Balance Point Heating, Cooling & Plumbing

What Balance Point Heating, Cooling & Plumbing does

Balance Point Heating, Cooling & Plumbing is a privately held residential and light-commercial HVAC and plumbing service provider headquartered in Loveland, Colorado, operating under the legal entity Elkhorn Technical Resources, Inc. Founded in 1998, the company has run continuously for over 26 years in Northern Colorado, anchored by two physical offices — one in Loveland (5854 Lockheed Ave) and one in Fort Collins (4730 S College Ave #108) — that dispatch technicians across Fort Collins, Loveland, Berthoud, Greeley, Johnstown, Timnath, Wellington, Windsor, and extended service-area pages referencing Boulder, Estes Park, Evans, and Longmont. Its core service lines cover air conditioning (repair, installation, replacement, tune-ups), furnaces, heat pumps (ducted and ductless), boilers, water heaters (tank and tankless), general plumbing, air ducts, indoor air quality (air purifiers, UV lights, humidifiers, dehumidifiers), and commercial cooling, plus 24/7 emergency repair and an annual Whole Home Comfort Plan maintenance membership.

The technical stack is conventional service-trade martech rather than a proprietary platform: scheduling and dispatch software, WhatConverts dynamic number insertion for call attribution, a CRM layer, Google Tag Manager orchestrating Google Analytics 4, Microsoft Clarity heatmaps, Meta and TikTok pixels, Microsoft Bing UET, The Trade Desk and Viant/Adelphic programmatic pixels, LeadConnector/HighLevel chat, an embedded Autobot.ai scheduler, and Cookiebot consent management. Field operations run through 100% NATE-certified technicians, with Lennox Premier Dealer and Mitsubishi Diamond Dealer factory authorizations providing equipment access, training, and warranty support; plumbing work is backed by Colorado Plumbing License #5077.

The revenue model blends per-job professional services (HVAC and plumbing repair, installation, and replacement), one-time equipment sales (AC units, furnaces, heat pumps, boilers, water heaters, IAQ products), and a recurring subscription component via the Whole Home Comfort Plan. Pricing is quote-based and not publicly disclosed, with a $99 cooling tune-up promotional price, free installation estimates, and 100% no-interest financing on qualifying projects. GTM is sales-led and local: a 24/7 phone hotline, inside-sales scheduling, website contact forms, and a heavy paid digital/SEO presence targeting homeowners in Northern Colorado, with customer reviews (1,200+ five-star Google reviews) and word-of-mouth functioning as the primary trust signal. The customer base is overwhelmingly residential and fragmented (long tail of homeowners), with a secondary segment in small-to-medium commercial properties.

Name

Balance Point Heating, Cooling & Plumbing

Legal name

Elkhorn Technical Resources, Inc.

Website

https://balancepointheating.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Balance Point Heating, Cooling & Plumbing is a privately held HVAC and plumbing service provider in Northern Colorado, founded 1998, delivering residential and light-commercial heating, cooling, plumbing, and indoor air quality services from offices in Loveland and Fort Collins via NATE-certified technicians.

Ownership category

akta.pro rank

Product category

Residential HVAC and Plumbing Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822), Plumbing, Heating, and Air-Conditioning Contractors (238220)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Steam & Air-Conditioning Supply (4961)

akta.pro primary industry

Heat Pump Repair & Maintenance (HSAOAHAD)

akta.pro secondary industries

Boiler & Hydronic Heating Repair & Service (HSAOAHAG), Expansion Tank, Circulator Pump & Zone Valve Service (HSAOACAG), Ventilation System Installation & Repair (Bath/Kitchen Fans, ERV/HRV) (HSAOAIAF), Hydronic/Baseboard Radiant Heating Service (HSAOACAE)

Keywords

• HVAC repair services
• Air conditioning installation
• Furnace heating services
• Plumbing services
• Indoor air quality

Headquarters

HQ city

Loveland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. HVAC Repair Services: On-demand repair services for air conditioning, furnaces, heat pumps, and boilers billed per service call. Emergency 24/7 repair services available.
2. HVAC Installation & Replacement: New equipment installation and full system replacement services, including AC units, furnaces, heat pumps, boilers, and ductwork. Revenue generated per installation project.
3. Plumbing Services: Water heater repair and installation, tankless water heaters, faucet repairs, garbage disposals, pipe repair, backflow services, and emergency plumbing.
4. Maintenance Plans (Whole Home Comfort Plan): Annual HVAC and plumbing maintenance plan providing two seasonal tune-ups per year, priority VIP service, discounts on repairs, and parts coverage. Recurring revenue stream from membership subscriptions.
5. Indoor Air Quality Services: Air purifiers, whole-home air purifiers, UV light systems, humidifiers, dehumidifiers, and ductwork sanitization services sold alongside HVAC systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Balance Point Heating, Cooling & Plumbing is a residential and small-commercial HVAC and plumbing service provider serving Northern Colorado since 1998. The company sells and delivers on-site repair, installation, replacement, and maintenance services for air conditioners, furnaces, heat pumps, boilers, ductless mini-splits, water heaters, and general plumbing systems, plus indoor air quality products and 24/7 emergency repair. It operates field-dispatched technicians from offices in Fort Collins and Loveland, supported by an annual Whole Home Comfort Plan maintenance membership and financing options.

Product overview

Balance Point Heating, Cooling & Plumbing is a residential and commercial HVAC and plumbing service company serving Northern Colorado. The company operates as a single-service business rather than a software platform. Its product portfolio comprises seven interconnected service lines: (1) Air Conditioning Services — covering AC repair, installation, replacement, and tune-ups; (2) Furnace Services — covering gas and electric furnace repair, installation, and maintenance; (3) Heat Pump Services — covering both ducted and ductless heat pump installation, repair, and replacement; (4) Plumbing and Water Heater Services — covering tank and tankless water heaters, general plumbing repairs, and pipe services; (5) Air Duct Services — covering duct installation, repair, replacement, and sanitization; (6) Indoor Air Quality Services — covering air purifiers, UV light purifiers, humidifiers, and dehumidifiers; and (7) Boiler Services — covering gas, electric, hot water, and central heating boilers. The company also offers Commercial Cooling Services for businesses, 24/7 Emergency HVAC and Plumbing Repair, a Whole Home Comfort Plan maintenance program, and Financing Options. All services are delivered by NATE-certified technicians and licensed plumbers.

Differentiator

Problem solved

Functional benefit

Products and services

• Air Conditioning Services Full-range air conditioning services including AC repair, AC installation and replacement, and maintenance. Covers central air conditioners, emergency 24/7 repairs, seasonal tune-ups, and diagnostics for residential customers.
• Furnace Services Heating and furnace services covering gas furnaces, electric furnaces, repairs, maintenance, and new installations, including 24/7 emergency repairs and expert installation for residential customers.
• Heat Pump Services Efficient year-round heating and cooling in a single system. Services include heat pump repair, heat pump installation and replacement, and maintenance, covering both ducted and ductless heat pump options for residential customers.
• Water Heater Services Water heater services for both traditional tank and tankless units, including repair, installation, replacement, and routine maintenance, with same-day emergency service available. Backed by Colorado Plumbing License #5077.
• Tankless Water Heater Services Tankless (on-demand) water heater installation, repair, and maintenance services providing energy-efficient hot water without requiring a storage tank for residential customers.
• Plumbing Services Comprehensive plumbing services covering faucets, fixtures, pipes, garbage disposals, backflow services, frozen pipe repair, and general plumbing installation and maintenance for residential customers.
• Air Duct Services Professional air duct services including new duct installation, inspections, repair, replacement, sanitization, and sealing/insulation for residential and commercial customers, supporting efficient HVAC performance and indoor air quality.
• Indoor Air Quality Services

Quantifiable outcome

• 1,200+ 5-star Google reviews with a 5/5 rating
• +2 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Partnerships

Two partnerships are on record, tiered core.

• Lennox InternationalcoreTechnology or IntegrationBalance Point Heating, Cooling & Plumbing is a Lennox Premier Dealer, factory-authorized to sell, install, and service Lennox HVAC equipment including furnaces, air conditioners, and heat pumps. This dealer relationship provides access to Lennox products, training, warranty support, and brand credibility.
• Mitsubishi ElectriccoreTechnology or IntegrationBalance Point Heating, Cooling & Plumbing holds Mitsubishi Diamond Dealer status for ductless mini-split and heat pump systems. This certification indicates advanced factory training and authorization to install and service Mitsubishi Electric HVAC products, particularly ductless and hyper-heat systems.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HomeServe USA: National home repair and maintenance service plan provider covering HVAC, plumbing, and electrical; directly comparable to Balance Point's Whole Home Comfort Plan membership concept but at vastly greater scale and via insurance/municipal partnerships.
• ServiceMaster Restore: Large national home services franchise network; broader than Balance Point's HVAC/plumbing focus but competes in the same residential services market with similar digital-acquisition and maintenance-plan playbooks.

Others

• Mitsubishi Electric Trane HVAC US: Ductless and heat-pump equipment manufacturer behind Balance Point's Mitsubishi Diamond Dealer status; an ecosystem partner shaping Balance Point's ductless mini-split service capability.
• Carrier Enterprise: Major HVAC equipment distributor and Carrier brand affiliate; a peer in the sense that competing regional HVAC contractors source from similar distribution channels, with overlapping customer base of HVAC dealers and contractors.
• Lennox International: HVAC equipment manufacturer and Balance Point's primary OEM partner (Lennox Premier Dealer); adjacent rather than directly competitive, but a strategic relationship that defines Balance Point's premium product positioning.

Direct peers

• Horizon Services: Mid-Atlantic residential HVAC, plumbing, and electrical service company with a maintenance club membership program closely mirroring Balance Point's Whole Home Comfort Plan.
• One Hour Heating & Air Conditioning: National residential HVAC service franchise with 24/7 emergency service and maintenance plans; directly comparable to Balance Point's residential HVAC service model, though operating at much larger national scale.
• Coolray Heating & Cooling: Regional residential HVAC, plumbing, and electrical service company in the Southeast U.S. with similar service mix (heating, cooling, plumbing, IAQ) and a multi-truck field-service model analogous to Balance Point's.
• Roto-Rooter Plumbing & Water Cleanup: National plumbing and water-heater service franchise; overlaps directly with Balance Point's plumbing and water-heater service lines, including emergency response and water-heater replacement.
• Mr. Rooter Plumbing: National plumbing (and HVAC-adjacent) franchise; comparable on the plumbing side of Balance Point's service offering with a similar local-franchise service model and 24/7 emergency dispatch.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/balancepointheating

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Balance Point Heating, Cooling & Plumbing