Rede Vitória

What Rede Vitória does

Rede Vitória is a privately held, regional cross-media communication group headquartered in Vitória, Espírito Santo, Brazil, and operated as the media arm of the diversified Grupo Buaiz conglomerate. Founded in 1984 and operating with 101–250 employees, the group operates an integrated portfolio spanning broadcast television (TV Vitória, an affiliate of Record TV), three radio stations (Jovem Pan FM, Pan News FM at 90.5 FM, and FM O Dia Vitória launched November 2024), and a leading digital news portal (Folha Vitória, online since 2007, with 60.2M+ monthly pageviews and 7.8M+ monthly users). It also runs sub-brands and business units in business content (Folha Business), influencer marketing (Spark with LAB, Afiliadas, Tech, and Academy units), influencer-driven sports content (Resenha Digital Clube, 20M+ followers), branded content production (Trilho Estúdio de Conteúdo), HR/job-matching (FV Currículo), and engagement campaigns (Engages).

The company monetizes primarily through advertising: cross-platform, multi-year advertising packages sold by a dedicated in-house commercial team to enterprise advertisers across automotive, retail, healthcare, F&B, government, and financial services, complemented by event sponsorships (Verão da Pan, Jogos Estudantis, Copa das Comunidades, Corrente do Bem, Carnaval Camarote), legal advertising services (Publicidade Legal via Folha Vitória), and emerging education/B2B content revenue from Spark Academy and Folha Business. Distribution relies on direct broadcast (TV/radio), owned-and-operated digital properties (web + iOS/Android apps), social media (949k+ followers across Folha Vitória, Jovem Pan Vitória, Pan News Vitória, and the main Rede Vitória accounts), and a portfolio of proprietary events and crossmedia campaigns that anchor advertiser relationships across Espírito Santo and 13–18 municipalities in the state. Strategic control sits with Americo Buaiz Filho (President) and Americo Buaiz Neto (Vice President), with operational leadership including Executive Director Felipe Caroni.

Name

Rede Vitória

Legal name

REDE VITÓRIA DE COMUNICAÇÃO

Website

https://portalredevitoria.com.br

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Victoria

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: Primary revenue stream from advertising sales across multiple platforms including TV, radio, and online newspaper. The company offers advertising packages across its media properties targeting businesses seeking to reach the Espírito Santo audience.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Rede Vitória operates a cross-media communication group in Espírito Santo, Brazil, delivering advertising reach and free media content across television (TV Vitória, Record TV affiliate), FM radio (Jovem Pan FM, Pan News FM, FM O Dia Vitória), and digital publishing (Folha Vitória online newspaper, Folha Business). The group sells cross-media advertising packages to brands and offers complementary services including influencer marketing (Spark), cross-media campaign production (Crossmedia Projects, Trilho Estádio de Conteúdo), business events (Folha Business), and an HR/resume platform (FV Currículo). All properties target the capixaba audience and the advertisers seeking to reach Espírito Santo.

Product overview

Rede Vitória is a comprehensive crossmedia communication group formed by TV Vitória (affiliated with RECORD TV), Jovem Pan FM, Pan News FM (90.5 FM), Folha Vitória (online newspaper), Engages, and FM O Dia Vitória. The group also includes Spark (influencer marketing agency with LAB, Afiliadas, Tech, and Academy units), Trilho Estúdio de Conteúdo (content studio), and Folha Business (multi-channel business content platform). Rede Vitória delivers content across TV, radio (music and all-news), online journalism, social media, and cross-media campaigns. The group is part of Grupo Buaiz, which also operates Hugb (innovation hub), Shopping Vitória, Buaiz Alimentos, Escola Americana de Vitória, and Apex Partners.

Differentiator

Problem solved

Functional benefit

Brands

• TV Vitória: Television station affiliated with RECORD TV broadcasting in Vitória, ES
• Folha Vitória
• Jovem Pan FM
• Pan News FM
• Engages
• Folha Business
• FM O Dia Vitória

Products and services

• TV Vitória
• Jovem Pan FM Vitória

Quantifiable outcome

• Pan News Vitória achieved 16% audience increase (Sept-Nov 2022 vs July-Aug 2022)
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Jovem Pan (National Network)coreChannel Partner/ Reseller/ DistributorRede Vitória operates as the Espírito Santo affiliate for Jovem Pan FM and Jovem Pan News, carrying national programming while maintaining local operations. The partnership provides access to national content and brand recognition while allowing local programming and advertising sales.
• Record TVcoreChannel Partner/ Reseller/ DistributorTV Vitória operates as the Record TV affiliate in Vitória, broadcasting national Record programming while producing local content and selling local advertising.
• Ivan MoréminorStrategic or Co-development PartnerPartnership with journalist Ivan Moré to launch Resenha Digital Clube, a network of digital channels focused on football content with 20+ million social media followers.
• Cria BrasilminorStrategic or Co-development PartnerSpark partnered with Cria Brasil, an agency specializing in communication strategies for favelas, to select 20 potential content creators from Paraisópolis to access Spark Academy courses for social inclusion.
• Instituto Américo Buaiz (IAB)minorStrategic or Co-development PartnerSocial initiative partnership for charitable activities. IAB facilitated the connection between Rede Vitória's Speed Festival event and Casa de Atendimento e Orientação a Crianças e Adolescentes (Caoca) for food donation campaigns.
• Ampla ComunicaçãominorGTM or Marketing PartnerAmpla Comunicação is the advertising agency that created the campaign for FM O Dia launch in Espírito Santo, developing the 'puro suco do Brasil' campaign with outdoor, digital, and event activations.
• Galwan, Óticas Paris, Shopping Vitória, ES Gás, Banestes, Zé Coxinha, BYD, Multiplace Mais, Brava Beach ClubminorGTM or Marketing PartnerMultiple brand partners for Jovem Pan's summer activation project 'Verão da Pan', promoting events and activities at beaches throughout the state.
• Grupo Buaiz (Parent Company)coreStrategic or Co-development PartnerRede Vitória is part of Grupo Buaiz, a conglomerate with 80 years of history including Buaiz Alimentos, Shopping Vitória, Escola Americana de Vitória, and Apex Partners. The group supports innovation through Hugb hub.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Jovem Pan: National Brazilian radio and news network of which Jovem Pan FM and Pan News FM are affiliates. Comparable as a broader media incumbent operating across radio, TV (Jovem Pan News), and digital, with Rede Vitória serving as the Espírito Santo affiliate.
• Record TV: National Brazilian broadcast network of which TV Vitória is an affiliate. Broader incumbent offering national programming, multiple state-level affiliates, and digital properties (R7, PlayPlus); Rede Vitória operates as a local affiliate partner within this larger network.

Direct peers

• TV Tribuna: Direct regional competitor in Espírito Santo, operating as an affiliate of Rede Globo. Competes with TV Vitória for local audience and advertisers in the same geographic market, with a similar broadcast + digital news model.
• Squid: Brazilian influencer marketing platform connecting brands with content creators. Comparable to Spark as a technology-enabled influencer marketing service competing in the same Brazilian market and customer segment.
• Grupo RBS: One of Brazil's largest regional media conglomerates, operating TV affiliates, radio stations, and online news portals in Rio Grande do Sul. Highly comparable multi-platform regional media model with cross-platform advertising sales, paralleling Rede Vitória's structure in Espírito Santo.
• Grupo NSC: Regional media group in Santa Catarina operating TV affiliates (NSC TV), online news (DC), and radio properties. Comparable as a regional multi-platform media group with cross-media advertising offerings targeting advertisers in a single Brazilian state.
• TV Gazeta: Regional broadcaster based in São Paulo (ES sister operations possible) and Espírito Santo, competing directly with Rede Vitória in the local market. Comparable regional broadcast + digital media footprint and advertiser base.
• Traacker: Brazilian influencer marketing platform and agency. Directly comparable to Rede Vitória's Spark unit, offering influencer discovery, campaign management, and performance analytics to brands across Brazil.
• RICtv: Regional TV broadcaster in Paraná affiliated with Record TV. Directly comparable as a Record TV affiliate operating in a single Brazilian state, with similar business model of combining network programming with local content and ad sales.

Others

• Tagger Media: Global influencer marketing platform licensed and used by Spark. Functions as a technology partner/peer in Spark's tech stack, providing comparable SaaS influencer intelligence tools that Spark resells and integrates into its agency offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/redevitoriaes
• Instagraminstagram.com/redevitoria/?hl=pt
• LinkedInlinkedin.com/company/rede-vit-ria

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rede Vitória