What Chair King Backyard Store does

Chair King Backyard Store is a privately held outdoor furniture retailer founded in 1950 and headquartered in Houston, Texas. The company operates a hybrid direct-to-consumer model combining a full-featured e-commerce storefront (chairking.com, running on BigCommerce) with six physical showroom locations across Texas's four largest metropolitan areas — Houston, Dallas/Ft. Worth, Austin, and San Antonio — plus two clearance outlet centers in Spring Branch and Humble. Its catalog spans more than 1,000 SKUs across outdoor dining sets, seating sets, sectionals, Adirondack chairs, chaises, umbrellas, fire pits, and outdoor decor, organized around four material lines: resin wicker, cast/extruded aluminum, recycled HDPE polymer, and solid teak. Named collections such as Venice, Soho, Milan, Farmhouse, Eastchester, Chelsea, Fairmont, Montauk, Westport, Castello, Bristol, and San Remo are positioned as coordinated design groupings, with branded component partnerships (Sunbrella fabrics, Polywood lumber, Solaris Designs) anchoring quality claims.

Revenue is generated primarily through one-time product sales to two segments: residential homeowners (primary) seeking durable, weather-resistant patio furniture for backyard, pool, and outdoor dining use, and a secondary B2B/Trade & Contract channel (operated through the wholly-owned CK B2B subsidiary and the ckb2bsales.com portal) serving hospitality, property management, and commercial buyers. The pricing model is unit-based, with entry items from $2.50 and premium seating/dining sets exceeding $8,999; a 5% price-match guarantee, seasonal promo codes, and a clearance channel offering 50–75% discounts support competitive positioning. Financing through PayPal and Affirm (0% APR available), a Guardsman extended protection plan, in-store pickup, delivery, and professional design consultation round out the revenue and service stack. There is no proprietary technology platform disclosed; the competitive logic rests on regional distribution density, curated product breadth, brand partnerships (including an exclusive Kai in-pool furniture line), and 75 years of operating history under the registered "Chair King® Backyard Store" trademark. All operations are concentrated in Texas; no geographic expansion, funding rounds, M&A, or AI/ML capabilities are disclosed.

Name

Chair King Backyard Store

Legal name

Chair King Backyard Store

Website

https://chairking.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

101–250 employees

Short description

Chair King Backyard Store is a privately held Texas-based outdoor furniture retailer, founded in 1950 and headquartered in Houston, operating six showrooms across Houston, Dallas/Ft. Worth, Austin, and San Antonio alongside a B2B trade portal, serving residential homeowners and commercial/hospitality buyers with curated patio furniture across resin wicker, aluminum, polymer, and teak material lines.

Ownership category

akta.pro rank

Product category

Outdoor Furniture Retail

NAICS

Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ)

akta.pro secondary industry

Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas) (CRAIAIAF)

Keywords

• Outdoor furniture retail
• Patio furniture
• Backyard living
• Casual furniture
• Outdoor dining sets

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase revenue from outdoor furniture, patio sets, and accessories sold through e-commerce and physical showrooms. Products range from seating sets ($1,999-$8,999+) to individual items like cushions, umbrellas, and decor.
2. B2B/Trade & Contract Sales: Dedicated B2B portal (ckb2bsales.com) serving commercial customers including hospitality, property management, and contract furniture buyers.
3. Financing Services: Partnered with PayPal and Affirm to offer financing options (0% APR available), enabling higher average order values through installment payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Chair King Backyard Store is a Texas-based outdoor furniture retailer selling patio dining sets, seating collections, Adirondack chairs, chaises, umbrellas, fire pits, patio heaters, and outdoor decor across resin wicker, aluminum, polymer (HDPE), and solid teak material lines. It distributes through six Texas showrooms, two clearance outlets, the chairking.com e-commerce site, and the ckb2bsales.com B2B trade portal, serving both residential homeowners and commercial/hospitality contract customers.

Product overview

Chair King Backyard Store is an outdoor furniture retailer operating as a single unified e-commerce and physical retail platform. The company offers a comprehensive portfolio of patio and backyard products organized into main categories including Outdoor Dining (dining sets, bar sets, dining chairs, tables, stools), Outdoor Seating (seating sets, sectionals, Adirondack chairs, benches, chaises, club chairs, sofas, loveseats, daybeds, hanging chairs), Umbrellas & Shade, Patio Decor (cushions, pillows, artificial plants, outdoor lighting, rugs, storage, entertaining items), and Heating & Firepits. Products are further organized by four primary material lines: Resin Wicker (handwoven synthetic wicker over aluminum), Aluminum (extruded and cast aluminum with powder-coat finishes), Polymer (recycled HDPE lumber), and Solid Teak (naturally weather-resistant hardwood). Named collections such as Venice, Soho, Milan, Farmhouse, Eastchester, Chelsea, Fairmont, Montauk, Westport, and Castello provide coordinated design groupings across seating and dining categories. The company also offers specialty products like Kai in-pool floating furniture, clearance items, and services including financing (Affirm), trade/contract sales, patio design services, and pickup/delivery. Fabrics from Sunbrella, Solaris Designs, and Polywood are featured throughout the product line.

Differentiator

Problem solved

Functional benefit

Brands

• CK B2B: Trade and contract sales division serving commercial and hospitality clients

Products and services

• Outdoor Dining Sets Complete outdoor dining table and chair configurations in multiple sizes and material compositions, including dining sets, bar sets, dining chairs, dining tables, and bar/counter stools. Designed for residential patios and commercial hospitality dining areas.
• Outdoor Seating Sets Pre-configured outdoor sofa, loveseat, sectional, club chair, and chat-set groupings for patios, decks, and commercial lounges. Includes options such as sofas, loveseats, sectionals, daybeds, ottomans, and hanging chairs.
• Adirondack Chairs Classic sloped-back outdoor chairs available in polymer and other weather-resistant materials, sold as individual chairs within the seating category.
• Chaises and Lounge Chairs Reclining outdoor loungers and poolside seating including pool loungers and floats, designed for residential pool areas and resort/commercial pool decks.
• Patio Umbrellas and Shade Outdoor shade solutions including market umbrellas and umbrella accessories for residential and commercial patio use.
• Outdoor Decor and Accessories Outdoor accessories including cushions, throw pillows, artificial plants and trees, outdoor lighting, outdoor rugs and mats, outdoor storage, furniture covers, furniture cleaners, garden accessories, outdoor entertaining items, outdoor games, and pool loungers/floats. Designed to complement primary furniture purchases.
• Fire Pits and Patio Heaters Outdoor heating solutions including fire pit tables and standalone patio heaters for extending outdoor-season usability in residential and commercial settings.
• Kai In-Pool Floating Furniture Kai-branded in-pool loungers, upright shelf chairs, and marine-grade floating pillows designed for use in swimming pools in residential and resort settings. Available exclusively through Chair King.
• Resin Wicker Patio Collections Outdoor furniture collections featuring handwoven synthetic resin wicker over aluminum frames, offering weather-resistant style across dining and seating configurations.
• Aluminum Patio Collections Furniture collections constructed from extruded or cast aluminum with weather-resistant powder-coated finishes, suitable for diverse outdoor aesthetics.
• Polymer Patio Collections Furniture made from recycled high-density polyethylene (HDPE) lumber, offering wood-like aesthetics with enhanced durability, weather, and fade resistance.
• Teak Patio Collections Premium outdoor furniture crafted from solid teak wood, naturally resistant to weather and insects, including dining sets, bar sets, benches, and rocking chairs.
• Clearance Outdoor Furniture Discounted outdoor furniture, accessories, and floor samples available at reduced prices through dedicated clearance center locations.
• B2B Trade and Contract Sales Program Dedicated B2B sales program for trade professionals and contract buyers needing bulk, custom, or project-timed outdoor furniture purchases, accessed through a separate portal.
• Financing Services Installment payment plans offered through Affirm (with PayPal checkout also supported), enabling customers to pay over time with 0% APR available on qualifying purchases.
• Patio Design and Backyard Specialist Consultation Professional design assistance and consultation for outdoor space planning and furniture selection, delivered in showrooms by 'Backyard Specialists.'
• Pickup and Delivery Services Order fulfillment services including in-store pickup at Texas showrooms and delivery options for purchased outdoor furniture.

Quantifiable outcome

• 800+ products ready to ship for immediate delivery
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SunbrellacoreTechnology or IntegrationPartnership for premium outdoor cushion fabrics. Sunbrella fabrics offer UV protection, fade resistance, and easy maintenance. Featured on premium seating and dining collections including Soho, Castello, and Eclipse lines.
• PolywoodcoreTechnology or IntegrationBrand partnership featuring Polywood outdoor furniture made from recycled HDPE lumber, offering the look of painted wood with superior durability.
• Kai (Floating Luxuries)coreTechnology or IntegrationExclusive partnership for in-pool furniture including resort shelf loungers, upright shelf chairs, and marine-grade floating pillows designed for pool use.
• PayPalminorGTM or Marketing PartnerPayment processing partner enabling PayPal checkout option for customers, providing easy and secure checkout experience.
• AffirmminorGTM or Marketing PartnerFinancing partner offering installment payment options with 0% APR available, helping customers afford higher-priced items through pay-over-time options.
• GuardsmanminorStrategic or Co-development PartnerExtended furniture protection plan provider offering maintenance and warranty services for purchased outdoor furniture.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Serena & Lily: Serena & Lily is a premium lifestyle brand with a coastal-leaning outdoor furniture assortment including dining, seating, and umbrellas. Targets a higher-end customer and overlaps with Chair King's premium teak and aluminum collections.

Broad incumbents

• Wayfair: Wayfair is the largest online home goods marketplace in the US, with a deep outdoor furniture assortment across all major brands and price tiers. Competes with Chair King primarily on selection, convenience, and price online rather than showroom experience.
• Pottery Barn: Pottery Barn is a national home furnishings retailer carrying an extensive outdoor furniture line including dining sets, seating sets, umbrellas, and Adirondack chairs. Comparable product mix and target customer, though outdoor is one of several categories rather than the sole focus.
• Crate & Barrel: Crate & Barrel is a national home furnishings retailer with a curated outdoor collection spanning dining, lounge, and shade. Operates as a broad home brand rather than outdoor specialist, competing for the same residential customer wallet share.
• Lowe's: Lowe's is a national home improvement retailer with an outdoor patio and garden furniture offering comparable to Home Depot. Competes for DIY and budget-conscious outdoor buyers that also overlap with Chair King's entry-level SKUs.
• Home Depot: Home Depot carries a broad outdoor furniture assortment across dining sets, seating, umbrellas, and fire pits as part of its larger home improvement offering. Competes with Chair King on convenience and breadth but lacks specialist curation and consultation.
• Restoration Hardware (RH): RH is a national luxury home furnishings retailer with a sizable outdoor and patio assortment across dining, seating, and umbrellas. Competes at the high end of the same category but operates as a broad home brand with galleries rather than an outdoor specialist.

Direct peers

• Frontgate: Frontgate is a national direct-to-consumer retailer of premium outdoor furniture, patio sets, and outdoor living décor with a similar hybrid catalog of in-stock ready-to-ship items and high-ticket patio collections. Highly comparable to Chair King's core assortment and price positioning.
• Outer: Outer is a venture-backed DTC outdoor furniture brand specializing in weather-resistant sofas, sectionals, and dining sets. Targets the same affluent residential customer as Chair King but through a digital-first, showroom-in-the-garden model.
• Yardbird: Yardbird is a direct-to-consumer outdoor furniture brand selling patio sets, sectionals, and dining collections with a comparable materials focus (resin wicker, aluminum, teak). Competes with Chair King for the same residential outdoor furniture customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CKBackyardStore
• Pinterestpinterest.com/chairkingbackyardstore
• Xx.com/ChairKingBYS
• LinkedInlinkedin.com/company/chair-king-backyard-store

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chair King Backyard Store