What Cubico does

Cubico (legal entity Cubico (UK) Ltd) is a UK-based private bathroom products wholesaler headquartered at Peel Avenue, Calder Park, Wakefield. The company distributes over 1,000 own-brand SKUs across the full bathroom category set — including bathroom furniture, vanity units, modern and traditional suites, designer taps, shower enclosures, shower trays, LED mirrors, and heated towel rails — under named collections such as Envy, Zen, Cascata, Quadro, Izumi, Epernay, Oracle, Erika, and Sydney. Products are backed by guarantees of up to 25 years and are positioned as high quality at competitive trade prices.

The company's go-to-market is sales-led and exclusively trade-focused, targeting property developers and bathroom fitters across the United Kingdom. Trade customers can place orders by telephone or email, browse the range via downloadable PDF catalogues (a bathroom brochure and a tiles brochure, both refreshed to SS26), and either collect same-day from the Wakefield depot or have goods delivered directly to site, showroom, or end customer. Pricing is not publicly disclosed but is marketed as 'low trade prices' with attractive margins for trade partners.

Cubico operates as an independently held private limited company with 51-100 employees, no disclosed parent company, no funding rounds, no M&A activity, no patents or trademarks, and no formal partnerships in the source data. The underlying technology is characterized as standard distribution and resale rather than a technology platform, and there are no disclosed digital commerce, AI, or API capabilities; ordering remains manual through telephone, email, and PDF catalogue channels.

Name

Cubico

Legal name

Cubico (UK) Ltd

Website

https://cubicouk.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Cubico is a UK-based bathroom products wholesaler (Cubico (UK) Ltd) supplying over 1,000 own-brand SKUs exclusively to trade customers — primarily property developers and bathroom fitters — via its Wakefield depot, UK-wide delivery, and PDF trade catalogues.

Ownership category

akta.pro rank

Headquarters

HQ city

Wakefield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Bathroom product wholesale: Wholesale distribution of bathroom products (baths, showers, taps, toilets, furniture, mirrors) to trade customers. Revenue generated through one-time product sales at trade prices. Customers can order and collect same day or have products delivered directly to site, showroom, or end customer throughout the UK.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Cubico is a UK bathroom product wholesaler that supplies over 1,000 own-brand SKUs of baths, showers, taps, toilets, basins, bathroom furniture, mirrors, towel rails, and shower enclosures exclusively to trade customers. Products are backed by up to 25-year guarantees and are available for same-day collection at the Wakefield depot or direct UK-wide delivery.

Product overview

Cubico is a UK-based bathroom product wholesaler serving trade customers, operating as a single-brand portfolio company with over 1,000 own-brand SKUs. The product range is organized across multiple interconnected categories: bathroom furniture (Envy, Zen, Nala, Airshire vanity units), sanitary ware (Epernay, Oracle, New York suites, Sphere basins), bathing (Izumi freestanding baths, Low Profile Shower Trays), brassware (Cascata, Quadro, Designer Taps collections), accessories (Erika LED mirrors, Sydney heated towel rails), and shower enclosures (Modern and Traditional Suites, Fitted Units). Products are sold exclusively to trade customers including property developers and bathroom fitters, with an emphasis on high quality at competitive trade prices backed by up to 25-year guarantees.

Differentiator

Problem solved

Functional benefit

Products and services

• Envy Bathroom Furniture Handle-free bathroom storage furniture collection available in grey elm, gloss white, and light oak finishes with soft close drawers, designed for modern bathroom installations and sold to trade customers.
• Cascata Taps
• New York Traditional Suite
• Airshire Vanity Unit
• Zen Bathroom Furniture
• Nala Bathroom Furniture
• Epernay Modern Suite
• Low Profile Shower Trays
• Quadro Taps
• Erika LED Mirror
• Izumi Freestanding Bath
• Sphere Countertop Basin
• Oracle Modern Suite
• Sydney Heated Towel Rail
• Shower Enclosures
• Fitted Bathroom Units

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Wickes: UK home improvement retailer and trade supplier with bathroom, kitchen and building product ranges. Comparable in serving trade customers and offering competitive trade pricing, though with much broader category coverage.
• B&Q: UK's largest DIY and home improvement retailer carrying extensive bathroom ranges. Overlaps with Cubico on bathroom product categories but primarily targets consumers and addresses broader home improvement needs.
• Travis Perkins: UK builders' merchant group supplying tradespeople with building materials and interior products including bathrooms. Comparable in trade-focused customer base and UK distribution, but operates at significantly larger scale.

Direct peers

• Plumb Center: UK arm of Ferguson/Wolseley supplying plumbing, heating and bathroom products to trade customers. Comparable in target customer (installers and trade) and product categories, but with much broader scale and a national branch footprint.
• Tap Warehouse: UK online retailer specialising in bathroom taps, showers, baths and accessories. Comparable to Cubico's brassware and bathroom fittings categories with a similar mid-market positioning.
• City Plumbing Supplies: UK trade plumbing and bathroom products distributor serving installers and developers. Directly comparable to Cubico's trade-focused GTM and product mix, but with a significantly larger branch network and procurement scale.
• Victorian Plumbing: UK-based online bathroom products retailer and wholesaler selling baths, showers, taps, toilets and furniture. Closely comparable to Cubico across core categories and UK customer base, though with a stronger e-commerce and consumer-direct channel.
• Soak.com: UK bathroom retailer offering baths, showers, taps and furniture across modern and traditional styles. Overlaps directly with Cubico's product portfolio and UK customer base, with a stronger consumer-direct online presence.
• Tile Giant: UK tile retailer with trade and consumer channels supplying wall and floor tiles. Comparable to Cubico's newly launched tile offering and shares the same trade customer base of fitters and developers.
• Drench: UK online bathroom retailer selling designer taps, baths, showers and furniture. Comparable to Cubico in product mix and aesthetic-led positioning, but operates a pure e-commerce model rather than a trade counter.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cubico