What Grupo Cepas does

Grupo Cepas is a privately held, family-controlled multi-category beverage producer and distributor headquartered in Buenos Aires, Argentina. Founded in 1932 by Carlo Gancia upon his arrival from Italy, the company has operated continuously for more than 80 years, manufacturing and commercializing a portfolio that spans non-alcoholic herbal beverages (Terma), aperitifs (Gancia, Hesperidina, Pineral, Amargo Obrero, Hierro Quina Peretti), RTDs and hard seltzers (Dr. Lemon, Pronto, Meet), spirits (Fernet 1882 through the DASA joint venture), and wines (Viniterra, Orfila, Serie Terra, Omnium, SAMT). It also distributes internationally owned brands such as Bacardí, Bombay Sapphire, Grey Goose, Martini, Amarula, Carlsberg, and Fever Tree across Argentina and Latin America, and is the leading Argentine exporter of grape juice concentrate (WGJC/mosto) to global food and beverage manufacturers in the USA, Canada, Japan, China, Saudi Arabia, and other markets.

The company's operations are anchored by owned production facilities in Buenos Aires, Burzaco, and Mendoza (Argentina), plus plants in Chile and Uruguay, with sales and distribution presence across five continents. It holds multiple international certifications including FSSC 22000, ISO 22000, ISO 45001, FDA exporter authorization, Halal, Kosher, vegan, gluten-free, and Sustainable Winery certification. Distribution channels span mass retail (supermarkets and autoservicios), HORECA (hotels, restaurants, bars), international export, and the proprietary CheersApp e-commerce platform for direct-to-consumer home delivery in Argentina.

Grupo Cepas earns revenue through three primary streams: sale of proprietary branded beverages (the majority stream), distribution and commercialization of third-party global brands under long-term agreements, and B2B export of grape juice concentrate as an ingredient for international food and beverage manufacturers. The company serves mass-market general consumers across all beverage occasions, Gen Z and Millennial consumers via RTD and hard seltzer formats, health-conscious consumers through the Terma non-alcoholic brand, and enterprise B2B buyers in the global F&B supply chain. It employs 501-1000 people and operates with a multi-channel marketing strategy spanning music and event sponsorships (Lollapalooza, Bizarrap tour, Lali), influencer partnerships, esports (LVP, 9Z Team), sustainability activations (ReforestArg, Surfrider Foundation), and reality TV co-creation (Gran Bartender with Telefe).

Name

Grupo Cepas

Legal name

Grupo Cepas

Website

https://grupocepas.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Grupo Cepas is an Argentine family-controlled multi-category beverage producer and distributor, founded in 1932, operating owned brands (Gancia, Terma, Dr. Lemon, Meet) and distributing global labels (Bacardí, Bombay Sapphire, Carlsberg) across Latin America with exports to five continents.

Ownership category

akta.pro rank

Product category

Multi-category Beverage Manufacturing

NAICS

Beverage Manufacturing (3121), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Wineries (31213), Soft Drink Manufacturing (312111)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Malt Beverages (2082), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios) (CRADAIAL)

akta.pro secondary industries

Alcoholic Beverage Blending, Bottling & Private Label (Non-Distilling) (AFAFAAAH), Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH), Non-Alcoholic Beverage Concentrates, Syrups & Bases Manufacturing (AFAFABAM), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

Keywords

• Beverage manufacturing
• Wine production
• Ready-to-drink cocktails
• Spirits distribution
• Aperitif brands

Headquarters

HQ city

San Nicolás

HQ country

Argentina

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Proprietary Beverage Brands: Grupo Cepas generates the majority of its revenue from manufacturing and selling its own portfolio of proprietary brands including Gancia (aperitif), Terma (non-alcoholic herbal beverages), Dr. Lemon (RTDs), Pronto (coolers), Meet (Hard Seltzer), Amargo Obrero, Pineral, Hesperidina, Hierro Quina Peretti, Fernet 1882, and its wine brands (Viniterra, Orfila, Serie Terra, Omnium, Sucesión Abel Michel Torino).
2. Distribution & Commercialisation of Third-Party Brands: Revenue is generated through distribution agreements with global spirits and beverage companies including Bacardí, Martini, Bombay Sapphire, Grey Goose (Bacardí-Martini portfolio), Carlsberg (beer), Jack Daniel's, Finlandia, El Jimador (Brown Forman), Amarula (Distell), and Fever Tree. Grupo Cepas leverages its logistics and commercial network to distribute these brands across Argentina and increasingly across Latin America.
3. Agronegocios - Grape Juice Concentrate Exports: Grupo Cepas exports grape juice concentrate (WGJC/mosto) to countries including the USA, Canada, Japan, China, Hong Kong, Mexico, Colombia, Chile, Peru, Saudi Arabia, and South Africa. The company is Argentina's leading exporter of grape juice concentrate, serving as a key ingredient supplier to global food and beverage manufacturers.
4. E-Commerce - CheersApp: Direct-to-consumer online sales through the CheersApp platform, offering the full portfolio for home delivery across Argentina.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Grupo Cepas manufactures, distributes, and commercializes a multi-category portfolio of alcoholic and non-alcoholic beverages in Argentina, Latin America, and selected export markets. The portfolio includes own brands spanning aperitifs (Gancia, Hesperidina, Pineral, Amargo Obrero, Hierro Quina Peretti), spirits (Fernet 1882), ready-to-drink cocktails (Dr. Lemon, Pronto), hard seltzers (Meet), non-alcoholic herbal beverages (Terma), and wines (Viniterra, Orfila, Serie Terra, Omnium, Sucesión Abel Michel Torino). The company also holds exclusive distribution agreements for premium global brands (Bacardí, Bombay Sapphire, Grey Goose, Martini, Amarula, Fever Tree, Carlsberg) and exports Argentine grape juice concentrate (mosto) globally as a B2B ingredient.

Product overview

Grupo Cepas is a leading multi-category beverage company in Argentina and Latin America, operating as a portfolio of owned brands and distributed international labels. Its own brands span non-alcoholic beverages (Terma), aperitifs (Gancia, Pineral, Amargo Obrero, Hesperidina, Hierro Quina Peretti), RTDs (Dr. Lemon, Pronto, Meet Hard Seltzer), spirits (Fernet 1882), and wines (Viniterra, Orfila, Serie Terra, SAMT, Omnium). Distributed international brands include Bacardí, Bombay Sapphire, Grey Goose, Martini, Amarula, Fever Tree, and Carlsberg. The company also operates CheersApp, its proprietary e-commerce platform, and exports grape juice concentrate (WGJC) globally. The portfolio is structured around occasions and consumer moments, from non-alcoholic herbal drinks to premium spirits and ready-to-drink cocktails.

Differentiator

Problem solved

Functional benefit

Brands

• Gancia: Aperitif number one in Argentina, founded by Carlo Gancia. Includes Americano, Hibiscus, and RTD formats.
• Terma
• Dr. Lemon
• Pronto
• Meet
• Hesperidina
• Amargo Obrero
• Pineral
• Hierro Quina Peretti
• Bacardí
• Bombay Sapphire
• Martini
• Grey Goose
• Amarula
• Fernet 1882
• Fever Tree
• Carlsberg
• Viniterra
• Orfila
• Serie Terra
• Omnium
• Sucesión Abel Michel Torino (SAMT)
• CheersApp

Products and services

• Gancia Americano + Lima Limón RTD Ready-to-drink cocktail combining Americano Gancia herbs with lime and lemon, subtly carbonated; 3.5% alcohol in a 473ml can. Targeted at gatherings and social occasions for adult consumers in Argentina.
• Gancia Hibiscus Aperitif elaborated from hibiscus flower, selected herbs and spices from Europe, Asia, and Latin America; 25% alcohol. Available in 750ml bottle and 473ml RTD can with vodka at 8% alcohol. Targeted at adult consumers and bartenders in Argentina.
• Gancia Americano Flagship aperitif of Grupo Cepas with an exclusive formula of 27 botanicals from Europe, Asia, and Latin America; 14% alcohol. Yellow-pale color with greenish reflections and intense herbal and citrus aromatics. Available in 450ml, 950ml, and 1250ml. Targeted at adult consumers in Argentina and export markets.
• Terma Non-alcoholic herbal beverage made with over 20 real herbs and natural ingredients; first Argentine beverage to use Stevia leaf as a natural sweetener in some varieties. Sugar-free and gluten-free options. Available in Pomelo Rosado, Manzana, Serrano, Cuyano, Patagónico, Citrus, and Limón variants. Targeted at health-conscious and non-alcoholic adult consumers.
• Dr. Lemon Leading RTD (Ready-to-Drink) brand in Argentina with over 65% market share; combines fruit, carbonation, and a touch of alcohol. Flavors include Vodka Limón, Vodka Pomelo, Vodka Naranja, Vodka Red Berry, Mojito, Gin Tonic, and Limón. Available in 1L, 275cc bottles and 473ml cans at 5% alcohol. Targeted at young adult (Gen Z and Millennial) consumers.
• Pronto First cooler RTD product launched in the Argentine market in 1992; sweet, slightly acidic, and gently carbonated. Includes Pronto Shake (Gancia with lemon juice and carbonated water) and Pronto Bitt (bitter herbs). Available in 1L bottles and 473ml cans. Targeted at adult consumers in Argentina.
• Meet Hard Seltzer Hard Seltzer combining pure sparkling water, fruit juice, and 4.5% triple-distilled neutral alcohol; light, refreshing, under 100 calories, no preservatives, gluten-free and vegan. Available in Lima, Pomelo, and Mango flavors in 310ml cans. Targeted at young adult consumers in Argentina.
• Fernet 1882 Authentic Cordoba fernet with intense, spiced flavor and balanced bitterness; made with over 20 herbs and spices at 40% alcohol. Presented in 1L, 750ml, and 450ml. Also available as Fernet & Cola RTD (7% alcohol, 473ml can and 1L bottle). Targeted at adult consumers in Argentina.
• Hesperidina The first registered brand in Argentina (1864), an aperitif made from bitter orange extract; 26% alcohol, 1000ml. The iconic bottle is inspired by a honeycomb. Recognized as the 9th most popular orange liqueur in the world by Taste Atlas (2021) and awarded a gold medal at the London Spirits Awards (2021).
• Pineral Aperitif vermouth with over 150 years of history; made from aromatic herbs, citrus peels, caramel, and alcohol. Mentholated and licorice notes with orange peel and toasted caramel; 29.5% alcohol, 750ml. Targeted at adult aperitif consumers in Argentina.
• Amargo Obrero Bitter aperitif created in 1887 in Rosario as a reaction to sweet drinks consumed by the bourgeois class; 19% alcohol, 950ml. A heritage aperitif with ties to the Argentine labor movement.
• Hierro Quina Peretti Aperitif elaborated with alcoholic extracts, aromatic herbs, and added iron and quinine; created in 1887 as a tonic to 'restore the blood.' Mentholated notes with sweet and toasted caramel; 28.5% alcohol, 750ml.
• Viniterra Terroir wines from a boutique winery concept, a symbol of innovation and quality. Includes Viniterra Malbec, Cabernet, Select Malbec, and Single Vineyard Malbec. Targeted at premium wine consumers.
• Orfila Historic wines from vineyards in Luján de Cuyo, Valle de Uco, and Tunuyán in Mendoza. Includes Malbec Classic, Varietal, Estate Selection, Reserva, and sparkling Brut. Founded by Spanish immigrant José Orfila on land once owned by José de San Martín.
• Serie Terra Premium quality varietal wines with deep and elegant character; includes Malbec, Chardonnay, and Cabernet Sauvignon. Image inspired by earth elements that make the soil ideal for great wine. Targeted at premium wine consumers.
• Sucesión Abel Michel Torino (SAMT) Everyday table wine brand from Mendoza; simple, unpretentious, and classic. Available in Tinto, Blanco, and Abocado in 1.125L and 700ml. Targeted at mass-market wine consumers.
• Omnium Young wines designed to be relaxed, without formality. Includes Malbec, Cabernet Sauvignon, Criolla, and Chardonnay in both bottle and can formats. Targeted at casual, younger wine consumers.
• Bacardí (Distributed) World's No. 1 rum brand distributed by Grupo Cepas in Argentina; includes Bacardí Carta Blanca (white rum with vanilla and almond notes), Bacardí Carta Oro (golden rum), Bacardí RTD Mojito, and Bacardí RTD Ron&Cola. Targeted at adult consumers through on- and off-trade.
• Bombay Sapphire (Distributed) Premium gin distilled using a unique Vapor Infusion process with 10 botanical ingredients including cubeba pepper from Morocco and grains of paradise from West Africa. Distributed by Grupo Cepas in Argentina under the Bacardí-Martini partnership. Targeted at premium adult spirits consumers.
• Bombay Bramble (Distributed) Premium gin infused with blackberries, raspberries, and blackcurrants, with natural flavors and colors, no added sugar; 700ml. Distributed in Argentina by Grupo Cepas. Targeted at premium gin consumers.
• Grey Goose (Distributed) French vodka born from 100% French winter soft wheat and pure Gensac spring water; distilled 5 times; 750ml. Distributed in Argentina by Grupo Cepas under the Bacardí-Martini partnership.
• Martini (Distributed) Original vermouth brand including Martini Rosso, Martini Bianco, Martini Extra Dry, and Martini Prosecco; formula maintained since 1863. Distributed in Argentina by Grupo Cepas under the Bacardí-Martini partnership. Targeted at adult aperitif and vermouth consumers.
• Amarula (Distributed) Cream liqueur made from marula fruit from Sub-equatorial Africa, distilled and aged in French oak barrels for two years, then combined with cream. Available in 375ml and 750ml. Distributed in Argentina by Grupo Cepas under the Distell partnership.
• Fever Tree (Distributed) Premium tonic water brand made with the finest natural ingredients from around the world, without artificial aromas or sweeteners. Includes Ginger Ale (made with 3 gingers) and Indian Tonic (with quinine from Congo and citrus oils). Distributed in Argentina by Grupo Cepas since 2022.
• Carlsberg (Distributed) Danish pilsner lager beer with 5.0% alcohol, originating from Copenhagen; light and refreshing with hop and barley aromas and a light apple note. Distributed in Argentina by Grupo Cepas under the Carlsberg partnership since 2021.
• Dr. Lemon Mojito (Limited RTD Variant) Dr. Lemon Mojito RTD in 473cc can format; gluten-free, no TACC, with a carbonated touch. Targeted at Gen Z adult consumers in Argentina as a classic mojito-flavored RTD.
• Dr. Lemon Black Cherry Limited Edition Halloween limited edition of Dr. Lemon with cherry flavor combined with vodka; 473cc can with a UV-reactive packaging design. Sold nationwide in Argentina for Halloween 2022.
• Grape Juice Concentrate (WGJC / Mosto) B2B ingredient product: grape juice concentrate (mosto / WGJC) including preservative-free juices, organic varietals, high-organoleptic quality juices, and red grape juice concentrate. Argentina's #1 exporter for over 20 years; shipped to USA, Canada, Japan, China, Hong Kong, Mexico, Colombia, Chile, Peru, Saudi Arabia, and South Africa. Targeted at global food and beverage manufacturers for use in winemaking, food production, and beverage manufacturing.

Quantifiable outcome

• Terma replaced 24 tonnes of virgin PET with recycled PET, avoiding 51 tonnes of CO2 emissions
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Fever TreeminorChannel Partner/ Reseller/ Distributor · 1 January 2022In 2022, Grupo Cepas agreed to distribute and commercialise Fever Tree premium tonic waters in Argentina. Fever Tree is the world's leading premium tonic water brand, made with natural ingredients sourced globally.
• Surfrider Foundation ArgentinaminorStrategic or Co-development Partner · 1 January 2022Terma formed an environmental alliance with Surfrider Foundation Argentina, a coastal protection network, for beach clean-up campaigns along the Argentine Atlantic Coast. The partnership invited consumers to participate in beach waste collection activities.
• ReforestArgminorStrategic or Co-development Partner · 1 January 2022In 2022, Terma partnered with ReforestArg to plant 4,000 native trees (Ciprés de la Cordillera and Coihue) in Chubut, Patagonia, to restore forests damaged by wildfires. Consumers were invited to participate through a promotional campaign.
• Fundación GarrahanminorStrategic or Co-development Partner · 1 January 2022Terma partnered with Fundación Garrahan for its plaza recycling campaign, directing all collected recyclables to the foundation for the purchase and repair of high-complexity medical equipment for children.
• 9Z TeamminorGTM or Marketing Partner · 1 January 2022Dr. Lemon partnered with 9Z, one of the most important esports organisations in Latin America founded by streamer Frankkaster. The partnership includes content creation, activations, and the 9Znow trip to Patagonia with ten top streamers. 9Z's classification to the CS:GO Major was described as a milestone in Argentine esports history.
• Fire League (LVP)minorGTM or Marketing Partner · 1 January 2022Dr. Lemon became official sponsor of the Flow Fire League, one of the most relevant CS:GO tournaments in the Latin American esports scene. Dr. Lemon also sponsors LVP (Liga de Videjuegos Profesional), the largest esports competition in the region.
• Telefe / Paramount Hub Latam SurcoreStrategic or Co-development Partner · 1 January 2022Grupo Cepas co-created the 'Gran Bartender' reality competition show with Telefe (now part of Paramount). The fourth season aired on Telefe and Pluto TV in 2022. Grupo Cepas served as main sponsor with its full product portfolio integrated into challenges. Content was co-produced across TV and digital platforms.
• Carlsberg GroupcoreChannel Partner/ Reseller/ Distributor · 4 August 2021Grupo Cepas signed a distribution and commercialisation agreement with Carlsberg Group in August 2021. Carlsberg, the Danish brewery with over 170 years of history and 140 brands in 150 countries, chose Grupo Cepas as its strategic distribution partner in Argentina. The agreement expanded Grupo Cepas's portfolio into the beer category, with Carlsberg available nationwide in can format from July 2021.
• Distell Group (Amarula)minorChannel Partner/ Reseller/ Distributor · 1 January 2017Since 2017, Grupo Cepas distributes and commercialises Amarula cream liqueur, produced by South African company Distell Group, throughout Argentina.
• Brown FormancoreChannel Partner/ Reseller/ Distributor · 1 January 2016Since 2016, Grupo Cepas has distributed and commercialised Brown Forman brands Jack Daniel's, Finlandia, and El Jimador across Argentina.
• Porta Hermanos (Destilados Argentinos SA - DASA)coreStrategic or Co-development Partner · 1 January 2011In 2011, Grupo Cepas formed a strategic alliance with Porta Hermanos to create Destilados Argentinos SA, combining Grupo Cepas's market expertise with Porta Hermanos's distilling capabilities. Brands involved include Fernet 1882 and Vodka Nikov.
• Bacardí-Martini (Bacardí Limited)coreChannel Partner/ Reseller/ DistributorGrupo Cepas has a long-standing partnership with Bacardí-Martini, distributing brands including Bacardí, Martini, Bombay Sapphire, and Grey Goose. In 2017, Grupo Cepas acquired Bacardí's subsidiaries in Chile and Uruguay. The partnership was further strengthened in 1995 when Grupo Cepas began commercialising the full Bacardí portfolio.
• Cooperativa de cartoneros Villa ItatíminorStrategic or Co-development PartnerGrupo Cepas's Burzaco plant delivers recyclable waste materials to Cooperativa de cartoneros Villa Itatí, which is authorised by the Ministry of Environment of Buenos Aires Province. The cooperative's recycling income funds community projects including gardens, nurseries, women's stations, bakery supplies, and meals for people experiencing homelessness.
• D.A.S.A. (Destilados Argentinos SA)coreStrategic or Co-development PartnerThrough DASA (Destilados Argentinos SA), a joint venture with Porta Hermanos, Grupo Cepas produces and commercialises spirits brands including 1882, Nikov, and Jamaica.

Scale indicators8 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Quilmes (AB InBev Argentina): Argentine beverage market leader across beer and increasingly RTDs/hard seltzers (Budweiser, Stella Artois, Brahma); competes directly with Grupo Cepas's Carlsberg portfolio and Meet hard seltzer in Argentine retail and HORECA channels.
• Familia Zuccardi: Premium Argentine wine producer from Mendoza with strong export presence and tourism/winery experience model; competes with Grupo Cepas's Mendoza wine portfolio in domestic premium and international markets.
• Campari Group: Global aperitif and spirits group whose portfolio (Campari, Aperol, Cynar, Wild Turkey) directly competes with Gancia, Hesperidina, and Fernet 1882 in the aperitif and amaro categories, and pursues a multi-country LatAm distribution strategy.
• Bodega Catena Zapata: Leading Argentine premium wine producer (Malbec Argentino, Nicolás Catena Zapata) operating from Mendoza; competes directly with Grupo Cepas's Viniterra, Orfila, and Serie Terra wine brands in domestic and export channels.
• CCU (Compañía Cervecerías Unidas): Chilean multi-category beverage platform operating across beer, RTDs, wines, and spirits across Latin America. Closest peer to Grupo Cepas in terms of multi-category LatAm beverage strategy, regional footprint, and brand portfolio breadth.

Broad incumbents

• Diageo: World's largest premium spirits company and parent of brands competing with Bacardí, Bombay Sapphire, and Johnnie Walker distributed through Grupo Cepas. Competes indirectly via the same on-trade channels and global travel retail, and represents the type of counterparty Grupo Cepas might engage with for future distribution partnerships.
• Embotelladora Andina: Latin American Coca-Cola bottler with diversified beverage portfolio across juices, waters, and beers across Chile, Argentina, Brazil, and Paraguay; comparable in multi-country Latin American beverage manufacturing footprint and distribution scale.
• Pernod Ricard: Global premium spirits group (Jameson, Absolut, Beefeater, Chivas) operating in Latin America with overlapping distribution and on-trade presence versus Grupo Cepas's distributed premium portfolio. Comparable in scale ambitions across emerging markets.
• José Cuervo (Becle): World's largest tequila producer and Mexican spirits multi-category operator; comparable in being a multi-category Latin American beverage brand owner pursuing global spirits distribution and brand-led growth.

Regional players

• Concha y Toro (Viña Concha y Toro): Largest wine producer in Latin America (Casillero del Diablo, Don Melchor) with strong multi-country export reach; comparable in wine production scale, multi-country distribution, and presence in major Argentine and global retail accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/grupocepas
• YouTubeyoutube.com/channel/UCq3fJpVVbzcQkN9H3cI7u4w
• Facebookfacebook.com/GrupoCepasCarreras
• LinkedInlinkedin.com/company/cepas-argentinas
• Instagraminstagram.com/grupocepas

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Cepas