BSI Learning
BSI Learning (legal entity BSI E-LEARNING PTY LTD) is an Australian B2B digital learning design studio that builds custom digital and blended learning solutions for enterprise and government clients across banking, retail, government, legal, healthcare, and disability sectors.
- Company typePrivate
- Founded2000
- HeadquartersCarlton, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What BSI Learning does
BSI Learning (legal entity BSI E-LEARNING PTY LTD) is an Australian B2B digital learning design studio that builds custom digital and blended learning experiences for enterprise and government clients. Founded in the early 2000s as A-frame, the firm operated as Salmat Learning from 2007 before joining the BSI Group in 2015 and rebranding to aEX Learning Solutions in 2025. Headquartered in Carlton, Victoria with a 100% remote Australian team of 11–50 employees, the company serves clients including ANZ Bank, NAB, NSW Government, PwC, Victoria Legal Aid, Melbourne Water, 7-Eleven, and ALDI.
The company operates four service lines: Learning Projects (custom instructional design and digital content development including eLearning, microlearning, virtual reality, animation, and video production), Managed Learning Services (embedded specialist teams for L&D capacity expansion), Professional Services (flexible staffing of strategists, instructional designers, multimedia developers, and project managers), and Ready-to-Learn Content (an off-the-shelf library spanning compliance, cyber, D&I, retail, hospitality, and workplace safety). Subject-matter specializations include AI Training (AI Learning Hub, AI in Action Bootcamp, Responsible AI Capability for Local Government), Induction and Onboarding, Diversity and Inclusion, Cyber Security and Privacy (with an AI-based avatar learning coach), Leadership, Health/Safety/Wellbeing, and Mandatory Compliance. Deliverables are WCAG 2.1 AA accessible and built to Australian privacy standards.
Commercially, BSI Learning runs a sales-led B2B motion with custom project-based pricing and multi-year contracts; no pricing is publicly disclosed. Distribution is direct enterprise/government sales supported by content marketing, the BSI Future Learning Podcast, the Section school partnership for AI curriculum, and an Austrade-supported MOU with Chandigarh University for transnational education in India. The firm has no disclosed outside funding, with growth funded within the BSI Group parent structure.
BSI Learning firmographics
Firmographics- Name
- BSI Learning
- Legal name
- BSI E-LEARNING PTY LTD
- Website
- https://bsidigital.com.au
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BSI Learning (legal entity BSI E-LEARNING PTY LTD) is an Australian B2B digital learning design studio that builds custom digital and blended learning solutions for enterprise and government clients across banking, retail, government, legal, healthcare, and disability sectors.
- Ownership category
- akta.pro rank
BSI Learning industry classification
Industry- Product category
- Corporate Learning and Development Services
- NAICS
- Professional and Management Development Training (611430), Computer Training (611420)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Corporate Learning & Training Content Development (EDAGAKAC)
- akta.pro secondary industry
- Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)
Keywords
Where BSI Learning is headquartered
LocationHeadquarters
- HQ city
- Carlton
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
BSI Learning business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Learning Projects: Custom digital and blended learning design and development services. Projects include learning needs analysis, instructional design, digital content development, video production, and animation services.
- Managed Learning Services: Ongoing team capacity expansion services providing learning specialists (strategists, designers, developers, project managers) for short or long-term engagements.
- Professional Services: Expert talent augmentation providing learning strategists, instructional designers, multimedia developers, facilitators, trainers, change managers, and project managers for specific project needs.
- Ready-to-Learn Content: Off-the-shelf pre-built learning content library covering compliance, retail excellence, information security, workplace change, customer engagement, hospitality, and various workplace skills topics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
BSI Learning product offering
Product offeringCore offering
BSI Learning is an Australian digital learning design studio that delivers custom digital and blended learning solutions for enterprise and government clients. The company offers four primary service lines: Learning Projects (custom design and development of eLearning, microlearning, video, animation, and VR learning), Managed Learning Services (embedding BSI specialists into client L&D teams), Professional Services (flexible staffing of learning strategists, instructional designers, and facilitators), and Ready-to-Learn Content (off-the-shelf compliance and workplace skill modules).
Product overview
BSI Learning is a digital learning design studio offering a portfolio of interconnected services centered around custom digital and blended learning solutions. The core offerings consist of Learning Projects (custom design and development), Managed Learning Services (full project delivery), Professional Services (flexible staffing), and Ready-to-Learn Content (off-the-shelf modules). These are complemented by specialized subject matter areas including AI Training Programs with the AI Learning Hub, Induction and Onboarding, Diversity and Inclusion, Cyber Security and Privacy, Leadership and Development, Health Safety and Wellbeing, and Mandatory Learning and Compliance. The company also produces the BSI Future Learning Podcast. The AI Training suite represents a distinct product line featuring the AI Learning Hub, AI in Action Bootcamp, and Responsible AI Capability program for Local Government. Services span from consultation through design, build, and delivery, with the ability to scale capacity through professional services staffing.
Differentiator
Problem solved
Functional benefit
Products and services
- Learning Projects Custom digital and blended learning design and development service for organisations, covering learning needs analysis, instructional design, microlearning, virtual learning, video production, and animation.
- Managed Learning Services Ongoing managed team services providing learning specialists (strategists, designers, developers, project managers) embedded into client organisations to scale L&D capacity for short or long-term engagements.
- Professional Services Flexible staffing solutions providing learning strategists, instructional designers, multimedia developers, facilitators, trainers, change managers, and project managers for short or long-term project needs.
- Ready-to-Learn Content Pre-built off-the-shelf eLearning module library covering compliance, retail excellence, information security awareness, workplace change, customer engagement, hospitality, and diversity and inclusion topics.
- AI Training Programs Practical AI skills training suite for entire organisations, combining the AI Learning Hub resource library with self-paced courses and the AI in Action Bootcamp.
- Induction and Onboarding Solutions Customised induction and onboarding learning solutions using human-centred design principles, covering virtual induction experiences and 30-60-90 day blended training programs for new starters.
- Diversity and Inclusion Learning Learning solutions addressing financial, cultural and gender inclusion, disability awareness, and fostering inclusivity, with instructional design guidelines for inclusive language and accessibility-compliant content.
- Cyber Security and Privacy Training Cyber security and privacy training solutions including ready-made modules, Cyber Learning Unlock with AI avatar coach, and Our Cyber Future pathed learning for senior leaders, generalists and specialists.
- Leadership and Development Leadership training covering rapid re-skilling, management training, and custom-designed leadership solutions for remote and distributed teams, aligned with organisational culture and values.
- Health, Safety and Wellbeing Learning Workplace health, safety and wellbeing digital learning addressing psychosocial risks and employer obligations, including compliance toolkits, off-the-shelf eLearning modules, and custom training programs.
- Mandatory Learning and Compliance Compliance training solutions for industries with complex regulatory requirements, including learning audits to streamline compliance training, identify efficiency opportunities, and achieve greater ROI.
Quantifiable outcome
- 54% decrease in time to role proficiency for ANZ bank's Retail Banker network
- +3 more outcomes
Companies that use BSI Learning
Customer profileNamed customers11 records
Segments9 records
Ideal customer profiles3 records
BSI Learning technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature4 records
BSI Learning partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Chandigarh UniversitycoreMOU signing between Chandigarh University and BSI Learning Institute demonstrated cross-border collaboration for vocational and higher education. BSI Learning Institute CEO Kala Philip involved in building transnational education partnerships through Austrade-supported initiatives.
- Section (School in Silicon Valley)corePartnering with Section school in Silicon Valley to bring Australian customers flexible, current learning solutions taught by AI experts from Apple, Google, Meta and Amazon. This partnership focuses on providing AI training and skills development.
- BSI Learning InstitutecoreRelated entity under BSI Group focused on the BSI Learning Institute brand for transnational education initiatives. BSI Group CEO Simon Dewar and BSI Learning Institute CEO Kala Philip collaborate on global education discussions.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
BSI Learning competitors and assessment
Company assessmentDirect peers
- Saffron Interactive: UK-based learning experience consultancy delivering bespoke digital and blended learning design, compliance and behaviour-change content — comparable boutique-services model targeting large corporates.
- SweetRush: US-headquartered custom learning experience design agency offering bespoke eLearning, immersive (VR/AR), AI-driven learning, and managed learning services — direct comparable on BSI's service mix and immersive-learning credentials.
- Sprout Labs: Australian eLearning content design studio serving enterprise and government clients with custom digital learning, microlearning, and LMS advisory — directly comparable B2B boutique model to BSI Learning's Learning Projects and Managed Learning Services lines.
- Bottom Line Performance: Custom learning solutions agency specialising in behaviour-change training, sales enablement, gamification and immersive learning — comparable in the way BSI competes for nuanced, high-engagement corporate programmes.
Emerging players
- LearnUpon: Cloud LMS vendor serving mid-market and enterprise L&D teams; relevant because LMS-plus-content buyers in BSI's prospect set frequently evaluate LearnUpon as an alternative or complement to BSI's content-led offering.
- Thought Industries: Enterprise external/monetised learning platform with strong learning-experience content tooling — competes for the same buyer (L&D heads) but via a platform business model rather than the bespoke services BSI leads with.
Broad incumbents
- Skillsoft: Global enterprise learning and talent development platform providing off-the-shelf content, compliance libraries, and AI-led learning — competes most directly with BSI's Ready-to-Learn Content stream and AI Learning Hub.
- GP Strategies: Global performance improvement and corporate training consultancy delivering custom learning content, managed learning services, and organisational change — significantly larger but directly competitive in BSI's enterprise/government bid pool.
- Kineo: Global eLearning solutions provider (part of City & Guilds) offering custom content design, off-the-shelf libraries, and managed learning services — overlaps BSI's full portfolio but at materially larger scale and global reach.
Regional players
- Allen + Clarke: Australian policy, evaluation and programme-management consultancy with an established public-sector training footprint — directly comparable in the Australian government L&D bid environment where BSI has its strongest references.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BSI Learning social profiles
Digital presenceBSI Learning compliance and trust
Trust signalCompliance2 records
BSI Learning financial estimates
Financial estimateRevenue estimate
Valuation estimate
BSI Learning leadership team
Management profileNumber of profiles
Profiles2 records
BSI Learning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BSI Learning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BSI Learning
What does BSI Learning do?
BSI Learning is an Australian digital learning design studio that delivers custom digital and blended learning solutions for enterprise and government clients. The company offers four primary service lines: Learning Projects (custom design and development of eLearning, microlearning, video, animation, and VR learning), Managed Learning Services (embedding BSI specialists into client L&D teams), Professional Services (flexible staffing of learning strategists, instructional designers, and facilitators), and Ready-to-Learn Content (off-the-shelf compliance and workplace skill modules).
Is BSI Learning a public or private company?
BSI Learning is a private company. It is classified as corporate owned and is currently operating.
When was BSI Learning founded?
BSI Learning was founded in 2000. It employs 11 to 50 people.
Where is BSI Learning based?
BSI Learning is headquartered in Carlton, Australia, in the Oceania region.
How does BSI Learning make money?
Four revenue lines are on record. Learning Projects are the primary driver. The others are managed Learning Services, professional Services and ready-to-Learn Content.
Who are BSI Learning's main competitors?
Direct peers on record are Saffron Interactive, SweetRush, Sprout Labs and Bottom Line Performance. Emerging players are LearnUpon and Thought Industries. Broad incumbents are Skillsoft, GP Strategies and Kineo. Allen + Clarke is listed as a regional player.
Does BSI Learning have an API?
No public API is recorded for BSI Learning.
What industry is BSI Learning in?
BSI Learning's product category is Corporate Learning and Development Services. Its primary akta.pro industry code is EDAGAKAC, Corporate Learning & Training Content Development, with a secondary code of BPAEANAD, Digital Learning Content Development (eLearning, Labs, Simulations). Its NAICS code is 611430 and its SIC code is 8200.