Frida

What Frida does

Frida, operated by PurposeMed Inc., is a 100% virtual healthcare clinic focused exclusively on adult ADHD diagnosis and treatment in Canada. The company connects patients with licensed nurse practitioners and registered nurses through a secure telehealth platform (app.talkwithfrida.com) that supports synchronous video/audio consultations, asynchronous text-based messaging, prescription generation, and pharmacy coordination. End-to-end encrypted communications and Canadian-hosted personal health information storage underpin the platform's regulatory and security posture. The product-led growth funnel begins with a free, ASRS-based 2-minute self-assessment, after which qualified users can book a $599 one-time 60-minute comprehensive diagnostic assessment, and subsequently access $99 follow-up appointments for medication titration, prescription renewals, and treatment of comorbid anxiety and depression.

Frida generates revenue through two primary streams: a one-time $599 fee for the diagnostic assessment and recurring $99 per-appointment follow-up revenue from ongoing care. The go-to-market is entirely direct-to-consumer, with no physical locations, targeting Canadian adults aged 18+ who suspect they have ADHD or carry an existing diagnosis, with a deliberate focus on women (who represent an underdiagnosed segment where 75% are estimated undiagnosed). Services are available to residents of 6 Canadian provinces: British Columbia, Alberta, Ontario, Manitoba, Saskatchewan, and Nova Scotia. Marketing is conducted through content marketing, SEO, social media (Instagram, Facebook), and email, with insurance HSA reimbursement and financial assistance as supporting commercial levers. The company has served 20,000+ patients and maintains a 4.9/5 average rating from 4,900+ reviews.

Frida is part of PurposeMed Inc., a private Alberta-incorporated parent that also operates related healthcare brands Freddie and Affirming Care, suggesting a multi-vertical telehealth strategy. The company faces no disclosed external institutional funding, no M&A activity, and no partnerships, and operates in a competitive landscape where its principal advantages are distribution (under-7-day diagnosis versus 6+ months for traditional referrals), pricing ($599 versus $2,500+ at in-person clinics), and a clinician team with 14-24+ years of experience. Growth is being driven by geographic expansion within Canada, adjacent condition coverage (anxiety, depression), and brand-led demand generation in the underdiagnosed-women segment.

Name

Frida

Legal name

PurposeMed Inc.

Website

https://talkwithfrida.com

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Frida is a 100% virtual Canadian telehealth clinic that diagnoses and treats adult ADHD through nurse practitioners, serving 20,000+ patients across 6 provinces with a $599 assessment and $99 follow-up model under PurposeMed Inc.

Ownership category

akta.pro rank

Product category

Virtual ADHD Care Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

akta.pro primary industry

Psychiatry & Medication Management Platforms (HLALAEAB)

akta.pro secondary industries

Behavioral Health & Psychiatry Virtual Care (Payer Network) (HLALACAC), Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ)

Keywords

• Virtual ADHD care
• Telehealth diagnosis
• Online mental health
• ADHD treatment
• Digital healthcare

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Diagnostic Assessment: One-time fee for 60-minute comprehensive ADHD diagnostic assessment including medical history screening, anxiety/depression screening, and personalized treatment plan if diagnosed.
2. Follow-up Appointments: Recurring revenue from medication titration appointments, prescription renewals, and treatment for anxiety/depression. Patients book follow-ups at $99 per appointment after diagnosis.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Frida is Canada's online adult ADHD clinic providing 100% virtual care for ADHD diagnosis and treatment. Services include a free 2-minute ASRS-based self-assessment, a 60-minute comprehensive diagnostic assessment ($599 one-time), personalized ADHD treatment plans, and ongoing follow-up appointments ($99 each) for medication titration, prescription renewals, and treatment of comorbid anxiety and depression.

Product overview

Frida is an online adult ADHD clinic offering a 100% virtual healthcare platform for Canadians. The core offering consists of four integrated services: a Free ADHD Symptoms Test (a 2-minute ASRS-based self-assessment), an ADHD Diagnostic Assessment (60-minute comprehensive evaluation for $599), an ADHD Treatment Plan (personalized plan following diagnosis), and Follow-up Appointments ($99 per session for medication titration and ongoing care). Services are delivered through Frida's licensed clinicians via secure video, audio, and text-based telehealth consultations on the Frida web application (app.talkwithfrida.com). The platform focuses on adult ADHD diagnosis and treatment, with emphasis on serving women who are more under-diagnosed. Available to residents of British Columbia, Alberta, Ontario, Manitoba, Saskatchewan, and Nova Scotia.

Differentiator

Problem solved

Functional benefit

Products and services

• ADHD Diagnostic Assessment
• Follow-up Appointments Ongoing clinical appointments for medication titration (adjusting type, frequency, timing, and/or dosage), ADHD medication prescription renewals, and treatment of anxiety and depression when appropriate to treat virtually. Priced at $99 per appointment and available only after a Frida ADHD diagnosis.
• ADHD Treatment Plan Personalized treatment plan developed with Frida's clinicians following ADHD diagnosis, which may include medication, therapy resources, and lifestyle recommendations tailored to the individual.
• Free ADHD Symptoms Test Free 2-minute ASRS-based self-assessment for adult ADHD symptoms, available to Canadian adults to determine whether they are likely to benefit from a full Frida diagnostic assessment.

Quantifiable outcome

• 99% of patients report positive life impact from treatment
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Brightside Health: Virtual mental health platform combining therapy and medication management for depression and anxiety, with growing ADHD capability. Comparable on telehealth delivery and clinician-led care model.
• Talkiatry: U.S. in-network virtual psychiatry practice providing diagnosis, medication management, and therapy. Comparable on virtual ADHD care but uses psychiatrists (not NPs) and operates primarily via insurance contracts rather than self-pay.
• Cerebral: U.S. virtual mental health provider offering ADHD treatment alongside anxiety, depression, and insomnia care. Comparable on telehealth delivery and ADHD medication management, but with a broader condition portfolio than Frida.
• Tia Health: Canadian online clinic connecting patients with family doctors and specialists for virtual appointments. Comparable on Canadian telehealth delivery and patient self-serve booking model.
• Maple (Maple Corporation): Canadian virtual care platform providing on-demand access to doctors, nurse practitioners, and specialists. Comparable on Canadian DTC telehealth model and clinician delivery, though broader in scope than Frida's ADHD focus.

Emerging players

• Akili Interactive: Digital therapeutics company with FDA-cleared ADHD cognitive treatment (EndeavorRx) and adult ADHD product. Comparable on ADHD focus, but uses software-based therapeutic intervention rather than clinician-led medication management.

Direct peers

• Done (Done.): U.S.-based virtual ADHD clinic offering diagnosis and ongoing medication management with a similar self-pay, asynchronous-plus-synchronous telehealth model. Comparable on condition focus, direct-to-consumer positioning, and recurring follow-up revenue model.
• ADHD Online: Online ADHD assessment and treatment provider offering asynchronous evaluations. Comparable on condition focus (adult ADHD) and direct-to-consumer telehealth delivery, though U.S.-based.
• Klarity (Klarity Health): Online ADHD and anxiety care platform providing diagnosis, medication management, and therapy through licensed clinicians. Closely comparable to Frida in clinical workflow, patient experience, and condition focus.

Others

• Two Chairs: Virtual and in-person mental health therapy provider offering psychiatry and counseling. Comparable on virtual mental health delivery and clinician matching, though therapy-led rather than assessment/medication-first.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Frida-108495055070278
• Instagraminstagram.com/talkwithfrida
• LinkedInlinkedin.com/company/talkwithfrida

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frida