The firm is privately held and bootstrapped.
- Company typePrivate
- Founded2017
- HeadquartersLancaster, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What First Digital Media does
First Digital Media Ltd is a privately-held digital marketing agency headquartered in Lancaster, North West England, founded in 2017 and operating under UK company number 09081075. The company delivers an integrated suite of digital marketing services to UK-based businesses, spanning paid advertising management (Google Ads, Microsoft Ads, Meta Ads), search engine optimisation, web design and development, email marketing, social media management, e-commerce implementation (Shopify), and lead generation. Its technology stack is composed entirely of third-party digital advertising and analytics platforms — Google Ads, Microsoft Ads, Meta Ads, Google Analytics, Google Tag Manager, and Shopify — with no proprietary technology, AI/ML systems, or patents disclosed. The agency operates as a managed Google Ads partner without commissions from Google and uses standard CMS, SEO, and paid media tooling rather than building internal infrastructure.
The business model is built on monthly retainer subscriptions for ongoing management (SEO, PPC, social, email) with a three-month minimum initial term followed by rolling monthly agreements, supplemented by one-time project fees for web design builds and PPC campaign setup. Pricing is quote-based, agreed in advance at the proposal stage with transparent structure and a 30-day cancellation clause. The agency reports client-side performance metrics including 11,348 leads generated for clients in one year and 655+ leads per month, alongside case-study outcomes such as a 2,480% YoY bookings increase for Family Parks Group and 200% ROI on Facebook/Instagram for Inergy Group. Customer concentration spans SMBs across multiple verticals (campervans, real estate, aesthetics, housekeeping, accounting, publishing, property) with two notable enterprise accounts (Family Parks Group, Inergy Group).
The company is bootstrapped with no external funding disclosed and is led by Managing Director Lee Brady (20+ years of brand-building experience) and Commercial Director Tony Bell. Headcount sits at 11–50 staff organised across SEO, paid media, social media, and design functions. Geographic footprint is UK-only with no international expansion signals, and the firm is currently shortlisted in six categories at the UK Search Awards 2025 — the most prominent external validation in the dataset.
First Digital Media firmographics
Firmographics- Name
- First Digital Media
- Legal name
- First Digital Media Ltd
- Website
- https://firstdigitalmedia.co.uk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- First Digital Media is a Lancaster, UK-based digital marketing agency offering SEO, paid advertising, web design, email, social media, and lead generation services. It serves UK businesses across multiple sectors via monthly retainer contracts. The firm is privately held and bootstrapped.
- Ownership category
- akta.pro rank
First Digital Media industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
Keywords
Where First Digital Media is headquartered
LocationHeadquarters
- HQ city
- Lancaster
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
First Digital Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Marketing Management Services: Monthly management fees for ongoing digital marketing services including SEO, PPC, social media management, and email marketing. Contracts include a minimum 3-month initial period followed by monthly rolling agreements. Management fees are agreed in advance at the proposal stage with transparent pricing.
- Web Design Services: One-time website design and development services with pricing based on package complexity. Standard and advanced packages available. Content must be provided within 28 days of agreement.
- PPC/Paid Advertising Setup: One-time setup and optimization fees for PPC campaigns, invoiced in advance before campaign activation. Monthly management fees follow 30 days after work commences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time/ perpetual license | First Digital Media Standard Package |
| Subscription | Monthly | PPC Management Services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels10 records
First Digital Media product offering
Product offeringCore offering
First Digital Media is a UK digital marketing agency that plans and runs integrated online marketing campaigns for businesses. Core offerings include Paid Ads management (Google, Microsoft, and Meta), Search Engine Optimization, Web Design and development, Email Marketing, Social Media management, E-commerce (including Shopify builds), and Lead Generation across Facebook, Google, Microsoft, LinkedIn, and TikTok. Services are delivered under monthly retainer contracts with one-time project fees for website builds and PPC campaign setup.
Product overview
First Digital Media is a digital marketing agency offering an integrated suite of services centered around digital marketing strategy. The core offering combines Paid Ads management (Meta Ads, Microsoft Ads, Google Ads), SEO, Web Design, Email Marketing, Social Media, E-commerce (including Shopify), and Lead Generation services. These services work together as a unified digital marketing solution where SEO and content marketing build organic visibility while paid advertising channels provide immediate lead generation, all supported by web design and email marketing for conversion optimization.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Marketing
Quantifiable outcome
- 11,348 leads generated for clients in one year
- +9 more outcomes
Companies that use First Digital Media
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles1 record
First Digital Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
First Digital Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GooglecoreFirst Digital Media operates as a managed Google Ads agency, running PPC campaigns on the Google Ads platform. The company does not receive commissions from Google. The partnership involves platform access and advertising management capabilities.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
First Digital Media competitors and assessment
Company assessmentDirect peers
- Impression Digital: Nottingham-based full-service UK digital marketing agency offering SEO, paid media, content, and CRO services to mid-market and enterprise clients. Closely comparable in service mix, target customer profile, and UK regional positioning.
- Brainlabs: Global digital marketing agency built around paid media, SEO, and programmatic. Directly comparable in paid media expertise, though significantly larger and with broader international reach than First Digital Media.
- Koozai: Hampshire-based UK digital marketing agency offering SEO, paid media, content, and social services. Comparable in service mix, size band, and UK domestic market focus.
- Hallam: Nottingham-based multi-award-winning UK digital marketing agency providing SEO, PPC, programmatic, and analytics. Directly comparable in service portfolio, client size, and UK regional agency positioning.
- The SEO Works: Sheffield-based UK digital agency specialising in SEO, paid search, web design, and content. Comparable in offering mix, regional UK footprint, and SMB/mid-market focus.
- Climb Online: UK digital marketing agency offering paid media, SEO, and analytics services. Comparable in full-service digital marketing offering and UK SMB/mid-market positioning.
- Blue Array: Reading-based UK SEO and digital PR agency with services spanning technical SEO, content, and link building. Comparable in SEO-led service focus and UK mid-market client base.
- Croud: London-based global digital marketing agency with a strong paid media, SEO, and content offering. Comparable in core services, but operates at meaningfully larger scale and geographic reach.
Broad incumbents
- WPP: Global advertising and marketing services holding company encompassing agencies in media, digital, PR, and creative. Comparable as the largest incumbent in the broader advertising/PR services space, though at vastly greater scale and breadth.
- Jellyfish: Global digital marketing and media agency within Brandtech Group, offering paid media, SEO, content, and creative across multiple markets. Comparable as a broader incumbent player overlapping in paid media and SEO, but with much larger scale and portfolio breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
First Digital Media social profiles
Digital presenceFirst Digital Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
First Digital Media leadership team
Management profileNumber of profiles
Profiles6 records
First Digital Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
First Digital Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about First Digital Media
What does First Digital Media do?
First Digital Media is a UK digital marketing agency that plans and runs integrated online marketing campaigns for businesses. Core offerings include Paid Ads management (Google, Microsoft, and Meta), Search Engine Optimization, Web Design and development, Email Marketing, Social Media management, E-commerce (including Shopify builds), and Lead Generation across Facebook, Google, Microsoft, LinkedIn, and TikTok. Services are delivered under monthly retainer contracts with one-time project fees for website builds and PPC campaign setup.
Is First Digital Media a public or private company?
First Digital Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was First Digital Media founded?
First Digital Media was founded in 2017. It employs 11 to 50 people.
Where is First Digital Media based?
First Digital Media is headquartered in Lancaster, United Kingdom, in the Europe region.
How does First Digital Media make money?
Three revenue lines are on record. Digital Marketing Management Services are the primary driver. The others are web Design Services and PPC/Paid Advertising Setup.
Who are First Digital Media's main competitors?
Direct peers on record are Impression Digital, Brainlabs, Koozai, Hallam, The SEO Works, Climb Online, Blue Array and Croud. Broad incumbents are WPP and Jellyfish.
Does First Digital Media have an API?
No public API is recorded for First Digital Media.
What industry is First Digital Media in?
First Digital Media's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio). Its NAICS code is 54183 and its SIC code is 7311.