Shiro Helmets

What Shiro Helmets does

Shiro Helmets (legal entity: SHIRO HELMETS, S.A.) is a Spanish motorcycle helmet manufacturer founded in 1993 and headquartered in Torre Pacheco, Murcia. The company designs, manufactures, and distributes a 41+ SKU catalog spanning full-face, open-face (jet), flip-up/modular, MX/off-road, and MX Kids helmets under its Shiro brand, plus a parallel AXOR sub-brand. Most products carry ECE 22.06 or ECE 22.05 European homologation and, on selected models, US DOT certification, enabling cross-border sale; weights span roughly 1000g to 1800g with sizing from XS to XXL plus youth sizes YS-YL. Complementary safety equipment - airbag vests, gloves, and goggles - extends the range beyond pure helmeting.

The company's business model is dual-channel. On the B2C side, it sells directly through the multilingual shirohelmets.com e-commerce storefront. On the B2B side, it operates a private professional/partner portal (a third-party dealer ERP at 84.246.215.188) that serves motorcycle dealerships and resellers. Pricing is not publicly disclosed; customers must register or contact sales for quotes, consistent with a wholesale-oriented value-tier positioning. Marketing is concentrated in a small set of channels: the e-commerce site, Instagram brand presence, an email newsletter, and a programmatic international trade-mission program co-financed by EU FEDER funds and the INFO regional development institute.

Distribution has been progressively internationalized through trade missions to Colombia, the USA, Portugal, the Czech Republic, Vietnam, Indonesia, Croatia, Serbia, Turkey, Georgia, and Poland, supported by local chambers of commerce. José Butrón, a professional motocross rider pursuing a World Championship title, has served as brand ambassador since 2018. The company has also deployed a Virtual Showroom 3D/VR experience that lets customers explore helmets digitally, and continues to extend its line with carbon-fiber and sub-brand variants. No institutional funding rounds, acquisitions, or parent-company relationships are disclosed in the available data, indicating an independently-held operating company.

Name

Shiro Helmets

Legal name

SHIRO HELMETS, S.A.

Website

https://shirohelmets.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Shiro Helmets is a Spanish manufacturer of ECE 22.06 and DOT-certified motorcycle helmets (full face, open face, modular, MX, and kids), plus the AXOR sub-brand and safety accessories, distributing through an e-commerce site, a B2B dealer portal, and international motorcycle dealerships across 11+ countries.

Ownership category

akta.pro rank

Product category

Motorcycle Helmets

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Powersports Safety, Helmets & Protective Gear Manufacturing (IMACAEAN)

akta.pro secondary industries

Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), Riding Gloves & Hand Protection Retail (CRAMANAE), Safety Accessories & Wearables Retail (Neck Braces, Hydration, Earplugs) (CRAMANAL)

Keywords

• Motorcycle helmets
• Full face helmets
• Flip up helmets
• Open face helmets
• Motocross helmets

Headquarters

HQ city

Torre-pacheco

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Helmet Sales (B2C): Direct-to-consumer sales of motorcycle helmets through the company's e-commerce website, including full face, open face, flip-up, MX/off-road, and kids helmets
2. Helmet Sales (B2B): Business-to-business sales through a professional/partner area portal for dealers and distributors
3. Accessories Sales: Sales of complementary products including airbag vests, gloves, and goggles

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Shiro Helmets manufactures and distributes a comprehensive range of motorcycle helmets — Full Face, Open Face, Flip Up/Modular, MX/Off-Road, and MX Kids — along with complementary safety accessories (airbag vests, gloves, goggles) and a sub-brand (AXOR). Products are sold direct-to-consumer through shirohelmets.com and wholesale to dealers through a private B2B professional portal, with key safety credentials including ECE 22.06, ECE 22.05, and DOT homologation.

Product overview

Shiro Helmets is a motorcycle helmet manufacturer based in Spain (Torre Pacheco, Murcia) producing a comprehensive portfolio of helmets across multiple categories. The product lineup includes Full Face helmets (ALPHA, HUNTER, KATANA, RAPTOR, RAPTOR ULTIMATE, RAPTOR CHASE, HUNTER TURBO, HUNTER SHARK, KATANA CARBON, KATANA ORBE, KATANA SHARP, and more), Open Face/Jet helmets (KIOTO, KIOTO KALOS, ATHENS, CAPRI, IBIZA, DALLAS), Flip Up/Modular helmets (DISCOVER, DISCOVER ROYAL), MX Off-Road helmets (ATACAMA, ATACAMA MUDNESS, ATACAMA VOLCANO), and MX Kids helmets (KIOTO DOODLE LIVE, KIOTO COMIC, DUNE IMPACT). Additionally, the company offers safety equipment including airbag vests, gloves, and goggles. The company also sells AXOR as a sub-brand. Helmets feature various certifications including ECE 22.06, ECE 22.05, and DOT homologation standards.

Differentiator

Problem solved

Functional benefit

Brands

• AXOR: A sub-brand of helmets sold by Shiro Helmets, including AXOR APEX series helmets

Products and services

• Full Face Motorcycle Helmets Full face motorcycle helmets providing complete head and chin protection for sport, touring, and urban riders. Models include ECE 22.06 and/or DOT-certified variants with PINLOCK-ready antifog visors and integrated sun visors, available in sizes XS to XXL.
• Open Face (Jet) Motorcycle Helmets Open face (jet-style) motorcycle helmets for urban commuting and cruiser-style riding where lighter weight and broader visibility are preferred. ECE 22.06 and DOT certified variants available across multiple sizes.
• Flip Up (Modular) Motorcycle Helmets Flip-up (modular) motorcycle helmets with a hinged chin bar for versatility between full-face protection and open-face convenience, suited for touring and commuting.
• MX / Off-Road Motorcycle Helmets Off-road and motocross helmets designed for dirt-bike and motocross use, featuring aerodynamic shells and peak visors for racing and trail riding.
• MX Kids Motorcycle Helmets Children's motorcycle helmets sized YS to YL with age-appropriate designs, intended for young riders and youth motocross participants.
• AXOR Sub-brand Helmets AXOR is a sub-brand of motorcycle helmets sold by Shiro Helmets, including the AXOR APEX series models targeted at premium and stylistic segments.
• Airbag Vest (Chaleco Airbag) Airbag vest for motorcycle riders offering additional torso protection beyond helmet-based head protection.
• Motorcycle Riding Gloves (Guantes) Motorcycle riding gloves sold as complementary protective accessories.
• Motorcycle Riding Goggles (Gafas) Motorcycle riding goggles sold as complementary eyewear accessory.

Quantifiable outcome

• Helmet weight ranges from 1000g to 1800g depending on model
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• Cartagena Chamber of CommerceminorGTM or Marketing Partner · 16 January 2023Organized direct commercial mission to USA (East and West) from January 16-20, 2023, subsidized with FEDER funds to promote Shiro Helmets products in the North American market.
• Murcia Chamber of CommerceminorGTM or Marketing Partner · 7 March 2022Organized multiple trade missions including Portugal (March 2022 and May 2023), Croatia and Serbia (May-June), co-financed by INFO and EU FEDER funds.
• José ButrónminorGTM or Marketing Partner · 1 January 2018Professional motocross rider and brand ambassador for Shiro Helmets since 2018. Pursuing goal of becoming World Champion; represents the brand in motorsports competitions.
• Official Chamber of Commerce of CartagenaminorGTM or Marketing PartnerPartnered on Colombia trade mission and Czechia/Poland 2023 missions, co-financed by INFO (Institute for Promotion of the Region of Murcia) and European Union through FEDER funds.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AGV (Dainese Group): Italian premium motorcycle helmet brand under Dainese, with ECE/DOT certified full face and modular models distributed globally. Comparable on regulatory homologation, product category, and channel mix (dealer + e-commerce).
• Caberg Helmets: Italian full-range motorcycle helmet manufacturer (full face, open face, modular, MX, kids) with ECE/JIS/DOT certifications and a European dealer network. Mid-market peer directly comparable on product breadth and category coverage.
• LS2 Helmets: Spanish-origin full-range motorcycle helmet manufacturer (full face, open face, modular, MX, kids) with global distribution and dual ECE/DOT certifications. Directly comparable to Shiro on product breadth, origin, and channel strategy.
• HJC Helmets: Korean-origin global helmet manufacturer with deep multi-category lineup, ECE/DOT certified, and broad motorsports sponsorship footprint. Comparable on product breadth and certification standards, though materially larger in scale.
• Bell Helmets: Iconic US motorcycle and powersports helmet brand owned by Vista Outdoor, offering ECE/DOT certified full face, modular, and MX lines globally. Comparable as an established multi-category helmet manufacturer with motorsport heritage.
• MT Helmets: Spanish motorcycle helmet brand offering full face, open face, modular, MX, and kids helmets with ECE 22.06 and DOT approvals via an international dealer network. Closest Iberian competitor to Shiro on positioning and product mix.
• NZI Helmets: Spanish motorcycle helmet manufacturer with a similar mid-market full-category lineup, exported via European and Latin American distributors. Directly comparable as another Iberian specialist in the same price/quality tier.
• Scorpion Sports: US-based helmet manufacturer offering ECE 22.06 and DOT certified full face, modular, and MX helmets through dealer networks and direct online sales. Direct competitor in the mid-market certified-helmet segment.

Broad incumbents

• Shoei: Premium Japanese helmet manufacturer with deep dealer networks in Europe, North America, and Asia, and ECE 22.06/DOT certified full face and modular product lines. Relevant as a benchmark for regulatory homologation and global distribution depth.
• Schuberth: German premium modular and touring helmet manufacturer owned by 3M, with strong European dealer distribution and ECE certification. Comparable as a European rival in the modular/flip-up category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/shirohelmets
• Xx.com/Shirohelmets
• Facebookfacebook.com/shiro.helmets
• LinkedInlinkedin.com/company/shiro-helmets

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shiro Helmets