Metro Production Group

What Metro Production Group does

Metro Production Group (MPG) is a London-based, B2B creative events agency that designs and delivers end-to-end corporate events, integrating creative design, event management, video and animation, scenic construction, and technical production under a single supplier. The company serves enterprise clients across professional services (e.g., KPMG), hospitality (e.g., Mitchells & Butlers), and financial services, executing multi-day programs that can involve full venue transformations for audiences of up to 2,000 attendees. Its technical stack includes 3D visualization, projection mapping, LED screen deployment, broadcast and webcast streaming, CAD draughting, and an in-house scenic build facility in Battersea staffed by carpenters and scenic artists.

MPG was founded in 1980 as Metro Video and joined WPP in 1986, operating for many years as Metro Broadcast before rebranding to Metro Production Group in 2020. The company is a wholly-owned subsidiary of WPP, the London-listed global advertising and communications conglomerate, and sits on the WPP Campus on London's Southbank alongside a dedicated Battersea warehouse. It maintains a regional subsidiary, Metro Ecosse, servicing Scotland. Revenue is generated through project-based fees for bespoke corporate events, with custom quote-based pricing and multi-year contracting noted; no public pricing or revenue disclosures are available. The GTM motion is enterprise field sales, with pipeline augmented by WPP network referrals.

Name

Metro Production Group

Legal name

Metro Production Group

Website

https://metroproductiongroup.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Metro Production Group is a London-based B2B creative events agency that designs and delivers end-to-end corporate events — combining design, event management, video, scenic build, and technical production — for enterprise clients including KPMG and Mitchells & Butlers. It is a wholly-owned subsidiary of WPP.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Motion Picture and Video Production (51211), Other Motion Picture and Video Industries (512199)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Event Technical Production Management & Crew (MPAGAKAH)

akta.pro secondary industries

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA), Live-Action Production Management & Line Producing (MPADABAH), Crew & Labor Services (Production Staff, Unions, Payroll) (MPADAFAA)

Keywords

• Event production services
• Corporate event management
• Live event broadcast
• Av technical production
• Scenic design build

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Event Production Services: Full-service creative event production including design, strategy, event management, video/animation, scenery/exhibitions, and technical production. Revenue is generated through project-based fees for bespoke corporate events.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Metro Production Group is a creative events agency that designs and delivers end-to-end corporate events for enterprise clients. It bundles five integrated service pillars — Design & Strategy, Event Management, Video & Animation, Scenery & Exhibitions, and Technical Production — into bespoke projects covering concept development, scenic building, audio-visual, lighting, broadcast, and webcast execution. The company produces live and virtual events such as conferences, brand activations, product launches, annual shows, and executive gatherings.

Product overview

Metro Production Group is a single, unified creative events agency rather than a modular platform. The company offers five integrated service pillars—Design & Strategy, Event Management, Video & Animation, Scenery & Exhibitions, and Technical Production—that work together as an end-to-end solution. Design & Strategy provides the creative vision; Event Management handles logistics and coordination; Video & Animation produces visual content; Scenery & Exhibitions delivers physical builds; and Technical Production executes AV, lighting, broadcast, and streaming. These services are designed to be combined under one roof to deliver complete corporate events from concept to execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Design & Strategy Creative service encompassing event strategy, delegate experience design, brand activations, graphic design, and 2D and 3D visualisation to transform client concepts into engaging event experiences. Delivered to enterprise clients requiring bespoke creative direction for corporate events.
• Event Management Comprehensive event coordination covering planning, speaker and guest management, entertainment, programme building, registration, venue sourcing, and logistics execution. Provided to enterprise clients running conferences, brand activations, and annual corporate events.
• Video & Animation Content creation service providing scriptwriting, storyboarding, filming, editing, animation, and motion graphics to produce dynamic event storytelling content. Targeted at clients needing video content integrated into live or virtual corporate events.
• Scenery & Exhibitions Physical build service delivering set stage scenery, exhibition design and construction, and technical draughting, with in-house carpenters and scenic artists based in Battersea creating bespoke scenic solutions for corporate events and exhibitions.
• Technical Production Technical execution service providing audio-visual equipment, lighting design, equipment hire desk, CAD draughting, broadcast capabilities, and webcast streaming for live and virtual events. Provided to enterprise clients needing AV, lighting, and broadcast infrastructure for corporate events.

Quantifiable outcome

• Successfully delivered complex multi-day events for 2,000+ attendees
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered minor and core.

• GlasshouseminorOthersSocial enterprise partnership for supplying plants for events. Glasshouse supports women in prison and provides plants that were repurposed post-event. This partnership reflects the company's commitment to sustainability and social value.
• WPPcoreStrategic or Co-development PartnerMetro Production Group is a WPP Company. WPP is the world's largest advertising and communications company. As part of the WPP campus offices on London's Southbank, MPG benefits from the global network's resources, referrals, and infrastructure.

Scale indicators3 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Cvent: Larger SaaS-based event management platform that handles registration, virtual event delivery, and analytics. An adjacent incumbent whose technology increasingly competes with portions of traditional event production agencies' value chain, particularly for hybrid and virtual programmes.

Direct peers

• Smyle: UK-based creative event production agency delivering corporate conferences, award shows, and brand experiences. Closely comparable in service mix (design, production, technical, content) and enterprise customer base in the UK.
• Jack Morton Worldwide: Global brand experience agency producing live, virtual, and hybrid events, exhibitions, and brand activations. Direct competitor for large enterprise event briefs, with overlapping broadcast and content production capabilities.
• DRPG: UK-headquartered full-service creative event production agency with in-house technical, scenic, and content capabilities serving enterprise clients. Directly comparable to MPG in service breadth, customer base, and integrated delivery model.
• Amplify: Global brand experience agency producing events, installations, and activations for major brands. Comparable in the integration of creative, technical, and content production under one roof for enterprise clients.
• MKG (formerly Mainevent): US-headquartered creative experience agency producing corporate events, activations, and content. Comparable full-service model and target market of large enterprise clients seeking integrated event solutions.
• Sledge: UK creative communications agency producing events, content, and campaigns for enterprise clients. Comparable in the combination of creative design, event production, and film/content capabilities for corporate event briefs.
• George P. Johnson Experience Marketing: Global experience marketing agency producing corporate events, exhibitions, and brand activations for enterprise clients. Comparable in targeting large brand and corporate event programmes with end-to-end creative and production services.
• Taylor Bennett (Chapter): UK creative communications agency producing corporate events, conferences, and content for enterprise clients. Direct competitor in the UK corporate event market with overlapping design, content, and production capabilities.
• The Moment (UK): London-based creative agency producing brand experiences, live events, and content for global enterprise clients. Comparable in delivering integrated live + digital experiences with in-house technical and creative teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MetroPG
• Facebookfacebook.com/Metro-Production-Group-Event-Production-Technical-Services-179567442058043

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metro Production Group