Apadrinaunolivo

What Apadrinaunolivo does

Apadrinaunolivo (legal name: Asociación para la recuperación de olivos yermos de Oliete) is a Spanish non-profit association founded in May 2014 in Oliete, Teruel (Aragón), focused on recovering abandoned centenary olive trees to combat rural depopulation. The organization targets a finite pool of 100,000 abandoned centenary olive trees and, as of the most recent figures, has recovered between 16,000 and 21,000+ trees depending on source. Sponsors ("godparents" or "godmothers") select and name an individual tree through a multi-language self-serve website (Spanish, English, French), paying €60/year or €5/month, and receive 2 liters of Extra Virgin Olive Oil annually as a tangible reward. The organization serves four customer segments: environmentally conscious individual sponsors (primary), corporate CSR partners (Endesa, Telefónica, Gobierno de Aragón), disability inclusion workers via the ATADI partnership, and educational participants through the LEADER-funded Educa program with 300 Teruel students.

The core product stack includes the Olive Tree Sponsorship Program, the Mi Olivo brand (launched 2018) for EVOO and rural products sold via miolivo.org, the Mi Huerto brand (launched 2021) for vegetable preserves from a canning facility in Alacón, and the Mi Olivo mobile app for sponsor tree-tracking. Vertically integrated operations include the Triple S (Solidaria, Social, Sostenible) social oil mill built in 2015, operating on 100% solar energy, and an 8-step chemical-free recovery process following Red Aragonesa de Custodia del Territorio guidelines. The organization holds Public Utility status granted by the Spanish Ministry of the Interior in 2017, enabling donors to deduct up to 80% of contributions under Spanish law, and was recognized as Best Ecotourism Experience of Aragón in 2024.

Revenue is generated through recurring individual sponsorship subscriptions (€60/year or €5/month, with 66% allocated to olive recovery and 34% to project management), one-time add-on purchases (tourism experiences, personalized 500ml bottles at €18.99, visit packages at €65/person), B2B corporate partnerships for CSR and CO2 compensation, and the separate Mi Olivo e-commerce channel. Distribution is primarily direct-to-consumer via the organization's websites, with a corporate B2B channel and Portugal-based expansion (Apadrinhaumaoliveira.org, launched 2023) extending geographic reach. The organization operates with a small core team (1-10 stated employees, 22-45 project-level positions reported), is led by co-founders Alberto Alfonso (a Telefónica employee volunteering as ideologue), José Alfredo Martín (project coordination), and Sira Plana (operations), and is supported by a network of institutional partners including Telefónica, Stripe, AWS, and Mailchimp.

Name

Apadrinaunolivo

Legal name

Asociación para la recuperación de olivos yermos de Oliete

Website

https://apadrinaunolivo.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Apadrinaunolivo is a Spanish non-profit association that recovers abandoned centenary olive trees in Oliete, Teruel, through individual sponsorships (€60/year) combined with vertical EVOO production, ecotourism, and disability-inclusive employment via ATADI.

Ownership category

akta.pro rank

Product category

Sustainable Agriculture & Olive Tree Recovery Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Social Advocacy Organizations (8133), Support Activities for Crop Production (1151)

SIC

Agricultural Production-Crops (100), Services-Social Services (8300)

akta.pro primary industry

Olive Groves (Olives for Oil & Table) (AFAGACAG)

akta.pro secondary industries

Olive Oil Production & Bottling (AFAKAEAC), Rural Livelihoods & Economic Empowerment (BPAGABAA), Community Development & Social Impact Programs (EDAIAGAA)

Keywords

• Olive tree sponsorship
• Abandoned olive recovery
• Extra virgin olive oil
• Rural depopulation reversal
• Olive grove adoption

Headquarters

HQ city

Oliete

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Annual Sponsorship Fees: Individual sponsors pay €60 annually to sponsor an abandoned olive tree, receiving 2L of Extra Virgin Olive Oil as a thank-you reward. The sponsorship includes tree naming, progress updates, and visit access. The organization operates as a non-profit association.
2. Monthly Sponsorship: Alternative monthly contribution option at €5/month with no commitment or renewal obligation, offering the same benefits as annual sponsorship with oil reward activated after 12 months
3. Add-on Experiences and Products: Supplementary revenue from oil tourism experiences (€20.99-€40.68), personalized olive oil bottles (€18.99), and vegetable preserves. Visit packages for sponsors are priced separately at €65 per person.
4. Corporate Partnerships: B2B collaborations with companies for CSR purposes, including recovering abandoned olive groves for CO₂ compensation, employee volunteering activities, and including sustainable oil in corporate Christmas baskets

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Apadrinaunolivo is a Spanish non-profit association that recovers abandoned centenary olive trees in Oliete (Teruel, Spain) through an annual olive tree sponsorship program. Sponsors contribute €60 per year (or €5/month) to adopt, name, and follow a specific recovered olive tree, and receive 2 liters of Extra Virgin Olive Oil produced at the project's Triple S social oil mill. The project supports rural employment, integrates people with intellectual disabilities through ATADI, and operates e-commerce (Mi Olivo, Mi Huerto brands), oil tourism experiences, and corporate CSR partnerships.

Product overview

Apadrinaunolivo.org is a social project organized around its core Olive Tree Sponsorship Program, where individuals pay €60/year to adopt and recover abandoned centenary olive trees in Oliete, Spain, receiving 2L of Extra Virgin Olive Oil annually. The offering extends through the 'Mi Olivo' sub-brand (EVOO and rural products at miolivo.org) and 'Mi Huerto' vegetable conserves brand. Add-on experiences include oil tourism visits, personalized olive oil bottles, and the Educa educational program for youth. The 'Mi Olivo' mobile application enables sponsors to track their trees and receive project updates. International expansion includes the Portugal-based 'Apadrinhaumaoliveira.org' launched in 2023.

Differentiator

Problem solved

Functional benefit

Brands

• Mi Olivo: Brand launched in 2018 for olive oil and rural products from recovered olive trees. Includes an e-commerce platform for selling extra virgin olive oil and vegetable preserves.
• Mi Huerto

Products and services

• Olive Tree Sponsorship Program (Apadrinamiento) Annual or monthly sponsorship where individuals pay €60/year (or €5/month) to adopt an abandoned centenary olive tree, name it, follow its recovery by email, and visit it freely, receiving 2L of Extra Virgin Olive Oil annually as a thank-you reward. Targeted at environmentally conscious individual donors.
• Mi Olivo (EVOO and Rural Products Brand) Product brand and e-commerce storefront selling Extra Virgin Olive Oil and rural products (including personalized 500ml bottles at €18.99) produced from recovered olive trees. For consumers and small retail buyers seeking sustainable Spanish olive oil.
• Mi Huerto (Vegetable Preserves Brand) Brand of 100% handmade natural vegetable preserves (no salt, sugars, preservatives, or gluten) conserved in the project's own Extra Virgin Olive Oil. Produced at the Alacón canning facility opened in 2021. For consumers and specialty food retailers.
• Oil Tourism Experience Guided olive grove visits to Oliete with EVOO tasting, toast with vegetable preserves and a drink (€20.99 per person). The complete experience package including oil mill tour and a personalized 500ml bottle is priced at €40.68. Recognized as Best Ecotourism Experience of Aragon 2024. For tourists, sponsors, and oil tourism enthusiasts.
• Rural Visits to Oliete (Sponsor Weekends)

Quantifiable outcome

• 100,000 centenary olive trees at risk of disappearing without intervention
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• ATADI (Agrupación Turolense de Asociaciones de personas con Discapacidad Intelectual)coreStrategic or Co-development Partner · 1 January 2014ATADI provides workers with intellectual disabilities who participate in olive tree recovery operations. This partnership enables social integration and meaningful employment for people with disabilities while supporting the project's agricultural work.
• Plant for the PlanetcoreStrategic or Co-development PartnerEducational partnership for the Educa program, providing methodology for teaching young people about environmental awareness and conservation. Helps identify youths passionate about environmental protection.
• Gobierno de AragóncoreStrategic or Co-development PartnerRegional government institutional support for the project through LEADER cooperation funding for the Educa educational program.
• Comarca Andorra-Sierra de ArcoscoreStrategic or Co-development PartnerInstitutional support from the regional comarca where Oliete is located.
• Diputación Provincial de TeruelcoreStrategic or Co-development PartnerInstitutional support from the provincial council of Teruel.
• Ayuntamiento de OlietecoreStrategic or Co-development PartnerLocal government partnership with the town where the project is based.
• Universidad Carlos III de MadridminorStrategic or Co-development PartnerStudents from the Compliance Postgraduate Program developed the organization's Transparency and Best Practices policy.
• Stripe Inc.coreTechnology or IntegrationPayment processing provider for online sponsorship donations. Located at 3180 18th Street, San Francisco, CA 94110, USA.
• The Rocket Science Group, LLC (Mailchimp)coreTechnology or IntegrationEmail marketing platform used for sending project information to sponsors. Located at 675 Ponce de Leon Ave NE Suite 5000, Atlanta, GA 30308, USA.
• Sparkpost Inc.coreTechnology or IntegrationEmail notification service for sponsorship-related communications. Located at 301 Howard Street Suite 1330, San Francisco, CA 94105, USA.
• Telefónica Servicios Integrales de Distribución, S.A.UcoreTechnology or IntegrationLogistics partner for shipping olive oil rewards to sponsors. Located at Calle Gran Via 28, Madrid.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud infrastructure provider under EU-US Privacy Shield agreement for the organization's digital platform.

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Treedom: Treedom enables individuals and companies to plant and sponsor trees remotely via a digital platform, receiving updates and tracking growth — the closest direct peer to Apadrinaunolivo's sponsorship-as-a-service model applied to olive trees.
• Tree-Nation: Tree-Nation operates a global tree-planting sponsorship platform where individuals and companies fund tree planting projects and receive digital certificates — directly comparable sponsorship model with a broader species and geography footprint.

Emerging players

• Plant-for-the-Planet: Global youth-led tree-planting and climate education nonprofit; Apadrinaunolivo is already a partner for the Educa program, and Plant-for-the-Planet operates a comparable tree-sponsorship community model.

Broad incumbents

• Arbor Day Foundation: One of the largest tree-planting nonprofits globally, with a long-running tree-adoption/dedication program; comparable donation-and-tree-tracking model but at much larger scale and broader geographic scope.
• Ecosia: Berlin-based search engine that funds tree-planting projects from ad revenue; comparable mission-driven brand using digital channels to convert user engagement into environmental impact, though with a different funding mechanism.

Regional players

• Fundación Oso Pardo: Spanish environmental nonprofit focused on brown bear conservation via habitat stewardship — comparable rural-environmental non-profit model with public utility status and corporate sponsorships, but operating in conservation rather than agriculture.
• Oleícola Jaén (e.g., Castillo de Canena): Premium Andalusian EVOO producer with brand-led, single-origin positioning; comparable in the EVOO product category (Mi Olivo) but operates as a for-profit in a different Spanish olive region without the sponsorship/community model.
• Solidaridad Solidaria / Adopt-a-Village Spanish Programs: Spanish rural regeneration and social-inclusion nonprofits (e.g., Hábitat Spain) addressing depopulation — overlap with Apadrinaunolivo's rural depopulation mission in Spain, though typically through housing/infrastructure rather than agricultural revival.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/adoptaunolivo
• YouTubeyoutube.com/channel/UCM9LNdlcE2uN7HerMPlh99w
• Facebookfacebook.com/apadrinaunolivo.org
• Instagraminstagram.com/apadrinaunolivoorg

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apadrinaunolivo