TriplePro Online Marketing

What TriplePro Online Marketing does

TriplePro Online Marketing is a full-service digital marketing bureau headquartered in Groningen, Netherlands, founded in 2008 and serving SMB and mid-market clients primarily across the Northern Netherlands and broader Dutch market. The firm delivers an integrated service stack spanning SEO, SEA, social media management, conversion rate optimization (CRO), email marketing, and website and webshop development, executed by a team of 40+ in-house specialists. Its core technology asset is Luna CMS, a proprietary content management system holding ISO 27001 certification and notable for being the first closed-source CMS in the Netherlands to offer a native ChatGPT integration. TriplePro also operates proprietary AI tools including Journey Pro 2.0 (an AI persona engine built on Anthropic's Claude), a custom AI Dashboard deployed for FC Groningen, and the Plus Isolatie AI Content Generator used to produce 2,500+ pages of structured content.

The firm's revenue model combines recurring retainer contracts (with 12-month minimum terms) for ongoing marketing services with one-time project fees for website and webshop builds (priced €2,500-€50,000), supplemented by a training program business (€249-€499 per course across 250+ companies served) and a recently introduced webshop lease option. Distribution advantages include Premier Partner status with both Google and Shopify, multi-platform commerce integrations (Lightspeed, WooCommerce, Afosto), and a #2 ranking in the FONK 150 Best Agencies 2025. Recent strategic activity demonstrates an active expansion posture: two social media agency acquisitions (Regeltante 2.0 in March 2024 and Lot Louisa in January 2025), launch of a dedicated GEO (Generative Engine Optimization) service line for the AI-search era, and a shirt sponsorship partnership with FC Groningen Women anchoring brand visibility in the home market.

Name

TriplePro Online Marketing

Legal name

TriplePro Online Marketing B.V.

Website

https://onlinemarketing.triplepro.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

TriplePro Online Marketing is a Groningen-based full-service Dutch digital marketing bureau delivering SEO, SEA, social media, CRO, email, and webshop services to SMB and mid-market clients via proprietary Luna CMS and AI tools like Journey Pro 2.0.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

Keywords

• Digital marketing services
• Search engine optimization
• Website development
• Ecommerce webshop solutions
• Conversion rate optimization

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure, Others

Revenue model

1. Digital Marketing Services: Ongoing retainer-based digital marketing services including SEO, SEA, social media marketing, CRO, and email marketing. Minimum contract term of 12 months with automatic extension.
2. Website & Webshop Development: One-time website and webshop build projects with fixed fees. Prices range from €2,500 to €50,000 depending on complexity, design requirements, functionality, and integrations.
3. Training & Education: Masterclass training programs including CRO, SEO, SEA, Google Analytics, Social Media Marketing, Email Marketing, Copywriting, and Webshop management. One-day training courses offered.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

TriplePro Online Marketing is a full-service online marketing bureau based in Groningen, the Netherlands, that delivers digital marketing, website and webshop development, and AI-enabled marketing tools to SMB and mid-market businesses. Its core services span SEO, SEA, social media marketing, conversion rate optimization (CRO), email marketing, linkbuilding, branding, and strategy, supported by its proprietary Luna CMS platform and proprietary AI tools such as Journey Pro 2.0.

Product overview

TriplePro Online Marketing is a full-service online marketing bureau based in Groningen, the Netherlands, founded in 2008. The company operates as a platform of specialized marketing services organized into four core pillars: (1) Online Marketing (SEO, SEA, Social Media, CRO, E-mailmarketing, Linkbuilding, GEO, Google Shopping, Influencer Marketing, Campagne Marketing, Growth Hacking, Copywriting, Fotografie, and Online Marketplaces), (2) Strategy (Branding, Content Strategy, Customer Journey Analysis, Competitive Analysis, Product Market Fit, Brand Strategy), (3) Websites & Webshops (custom website design, Luna CMS platform, WooCommerce/Lightspeed/Afosto/Shopify webshop development, Maatwerk, Bewezen Concept, Lease), and (4) AI Services (AI brainstormsessies, Journey Pro 2.0 persona tool, custom AI dashboards). The company also offers training programs (CRO, SEO, SEA, Google Analytics, Social Media, Copywriting, E-mailmarketing, Webshops) and uses the Groeiscan as a client acquisition tool. The proprietary Luna CMS platform, featuring ChatGPT integration, powers many client websites alongside third-party platforms. TriplePro holds ISO 27001 certification for Luna CMS and is a Premier Partner of Google and Shopify.

Differentiator

Problem solved

Functional benefit

Brands

• Regeltante 2.0: Full service social media agency acquired by TriplePro in March 2024, providing social media marketing services and content creation.
• Lot Louisa

Products and services

• SEO Services Search engine optimization services to improve organic visibility and rankings in Google, including technical SEO, content optimization, linkbuilding, and GEO for AI-driven search. Designed for SMB and mid-market businesses and e-commerce webshops.
• SEA Services Paid search engine advertising on Google Ads managed by Premier Google Partner-certified specialists, covering Search, Google Shopping, Display, and YouTube campaigns. Targeted at businesses seeking immediate, measurable traffic and leads.
• Social Media Marketing Strategic social media management and paid social advertising across Facebook, Instagram, YouTube, Pinterest, LinkedIn, TikTok, Snapchat, and WhatsApp. Includes content creation, campaign management, influencer marketing, and reporting for B2C and B2B clients.
• Conversion Rate Optimization (CRO) Conversion rate optimization services using A/B testing, multivariate testing, heatmaps, mouse tracking, and usability research with tools like Optimizely, VWO, Hotjar, and Microsoft Clarity to lift website and webshop conversion.
• E-mail Marketing Email campaign management and automation setup using ActiveCampaign, Mailchimp, and other platforms, including segmentation, design, and performance reporting. Used for lead nurturing, retention, and repeat purchases.
• Website Design & Development Custom website design and development services producing responsive, SEO-friendly B2C and B2B websites with a focus on performance and conversion. Fixed-fee projects ranging from €2,500 to €50,000 depending on complexity.
• Webshop Development E-commerce webshop development and optimization using WooCommerce, Lightspeed, Afosto, and Shopify, with options for custom builds, proven concepts, and lease financing. Includes conversion focus, Google Shopping integration, and marketplace feed optimization.
• Strategy & Branding Services Strategic consulting covering branding, content strategy, customer journey analysis, competitive analysis, product market fit assessment, and brand strategy development. Designed to give businesses a clear strategic foundation before or alongside execution.
• Luna CMS Proprietary closed-source content management system developed and continuously updated by TriplePro since 2008, used to power client websites. ISO 27001 certified with 99.96% uptime and ChatGPT integration (first closed-source CMS in the Netherlands with this integration).
• Journey Pro 2.0 (AI Persona Tool) Proprietary AI persona tool that uses Claude to analyze reviews, websites, forums, research, and client briefings to map target audiences. Includes a chat function and a persona bot that navigates client websites to identify conversion pain points.
• AI Brainstormsessie Consulting session for SMB clients exploring AI opportunities, including live demos of TriplePro's AI dashboards, agents, and tools, with guidance on applying for the Drenthe AI subsidy (up to €3,000).
• Online Marketing Training Programs One-day masterclass training programs covering Google Analytics, SEO, SEA, webshop management, social media, copywriting, email marketing, and CRO. Delivered at TriplePro's Groningen office or on-site at client locations. CRO training priced at €499 (non-clients) and €249 (existing clients).

Quantifiable outcome

• +169% growth through strategic pop-up implementation
• +7 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability9 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Lot LouisacoreStrategic or Co-development Partner · 1 January 2025Social media agency founded by Lotte Geerlings at age 19. Has generated millions of views for clients and built a successful social media agency. Joined TriplePro in January 2025 to create social media content that stands out and performs. Focus on viral content creation.
• Regeltante 2.0coreStrategic or Co-development Partner · 1 March 2024Social media agency founded in 2018 by Maxime Tauran. Merged with TriplePro in March 2024. The 'Regeltantes' now strengthen the social media department and provide powerful social media channel execution for TriplePro clients. Specializes in making brands visible on social media with impact, growth, and measurable results.
• FC Groningen WomenflagshipGTM or Marketing PartnerMarketing partner and shirt sponsor of FC Groningen women's football team. Collaborates with Regeltante 2.0 to make ambitious women in sports more successful and visible. Provides weekly marketing advice and content creation with the marketing and content team. Goal: reach the Eredivisie and play in a sold-out Euroborg stadium.
• GoogleflagshipTechnology or IntegrationPremier Google Partner status enabling direct contact with Google Ads team. Certified Google Ads specialists on staff. CSS partner for Shopping campaigns.
• LightspeedcoreTechnology or IntegrationOfficial partner of Lightspeed for webshop development. Lightspeed is one of the e-commerce platforms used for building conversion-focused webshops.
• AfostocoreTechnology or IntegrationOfficial partner of Afosto for webshop development. Another e-commerce platform option for building webshops with focus on yield.
• ShopifycoreTechnology or IntegrationOfficial Shopify partner for webshop development. One of the platforms used for building custom webshops.
• DDMAminorOthersMember of DDMA (Dutch Direct Marketing Association), the industry association for direct and digital marketing.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Others

• Emerce Top 100 peers (e.g., Fabrique, Mumbler): Emerce Top 100 is the Dutch industry ranking in which TriplePro is listed, alongside other Dutch digital agencies like Fabrique and Mumbler. Relevant as a benchmark cohort of Dutch digital marketing agencies competing for the same client base and talent pool as TriplePro.
• Channable: Channable is a Dutch feed management and PPC automation platform used by TriplePro for product feed optimization. Relevant as a technology partner and adjacent ecosystem player in the Dutch e-commerce marketing tool stack that TriplePro's clients also depend on.

Broad incumbents

• Valtech: Valtech is a global digital agency specializing in commerce, content, and digital marketing with strong European presence. Overlaps with TriplePro on digital marketing and webshop development services, but Valtech operates globally and focuses on enterprise-scale transformations rather than SMB clients.
• DEPT: DEPT is one of the largest global digital agencies with Dutch origins, offering end-to-end digital transformation, marketing, and technology services. Comparable to TriplePro as a Dutch-headquartered digital agency offering overlapping services (SEO, web development, marketing), though DEPT operates at significantly larger scale and serves enterprise clients globally.

Direct peers

• Liones: Liones is a Dutch digital agency providing online marketing, SEO, social media, and web development services for SMB clients. Directly comparable to TriplePro as a similar-sized Netherlands-based digital marketing bureau serving local and regional businesses.
• Springbok: Springbok is a Dutch digital marketing agency offering SEO, SEA, social media, and content marketing services. Comparable to TriplePro as a similarly positioned Netherlands-based digital marketing bureau competing for SMB clients across the Dutch market.
• Hoppinger: Hoppinger is a Dutch digital agency delivering strategy, design, and technology services including webshops, SEO, and online marketing. Comparable to TriplePro as a competing Netherlands-based digital agency offering similar web development and online marketing services.
• BrandNew: BrandNew is a Dutch branding and digital agency offering brand strategy, design, and online marketing services. Comparable to TriplePro as a similar Netherlands-based full-service digital agency serving SMB and mid-market clients with branding and marketing offerings.
• Redkiwi: Redkiwi is an Amsterdam-based digital marketing agency specializing in SEO, content, and online marketing services. Directly comparable to TriplePro as a Netherlands-based SEO and digital marketing agency competing for similar SMB and mid-market clients.
• iO (formerly Intracto): iO is a large Dutch full-service digital agency offering strategy, technology, data, and marketing services including SEO, SEA, CRO, and content. Comparable to TriplePro as a competing Dutch full-service digital marketing bureau serving mid-market and enterprise clients across the Netherlands and Belgium.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebooknl-nl.facebook.com/TriplePro.Online.Marketing
• LinkedInnl.linkedin.com/company/triplepro-online-marketing
• Instagraminstagram.com/triplepro_online_marketing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TriplePro Online Marketing