Lookbooks

What Lookbooks does

Lookbooks, operated by LargeGo, Inc., is a mobile-first AI-powered styling platform that enables fashion creators to design digital styleboards, curate shoppable outfits, and build professional portfolios. The platform serves a horizontal community of professional stylists, fashion influencers, and enthusiasts across more than 100 countries, with a secondary segment of fashion students. Core products include a web workspace at lookbooks.us and a dedicated iOS mobile application, both built around drag-and-drop collage creation, AI-powered background removal, intelligent product matching, premium video templates, and advanced editing tools such as filters, text, and stickers. Every item within a lookbook is shoppable with direct links to retailers, and video lookbooks are designed for distribution on Instagram Reels and TikTok, making the platform a content-to-commerce bridge for fashion curation.

The company is privately held, headquartered in Redwood City, California, and backed by the Google and GSV accelerator programs. Its business model combines freemium access — free download with no credit card required — with creator monetization through a commission-based creator program and audience-building features. The platform reports 50K+ creators worldwide, 200K+ lookbooks created, and 1M+ curated products, indicating meaningful user adoption and content production. The product-led growth motion relies on community engagement, social sharing, and app store discoverability rather than traditional sales channels. With 1-10 employees and no disclosed revenue or institutional venture funding beyond accelerator participation, Lookbooks remains an early-stage operation whose commercial maturity is constrained by the absence of disclosed monetization scale or pricing tier detail.

Name

Lookbooks

Legal name

LargeGo, Inc.

Website

https://lookbooks.us

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Lookbooks is an AI-powered mobile styling platform that enables fashion creators across 100+ countries to design digital styleboards, curate shoppable outfits, and build professional portfolios via its iOS app and web workspace.

Ownership category

akta.pro rank

Product category

Fashion Styling Software

akta.pro primary industry

eBook & Digital Reading Platforms (BPAMAJAK)

Keywords

• Digital styling platform
• Fashion lookbook creation
• Outfit collage tool
• Creator commerce network
• Shoppable fashion content

Headquarters

HQ city

Redwood City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Creator Program / Commission Earnings: Creators can earn commissions through the platform's creator programs. Users can grow their audience and earn through styling services and content monetization.
2. Digital Lookbook Creation: Platform enables professional outfit collages and digital lookbooks for fashion creators.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

Lookbooks operates an AI-powered mobile and web platform that enables fashion stylists, influencers, and enthusiasts to design digital styleboards, curate outfit collages, and publish shoppable digital lookbooks. The platform combines drag-and-drop collage templates, premium video templates, AI background removal, intelligent product matching, and a global creator community of 50K+ users across 100+ countries. It is distributed as a free iOS app and a web companion, with creator monetization options including commission earnings.

Product overview

Lookbooks is a single unified AI-powered platform for digital stylists, combining a web-based workspace with a dedicated iOS mobile application. The core platform provides tools for creating outfit collages and styleboards, augmented by AI-powered background removal, professional editing tools, and video template features. Users can browse and curate shoppable looks, build personalized fashion portfolios, and engage with a global community of 50K+ creators. The platform's main products include the Lookbooks web platform, iOS mobile app, collage templates, video templates, AI background removal tool, and advanced editing tools — all designed to work together as an integrated creative workspace for fashion professionals and enthusiasts.

Differentiator

Problem solved

Functional benefit

Products and services

• Lookbooks iOS App Mobile application for iPhone that lets creators design professional outfit collages, publish digital lookbooks, and build their fashion identity on the go. It includes drag-and-drop collage building, AI background removal, premium video templates, advanced editing tools, and community discovery features. Free to download with no credit card required.
• Lookbooks Web Platform Web-based fashion workspace where stylists, influencers, and enthusiasts can sign up, browse and discover curated lookbooks from creators worldwide, register for the platform, and follow creators across the Lookbooks ecosystem.

Quantifiable outcome

• 50K+ creators worldwide across 100+ countries
• +2 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stylight: Stylight is a European fashion search and discovery platform that aggregates shoppable items from retailers, mirroring the curated 1M+ product library and shoppable look integration that Lookbooks offers to its creator community.
• ShopStyle: ShopStyle is a fashion shopping aggregator that curates apparel and beauty products from hundreds of retailers and powers creator/affiliate monetization — directly comparable to Lookbooks' shoppable lookbooks and product curation mechanic.
• LTK: LTK (formerly rewardStyle/LikeToKnowIt) is the leading creator-driven fashion commerce platform, enabling influencers to monetize through shoppable affiliate content. It is the closest analogue to Lookbooks' combination of style-focused content tools and shoppable product attribution.
• Depop: Depop is a social commerce marketplace for fashion where creators list items and curate style-driven storefronts — closely mirroring Lookbooks' model of fashion creators driving commerce, though Depop is resale-focused rather than shoppable-look focused.
• Poshmark: Poshmark is a social commerce platform for fashion and style where individuals run 'closets' as branded storefronts. It shares Lookbooks' DNA of social/community-driven fashion commerce, though Poshmark operates a resale/listing model rather than digital lookbooks.

Broad incumbents

• TikTok: TikTok is the leading short-form video platform with an enormous fashion creator base and integrated shop tools. Lookbooks' video template features for Instagram Reels and TikTok sharing show direct creative overlap, and TikTok competes for the same fashion creator mindshare.
• Instagram: Instagram is the largest photo/video social platform and the primary surface where Lookbooks' target fashion creators already publish — with shoppable posts directly overlapping Lookbooks' shoppable look integration. It is a broader incumbent that competes for creator attention and commerce.
• Pinterest: Pinterest is the dominant visual discovery platform with massive fashion, outfit, and styleboard content at scale, including shoppable Pins. It competes with Lookbooks for the same fashion-discovery and outfit-curation use cases, but as part of a much broader content portfolio.

Emerging players

• Canva: Canva is the leading AI-augmented creative tooling platform with template-driven design, AI background removal, and design workflows that are functionally overlapping — though Canva generalizes across all design verticals, while Lookbooks is fashion-specific.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lookbooks