Unique Stays
Enjoy Unique Stays is a founder-owned, privately held vacation rental management company curating a portfolio of unique properties — treehouses, cabins, lakefront cottages, and boutique lofts — across seven U.S. states, serving leisure families, couples, and groups through direct booking and major OTAs.
- Company typePrivate
- Founded2014
- HeadquartersNiles, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Unique Stays does
Enjoy Unique Stays LLC operates a curated vacation rental management business built around eight distinct sub-brand resorts — Treetop Escapes (treehouses on Lookout Mountain), Paradise Pointe (Nickajack Lake resort with indoor pool), Grant Summit Cabins (nine cabins in Bryant, AL), Saluda Grade Cabins (seven rustic cabins in NC), Cabins in the Clouds (Lookout Mountain, GA), Lake Huron Cottages, Sister Lakes Cottages, and River's Edge Lofts (a boutique hotel in Niles, MI). The company is privately held, founder-owned by Fred Boothby since 2014, headquartered in Niles, Michigan (20 N 2nd St, Suite 201), and operates with 11-50 employees across seven U.S. states (Tennessee, North Carolina, Alabama, Georgia, Michigan, Indiana, South Carolina). It also offers property management services to third-party owners via a "List My Property" channel program.
The underlying technology stack is a WordPress/Elementor-based direct booking website (enjoyuniquestays.com) with property search, destination pages, amenity filters, and a property management backend, layered alongside third-party distribution on Airbnb (where the company holds consecutive Superhost status for 11 years) and Booking.com. The platform supports curated browsing via themed collections (Inspired Homes, Cabins, Pet Friendly, Spa Amenities, Waterfront). The business model is a transaction-fee marketplace: revenue is generated from guest booking fees and property management services, with unit-pricing nightly rates that vary by property, location, and season; weekly stays receive a 10% discount and monthly stays 18-20%, with a best-rate guarantee on direct bookings. The company is bootstrapped with no disclosed funding rounds and depends on organic portfolio expansion, OTA visibility, and direct-booking incentives (10% off for email signups) for growth.
Unique Stays firmographics
Firmographics- Name
- Unique Stays
- Legal name
- Enjoy Unique Stays LLC
- Website
- https://enjoyuniquestays.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Enjoy Unique Stays is a founder-owned, privately held vacation rental management company curating a portfolio of unique properties — treehouses, cabins, lakefront cottages, and boutique lofts — across seven U.S. states, serving leisure families, couples, and groups through direct booking and major OTAs.
- Ownership category
- akta.pro rank
Unique Stays industry classification
Industry- Product category
- Vacation Rental Services
- NAICS
- Accommodation (721), Other Traveler Accommodation (72119)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Unique & Specialty Stays (Tiny Homes, Treehouses, Houseboats, Yurts, Castles) (THAGANAG)
- akta.pro secondary industries
- Remote/Alternative Accommodation Management (Cabins, Tiny Homes, Glamping) (BPAJAIAG), Treehouses & Canopy Stays (THAMADAC), A-Frames & Architectural Retreats (THAMADAE)
Keywords
Where Unique Stays is headquartered
LocationHeadquarters
- HQ city
- Niles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Unique Stays business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Vacation Rental Bookings: Revenue generated from guest bookings of vacation rental properties including cabins, treehouses, cottages, and lake homes. The company operates on a marketplace model with booking fees and property management services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Nightly rates vary by property size, amenities, location, and season |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Unique Stays product offering
Product offeringCore offering
Unique Stays (operating as Enjoy Unique Stays LLC) curates and manages a portfolio of unique vacation rental properties including treehouses, cabins, lakeside cottages, mountain retreats, and boutique lofts across multiple U.S. destinations. The company offers direct online booking with a best rate guarantee, distributes inventory through Airbnb and Booking.com, and provides property management services to owners via its List My Property program.
Product overview
Enjoy Unique Stays is a vacation rental booking platform operating a portfolio of curated unique accommodations organized under distinct resort sub-brands. The platform offers direct booking for properties including treehouses (Treetop Escapes), mountain cabins (Grant Summit Cabins, Saluda Grade Cabins, Cabins in the Clouds), lakefront cottages (Lake Huron Cottages, Sister Lakes Cottages), boutique lofts (River's Edge Lofts), and resort properties (Paradise Pointe). The company also provides property management services for owners and organizes listings into special collections (Inspired Homes, Pet Friendly, Spa Amenities, Waterfront). The platform serves travelers seeking unique getaway experiences across destinations in Tennessee, Alabama, Georgia, Michigan, and North Carolina.
Differentiator
Problem solved
Functional benefit
Brands
- Treetop Escapes: Enchanting treehouses nestled in a landscape resort setting on the slopes of Lookout Mountain with westward looking views.
- Paradise Pointe
- Grant Summit Cabins
- Saluda Grade Cabins
- Cabins in the Clouds
- Lake Huron Cottages
- Sister Lakes Cottages
- River's Edge Lofts
Products and services
- Enjoy Unique Stays Platform A vacation rental booking platform that curates unique properties including treehouses, cabins, cottages, and resorts across multiple U.S. destinations, offering direct booking with best rate guarantee, property management services, and resort amenities.
- Treetop Escapes Enchanting treehouses nestled in a landscape resort setting on the slopes of Lookout Mountain with westward looking views, marketed to families, couples, and groups seeking unique stays.
- Paradise Pointe Resort community at the tri-state corner of Alabama/Tennessee/Georgia offering panoramic views of Nickajack Lake with a large indoor pool, communal hot tub, indoor slides, outdoor deck, basketball courts, sand volleyball, horseshoes, and pickleball courts.
- Grant Summit Cabins Nine charming cabins set high above Nickajack Lake in Bryant, AL, offering private hot tubs and panoramic mountain and water views.
- Saluda Grade Cabins Seven rustic cabins with modern updates and amenities surrounded by 15 peaceful wooded acres embraced by two creeks.
- Cabins in the Clouds Private cabin setting along scenic highway on top of Lookout Mountain, GA. Affordable gather space for families and large group stays.
- Lake Huron Cottages Six updated cottages and gathering space amenities right on the shores of Lake Huron with beach access, waterfront views, and water sports equipment rentals including kayaks and paddle boats.
- Sister Lakes Cottages Seven cottages on Little Crooked Lake in a resort area known as Sister Lakes which features 10 beautiful lakes all within a six mile radius.
- River's Edge Lofts Boutique hotel with ten modern industrial styled lofts in Niles, MI, with proximity to SW Michigan beaches and wineries as well as the University of Notre Dame.
- Property Management Services Property management services for property owners including listing management, guest coordination, and maintenance support, offered through the List My Property program to expand the company's rental inventory.
Quantifiable outcome
- 20,000+ happy stays completed
- +1 more outcomes
Companies that use Unique Stays
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Unique Stays technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Unique Stays partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Paradise PointecoreParadise Pointe is a neighboring resort community at the tri-state corner of Alabama/Tennessee/Georgia. Grant Summit Cabin guests receive access to Paradise Pointe amenities including the huge indoor pool house with communal hot tub, two indoor slides, outdoor deck, two small basketball courts, sand volleyball, horseshoes, and pickleball courts. This partnership enhances the guest experience at Grant Summit properties.
- Property OwnerscoreThe company offers a 'List My Property' program for property owners to list their vacation rentals on the Enjoy Unique Stays platform. This expands the company's inventory while providing owners with another distribution channel for their properties.
- RivianminorA Rivian EV charger is located in the central parking area by the gazebo at The Summit (Grant Summit Cabins). The charger is available for paid guest use by those driving electric vehicles.
Scale indicators5 records
Recent moves3 records
Expansion highlights5 records
Unique Stays competitors and assessment
Company assessmentDirect peers
- Vacasa: Large-scale professional vacation rental manager operating curated portfolios across the US, including unique and specialty stays. Directly comparable in business model (property management + booking) and target customer (travelers seeking non-hotel accommodations).
- AvantStay: Hospitality-focused vacation rental brand curating large, design-led group retreats in destination markets. Comparable in the curated boutique/unique stays positioning and multi-state regional cluster strategy.
- Plum Guide: Vetted, design-led vacation rental platform focused on quality-controlled unique homes. Comparable for the curated inventory philosophy and direct-booking distribution model.
- TurnKey Vacation Rentals: Professional vacation rental manager offering full-service management and 24/7 guest support for third-party-owned properties. Comparable business model and OTA-led distribution approach.
- Evolve Vacation Rental: Asset-light vacation rental management company with a national portfolio of unique and family-friendly properties. Closely comparable in relying on third-party owners and distributing across major OTAs.
Emerging players
- Wander: Tech-forward operator building a portfolio of premium, smart-amenitized vacation rental properties. Comparable for the focus on distinctive stay categories and tech-enabled guest experience.
- Casago: Vacation rental property management franchise with a growing footprint of locally operated markets. Comparable in the professional management model applied to short-term rentals in regional destinations.
Broad incumbents
- Sonder: Tech-enabled hospitality operator offering apartment-style and boutique accommodations. Comparable in operating non-traditional lodging (lofts, boutique units such as River's Edge) outside the standard hotel model.
- Vrbo (Expedia Group): Major short-term rental marketplace operated by Expedia Group, focused on whole-home vacation rentals. Comparable as a competing demand channel for Unique Stays' inventory.
- Airbnb: Largest short-term rental marketplace and a key distribution channel for Unique Stays. Comparable as the dominant demand platform for unique-stay inventory, though Airbnb is a channel partner rather than a direct manager.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Unique Stays social profiles
Digital presenceUnique Stays financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unique Stays leadership team
Management profileNumber of profiles
Profiles1 record
Unique Stays funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unique Stays M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unique Stays
What does Unique Stays do?
Unique Stays (operating as Enjoy Unique Stays LLC) curates and manages a portfolio of unique vacation rental properties including treehouses, cabins, lakeside cottages, mountain retreats, and boutique lofts across multiple U.S. destinations. The company offers direct online booking with a best rate guarantee, distributes inventory through Airbnb and Booking.com, and provides property management services to owners via its List My Property program.
Is Unique Stays a public or private company?
Unique Stays is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Unique Stays founded?
Unique Stays was founded in 2014. It employs 11 to 50 people.
Where is Unique Stays based?
Unique Stays is headquartered in Niles, United States, in the North America region.
How does Unique Stays make money?
One revenue line is on record: vacation Rental Bookings.
Who are Unique Stays's main competitors?
Direct peers on record are Vacasa, AvantStay, Plum Guide, TurnKey Vacation Rentals and Evolve Vacation Rental. Emerging players are Wander and Casago. Broad incumbents are Sonder, Vrbo (Expedia Group) and Airbnb.
Does Unique Stays have an API?
No public API is recorded for Unique Stays.
What industry is Unique Stays in?
Unique Stays's product category is Vacation Rental Services. Its primary akta.pro industry code is THAGANAG, Unique & Specialty Stays (Tiny Homes, Treehouses, Houseboats, Yurts, Castles), with a secondary code of BPAJAIAG, Remote/Alternative Accommodation Management (Cabins, Tiny Homes, Glamping). Its NAICS code is 721 and its SIC code is 7000.