Sprout Labs
Sprout Labs is a Hobart-based digital learning consultancy and Totara Alliance Partner that builds, delivers, and supports e-learning ecosystems for Australian government agencies, corporations, and not-for-profits through proprietary authoring tools and Totara platform services.
- Company typePrivate
- Founded2007
- HeadquartersHobart, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Sprout Labs does
Sprout Labs Pty Ltd is a Hobart-based digital learning consultancy founded in 2007 by Dr Robin Petterd, operating as a Totara Alliance Partner to sell, implement, host, and support the Totara Talent Experience Platform (Totara Learn, Totara Perform, Totara Engage) to government agencies, corporations, and not-for-profit organisations primarily in Australia with select engagements across Southeast Asia. The company complements the third-party Totara stack with proprietary products including Glasshouse, a cloud-based eLearning authoring tool with xAPI tracking and HTML-based authoring; Yield, a mobile application for workplace assessments and attendance tracking; and Sieve, an HRIS data extraction and integration system. Underlying the platform layer is an xAPI/Experience API infrastructure with a Learning Record Store provided to clients on subscription plans above 500 users.
The business operates on a hybrid revenue model combining annual per-user Totara subscriptions (which can scale down to approximately A$1 per active user per year at large deployments), quote-based Glasshouse subscriptions, and substantial professional services revenue from implementation, hosting, support, customisation, custom content development, consortium-led bespoke builds (such as the 46-unit RPET program), and paid professional development Labs programs including the eLearning Superhuman course. Go-to-market is enterprise-focused and consultative, involving RFP submissions, demos, and direct founder-led sales via [email protected] and phone, with distribution via the Totara Alliance channel plus self-serve Glasshouse at getglasshouse.com and LTI-based integrations with LinkedIn Learning and GO1 content marketplaces. Thought leadership is sustained through the Learning While Working podcast, an annual virtual conference, eBooks, blog content, and case studies.
The company is privately held and bootstrapped with no disclosed funding rounds, parent company, or institutional investors. It operates from Hobart, Tasmania with a team in the 11–50 range and has won multiple industry awards including Gold Brandon Hall, Silver Brandon Hall, Gold LearnX, and a Prime Minister's Award for Public Sector Excellence for the IP Australia RPET program, plus the global Best Totara Not-for-Profit project award for Berry Street. Named enterprise customers include IP Australia, Tasmanian Department of Health, Tasmanian Department of Justice, IAG, Lendlease, Bradken, IPONZ, ASEAN Secretariat, VACCA, and Berry Street.
Sprout Labs firmographics
Firmographics- Name
- Sprout Labs
- Legal name
- Sprout Labs Pty Ltd
- Website
- https://sproutlabs.com.au
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sprout Labs is a Hobart-based digital learning consultancy and Totara Alliance Partner that builds, delivers, and supports e-learning ecosystems for Australian government agencies, corporations, and not-for-profits through proprietary authoring tools and Totara platform services.
- Ownership category
- akta.pro rank
Sprout Labs industry classification
Industry- Product category
- Learning Management Systems
- NAICS
- Educational Support Services (61171), Computer Systems Design and Related Services (54151), Professional and Management Development Training (611430)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Learning Data Infrastructure & Interoperability (LRS, xAPI/LTI/OneRoster, Data Pipelines) (EDAFAFAJ)
- akta.pro secondary industries
- Standards, Packaging & Interoperability Tools (SCORM/xAPI/cmi5/LTI) (EDAFAHAH), Learning Analytics & Dashboards (Student/Teacher/Admin Insights) (EDAFAFAA), Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD), Assessments, Quizzes & Learning Analytics Tools (MPACALAK)
Keywords
Where Sprout Labs is headquartered
LocationHeadquarters
- HQ city
- Hobart
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Sprout Labs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Totara Learn Subscriptions: Totara Learn subscription costs reduce as the number of users increase. Subscription cost per user can go as low as $1 per active user per year at scale. Sprout Labs offers hosting and support plans.
- Glasshouse Platform: Cloud-based authoring platform for building learning experiences. Can be used standalone or integrated with LMS. Pricing likely subscription-based for cloud access and authoring.
- Custom Content Development: Commissioning custom content development for organisations requiring tailored learning experiences. The company works in consortium with other eLearning companies for large projects (e.g., RPET project with 46 units built in 3 months).
- Implementation and Integration Services: Implementation, hosting, support, and customisation services for Totara Learn and Glasshouse platforms. Includes HR system integration, SSO configuration, and platform customisation.
- Professional Development Labs: Paid professional development programs including the eLearning Superhuman program - a project-based learning experience guiding participants through developing eLearning modules.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Totara Learn Enterprise - Per user subscription |
| Subscription | Annual | Glasshouse cloud authoring platform |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels12 records
Sprout Labs product offering
Product offeringCore offering
Sprout Labs builds and delivers digital learning platforms that enable enterprises to author, deliver and measure high-impact digital learning ecosystems. Its core offering combines the proprietary Glasshouse cloud-based eLearning authoring tool with the open-source Totara Talent Experience Platform (Totara Learn LMS, Totara Engage social learning, and Totara Perform performance management), supported by implementation, hosting, support, and customisation services delivered through its Totara Alliance Partner status. The company also provides a Learning Record Store for xAPI data capture, a proprietary Sieve HRIS integration system, and the Yield mobile application for workplace assessments.
Product overview
Sprout Labs is a Totara Alliance Partner that builds and delivers a portfolio of digital learning platforms enabling enterprises to author, deliver, and measure high-impact digital learning ecosystems. The core offering combines Sprout Labs' proprietary products (Glasshouse for authoring, Yield for mobile assessments) with the Totara Talent Experience Platform (Totara Learn for LMS, Totara Engage for social learning, Totara Perform for performance management). Supporting the platform ecosystem are professional development Labs programs, Events (workshops/webinars/conferences), the Learning While Working Podcast, and a Content Library of resources. Sprout Labs includes a Learning Record Store for clients on plans above 500 users and uses Sieve for HRIS data integration. The ecosystem supports Experience API/xAPI for collecting rich learner data across multiple touchpoints.
Differentiator
Problem solved
Functional benefit
Brands
- Glasshouse: Cloud-based eLearning authoring tool for building learning experiences
- Yield
- Totara Learn + Engage
- Totara Perform
- Labs
- Learning While Working
Products and services
- Glasshouse Glasshouse is Sprout Labs' proprietary cloud-based eLearning authoring platform for building interactive, responsive learning experiences. It supports spaced learning, microlearning, content curation, and social learning, with simple HTML-based authoring similar to Microsoft Word, custom templates, multi-user simultaneous authoring, cloud-mode delivery without SCORM workflow, SCORM export, xAPI-based learner tracking, and cross-platform offline availability. It can be used standalone or integrated with an LMS.
- Yield
Quantifiable outcome
- 14,000+ learners used a single health literacy learning experience
- +4 more outcomes
Companies that use Sprout Labs
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Sprout Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability6 records
Feature6 records
Sprout Labs partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- Totara LearningcoreSprout Labs is a Totara Alliance Partner, offering Totara Learn, Totara Perform, and Totara Engage platforms. As a local partner, they guide organisations on their digital learning journey with services including implementation, hosting, support, and customisation.
- GO1supportingGO1 is the first vendor to provide content through Totara Content marketplace. Their content aggregation platform includes courses addressing Australian workplace compliance issues, integrated via LTI standard.
- LinkedIn LearningsupportingSprout Labs integrates LinkedIn Learning into Totara Learn using Learning Tools Interoperability (LTI) standard. Clients can find and launch LinkedIn Learning courses in Totara Learn and report on completions within the LMS. Sprout Labs helped Department of Justice license LinkedIn Learning for every employee.
- Learning PlansupportingPart of the consortium with Sprout Labs and TAFE Gippsland for the Regional Patent Examination Training (RPET) project. Consortium approach enabled responsiveness, flexibility, and scalability for the 46-unit build.
- TAFE GippslandsupportingPart of the consortium with Sprout Labs and Learning Plan for the RPET project. TAFE Gippsland customised and ran online facilitation courses for trainers before program delivery.
- Australian Institute of CommercialisationsupportingPartnered with Sprout Labs to develop the detailed blueprint for the Regional Patent Examination Training (RPET) program for IP Australia.
- ASEAN SecretariatsupportingFollowing the RPET project with IP Australia, Sprout Labs worked on the IDEAL Patent Examiners project for the ASEAN Secretariat, which included development of competency framework that can be applied across the region.
Scale indicators4 records
Recent moves2 records
Expansion highlights5 records
Sprout Labs competitors and assessment
Company assessmentBroad incumbents
- Docebo: Public AI-first LMS platform serving mid-market and enterprise customers globally. Comparable as an LMS serving the same enterprise L&D buyer, but at significantly greater scale and with productized AI capabilities that Sprout Labs currently lacks.
- Moodle: Open-source LMS platform that, like Totara, anchors a global ecosystem of implementation partners. Comparable as the primary open-source alternative to Totara for clients evaluating Sprout Labs' stack.
- Learning Pool: Established LMS and learning technology provider serving enterprises and government with a broader portfolio than Sprout Labs, including AI features. Comparable in target buyer (large enterprise and public sector) and category (LMS/eLearning platform).
- Articulate: Creator of Storyline and Rise, the dominant commercial eLearning authoring tools. Comparable to Glasshouse as an authoring product competing for the same L&D content developer buyer, though Articulate is far larger and more globally distributed.
Direct peers
- Elucidat: Cloud-based eLearning authoring platform competing directly with Glasshouse. Comparable as an enterprise-focused SaaS authoring tool with collaboration, xAPI/SCORM support, and a similar mid-to-large enterprise buyer profile.
- iSpring: Authoring tool (iSpring Suite) plus iSpring Learn LMS. Comparable to Sprout Labs as a combined authoring-and-LMS offering aimed at the same enterprise/corporate L&D buyer, with similar emphasis on ease of use and rapid course creation.
- Thought Industries: External enterprise LMS for customer, partner, and employee training. Comparable to Sprout Labs in serving enterprise and government learning buyers with sophisticated blended-learning journeys and analytics.
- Kineo: Global Totara Alliance Partner and learning solutions consultancy offering Totara Learn implementation, custom content, and LMS strategy. Highly comparable to Sprout Labs as a fellow boutique Totara-led partner with similar services and award-winning delivery.
Emerging players
- Sana: AI-native learning platform for enterprises combining LMS, authoring, and AI-assisted knowledge delivery. Comparable as a modern enterprise learning platform competing for the same L&D buyer, but with a more AI-centric product.
- LearnDash: WordPress-based LMS plugin focused on course creators and SMB/mid-market. Comparable as an LMS/authoring product targeting a different segment of the same broader eLearning market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sprout Labs social profiles
Digital presenceSprout Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sprout Labs leadership team
Management profileNumber of profiles
Profiles6 records
Sprout Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sprout Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sprout Labs
What does Sprout Labs do?
Sprout Labs builds and delivers digital learning platforms that enable enterprises to author, deliver and measure high-impact digital learning ecosystems. Its core offering combines the proprietary Glasshouse cloud-based eLearning authoring tool with the open-source Totara Talent Experience Platform (Totara Learn LMS, Totara Engage social learning, and Totara Perform performance management), supported by implementation, hosting, support, and customisation services delivered through its Totara Alliance Partner status. The company also provides a Learning Record Store for xAPI data capture, a proprietary Sieve HRIS integration system, and the Yield mobile application for workplace assessments.
Is Sprout Labs a public or private company?
Sprout Labs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sprout Labs founded?
Sprout Labs was founded in 2007. It employs 11 to 50 people.
Where is Sprout Labs based?
Sprout Labs is headquartered in Hobart, Australia, in the Oceania region.
How does Sprout Labs make money?
Five revenue lines are on record. Totara Learn Subscriptions are the primary driver. The others are glasshouse Platform, custom Content Development, implementation and Integration Services and professional Development Labs.
Who are Sprout Labs's main competitors?
Broad incumbents on record are Docebo, Moodle, Learning Pool and Articulate. Direct peers are Elucidat, iSpring, Thought Industries and Kineo. Emerging players are Sana and LearnDash.
Does Sprout Labs have an API?
No public API is recorded for Sprout Labs.
What industry is Sprout Labs in?
Sprout Labs's product category is Learning Management Systems. Its primary akta.pro industry code is EDAFAFAJ, Learning Data Infrastructure & Interoperability (LRS, xAPI/LTI/OneRoster, Data Pipelines), with a secondary code of EDAFAHAH, Standards, Packaging & Interoperability Tools (SCORM/xAPI/cmi5/LTI). Its NAICS code is 61171 and its SIC code is 7373.