Tile Giant
Tile Giant is the tile retail division of UK-based Victorian Plumbing Ltd, selling 2,669+ ceramic, porcelain, glass, vinyl, and stone tiles to DIY homeowners and trade professionals via e-commerce, trade accounts, a showroom, and Klarna-backed 0% finance.
- Company typePrivate
- Founded1999
- HeadquartersStoke-on-trent, United Kingdom
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Tile Giant does
Tile Giant is the tile retail division of Victorian Plumbing Ltd, a UK private limited company (company number 04079213) founded in 1999. The Tile Giant brand was established in 2001 and is headquartered in Stoke-on-Trent, with the parent company operating from 1 Sustainability Way, Farington Moss, Leyland. The business sells ceramic, porcelain, glass, vinyl, and stone tiles across bathroom, kitchen, wall, floor, and outdoor categories, alongside adhesives, grout, sealants, and tiling tools from a portfolio of 30+ brand partners including RAK Ceramics, Stonehouse Studio, Villeroy & Boch, Tilemaster, BAL, Mapei, Bond It, Genesis, and Rubi. The catalog spans 2,669+ products with 2,325 in stock at any given time, including 1,159+ own-brand Victorian Plumbing tiles.
The technology layer is a standard e-commerce and retail distribution platform with two proprietary customer-facing tools: a Tile Visualiser that allows users to upload a room photo and preview tile selections, and a Tile Calculator that estimates quantity and project cost. Free standard delivery is offered over £499, next day delivery is available, and orders over £250 qualify for 0% finance over 6, 9, or 12 months via a partnership with Klarna Financial Services UK Limited (FCA regulated).
The go-to-market is direct-to-consumer e-commerce as the primary channel, supplemented by a Trade Account program for professional tilers, contractors, and builders offering bulk pricing, project support, and next day delivery; a physical showroom for in-person viewing; and a multi-channel marketing footprint spanning organic social (Facebook, X, Pinterest, Instagram, YouTube), email, and a TrustPilot integration with 415,000+ verified reviews. Revenue is generated through one-time product sales (the dominant stream), trade account volume pricing, and transaction-fee economics on financed orders.
Tile Giant firmographics
Firmographics- Name
- Tile Giant
- Legal name
- Victorian Plumbing Ltd
- Website
- https://tilegiant.co.uk
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Tile Giant is the tile retail division of UK-based Victorian Plumbing Ltd, selling 2,669+ ceramic, porcelain, glass, vinyl, and stone tiles to DIY homeowners and trade professionals via e-commerce, trade accounts, a showroom, and Klarna-backed 0% finance.
- Ownership category
- akta.pro rank
Tile Giant industry classification
Industry- Product category
- Tile and Flooring Retail
- NAICS
- Floor Covering Retailers (449121), Home Centers (44411)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Tile & Stone Specialty Retail (CRAIAGAA)
Keywords
Where Tile Giant is headquartered
LocationHeadquarters
- HQ city
- Stoke-on-trent
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Tile Giant business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Tile and Building Materials Sales: Direct retail sales of tiles (ceramic, porcelain, glass, vinyl, stone), adhesives, grout, and tiling accessories to consumers and trade customers through e-commerce and trade accounts
- Trade Account Services: Bulk purchasing programs for trade professionals with dedicated accounts offering volume discounts and specialized pricing
- Finance Services: 0% finance options over 6, 9, or 12 months for orders over £250, provided in partnership with Klarna Financial Services UK Limited
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wall Tiles |
| Unit Pricing | Pay-as-you-go | Floor Tiles |
| Unit Pricing | Pay-as-you-go | Grout and Adhesives |
| Unit Pricing | Pay-as-you-go | Tile Accessories |
| Unit Pricing | Pay-as-you-go | Specialty Tiles |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Tile Giant product offering
Product offeringCore offering
Tile Giant operates as the tile retail division of Victorian Plumbing Ltd, selling ceramic, porcelain, glass, vinyl, and stone tiles for bathrooms, kitchens, walls, floors, and outdoor applications. The offering includes a portfolio of over 2,669 tile products plus complementary tiling accessories such as grout, adhesives, sealants, and installation tools from brands like Tilemaster, BAL, Bond It, and Mapei. Customers can order up to 3 free samples, use a digital tile visualiser, and qualify for 0% finance on orders over £250, with trade accounts available for bulk professional buyers.
Product overview
Tile Giant (Victorian Plumbing's tile division) operates as a multi-brand tile and flooring retailer offering an extensive portfolio centered around their own Victorian Plumbing proprietary tile brand alongside curated third-party designer brands like Stonehouse Studio and RAK Ceramics. The core product is tiles across categories: bathroom tiles, kitchen tiles, wall tiles, and floor tiles available in ceramic, porcelain, glass, vinyl, stone, and concrete materials. Complementary product lines include tile grout and adhesive products (Tilemaster, BAL, Bond It, Mapei), flooring, and wall panels. A digital Tile Visualiser tool supports online product selection by allowing customers to preview tiles in their room. The business model combines physical product sales with services including free tile samples (up to 3), a tile calculator for quantity estimation, and trade account options for professionals.
Differentiator
Problem solved
Functional benefit
Brands
- Victoria Plum: Referenced as a related customer brand - Victoria Plum Customer portal mentioned in navigation
Products and services
- Bathroom Tiles Water-resistant tiles designed for bathroom applications, including wall and floor tiles in various materials (ceramic, porcelain, glass, vinyl, stone), styles, and finishes. Priced from £4.95 per unit.
- Kitchen Tiles Ceramic and porcelain tiles designed for kitchen applications, suitable for walls and backsplash areas. Priced from £4.95 per unit.
- Wall Tiles Extensive range of wall tiles including decorative patterned tiles and minimalist options, available in various finishes (gloss, matt, satin) and materials (ceramic, porcelain, glass).
- Floor Tiles Durable floor tiles suitable for bathrooms, kitchens, and hallways. Available in porcelain, ceramic, vinyl, stone, and concrete effect finishes. Priced from £7.95 per unit.
- Outdoor Tiles Anti-slip outdoor tiles designed for patios, gardens, and exterior spaces, including options for outdoor floor applications.
- Tile Grout and Adhesives Tile installation products including grout, adhesives, and sealants from trusted brands such as Tilemaster, Bond It, BAL, Mapei, and Kerakoll for professional tiling results. Prices range from £8.27 (silicone sealant) to £24.95 (tile adhesive).
- Flooring Complete flooring solutions including vinyl, wood effect, and stone effect flooring options complementing the tile range.
- Wall Panels Bathroom wall panels offering an alternative to traditional tiling for waterproof wall coverings in bathrooms and wet rooms.
Quantifiable outcome
- Over 415,000 verified customer reviews on TrustPilot
Companies that use Tile Giant
Customer profileSegments3 records
Ideal customer profiles2 records
Tile Giant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Tile Giant partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and major.
- RAK CeramicscorePremier designer tile brand stocked by Tile Giant, offering high-quality ceramic products as part of the extensive tile collection. Featured as a leading brand in the product lineup.
- Stonehouse StudiocoreExclusive designer tile brand with 431+ products available, known for premium patterned, terrazzo, and geometric tiles. High-profile brand partnership with dedicated brand page.
- Tilemaster AdhesivesmajorTrusted brand for tiling adhesives and accessories, stocked alongside other adhesive brands like Bond It and BAL for complete tiling solutions.
- BALmajorWell-known tiling brand offering grout and adhesive products including BAL Micromax Grout-Effect Sealant and other professional-grade tiling materials.
- Bond ItmajorBrand offering tiling accessories including Xtreme Anti-Mould Silicone Sealant and other sealants and adhesives for professional tilers.
- MapeimajorProfessional tiling brand providing adhesives and grouting products like Mapei Mapestik Wall Tile Adhesive, stocked as part of the tiling accessory range.
- Villeroy & BochmajorPremium bathroom and tile brand with 43+ products available, offering high-end ceramic and porcelain tiles for luxury bathroom and kitchen projects.
- Klarna Financial Services UK LimitedcoreFinancial services partner providing 0% finance options over 6, 9, or 12 months for orders over £250. Regulated by FCA for consumer credit activities (Firm Reference Number 987889).
- GenesismajorTool and accessory brand offering 167+ products including tile trims, spacers, and installation tools for professional tiling projects.
- RubimajorProfessional tile cutting and installation tools brand with 141+ products including tile cutters and related equipment.
- TrustPilotmajorIndependent review platform providing verified customer reviews (over 415,000 reviews) to build trust and credibility. All reviews verified as genuine customer feedback.
Scale indicators4 records
Recent moves4 records
Expansion highlights5 records
Tile Giant competitors and assessment
Company assessmentDirect peers
- Topps Tiles: UK's largest specialist tile retailer, operating over 300 stores and an e-commerce platform. Directly competes with Tile Giant across DIY and trade segments with comparable product breadth in ceramic, porcelain, and stone tiles.
- CTD Tiles (Tile Choice / CTD Trade): UK specialist tile distributor and retailer serving both consumers and trade customers. Comparable product range across wall and floor tiles with strong trade-account focus, making it a close head-to-head competitor.
- Walls and Floors: UK-based online tile specialist retailing ceramic, porcelain, mosaic, and natural stone tiles with trade pricing. Comparable e-commerce-first model targeting DIY and trade customers in the UK market.
Broad incumbents
- B&Q: UK's largest home improvement retailer with extensive nationwide store footprint. Competes with Tile Giant on tiles within a much broader home improvement assortment, including own-brand tile ranges.
- Wickes: UK home improvement retailer with stores and trade accounts offering tiles alongside kitchens, bathrooms, and building materials. Overlaps with Tile Giant in both DIY and trade tile categories.
- Travis Perkins: UK's largest builders' merchant serving trade professionals across building products. Competes with Tile Giant's trade account offering via its tile and flooring ranges within a much broader trade catalog.
- Homebase: UK home and garden retailer offering tiles within broader home improvement ranges. Operates physical stores and online, competing with Tile Giant on consumer tile purchases.
Emerging players
- Mandarin Stone: UK specialist retailer of natural stone, porcelain, and ceramic tiles with showrooms and online sales. Comparable premium positioning with strong designer tile assortment targeting renovation projects.
- Porcelain Superstore: UK online tile retailer specializing in porcelain and designer tiles. Smaller competitor but comparable digital-first model targeting premium tile buyers and renovation projects.
Others
- Victorian Plumbing (parent brand): Sister brand and parent of Tile Giant; UK-listed bathroom retailer serving as the operating platform for Tile Giant's e-commerce, fulfillment, and finance services. Most directly relevant for understanding shared infrastructure and traffic dynamics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tile Giant social profiles
Digital presenceTile Giant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tile Giant leadership team
Management profileNumber of profiles
Profiles1 record
Tile Giant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tile Giant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tile Giant
What does Tile Giant do?
Tile Giant operates as the tile retail division of Victorian Plumbing Ltd, selling ceramic, porcelain, glass, vinyl, and stone tiles for bathrooms, kitchens, walls, floors, and outdoor applications. The offering includes a portfolio of over 2,669 tile products plus complementary tiling accessories such as grout, adhesives, sealants, and installation tools from brands like Tilemaster, BAL, Bond It, and Mapei. Customers can order up to 3 free samples, use a digital tile visualiser, and qualify for 0% finance on orders over £250, with trade accounts available for bulk professional buyers.
Is Tile Giant a public or private company?
Tile Giant is a private company. It is classified as corporate owned and is currently operating.
When was Tile Giant founded?
Tile Giant was founded in 1999. It employs 501 to 1,000 people.
Where is Tile Giant based?
Tile Giant is headquartered in Stoke-on-trent, United Kingdom, in the Europe region.
How does Tile Giant make money?
Three revenue lines are on record. Tile and Building Materials Sales are the primary driver. The others are trade Account Services and finance Services.
Who are Tile Giant's main competitors?
Direct peers on record are Topps Tiles, CTD Tiles (Tile Choice / CTD Trade) and Walls and Floors. Broad incumbents are B&Q, Wickes, Travis Perkins and Homebase. Emerging players are Mandarin Stone and Porcelain Superstore. Victorian Plumbing (parent brand) is listed as an others.
Does Tile Giant have an API?
No public API is recorded for Tile Giant.
What industry is Tile Giant in?
Tile Giant's product category is Tile and Flooring Retail. Its primary akta.pro industry code is CRAIAGAA, Tile & Stone Specialty Retail. Its NAICS code is 449121 and its SIC code is 5700.