All Out

What All Out does

All Out is a global digital activism nonprofit founded in 2010 by Jeremy Heimans and Andre Banks (incubated at Purpose Campaigns LLC) and headquartered in New York with a distributed team of approximately 20 full-time staff across multiple countries. The organization operates through two U.S. nonprofit entities — All Out Action Fund, Inc. (501(c)(4), advocacy) and All Out Impact Fund, Inc. (501(c)(3), tax-deductible education and support) — and exists to mobilize global people power in support of LGBT+ rights. Its core function is to serve as the digital distribution and rapid-response layer for a network of grassroots LGBT+ partner organizations: local partners flag emergencies in their jurisdictions, and All Out channels petitions, donations, and global media pressure to support those fights.

The core technology is a digital activism platform built on the ActionKit framework, comprising (1) a petition and campaign management platform at action.allout.org that has hosted over 1,200 petitions, (2) an Equality Champions monthly recurring donation program, (3) a Grassroots Giving grant-making program that disburses $5,000–$10,000 to grassroots projects, (4) a Queer-to-Queer peer-to-peer fundraising tool, (5) a Member Center self-service portal, and (6) multi-channel mobilization via email, Facebook, Instagram, Bluesky, and a WhatsApp community alert system. There is no public API, no proprietary AI/ML, and no mobile application; the organization relies on standard payment processors (Stripe, PayPal/Braintree), WP Engine hosting, and Meta Pixel for analytics. Notable campaigns in 2025–2026 have spanned the UK (gay veteran Chris Dennis's recognition), Ghana (anti-LGBT+ bill), Ohio (HB 249 drag bill), Colombia (Andrea La Burgos's freedom), and a successful multi-year push that led the EU Commission to commit to action against conversion practices.

Revenue is generated entirely from donations: one-time individual gifts and recurring monthly contributions through the Equality Champions program, supplemented by peer-to-peer fundraising via Queer-to-Queer. There are no products or services sold, no pricing model, and no institutional grants documented. The target segments are global individuals concerned with LGBT+ rights (top of funnel, long-tail of small donors) and local LGBT+ grassroots organizations (operational partners receiving funding and mobilization support). Marketing and distribution are digital-only: petition platforms, donation pages, email campaigns, social media, and WhatsApp alerts — with no physical offices or retail channels.

Name

All Out

Legal name

All Out Action Fund, Inc. and All Out Impact Fund, Inc.

Website

https://allout.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

All Out is a global digital activism nonprofit that mobilizes its worldwide member base through online petitions, monthly donations, and multi-channel alerts to support grassroots LGBT+ rights organizations in countries where being gay is criminalized. It operates via two U.S. nonprofit entities and a distributed ~20-person team.

Ownership category

akta.pro rank

Product category

Advocacy & Activism Services

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

LGBTQ+ Rights & Advocacy Organizations (BPAGAFAE)

akta.pro secondary industry

Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

Keywords

• LGBT+ rights advocacy
• Digital activism platform
• Online petition campaigns
• Grassroots fundraising
• Community-led mobilization

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Individual Donations: All Out relies primarily on small donations from individuals. Donations can be one-time or recurring monthly contributions (Equality Champions program). Donations to All Out Action Fund (501(c)(4)) are not tax-deductible, while donations to All Out Impact Fund (501(c)(3)) are tax-deductible for US taxpayers.
2. Grassroots Giving Grants: Program connecting All Out's global audience to LGBT+ grassroots organizations. Provides $5,000 to $10,000 grants to fund specific projects like Pride marches, legal fees, shelters for homeless LGBT+ youth, and emergency support for activists.
3. Queer-to-Queer Peer-to-Peer Fundraising: Peer-to-peer giving platform where All Out members can create their own fundraisers for special occasions (birthdays, weddings) to support All Out's global campaigns.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

All Out operates a digital activism platform that mobilizes a global member base to support LGBT+ rights through online petitions, recurring monthly donations, peer-to-peer fundraisers, and direct grants to grassroots organizations. Its core activity is running rapid-response people-powered campaigns in response to local LGBT+ rights emergencies surfaced by partner organizations. Members can sign or start petitions, donate one-time or monthly as Equality Champions, create personal fundraisers, or apply for Grassroots Giving grants via the organization's websites.

Product overview

All Out is a global movement-building organization fighting for LGBT+ rights, operating primarily as a digital activism platform. The core offering is a petition and campaign platform that enables members worldwide to sign petitions, launch campaigns, and take action for LGBT+ rights. The product suite includes the petition platform (the primary organizing tool), the Equality Champions monthly giving program (the financial foundation enabling rapid response), the Grassroots Giving grant program (connecting members to grassroots activists with US$5,000-$10,000 grants), and the Queer-to-Queer peer-to-peer fundraising tool. Multi-channel mobilization is enabled through WhatsApp alerts, email, and social media integration. Members can manage their engagement through the All Out Member Center. The organization does not appear to offer a formal API or AI-powered features.

Differentiator

Problem solved

Functional benefit

Brands

• Equality Champions: Monthly giving program where supporters provide recurring financial support to power urgent campaigns for LGBT+ rights worldwide.
• Grassroots Giving
• Queer-to-Queer

Products and services

• Petition Platform Online petition platform enabling individuals globally to create, sign, and share petitions advocating for LGBT+ rights. Petitions are the primary organizing tool, with hundreds of thousands of electronic signatures used to push for real-world change.
• Equality Champions Monthly recurring donation program that powers All Out's rapid response campaigns for LGBT+ rights. Monthly supporters enable the organization to take action at critical moments; entry-point monthly contribution referenced at $35/month.
• Grassroots Giving Fundraising program connecting All Out's global audience to LGBT+ grassroots organizations, providing US$5,000 to US$10,000 grants to fund specific projects such as Pride marches, legal fees, LGBT+ shelters, and refugee relocation.
• Queer-to-Queer Peer-to-peer fundraising platform enabling All Out members to create personal fundraisers for birthdays, weddings, holidays, and other special occasions to raise money in support of All Out's global campaigns for LGBT+ rights.
• All Out Mobile Alerts (WhatsApp Community) WhatsApp-based alert system delivering urgent action alerts, campaign updates, and new campaign notifications directly to members' phones. Members join via text message 'ADDME' or link; not currently available in the U.S.
• All Out Member Center Member self-service portal for updating contact information, email preferences, language settings, donation management, and recurring contribution controls, built on the ActionKit platform.
• Campaign Management Platform Platform enabling the creation and management of campaigns including petitions, community campaigns, and partner campaigns, with tools for campaign promotion, petition signing, and supporter communication.

Quantifiable outcome

• $2 million raised and donated directly to grassroots LGBT+ activists on the ground
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Grassroots LGBT+ Partner OrganizationscoreStrategic or Co-development PartnerAll Out works closely with local LGBT+ organizations around the world. These partners alert All Out to emergencies facing their communities, and All Out mobilizes its global membership to support their campaigns. The relationship is collaborative, with local organizations leading strategy for issues in their countries.
• PayPal/BraintreecoreTechnology or IntegrationPayment processing services for donations and transactions. Located in San Jose, California, United States.
• StripecoreTechnology or IntegrationPayment processing services for donations. Located in San Francisco, United States and Dublin, Ireland.
• Purpose Campaigns LLCminorStrategic or Co-development PartnerAll Out was originally founded by Jeremy Heimans and Andre Banks while working at Purpose Campaigns LLC. The concept was incubated at Purpose Campaigns which helped launch All Out as an independent nonprofit. Purpose Campaigns provided in-kind support during launch and early growth.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Change.org: Change.org is the world's largest petition platform — comparable infrastructure to action.allout.org but a horizontal platform serving all causes rather than a focused LGBTQ+ movement.
• SumOfUs: SumOfUs is a global digital activism organization running member-funded campaigns against corporate abuses — comparable digital mobilization and recurring-donor model, but oriented toward corporate accountability rather than LGBTQ+ rights.
• Avaaz: Avaaz is a global digital activism platform running petitions and email campaigns across human rights, climate, and other causes — comparable model to All Out's petition-and-mobilization engine but operating across multiple causes rather than LGBTQ+ exclusively.

Direct peers

• Human Rights Campaign (HRC): HRC is the largest U.S. LGBTQ+ civil rights advocacy organization, mobilizing members via petitions, email campaigns, and rapid response — the closest U.S. comparable to All Out's digital mobilization playbook.
• GLAAD: GLAAD is a U.S.-based LGBTQ+ media advocacy organization that mobilizes public pressure through campaigns and rapid response — directly comparable to All Out's people-powered advocacy model, though focused more on U.S. media narratives.
• Outright International: Outright International (formerly IGLHRC) is a global LGBTQ+ human rights organization supporting activists in hostile jurisdictions — directly comparable to All Out's rapid-response and grassroots-grant model for LGBT+ rights worldwide.
• ILGA World: ILGA (International Lesbian, Gay, Bisexual, Trans and Intersex Association) is a global federation of LGBTQ+ organizations — comparable to All Out's global LGBTQ+ rights mission and grassroots partner network, though structured as a federation rather than direct-mobilization platform.

Broad incumbents

• ACLU: The ACLU is a broad U.S. civil liberties organization with a substantial LGBTQ+ rights program and litigation arm — overlapping mission but operating at vastly larger scale and across broader civil rights issues.
• Amnesty International: Amnesty International is a global human rights movement using petitions and member mobilization — comparable digital advocacy infrastructure and global footprint, though covering all human rights causes rather than focusing on LGBTQ+ rights.

Others

• Purpose: Purpose is the movement-building agency that incubated All Out — directly comparable digital campaigning methodology and co-founder lineage, but operates as a for-profit campaign builder rather than an advocacy nonprofit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AllOutOrg
• Instagraminstagram.com/weareallout
• Xx.com/allout
• LinkedInlinkedin.com/company/allout-org

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Out