What Fernandez Mera does

Fernandez Mera is a privately held Brazilian real estate brokerage founded in 1983 by Elbio Fernandez Mera and headquartered in São Paulo at Alameda Santos, 1165 in the Jardins district. The company operates a dual-channel real estate platform combining a digital property listings portal (fernandezmera.com.br) with physical offices in São Paulo and Jundiaí, and earns revenue primarily through transaction commissions on residential property sales. Its technology consists of a searchable property listing database with filters by location, bedrooms, price, and property type — no proprietary AI, mobile app, or public API is disclosed. Customer acquisition runs through direct-to-consumer channels including the website, blog (fmerablog.com.br), social media (Facebook, Twitter, YouTube, LinkedIn, Instagram), online chat, and email newsletters.

The company's product portfolio spans a wide range of residential formats marketed across the São Paulo metropolitan area and surrounding municipalities. Active developments include standard 2-4 bedroom apartments in São Paulo neighborhoods (Consolação, Moema, Vila Mariana, Higienópolis, Itaim Bibi), urban studios of 19-45m² with coworking and Wi-Fi amenities, duplex and triplex units, gated residential communities (Granja Viana Club Life with 628 lots, Chácara Inglesa Family Garden with 356 units), and horizontal subdivisions (Atibaia — 171 lots; Caçapava Terras Altas — 281 lots). The customer base is horizontally segmented into residential end-buyers seeking primary homes and individual investors acquiring studios or units for rental income or capital appreciation.

The business model is transaction-fee based with commission rates not publicly disclosed, and pricing varies by development, location, size, and amenities. The company employs 1,001-5,000 people and serves buyers across São Paulo city (Sul, Oeste, Leste, Norte, Centro neighborhoods), Osasco, Jundiaí, Diadema, the ABC region (Santo André, São Bernardo do Campo), Atibaia, Caçapava, Granja Viana, and Tamboré. Recent product launches in 2024 indicate active expansion into peripheral sub-markets and adjacent product types (commercial office space, gated land subdivisions), while LGPD compliance with a designated Data Protection Officer signals regulatory readiness for digital operations at scale. No parent company, subsidiaries, funding rounds, acquisitions, or external investors are disclosed.

Name

Fernandez Mera

Legal name

Fernandez Mera

Website

https://fernandezmera.com.br

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Fernandez Mera is a privately held Brazilian real estate brokerage founded in 1983, operating a property listing platform and physical offices to serve residential buyers and investors across the São Paulo metropolitan region via transaction-based commissions.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Brokerage Commissions: Fernandez Mera generates revenue through commissions on real estate transactions. As a real estate brokerage, they facilitate property sales and purchases, earning a percentage of the transaction value.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Fernandez Mera is a Brazilian real estate brokerage established in 1983 that operates a digital property listings platform and physical offices in São Paulo and Jundiaí. The company facilitates the purchase of residential properties—including apartments, studios, duplexes, houses, land developments (loteamentos), and commercial spaces—across the São Paulo metropolitan region, generating revenue through commissions on real estate transactions.

Product overview

Fernandez Mera operates as a digital real estate marketplace and brokerage platform offering residential properties across the Greater São Paulo metropolitan area (including São Paulo city, ABCD region, Jundiaí, and surrounding cities). The platform aggregates a diverse portfolio of property types including standard apartments, studios, duplexes, commercial spaces, and land developments/lotissements. The core offering consists of a searchable property listings database with location-based filtering by neighborhood and region, combined with direct contact/inquiry functionality via online forms and chat. Property listings range from compact 19m² studios to large 473m² triplex units, targeting both end-homebuyers and investors. The company maintains physical offices in São Paulo and Jundiaí with contact centers supporting both locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Brokerage Services Comprehensive real estate brokerage services facilitating the purchase of residential and commercial properties across the São Paulo metropolitan region. Services include property listing, search assistance, agent consultation, and transaction facilitation for apartments, studios, duplexes, houses, land developments, and commercial spaces.
• Residential Property Listings Platform Digital property search platform with filters for location, bedrooms, price, and property type, covering new developments (lançamentos), properties under construction (obras em andamento), and ready-to-move-in properties across São Paulo city and surrounding areas.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Trisul: São Paulo-focused residential developer with mid- to high-end launches. Comparable because Fernandez Mera markets and brokers several São Paulo developer launches in overlapping price segments.
• MRV Engenharia: Brazil's largest residential developer with a strong São Paulo metro footprint focused on entry-level and Minha Casa Minha Vida housing. Comparable as a developer whose São Paulo inventory is marketed through channels like Fernandez Mera.
• Even Construtora: Brazilian residential developer with significant São Paulo operations. Comparable as a partner developer whose São Paulo new-launch inventory is sold via brokerages in the same channel structure that Fernandez Mera operates.
• Cyrela Brazil Realty: One of Brazil's largest publicly listed residential developers with significant São Paulo presence. Comparable because Fernandez Mera markets and sells new-launch developments from large developers like Cyrela, making it a channel partner and adjacent player in the São Paulo new-home value chain.

Regional players

• Tegra Incorporadora: Brazilian residential developer with strong São Paulo metro presence in the mid-market segment. Comparable as a developer whose inventory is sold through São Paulo brokerages including Fernandez Mera.

Emerging players

• Viva Real: Major Brazilian online real estate listings portal owned by QuintoAndar. Comparable as a digital channel competing for buyer attention and developer listing inventory in the São Paulo market.
• QuintoAndar: Brazilian proptech focused on rentals and increasingly on property sales in São Paulo and other major metros. Comparable as a digital-first intermediation platform competing for the same residential buyer and renter pool that Fernandez Mera addresses.
• Loft: Brazilian proptech operating a digital brokerage and listing platform, with a strong São Paulo presence. Comparable as a competing intermediation channel for property buyers and sellers in the same São Paulo market, though differentiated by a tech-first model.
• ZAP Imóveis: Brazilian real estate listings portal with strong São Paulo coverage. Comparable as an online listings and lead-generation channel addressing the same buyer segments that Fernandez Mera's portal serves.

Direct peers

• Lopes Consultoria de Imóveis: One of Brazil's largest traditional residential and commercial real estate brokerages, operating across multiple states including São Paulo. Directly comparable as a long-established Brazilian real estate intermediary with a similar commission-based model and multi-channel agent network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/douglas_fmera
• YouTubeyoutube.com/user/fernandezmera
• Facebookfacebook.com/FernandezMeraOficial
• LinkedInlinkedin.com/company/fernandez-mera-neg-cios-imobili-rios
• Instagraminstagram.com/fernandezmeraoficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fernandez Mera