Wedel's

What Wedel's does

Wedel's Garden Center is a fourth-generation, family-owned horticultural retailer founded in 1946 by Harley Wedel in Kalamazoo, Michigan. The company operates a single physical showroom at 5020 Texas Drive offering outdoor plants (shrubs, perennials, roses, trees, ground cover, fruit/vegetable/herb plants), houseplants, seeds (carrying seven major seed brands including Botanical Interests, Burpee, and Seed Savers Exchange), birding and wildlife supplies, lawn and garden products, gifts, gift cards ranging from $25 to $200, and professionally arranged floral arrangements for occasions, sympathy, and weddings. The underlying technology consists of a BigCommerce-powered e-commerce website that supplements in-store browsing, phone consultation, and local delivery.

Beyond retail, Wedel's generates revenue from professional services including Custom Landscaping Design & Installation (spanning in-store consultation through on-site consultation to fully drafted design and installation) and the Plant Doctor consultation service for plant health issues. The business serves individual consumers, residential property owners, and gift givers across Southwest Michigan, with a community-engagement GTM that combines annual events (Petting Zoo, Spring Garden Show, Pollinator Party), the Green Thumb Club, the Growing Gardeners children's program, the Nature Watch Radio Show, blog content, and active social media on Facebook and Instagram. Pricing is unit-based for retail and floral items, custom-quoted for landscape design work, and the company remains bootstrapped with no institutional investors, parent company, or external funding across its 78-year history.

Name

Wedel's

Legal name

Wedel's Garden Center

Website

https://wedels.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Wedel's is a fourth-generation, family-owned garden center founded in 1946 in Kalamazoo, Michigan, serving Southwest Michigan with retail plants, floral arrangements, professional landscaping design and installation, and birding supplies through a single showroom and BigCommerce e-commerce site.

Ownership category

akta.pro rank

Product category

Garden Center & Nursery Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424), Landscaping Services (561730), Florists (4593)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Agricultural Services (700)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industries

Seasonal Color, Planting & Horticultural Services (BPABADAL), Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB), Garden Bed Design, Layout & Planting Plans (HSAIAFAA)

Keywords

• Garden center retail
• Nursery plants
• Landscape design services
• Floral arrangements
• Birding supplies

Headquarters

HQ city

Kalamazoo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Product Sales: Physical and online retail of plants, seeds, gardening supplies, birding products, gifts, and home décor items. Customers can purchase in-store or through e-commerce website.
2. Floral Arrangements: Custom professionally arranged flowers for all occasions including celebrations, sympathy, weddings, corsages/boutonnieres, roses, and seasonal arrangements. Shop online, in-store, or by phone consultation.
3. Landscape Design Services: Custom landscaping design and installation services ranging from simple in-store consultations to on-site consultations and fully drafted designs with installation. Plant Doctor service available for plant health issues.
4. Gift Cards: Gift cards sold in denominations from $25 to $200, usable year-round for plants, floral arrangements, garden supplies, decorative items, birding supplies, toys, evergreens, shrubs, trees, and water gardening supplies. Never lose value or expire.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Wedel's Garden Center is a family-owned garden center in Kalamazoo, Michigan, founded in 1946, that retails outdoor plants (40+ shrub varieties, perennials, roses, trees), houseplants, seeds (7 major brands), lawn and garden supplies, birding and wildlife products, gifts, gift cards, and professionally designed floral arrangements. It also provides custom landscape design and installation services from in-store or on-site consultations through full installation, plus a Plant Doctor consultation service for plant health issues. Customers can shop in-store at the Kalamazoo showroom, online at wedels.com, or by phone, with local delivery available for bulk landscape materials.

Product overview

Wedel's is a family-owned garden center founded in 1946, offering a comprehensive retail and service portfolio built around plants, gardening, and landscaping. The product mix centers on Seeds & Seed Starting (with 7 major seed brands), Bird & Wildlife supplies, Gifts & Gift Cards, Lawn & Garden products, Houseplants, and extensive Outdoor Plants including shrubs (40+ varieties), perennials, trees, and fruit/veggie/herb plants. The Floral Arrangements category provides professionally arranged flowers for occasions and events. Services include Custom Landscaping Design & Installation (from consultations to full installations) and Plant Doctor consultations. Gift Cards are offered in denominations from $25 to $200. The company operates on a single-location retail model with e-commerce powered by BigCommerce.

Differentiator

Problem solved

Functional benefit

Products and services

• Seeds & Seed Starting Comprehensive seed category including flower, fruit & vegetable, and herb seed packets plus seed starting supplies and seed starting soil, carried from seven trusted brands (Botanical Interests, Renee's, Livingston, Lake Valley, Burpee, Harts, Seed Savers). Packet pricing ranges from $2.29 to $4.49 for organic varieties. Targeted at home gardeners in Southwest Michigan.
• Bird & Wildlife Supplies Birding and wildlife category including bat houses, birding accessories, bird houses, bird baths, insect feeders and houses, bird and wildlife food, and specialty feeders (hummingbird, bluebird, oriole, squirrel, tube, window, wooden). Targeted at backyard birders and wildlife enthusiasts.
• Lawn & Garden Supplies Complete lawn and garden assortment including bulk topsoil, mulch, compost and stone, bagged mulch and rock, watering tools, fertilizers and soil amendments, potting soil, animal repellent, weed and insect controls, tools, and lawn food and program products. Includes the Fertilome 4 Step Lawn Program priced by square footage (5,000 sq. ft. at $122.96, 10,000 sq. ft. at $220.95, 15,000 sq. ft. at $343.91). Targeted at residential lawn and garden maintenance customers.
• Houseplants Indoor plant assortment including indoor plants, soils and fertilizers, tools and décor, and grow lights for indoor gardening care. Targeted at indoor plant enthusiasts and homeowners.
• Outdoor Plants Extensive outdoor plant catalog including 40+ shrub varieties (Azalea, Boxwood, Hydrangea, Lilac, Rhododendron, Viburnum, etc.), perennials and roses (Hosta, Daylily, Lavender, Peony, Echinacea, etc.), deciduous and fruit/nut trees, ground cover, and fruit/veggie/herb plants. Targeted at residential landscapers and gardeners in Southwest Michigan.
• Floral Arrangements Custom, professionally arranged flowers for occasions including Fourth of July, celebrations and all occasions, corsages and boutonnieres, roses, spring and summer, sympathy, and weddings, with add-on items like coffee. Featured arrangements range from $49.99 (Dancing Queen) to $299.99 (Vibrant Sympathies). Shop available online, in-store, or via phone consultation. Targeted at consumers seeking floral gifts and event flowers.
• Custom Landscaping Design & Installation Professional landscaping services ranging from simple in-store consultations through on-site consultations to fully drafted designs and full installation. Project-based with specific pricing available on request, supporting multi-year contract engagements. Targeted at residential property owners seeking professional outdoor transformations.
• Plant Doctor Consultation Expert plant health consultation service that diagnoses and provides treatment recommendations for plant problems, delivered by Certified Green Industry Professionals. Targeted at home gardeners and plant owners seeking expert diagnosis.
• Gift Cards Gift cards sold in denominations of $25, $50, $75, $100, $125, $150, $175, and $200, redeemable year-round across plants, floral arrangements, garden supplies, decorative items, birding supplies, toys, evergreens, shrubs, trees, and water gardening supplies. Cards never lose value and never expire. Targeted at gift purchasers.
• Gifts, Décor & Toys Seasonal gifts collection including décor items, kids and toys, and food and treats sold alongside gift cards. Targeted at gift purchasers and visitors of the Wedel's retail showroom.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• BigCommercecoreTechnology or IntegrationE-commerce platform provider powering Wedel's online store. Website indicates Powered by BigCommerce with BigCommerce Themes by Themevale.com.
• Botanical InterestscoreChannel Partner/ Reseller/ DistributorSeed brand carried by Wedel's. One of 7 major trusted seed brands offered, known for quality seed packets with detailed growing information.
• Renee's Garden SeedsmajorChannel Partner/ Reseller/ DistributorSeed brand carried by Wedel's. One of 7 major trusted seed brands offered, featuring specialty and heirloom varieties.
• BurpeecoreChannel Partner/ Reseller/ DistributorMajor seed brand carried by Wedel's. One of 7 major trusted seed brands offered, one of the most recognized names in gardening.
• Seed Savers ExchangemajorChannel Partner/ Reseller/ DistributorSeed brand carried by Wedel's. One of 7 major trusted seed brands offered, focused on preserving heirloom and open-pollinated seeds.
• Lake Valley SeedsminorChannel Partner/ Reseller/ DistributorSeed brand carried by Wedel's. One of 7 major trusted seed brands offered.
• Livingston SeedsminorChannel Partner/ Reseller/ DistributorSeed brand carried by Wedel's. One of 7 major trusted seed brands offered.
• Harts SeedsminorChannel Partner/ Reseller/ DistributorSeed brand carried by Wedel's. One of 7 major trusted seed brands offered.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• English Gardens: Family-owned garden center chain in Metro Detroit with multiple retail locations offering plants, landscape design/installation, floral, and gift categories — a directly comparable multi-generational, multi-service garden retailer serving Michigan homeowners.
• Bachman's: Family-owned Minneapolis garden center, florist, and landscaping business operating for over 135 years. Highly comparable in family legacy, multi-generational ownership, full retail + floral + landscape service mix.
• Pike Nurseries: Atlanta-area garden center chain offering plants, landscape services, and seasonal products. Comparable as a multi-store full-service garden retailer with design/installation services targeting homeowners.
• Gertens Garden Center: Minnesota-based garden center with nursery, greenhouse, landscaping, and floral offerings plus strong event programming. Comparable as a regional, full-service garden retailer combining retail, design services, and community engagement.
• Armstrong Garden Centers: California-based multi-store garden center chain specializing in plants, landscape design/installation, and garden supplies. Comparable multi-location full-service garden retailer serving regional homeowner customers.
• Petitti Garden Centers: Multi-location garden center in Northeast Ohio offering nursery plants, landscaping services, floral arrangements, and seasonal décor. Closely comparable in product breadth, service mix (design + install), and target customer profile.

Emerging players

• Nature Hills Nursery: Online-focused nursery retailer shipping trees, shrubs, and perennials nationwide. Competes with Wedel's on plant e-commerce, especially for outdoor shrubs, trees, and perennials carried by both.
• ProFlowers / FTD: National online floral delivery brands. Compete with Wedel's floral arrangement business on occasion-based orders (sympathy, celebrations) for customers outside the local delivery radius.

Broad incumbents

• Lowe's Garden Centers: National home improvement chain with full garden center departments selling plants, seeds, fertilizers, tools, and birding supplies. Competes with Wedel's on commodity garden SKUs at scale and lower price points.
• The Home Depot Garden Center: National home improvement retailer with extensive garden center departments. Competes on plant, seed, soil, and tool categories at significant scale advantage, and increasingly on online plant sales.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wedelsgarden
• Instagramwedels.com/stay-connected
• Xx.com/WedelsGarden
• LinkedInlinkedin.com/company/wedelsgarden

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wedel's