Central Mortgage Funding

What Central Mortgage Funding does

Central Mortgage Funding, LLC is a private, family-owned residential mortgage lender founded in 2016 and headquartered in Southfield, Michigan, with a secondary office in Dallas, Texas. The company originates and funds home purchase and refinance mortgages on a direct-to-consumer basis, holding NMLS license 1699966 and operating across 31 or more U.S. states. Its product portfolio spans conventional agency loans, government-backed programs (FHA, VA, USDA), and a range of specialty structures including Jumbo, Adjustable-Rate, Interest-Only, Balloon, Reverse, and Graduated Payment Mortgages, complemented by down payment assistance program guidance and an online affordability calculator.

The business runs on a traditional mortgage lending technology stack with online application initiation and a phone-based loan consultant model, supported by content marketing and a presence on Facebook, X, and Instagram. Revenue is generated primarily through transaction-based origination fees and gain-on-sale economics on the loans it funds; specific rates are not publicly disclosed and vary by borrower credit profile, loan type, and market conditions. Customers are individual homebuyers and homeowners (including a secondary segment of military veterans and service members accessing VA loans), reached without intermediaries.

No institutional funding, parent company, acquisitions, or material partnerships are disclosed. The management team is not publicly identified in the available data, and revenue figures are not reported. The company's strategic posture emphasizes multi-state licensing breadth, personalized high-touch loan officer relationships (evidenced by extensive customer testimonials), and a broad but conventional product menu rather than technology differentiation.

Name

Central Mortgage Funding

Legal name

Central Mortgage Funding, LLC

Website

https://centralmortgagefunding.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Central Mortgage Funding, LLC is a private, family-owned residential mortgage lender founded in 2016, originating Conventional, FHA, VA, USDA, Jumbo, and specialty home loans directly to consumers across 31+ U.S. states from offices in Southfield, Michigan and Dallas, Texas.

Ownership category

akta.pro rank

Product category

Residential Mortgage Lending

NAICS

Real Estate Credit (522292)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Purchase Mortgage Origination (Homebuyer Focused) (FSALAAAD)

akta.pro secondary industries

Government-Insured Mortgage Origination (FHA/VA/USDA) (FSALAAAI), Reverse Mortgage Origination (HECM & Proprietary) (FSALAIAA)

Keywords

• Residential mortgage lending
• Home purchase loans
• Mortgage refinance services
• Government-backed loans
• Jumbo mortgage loans

Headquarters

HQ city

Southfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Mortgage Loan Origination: Central Mortgage Funding generates revenue by originating mortgage loans and earning interest income on the loans they fund. They offer Conventional, FHA, VA, and Jumbo loan products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Central Mortgage Funding originates residential mortgage loans for individual consumers, offering Conventional, FHA, VA, Jumbo, USDA, and alternative loan structures (ARM, Interest-Only, Balloon, Reverse, Graduated Payment) for home purchases and refinancing. The company is licensed in 31+ U.S. states and delivers loans through a direct-to-consumer model supported by licensed mortgage consultants and an online application platform.

Product overview

Central Mortgage Funding is a national mortgage lender offering a comprehensive suite of mortgage products and services. The core offerings include Conventional Loans, FHA Loans, VA Loans, Jumbo Loans, and USDA Loans for home purchases and refinancing. The company provides various loan structures such as Adjustable-Rate Mortgages, Interest-Only Mortgages, Balloon Mortgages, Reverse Mortgages, and Graduated Payment Mortgages. Supporting tools include an online Mortgage Calculator for affordability assessments and Down Payment Assistance Programs. The company operates in over 30 states and is NMLS licensed (#1699966), positioning itself as a full-service mortgage provider with competitive rates and streamlined online lending processes.

Differentiator

Problem solved

Functional benefit

Products and services

• Conventional Loans Standard mortgage loans with fixed interest rates that remain constant throughout the loan term, typically offering lower rates than government-backed alternatives. Designed for qualified individual homebuyers and refinancers with conventional credit profiles.
• FHA Loans Mortgages insured by the Federal Housing Administration, designed for low-to-moderate income borrowers with more flexible credit requirements and lower down payments as low as 3.5%. Aimed at first-time and lower-income individual homebuyers.
• VA Loans Mortgage loans backed by the U.S. Department of Veterans Affairs, available to service members, veterans, and surviving spouses with no down payment requirement and no PMI. Designed for active duty military, veterans, and eligible surviving spouses.
• Jumbo Loans Mortgages that exceed the conventional loan limit of $647,200, designed for high-priced property purchases with competitive rates and standard credit/asset requirements. Targeted at individual buyers in higher-cost real estate markets.
• USDA Loans Government-backed loans for rural and suburban homebuyers offering 100% financing with competitive rates, available to buyers meeting income and property eligibility requirements. Aimed at individual buyers in eligible rural and suburban areas.
• Refinance Services Loan refinancing services that allow homeowners to replace existing mortgages with new loans, potentially lowering interest rates or changing loan terms. Includes rate-and-term refinance and cash-out refinancing options. For existing homeowners seeking to reduce monthly payments or access equity.
• Home Purchase Financing Mortgage financing service for purchasing new homes, supporting pre-approval processes and various loan types including Conventional, FHA, VA, Jumbo, and USDA loans. Targeted at individual homebuyers at all stages of the purchase process.
• Adjustable-Rate Mortgage (ARM) Mortgages with interest rates that fluctuate based on market indexes after an initial fixed period, offering lower initial rates for qualified borrowers. For individual homebuyers seeking lower initial payments with rate adjustment risk.
• Reverse Mortgages Loans for homeowners 62 and older allowing them to convert home equity into cash via lump sum, monthly payments, or credit line without monthly mortgage payments. Targeted at senior homeowners seeking to access home equity.
• Down Payment Assistance Programs Programs including grants, forgivable second mortgages, and closing cost assistance designed to help first-time and qualified homebuyers cover upfront costs. Aimed at individual homebuyers needing help with down payment and closing expenses.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• loanDepot: loanDepot is a top-5 U.S. retail mortgage lender offering Conventional, FHA, VA, USDA, and HELOC products through retail and direct channels. Comparable as a broad incumbent competing head-to-head with CMF in D2C refinance and purchase.
• Rocket Mortgage: Rocket Mortgage is the largest U.S. retail mortgage originator, offering Conventional, FHA, VA, USDA, and Jumbo loans through a direct-to-consumer digital platform. It is comparable to CMF as a broad incumbent competing for the same D2C mortgage borrower across overlapping geographies.
• United Wholesale Mortgage: UWM is the largest U.S. mortgage lender overall, primarily wholesale, but with retail and direct channels offering the same agency loan suite as CMF. Comparable as a broad incumbent in residential mortgage origination with overlapping product set and target borrower segments.

Direct peers

• Better.com: Better.com is a digital-first direct-to-consumer mortgage lender offering Conventional, FHA, VA, and Jumbo products with a streamlined online application flow. Directly comparable to CMF as a D2C lender targeting the same refinance and purchase borrowers through a digital-and-phone hybrid model.
• Caliber Home Loans: Caliber Home Loans is a mid-large national mortgage lender offering Conventional, FHA, VA, USDA, Jumbo, and non-QM products through retail, wholesale, and correspondent channels. Comparable to CMF in product breadth and multi-state retail D2C presence.
• Guild Mortgage: Guild Mortgage is a mid-size retail mortgage lender offering Conventional, FHA, VA, USDA, and specialized products (including reverse and renovation) across most U.S. states. Directly comparable to CMF in product breadth, retail D2C motion, and multi-state licensing profile.
• CrossCountry Mortgage: CrossCountry Mortgage is a rapidly growing retail mortgage lender with multi-state licensing offering Conventional, FHA, VA, USDA, Jumbo, and reverse products via branch-based loan officers. Directly comparable to CMF as a relationship-driven, multi-product, multi-state retail originator.
• Paramount Residential Mortgage Group (PRMG): PRMG is a large retail and wholesale mortgage lender offering Conventional, FHA, VA, USDA, Jumbo, and specialized products across most U.S. states. Directly comparable to CMF as a multi-state, multi-product residential lender with overlapping customer segments.
• NewRez (New Residential Mortgage): NewRez is a national mortgage lender offering Conventional, FHA, VA, USDA, and non-QM products through retail and wholesale channels. Comparable to CMF as a mid-sized direct-to-consumer and retail originator with a similar multi-product, multi-state footprint.
• Fairway Independent Mortgage: Fairway Independent Mortgage is a top-15 U.S. retail mortgage lender offering Conventional, FHA, VA, USDA, Jumbo, and reverse products across most states. Directly comparable to CMF as a relationship-driven, multi-state retail lender with a similar product menu.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/centralmortgagefunding

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Central Mortgage Funding