Alltype Roofing

What Alltype Roofing does

Alltype Roofing Supplies Limited is a UK-based specialist roofing materials merchant operating since 1979. The company runs a network of 14 physical depot branches across South London, Kent, Surrey, and the wider South East region — including locations under its "Alltype Group" sub-brand in East and West London (Croydon, Romford, Slough, Southall, Woking) and a dedicated building plastics site under the "Building Plastics on Demand" (BPOD) brand in Gravesend. Product coverage spans concrete and clay roof tiles (Redland, Marley, Dreadnought), natural and composite slate (Welsh, Spanish, Canadian, Redland, Cedral), pitched roofing accessories, flat roofing systems (EPDM, bitumen, liquid-applied, single ply from Axter, Icopal, IKO, Sika, Proteus), lead flashing, roofline/cladding, and building timber/insulation.

The digital layer consists of a fully stocked e-commerce storefront with live stock availability across depots, real-time order tracking with proof-of-delivery, an online trade account application, and depot-level WhatsApp support. The platform differentiates on logistics services — same-day and next-day delivery via specialist vehicles fitted with HIAB, Moffett, and crane offload — plus value-add fabrication services (EPDM cut-to-size, bespoke lead cutting, roofing take-offs) and dedicated account managers. Silver FORS accreditation is held by the transport function.

Commercially, Alltype operates a sales-led hybrid B2B/B2C model. The primary GTM is B2B via trade accounts targeting roofing contractors, builders, and tradespeople, offering 30-day credit facilities, competitive trade pricing scaled to annual spend, specification/technical support, and 0% finance options on large projects. Homeowners form a secondary segment served through walk-in depots and the e-commerce site. Revenue is generated through one-time product transactions across physical and digital channels, supplemented by recurring trade account relationships and fee-bearing specialist delivery services. No external investment, parent company, or public listing has been disclosed.

Name

Alltype Roofing

Legal name

Alltype Roofing Supplies Limited

Website

https://alltyperoofing.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

Alltype Roofing is a UK-based specialist roofing materials merchant operating 14 depot branches and an e-commerce store across London, Kent, Surrey, and the South East, supplying tiles, slate, flat roofing systems, and trade account services primarily to roofing contractors and tradespeople.

Ownership category

akta.pro rank

Product category

Roofing Materials Merchant

NAICS

Roofing, Siding, and Insulation Material Merchant Wholesalers (42333)

SIC

Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Roofing Materials Retail (Shingles, Underlayment, Flashing) (CRAIAEAC)

Keywords

• Roofing materials supply
• Building materials merchant
• Roof tiles wholesale
• Flat roofing systems
• Trade building supplies

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Roofing Materials Retail: Sale of roofing supplies including tiles, slates, flat roofing materials, roof windows, guttering, fascias, insulation, tools and accessories to trade professionals and homeowners through depot branches and online store
2. Trade Account Facilities: 30-day account facilities offering interest-free credit and tailored pricing structures based on annual spend for regular trade customers
3. Specialist Delivery Services: Delivery services including same-day and next-day delivery using specialist vehicles with HIAB, Moffett, and crane offload capabilities

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Alltype Roofing is a specialist roofing merchant supplying concrete tiles, clay tiles, slate, pitched roofing components, flat roofing systems (EPDM, bitumen, single ply, liquid), lead flashing, roofline, cladding and associated building materials to roofing contractors, builders and homeowners. The company operates 14 depot branches across London, Kent and the South East combined with a fully stocked online store, supported by trade credit accounts, specialist cut-to-size fabrication, technical specification support and a specialist delivery fleet with crane offload.

Product overview

Alltype Roofing is a specialist roofing materials supplier operating 14 depot locations across London, Kent, and the South East, combined with a fully stocked online store. The company offers a comprehensive range of roofing products organized into major categories: Concrete Roof Tiles (Redland and Marley brands), Clay Roof Tiles, Roofing Slate (Welsh, Spanish, Canadian, and composite), Pitched Roofing Materials (including Velux windows and dry-fix systems), Flat Roofing Systems (EPDM, bitumen, liquid systems, single ply), Lead Flashing, Roofline & Cladding (Cedral, fascia/soffits), and Building & Timber. They also provide trade account services with credit facilities, specification support, and specialist delivery options including HIAB and crane offload vehicles with real-time tracking.

Differentiator

Problem solved

Functional benefit

Brands

• Alltype Group: Division of Alltype serving East & West London areas including Croydon, Romford, Slough, Southall, and Woking
• Building Plastics on Demand (BPOD)

Products and services

• Concrete Roof Tiles Durable concrete roofing tiles in plain and interlocking profiles from Redland and Marley brands, offered in colours such as Slate Grey, Rustic Red, Tudor Brown and Antique Red for pitched roofing installations.
• Clay Roof Tiles Traditional clay tiles including Redland Rosemary Clay, Dreadnought Clay Tiles and Marley Acme Heritage Clay in various finishes and colours for heritage and premium pitched roofing projects.
• Roofing Slate Natural slate (Penrhyn, Cwt-y-Bugail, Ffestiniog, Canadian Glendyne, Spanish) plus composite and fibre cement slate from Swisspearl and Cedral, including Redland Interlocking Composite Slate.
• Pitched Roofing Materials Complete pitched roofing components including Dry-Fix Ridge Kits, Velux Flashings, chimney products, roofing batten, verge systems, Redbank clay ridge, Redland specification products, Velux roof windows, roof vents and roof membranes.
• Flat Roofing Systems Comprehensive flat roofing solutions covering bitumen felts (Pluvitec, Axter, Chesterfelt, Icopal, Soprema), liquid systems (Cromar HydroSil, Cure It GRP, Sika Sikalastic, UltraFlex, Restec Flexitec), asphalt, EPDM rubber roofing, single ply (Sika) and maintenance liquids.
• Lead Flashing Lead flashing products and alternatives including Ubbink Ubiflex lead replacement, lead fixings, lead sheet underlays and lead flashing rolls in Codes 3-6, with bespoke lead cutting available at depot locations.
• Roofline and Cladding Roofline and exterior cladding products including Cedral cladding, downpipe and gutter systems, fascia and soffits (white and black) and cast iron effect rainwater products.
• Building and Timber Associated building materials including batten timber and plywood, insulation (loft roll, multi-foil), tools, fixings, screws and general building supplies supporting roofing and construction projects.
• Trade Account Services Trade credit account programme for roofing contractors and builders providing 30-day interest-free account facilities, live stock access, competitive trade pricing, specification and take-off support, specialist HIAB and crane-offload deliveries, dedicated account managers and account analysis tools.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and major.

• Redland (BMI Redland)coreChannel Partner/ Reseller/ DistributorPrimary supplier partnership for concrete and clay roofing tiles. Alltype stocks the full range of Redland products including plain tiles, interlocking tiles, and fittings.
• MarleycoreChannel Partner/ Reseller/ DistributorKey supplier of concrete and clay roofing tiles including Marley Modern, Mendip, Ludlow Plus, Ludlow Major, and Double Roman interlocking tiles.
• VeluxcoreChannel Partner/ Reseller/ DistributorPremier partner for roof windows and skylights. Alltype offers Velux Active demos at depot locations showcasing roof window products.
• CedralcoreChannel Partner/ Reseller/ DistributorSupplier of Cedral cladding and external finishing products including fibre cement slate and weatherboarding.
• Welsh SlatecoreChannel Partner/ Reseller/ DistributorSupplier of premium Welsh slate products including Penrhyn, Cwt-y-Bugail, and Ffestiniog ranges for natural roofing slate.
• AxtermajorChannel Partner/ Reseller/ DistributorSupplier partnership for bitumen membrane flat roofing systems used in specification support projects.
• IcopalmajorChannel Partner/ Reseller/ DistributorSupplier of specification-grade flat roofing membranes and systems for commercial and residential applications.
• IKOmajorChannel Partner/ Reseller/ DistributorSupplier partnership for flat roofing materials including membranes and specification products.
• ProteusmajorChannel Partner/ Reseller/ DistributorSupplier of specification-grade flat roofing products and systems.
• SikamajorChannel Partner/ Reseller/ DistributorSupplier of Sika liquid roofing systems and Sika single ply membranes for flat roofing applications.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Travis Perkins: Major UK builders merchant with a dedicated roofing division across hundreds of branches. Competes with Alltype on roofing materials, fixings and insulation, particularly on trade accounts, but operates as a broad-line merchant rather than a roofing specialist.
• Jewson: National builders merchant (owned by Saint-Gobain) stocking roofing materials alongside general building products. Comparable as a competing supply channel for UK roofing contractors, but with broader product range and stronger buying power.
• SIG Roofing: UK's largest specialist roofing merchant with a national branch network selling tiles, slates, flat roofing systems and insulation. Directly comparable to Alltype in product mix but operates at substantially larger national scale, putting margin and pricing pressure on regional independents.

Regional players

• Covers Timber & Builders Merchants: Regional builders merchant with roofing, timber and general building materials across the South East of England. Closely comparable regional footprint and customer overlap with Alltype across the South East trade market.
• Bradfords Building Supplies: Long-established independent builders and roofing merchant in the South West of England with multiple branches. Comparable specialist roofing merchant model to Alltype, but serving a different UK region with limited direct overlap.

Emerging players

• Permaroof: UK specialist in EPDM and flat roofing membranes, supplying both trade and DIY with cut-to-size and online configurator tools. Comparable to Alltype's flat roofing and EPDM cut-to-size service line, particularly relevant as EPDM adoption grows.
• Roofing Superstore: UK online roofing merchant selling tiles, slates, flat roofing systems and roof windows direct to trade and DIY nationwide. Comparable product mix to Alltype but competing primarily on price and delivery reach via a pure e-commerce model.

Others

• Selco Builders Warehouse: National trade-only builders merchant (owned by Grafton Group) stocking roofing materials alongside general building products. Comparable as an alternative trade supply channel for roofing contractors but broader in scope and primarily cash-and-carry.

Direct peers

• Burton Roofing Merchants: UK specialist roofing merchant operating multiple branches across the Midlands and North, selling tiles, slates, flat roofing and roofline products to trade and DIY customers. Directly comparable specialist merchant model, though operating in a different geographic region from Alltype.
• Chandlers Roofing Supplies: UK roofing merchant with multiple branches focused on pitched and flat roofing materials for trade customers. Closely comparable specialist merchant model with similar trade account, depot and delivery-led GTM to Alltype.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/roofingalltype

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alltype Roofing