Crisp Catering

What Crisp Catering does

Crisp Catering is a full-service catering company headquartered in American Fork, Utah, founded in November 2021 by Daniel Drigg and his wife Abby. The company provides interactive, buffet-style catering with on-site food preparation for weddings, corporate events, and private celebrations across a 50-mile service radius in Utah. Its core offering centers on build-your-own food stations — including Panini, Taco, Pizza (wood-fired sourdough), Slider, Soup, Salad, Fry, Chips and Dip, Soda, Lemonade, Hot Cocoa, Sweet Crepes, Flaming Donuts, and Charcuterie Boards — prepared fresh at events by Crisp staff, with full setup, serving, and cleanup included.

The company bundles these stations into themed event packages (The American Dream, Forever Fiesta, The Italian Job, The Faux French, Classy and Affordable, Winter Wonderland) and offers seasonal menus (Summer March-August, Winter September-February). Underlying operational capabilities include a centralized commercial kitchen in American Fork, a stone oven fueled by local cherrywood, professional serving staff, and 30-minute complimentary taste tests used as a pre-booking conversion tool.

Crisp Catering's business model is a direct-to-consumer, quote-based per-guest pricing structure with a 50% non-refundable deposit at booking and the balance due two weeks before the event, plus a 15% service fee. Customer acquisition runs through the company's own website, phone, text, and email; listings on Zola, The Knot, and WeddingWire; Instagram and Facebook; Google reviews; wedding expo participation; and word-of-mouth referrals. Since founding, the company has catered 1,000+ events at 1,675 unique locations, served over 195,000 guests, delivered 705+ taste tests, and launched the Crisp Cares community outreach program in June 2024. The company is privately held by its founders with no disclosed institutional funding.

Name

Crisp Catering

Legal name

Crisp Catering

Website

https://catercrisp.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Crisp Catering is a founder-owned, full-service catering company in American Fork, Utah that provides interactive, on-site-prepared food stations for weddings, corporate events, and private celebrations across a 50-mile Utah radius, using per-guest quote-based pricing.

Ownership category

akta.pro rank

Product category

Event Catering Services

NAICS

Caterers (722320)

akta.pro primary industry

Wedding & Reception Catering (HSACAGAD)

akta.pro secondary industries

Event Catering (Weddings, Social, Private Parties) (THAFAIAB), Off-Premise / Mobile Event Catering (THAHAKAD), Full-Service Catering (Off-Premise) (HSACAGAA)

Keywords

• Wedding catering services
• Corporate event catering
• Interactive food stations
• Buffet catering service
• Full-service catering

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Full-Service Catering: Catering services for events with interactive food stations. Pricing based on guest count, travel distance, and menu items selected. Includes full setup, service, and cleanup. Requires 50% deposit at booking and remaining 50% two weeks before event.
2. Menu Add-ons and Upgrades: Additional beverage stations, extended service time, specialty soda flavors, energy drink upgrades, bussing services, cake cutting available as per-guest add-ons to base catering packages

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Crisp Catering is a full-service event catering company that provides interactive, buffet-style food stations prepared fresh on-site at weddings, corporate events, and private celebrations across Utah. Each booking includes a 5-hour service window with professional servers handling setup, cooking, serving, and cleanup, plus all disposables (plates, cups, napkins, cutlery). Pricing is quote-based on guest count, menu items, and travel distance from the American Fork kitchen, with a minimum of 40 guests and a 50-mile service radius.

Product overview

Crisp Catering is a full-service catering company based in American Fork, Utah, offering buffet-style catering with interactive food stations prepared fresh at events. The core product portfolio centers on build-your-own food bars including the signature Panini Bar, Taco Bar, Pizza Bar (wood-fired sourdough), Sliders, and Sliders, complemented by sides (Rosemary Garlic Fries, Soup Bar, Tossed Salads, Chips and Dip), desserts (Flaming Donuts, Sweet Crepes, Dessert Bars, Charcuterie Boards), and beverages (Soda Bar, Lemonade Bar, Hot Cocoa Bar). The company also offers curated event packages (The American Dream, Forever Fiesta, The Italian Job, The Faux French, Classy and Affordable, Winter Wonderland) that bundle popular menu combinations. Additional services include Water Station, Bussing, Extra Serve Time, Cake Cutting, and Dinner Rolls. Seasonal menus (Summer March-August, Winter September-February) feature weather-appropriate offerings including Milkshakes and Ice Cream Floats in summer. All catering includes setup, serving staff, and cleanup for a seamless event experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Panini Bar
• Taco Bar
• Pizza Bar
• Sliders
• Tossed Salads
• Chips and Dip
• Rosemary Garlic Fries
• Soup Bar
• Lemonade Bar
• Soda Bar
• Hot Cocoa Bar
• Flaming Donuts
• Sweet Crepes
• Dessert Bars
• Charcuterie Boards
• Water Station
• Bussing Service
• Extra Serve Time
• Cake Cutting Service
• Dinner Rolls

Quantifiable outcome

• Over 1,000 events catered since founding in November 2021
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Others

• ezCater: Online B2B catering marketplace connecting companies to local caterers. Comparable as an ecosystem/marketplace player in the catering industry that shapes how corporate catering is purchased and could affect Crisp's go-to-market.
• CaterTrax: Catering management software platform serving caterers of all sizes. Comparable as an enabling technology provider in the catering industry that could power or compete with Crisp's operational stack.

Emerging players

• ZeroCater: Corporate catering platform providing recurring workplace meal programs. Comparable as an emerging player in the office and corporate catering segment that overlaps with Crisp's corporate events focus.
• Fooda: Workplace food and catering platform bringing local restaurants to corporate cafeterias and events. Comparable as an emerging player in corporate catering with overlapping target customers.

Broad incumbents

• Delaware North: Global hospitality and entertainment company with sports, event catering, and venue management operations. Comparable as a broad incumbent with event catering and hospitality focus.
• Levy Restaurants: Specialized event and hospitality catering company serving sports venues, entertainment facilities, and convention centers. Comparable as a larger-scale event caterer with similar high-end experiential offerings.
• Aramark: Global foodservice and uniform services company with significant corporate, sports, and event catering operations. Comparable as a large-scale catering operator in the same industry, though far broader in scope than a regional wedding caterer.
• Compass Group: World's largest contract foodservice company operating across 30+ countries with substantial event catering and hospitality services. Comparable as a broad incumbent in the contract foodservice space.
• Sodexo: Major global foodservice and facilities management company with extensive event catering and corporate dining operations. Relevant as a broad incumbent in the same foodservice and catering industry space.
• Centerplate: Specialized event catering company serving sports venues, convention centers, and entertainment facilities (now operating as Sodexo Live!). Comparable as a focused event catering broad incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/crispcatering
• Facebookfacebook.com/crispcatering

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crisp Catering