Afosto
Afosto is a Netherlands-based cloud commerce platform that unifies orders, stock, POS, shipping, and accounting for retailers and wholesalers in the Netherlands and Belgium via 50+ integrations and fixed monthly pricing.
- Company typePrivate
- Founded2014
- HeadquartersGroningen, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Afosto does
Afosto SaaS B.V. is a Netherlands-based, privately held cloud commerce platform headquartered in Groningen that unifies order management, warehouse management, point of sale, storefronts, and integrations for retailers and wholesalers. The platform runs on Kubernetes atop Google Cloud infrastructure and exposes a unified developer layer with REST and GraphQL APIs, OAuth2 authentication, webhook-based real-time synchronization, and open-source SDKs, processing over 100 million API calls per month at a historical 99.95% uptime. Its core product set includes an Order Management System (OMS), WMS with a Pick & Pack mobile app, a cloud-based POS, a B2C and B2B storefront (both CMS and headless via Next.js), PIM, Instant Search, a B2B portal with quote-to-order flows, and a digital quotation tool, all stitched together by 50+ native integrations covering webshops (Shopify, Magento, WooCommerce), marketplaces (Bol.com, Amazon, Kaufland, Decathlon, Carrefour), payments (Mollie, Adyen, Pay.), carriers (PostNL, DHL, FedEx, UPS), 3PLs (Monta, Mendrix), and accounting platforms (Exact Online, Silvasoft, Jortt, Billit).
Afosto serves retailers and wholesalers in the Netherlands and Belgium, with a documented base of 75+ active customers across fashion, home and living, health and beauty, sports, healthcare, and food and beverage verticals, including names such as DiamondsByMe, Azalp, Tuinmaak, FrancisbyFB, SuperStellar, and GGZ Friesland. The company operates a hybrid go-to-market combining product-led self-serve onboarding (free account, no credit card required) with sales-assisted demos for mid-market and enterprise prospects, and a certified partner network of implementation agencies (Snelwebcenter, Nordique, SIDO Digital, MX2, Plate). The business model is a fixed monthly subscription that scales by channels, locations, and users, with no transaction fees and no revenue percentage, which the company positions as a deliberate contrast to Lightspeed and Picqer. The platform is PCI-DSS compliant via payment partners and GDPR-compliant, with cross-border customer cases substantiating expansion into Germany and other European markets.
Afosto firmographics
Firmographics- Name
- Afosto
- Legal name
- Afosto SaaS B.V.
- Website
- https://afosto.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Afosto is a Netherlands-based cloud commerce platform that unifies orders, stock, POS, shipping, and accounting for retailers and wholesalers in the Netherlands and Belgium via 50+ integrations and fixed monthly pricing.
- Ownership category
- akta.pro rank
Afosto industry classification
Industry- Product category
- Commerce Platform Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)
- akta.pro secondary industries
- Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC), Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH), Order-to-Cash (O2C) Operations (Order Admin, Credit, Invoicing, Collections Handoff) (BPAAAGAK), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Afosto is headquartered
LocationHeadquarters
- HQ city
- Groningen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Afosto business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Fixed Monthly Fee: Fixed monthly subscription price based on number of channels, locations, and users. No transaction fees and no percentage of revenue. Subscription renews automatically at end of each billing term.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available with no credit card required |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Afosto product offering
Product offeringCore offering
Afosto sells a unified cloud-based commerce platform for retailers and wholesalers that consolidates order management, warehouse management, point of sale, storefront, and integrations across multiple sales channels (webshops, marketplaces, physical stores). The platform connects 50+ sales channels, carriers, payment providers, accounting software, and 3PL fulfillment partners, syncing inventory in real time to prevent overselling, and supports both B2C and B2B flows on a single fixed monthly subscription.
Product overview
Afosto is a unified commerce-as-a-service platform designed for multi-channel retailers and wholesalers in the Netherlands and Belgium. The core Afosto Commerce Platform consists of integrated modules: Order Management System (OMS) for centralized order processing across all channels, Warehouse Management System (WMS) with Pick & Pack App for inventory operations, Afosto POS for point-of-sale in physical stores, and Afosto Storefront (both CMS-based and headless via Next.js) for B2C and B2B e-commerce. Supporting modules include Product Information Management (PIM), Instant Search, Digital Quotation Tool, B2B Portals, and Garden House Configurator. The Developer Platform provides REST, GraphQL, and Webhooks APIs with OAuth2 authentication, plus an AI Agent available via MCP integration. All modules share a unified data layer with real-time inventory synchronization across 50+ integrations including Shopify, Bol.com, Amazon, Adobe Commerce (Magento), WooCommerce, multiple marketplaces (Kaufland, Decathlon, etc.), payment providers (Mollie, Adyen, Pay.), carriers (PostNL, DHL, UPS), fulfillment providers (Monta), and accounting packages (Exact Online).
Differentiator
Problem solved
Functional benefit
Products and services
- Afosto Commerce Platform Unified cloud-based commerce platform for multi-channel retailers and wholesalers in Netherlands and Belgium. Connects Shopify, Bol.com, Amazon, Magento, and 50+ other integrations into one operation handling orders, stock, fulfillment, shipping, and accounting from a single dashboard.
- Order Management System (OMS) Centralized order management system that collects orders from all sales channels in one overview, reserves stock in real-time across all channels, drives fulfillment, and automatically reports track-and-trace codes and invoices back to the originating channel. Handles partial deliveries, backorders, returns, and B2B/B2C flows.
- Afosto POS Cloud-based point of sale web app for iPad and browser that turns every receipt into an order in the same system as webshop orders, with shared stock, customers, and prices, cash drawer management, receipt printing via Spooler, and 40+ payment service providers with no Afosto transaction fees.
- Warehouse Management System (WMS) Mobile warehouse app for pick-and-pack operations with multi-location and multi-warehouse inventory management, pick lists routing staff through fixed locations, barcode scanning for pick confirmation, and real-time stock sync across all sales channels.
- Afosto Storefront Built-in storefront for B2C and B2B e-commerce available as standard Afosto CMS webshop or headless via Next.js frontend with the Afosto Storefront JavaScript Client (Preact/React), handling product catalog, shopping cart, checkout, customer accounts, and Server-Side Events for real-time order updates.
- Product Information Management (PIM) Centralized product data management system managing product descriptions, specifications, images, pricing, and variations across all sales channels, with multi-language catalogs and composite products that receive separate SKUs per component.
- B2B Wholesale Portals B2B e-commerce capability including customer-specific pricing, customer portals, quote management, and bulk order flows. Quotes start as concept orders in Afosto and convert to regular orders after customer approval without retyping.
- Instant Search Site search engine running fresh queries on every keystroke with prefix search, typo tolerance via Levenshtein algorithm, synonym support (one-way and two-way), filters on any source-data attribute, results within 50 milliseconds, and 60 built-in ranking rules.
- Developer Platform Unified developer platform exposing a REST API, GraphQL API, and Webhooks with OAuth2 authentication, three-level audit logging, open-source SDKs on GitHub, and AI agent integration via MCP, running on Kubernetes and Google Cloud with 99.95% historical uptime and 100M+ API calls per month.
- Garden House Configurator Multi-step product configurator enabling customers to design custom garden houses in 3 to 7 steps (dimensions, materials, roof type, color, etc.) where each configuration choice becomes a real, orderable SKU in the cart.
Quantifiable outcome
- Saves ~8 hours/week through AI automation for content, email, support, and forecasting
- +7 more outcomes
Companies that use Afosto
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Afosto technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration60 records
AI capability4 records
Feature16 records
Afosto partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- SnelwebcentercoreGroningen-based IT agency focused on fast, accessible websites and webshops. Provides webshop, website, webdesign, and technical SEO services to Afosto customers.
- PlatecoreHosted CMS that delivers content directly to websites, shops, apps and other channels. Provides headless CMS capabilities for Afosto implementations.
- NordiquecoreDigital agency focused on results-driven webshop, website, webdesign, and technical SEO services.
- SIDO DigitalcoreDigital experts focused on growth through SEO, e-commerce and performance marketing services.
- MX2coreAgency specializing in Google rankings, visibility and organic traffic growth for e-commerce businesses.
- ShopifycoreDirect integration partnership. Afosto connects with Shopify as a sales channel and order source. Many customers use Afosto as central order management while Shopify serves as the storefront frontend.
- Bol.comcoreDirect integration partnership. Afosto connects with Bol.com marketplace for order import and stock synchronization.
- AmazoncoreDirect integration partnership. Afosto connects with Amazon marketplace for order import and stock synchronization.
- MolliecorePayment provider integration. Afosto supports Mollie for payment processing in storefront and POS.
- AdyencorePayment provider integration. Afosto supports Adyen for payment processing in storefront and POS.
- Exact OnlinecoreAccounting software integration. Orders, invoices and adjustments flow automatically to Exact Online for financial reconciliation.
- PostNLcoreCarrier integration for shipping labels and shipment tracking. Direct connection for label printing.
- DHLcoreCarrier integration for shipping labels and shipment tracking. Direct connection for label printing.
- Google CloudcoreInfrastructure provider. Afosto runs on Kubernetes and Google Cloud for horizontal scaling and 99.95% uptime.
Scale indicators19 records
Recent moves6 records
Expansion highlights6 records
Afosto competitors and assessment
Company assessmentDirect peers
- Lightspeed Commerce: Lightspeed offers omnichannel commerce, POS, and inventory management for retailers and hospitality. It is explicitly named as a competitor in Afosto's pricing comparison, operating in the same SMB/mid-market retail segment with multi-channel OMS, POS, and inventory capabilities.
- Picqer: Picqer is a Dutch warehouse and order management platform for webshops, directly named by Afosto as a competitor. It serves the same NL/BE retail and wholesale SMB market with WMS, OMS, and marketplace integrations including Bol.com and Shopify.
- ChannelEngine: ChannelEngine is a Dutch marketplace integration platform that connects brands to marketplaces like Bol.com, Amazon, and Kaufland. It overlaps directly with Afosto's marketplace integration and inventory synchronization capabilities for European retailers.
- Tradebyte: Tradebyte is a European marketplace and order management platform owned by Zalando. It provides OMS, PIM, and marketplace connectivity for brands and retailers, overlapping with Afosto's multichannel commerce stack, particularly in DACH and Benelux.
- Brightpearl: Brightpearl is a retail-first ERP and OMS platform for multichannel retailers and wholesalers. It offers order management, warehouse management, inventory, and accounting integration — a directly comparable product suite to Afosto's commerce platform.
- Linnworks: Linnworks is a multichannel inventory and order management platform that centralizes operations across marketplaces, webstores, and 3PLs. It competes head-to-head with Afosto's OMS, inventory sync, and marketplace integration capabilities for SMB retailers.
- Cin7: Cin7 is an inventory and order management platform serving product businesses across multiple sales channels. It provides OMS, WMS, POS, and PIM functions comparable to Afosto's platform, particularly for retailers and wholesalers managing inventory across multiple locations.
Emerging players
- Lengow: Lengow is a feed management and marketplace integration platform focused on European e-commerce. It competes partially with Afosto on marketplace connectivity and product data syndication (PIM-adjacent) for retailers selling across multiple channels.
- Odoo: Odoo is an open-source ERP suite with commerce, POS, inventory, and accounting modules. It competes with Afosto in the SMB segment for retailers that want an integrated ERP with e-commerce, though Odoo is more general-purpose and less commerce-focused.
Broad incumbents
- Shopify (Plus, with OMS features): Shopify is a global commerce platform and direct integration partner for Afosto, but also a competitive threat as Shopify expands its own OMS, B2B, and cross-channel capabilities. Both platforms target multichannel SMB and mid-market retailers with store, POS, and inventory features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Afosto social profiles
Digital presenceAfosto compliance and trust
Trust signalCompliance2 records
Afosto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Afosto leadership team
Management profileNumber of profiles
Afosto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Afosto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Afosto
What does Afosto do?
Afosto sells a unified cloud-based commerce platform for retailers and wholesalers that consolidates order management, warehouse management, point of sale, storefront, and integrations across multiple sales channels (webshops, marketplaces, physical stores). The platform connects 50+ sales channels, carriers, payment providers, accounting software, and 3PL fulfillment partners, syncing inventory in real time to prevent overselling, and supports both B2C and B2B flows on a single fixed monthly subscription.
Is Afosto a public or private company?
Afosto is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Afosto founded?
Afosto was founded in 2014. It employs 11 to 50 people.
Where is Afosto based?
Afosto is headquartered in Groningen, Netherlands, in the Europe region.
How does Afosto make money?
One revenue line is on record: subscription - Fixed Monthly Fee.
Who are Afosto's main competitors?
Direct peers on record are Lightspeed Commerce, Picqer, ChannelEngine, Tradebyte, Brightpearl, Linnworks and Cin7. Emerging players are Lengow and Odoo. Shopify (Plus, with OMS features) is listed as a broad incumbent.
Does Afosto have an API?
Yes. Afosto provides a unified API layer covering orders, inventory, POS, and webshop operations. The platform supports both REST endpoints for fast, action-oriented calls (create order, update stock, process payment) and GraphQL for aggregating data across multiple resources in a single query. Authentication uses OAuth2 with scoped access. Webhooks push status updates, new records, and mutations to third-party APIs in real-time with full dispatch history and replay capability. Three-level audit logging covers request logs, audit logs (every data mutation), and error logs. The platform runs on Kubernetes and Google Cloud infrastructure with a historical uptime of 99.95% and processes over 100,000,000 API calls per month. Open-source SDKs are published on GitHub. An AI agent integration is available via MCP (Model Context Protocol). Developer documentation is at afosto.com/developers.
What industry is Afosto in?
Afosto's product category is Commerce Platform Software. Its primary akta.pro industry code is HDAEAEAD, Retail ERP (Merchandising, POS Back Office), with a secondary code of HDAEAEAC, Distribution & Wholesale ERP (Inventory, Order, Warehouse). Its NAICS code is 51821 and its SIC code is 5040.